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Apple's Passbook will become even more useful today, thanks to the availability of new Passbook-integrated coupons from several major retailers, including Macy's, Old Navy, PETCO, Barnes & Noble, Jo-Anne Fabric, ULTA Beauty, Yankee Candle, Michaels, Sears, Sweet Tomatoes, PetSmart, and more. The coupons are being made available from digital couponing giant, Coupons.com, which is now offering Passbook coupons directly on its website.

"Hooters of America is attracting consumers to its locations with new coupons they can redeem for food specials through the end of March."

""I really think there is a need here. Simplicity, efficiency and fun," he said. "There is a lot of power in being able to push coupons, updates to loyalty cards, tickets and payment options right to the lock screen of a consumer's device. Geo-locating passes is an incredibly powerful feature of the Passbook platform. Nothing could be simpler than shopping at a mall and automatically seeing the passes that are relevant to what's around me: 'Oh yeah, I forgot I had that 15 percent off coupon at Bose. I might as well stop in.' " That's exactly the sort of practical perk that Passbook's early adopting brands seem to love. Online movie ticket service Fandango was a Passbook launch partner, and the company president tells Adweek that the brand's iPhone app downloads skyrocketed with the debut of Passbook. While mobile tickets were already available through the Fandango app for select theaters, Passbook simply made them easier for customers to use. When you arrive at the theater before the movie, your mobile ticket pops up on your iPhone lock screen. Swipe the icon to open the ticket in Passbook (without even having to unlock your phone), and you're good to go."

The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices;  smartphones are considered "mission-critical" tools that 70% won't leave home without.

 first nationwide coupon on the mobile app.

Google (NSDQ: GOOG) expanded its Google Wallet push Monday, adding new coupon and loyalty card services to its mobile payments product as well as a few new retailers hoping to make it easier for customers to spend money.

Valpak adding Passbook support

Social coupon scheme gone awry in the Land of the Rising Sun.

so. people who pay like $25-$50 to see a movie PPV earlier on than usual will get a coupon for a free DVD. daily 9.30

Article discuss how food marketers are really trying to push "Likes" on facebook to earn coupons and incentives.

Article discusses how retailers are using mobile devices for their associates to check customers out.  But also includes a stat on retailers being able to scan mobile phones for coupon, 54% say they are ready.

New digital coupon effort from AOL and Valassis.

Likegated coupons? Like tweet-to-pay but like-to-pay instead I guess.

Pretzel Crisps launched a $1 off coupon and saw fans grow from 5,000 to 12,000 as a result. Then Pretzel Crisps switched the $1 off coupon to a "buy one, get one free" coupon. And as an experiment, Pretzel Crisps didn't tell anyone about the promotion. Within 36 hours, Pretzel Crisps had doubled their fan-base on Facebook to over 45,000

Huggies coupon execution. Participants choose between the $1.50 discount that requires no DWOM, or getting $3 off for telling 3 friends about the deal via FB, IM, or email.

Social couponing campaign for Sara Lee - 65,000 visitors in 30 days, reached 50% of campaign goal in first 7 days. The article includes a link to a case study.