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"Here at TechCrunch, we've heard Twitter is reaching out to TV producers and showrunners to find out ways that it can further integrate with the TV experience. That could mean Twitter-based voting, in the case of some competitive reality shows. It could also mean introducing interactive elements in scripted shows that viewers could use to unlock new content or web experiences. For what it's worth, Twitter is hiring for a role just like this: One of the positions listed on its jobs site is a "Manager of TV Relationships" position based in Los Angeles. The purpose of the job is to act as a "Twitter ambassador/evangelist to TV celebrities," getting them to tweet more during their own shows and just in general. But the goal also to work with high-profile showrunners and producers to find ways to integrate Twitter into their programming. One listed responsibility is to "manage and execute a volume of creative content plays with TV talent, such as live tweeting of shows, talent Q&As, and other creative uses of Twitter.""

And the talk is more than just about launching a Web show. Rather, Twitter is said to be aiming towards changing the way people consume and discover media. "We're talking about building content on top of Twitter," said another industry insider. "That's a big deal." Twitter wouldn't be developing the content, but would instead serve as a distribution vehicle and advertising middleman. Besides looking to shake up the media space, Twitter has a more obvious motivation for getting into the series game. It regularly sells out of inventory for its core ad units like Promoted Tweets. "Right now, they are leaving money on the table," said one source.

"This spring, Twitter unveiled "Twitter Amplify," a new ad product that allows media brands and their advertising partners to re-promote their television ads on Twitter. After several months of beta testing with select media partners, Twitter announced Tuesday that the product is now available to all advertisers running national TV commercials in the United States."

When it comes to Twitter advertising, Bain says Twitter 80% of Twitter engagement consists of people clicking on a Tweet, while the remaining 20% is a Retweet or a Tweet. He thinks those are powerful signals, particularly if a user Retweets an ad: in doing so, they've transformed it from advertising to content endorsement. Case in point: two of the top 5 Tweets of all time are actually ads from McDonald's (MCD) and Disney (DIS) -- the others include Stephen Colbert's Tweet about the BP (BP) oil spill and Barack Obama's victory Tweet, "Yes we did." And when Volkswagen decided to unveil the new Beetle exclusively on Twitter, the auto maker saw a 52% engagement rate, which Bain says may have been the first time in digital advertising that "you were a minority if you didn't click the ad."

Twitter plans to add experiences, including e-commerce, contests and sweepstakes Twitter has also shown signs of wanting Twitter.com to be a destination where users linger instead of a portal that dispatches them elsewhere through outbound links.

Dubbed the Twitter Neighborhood Nest, it will target those who are in San Francisco and will also see Twitter partner with the Compass Family Services, and also donate $1 million over the course of the next few years. So far they have managed to donate 81 computers where tech support will be provided by Compass. As far as education is concerned, Twitter employees will be contributing to the project on their free time and will teach students basic computer skills as well as to seek jobs online.

#The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8.

"Unsurprisingly, Google is still at the top of the pile: it will account for 56% of all mobile ad sales. Perhaps more surprisingly, Twitter is doing better than Facebook in driving revenues where mobile ads are concerned: the world's biggest social network will make half as much as Twitter in mobile ads this year: $72.7 million versus $129.7 million, the analysts say. However that is bound to be reversed over time: eMarketer predicts that by 2014, Facebook will be making $629.4 million in mobile ads, compared to $444 million for Twitter, putting Facebook at a distant second to Google. Longer term, eMarketer predicts that U.S. mobile advertising will generate sales of $12 billion by 2016."

The new MTV VJ is the MTV TJ- Twitter Jockey. Adjusts programming to match what is being said on Twitter

"Apparently, someone at Twitter thought it would be a good idea to plaster advertising on top of iPhone users' Twitter feeds. (Disclosure: I do not own an iPhone or an iPad, luckily, so I was spared from the #dickbar.) As depicted above, the so-called #dickbar is a strip across the top of the Twitter app's timeline showing trending topics and advertisements."

Nike's Jordan brand will try to own those real-time conversations through a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Nike is not an official sponsor of the 2012 Summer Olympics, July 27 through August 12, but it is seeking to capitalize on the Games indirectly. When the Team USA men's basketball team is playing, the Jordan brand will include spontaneous real-time comments about the game in its promoted tweets. These Twitter ads will also contain pre-planned brand content and links.

using arduino to link twitter and nike fuelband together that will show metrics of how twitter pages are doing

news site that integrates community bloggers, facebook, twitter, flickr, foursquare, allows crowdsourcing of stories- readers can add missing info, feeds specified based on readers location

Implications are two-fold: Advertising on Twitter will be more expensive; but if Twitter starts trying to maximize profit, they could run more than 1 promoted trend per day based on region, etc.

If you've been using Google (NSDQ: GOOG) to search for subjects across the web and on Twitter at the same time, you are out of luck, for now at least. After nearly two years of cooperation, the search giant has ended a deal with the microblogging service, which means those Twitter results are no longer there.

Instagram images are not displaying on Twitter cards as of Sunday afternoon. Instead, users are being shown an empty white space where a photo should live. A link to the Instagram photo is still included.

twitter will start selling placements in lists of "who to follow" based on the user's interests expressed on Twitter daily 9.27

Deck.ly is providing a way for tweeters to tweet tweets that are over 140 characters long. the article suggests that twitter will soon follow. This could make twitter more useful for brands.

According to Deadline, three different endings were filmed for this Monday's Hawaii Five-0, each featuring the reveal of a different killer. During the live broadcasts (both East Coast and West Coast), viewers will be encouraged to vote for whodunit via Twitter or the official CBS site - the winning ending for each broadcast will be aired in real-time. This could, at least in theory, lead to CBS airing a different ending in New York than in Los Angeles.