From July 27 to August 12, viewers of Games coverage spread across NBCU
broadcast and cable properties can use the Shazam mobile app to tap into such
additional content as event updates, medal counts, event schedules, athlete
profiles, interactive polls, social-media check-ins, and of course, additional
information on advertisers.
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Zeebox launches in the US with Comcast, NBCU, HBO and Cinemax - 0 views
Shazam to ply 2nd-screen app to NBCU's Olympics Coverage - 0 views
NBCU, Comcast buy in to Zeebox to take 'second screen' to prime time - paidContent - 0 views
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