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Emily Knab

DirecTV Takes Football Mobile With NFL Sunday Ticket To-Go - 0 views

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    directv is bringing the NFL to PCs and mobile NFL Sunday Ticket To-Go add-on mobile apps for iphone, android, blackberry, windows mobile, palm pre, web browsers on PC and Macs, and iPad only available to DirecTV subscribers, its $50 for a one time fee or $10 a month for five months daily 8.3
Ivy Chang

DirecTV Voice uses your phone to search for whatever you want to watch, anywhere you ar... - 0 views

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    voice search on DirecTV using mobile phone to look for shows/movies or see whats on
Simeon Spearman

Addressable TV Ads Might Finally Be Ready for Prime Time | Media - Advertising Age - 1 views

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    "Using addressable ads, marketers can predetermine the type of consumer who will see their commercials. In this case, Allstate is taking consumer data widely available from firms such as Experian, Epsilon and Axicom, along with subscriber information from Dish and DirecTV, and using all this to pinpoint renters. In other words, if the subscriber is a homeowner, the commercial is not supposed to appear on the TV screen. By using both DirecTV and Dish, Allstate's new-technology commercials will reach about 15 million households."
Simeon Spearman

How DirecTV is keeping 'Damages' alive for fans - Lost Remote - 0 views

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    How DirecTV is using social to keep the show Damages alive.
John Rich

AT&T reportedly considering $40 billion DirecTV acquisition | The Verge - 0 views

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    Media consolidation, just in time for media disintermediation.
Emily Knab

DirecTV Kicks Niche Content to the Curb: Video « - 0 views

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    daily 12.3
Greg Steen

DirecTV to Roll Out Targeted Ads, Privacy Concerns - 0 views

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    I would have thought this would be impossible due to the privacy implications.
Simeon Spearman

Miso teams with DirecTV for 'new era' of social TV - Lost Remote - 0 views

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    It begiiiiiins.
Rhiannon Apple

DirecTV, Google Tout Ad Partnership 08/12/2010 - 0 views

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    The main point here is the partnership creates a national audience on Satellite, larger than cable networks offer, 33 million homes.  
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    Weekly 8.13
Simeon Spearman

Apple Threatens Search Giants' Mobile Ad Shares - BusinessWeek - 0 views

  • On June 7, Cupertino (Calif.)-based Apple said it had $60 million in iAd commitments from marketers, including food and personal-care product maker Unilever (UN), electronics retailer Best Buy (BBY), and satellite-television service provider DirecTV (DTV). Unilever, whose first iAd made its debut in July, is "extremely happy" with the results of its ad campaigns, Rob Master, the company's North American media director, says in an interview. More than 20 percent of people who click on Unilever iAds—which feature video and an interactive game—check out the ad a second time, he says.
Simeon Spearman

Whopper Lust: CP+B's Wonderful Swan Song on Burger King | Adweek - 0 views

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    Ridiculous, but awesome. Watch DirecTV Channel 111 for 5 minutes and get a free Whopper, watch for 10 minutes and get two. The only catch is that you have to press a button when prompted on screen, not just let the channel sit there. They've already given away 50,000 Whoppers. 
Greg Steen

'Whopper Lust': CP+B's Wonderful Swan Song on Burger King - 0 views

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    The campaign is centered around DirecTV channel 111, which is airing endless footage of a spinning Whopper. If you watch for five minutes, you get a free Whopper. Watch for 10 minutes, and you get two free Whoppers. And so on. You have to pay attention, not just leave the station on-you must respond to occasional prompts, or you lose.
Greg Steen

DirecTV pulls ad from YouTube b/c comments are controversial - 0 views

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    PPl accused the spot of being racist and YT users started arguing in rude ways.
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