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Brands trust Google more than FB for commerce applications. Nods to m-commerce and t-commerce

"OrderGroove, a startup that allows brands to create subscription and membership commerce, has raised $7 million from Fung Capital USA, with additional investment from Lerer Ventures, Legend and SWaN Ventures, Allegro Venture Partners, Bee Partners, as well as former Walmart.com CEO Raul Vazquez and NEW Corporation's Chairman Fred Schaufeld. Brands turn to OrderGroove to add subscription commerce models to their e-commerce sites. For example, L'Oreal uses OrderGroove's SaaS to offer a monthly box of skincare products."

But despite a lot of effort, social commerce (also called F-commerce) is still very much in its infancy - people aren't primarily using Facebook or Twitter to make purchases, even if friends are influencing what they buy.

Social commerce strategy walkthrough

To show just how prevalent brand images are across the web, Stipple built an image calculator for Ad Age readers at stipple.com/imageaudience. Just input a brand's URL to see how widespread its images are. for BMW, for example, 405 million hits come up (at this writing) in just the past seven days. Stipple falls into the same space as ThingLink and Luminate, which both attach a commerce element to images. The idea of image-based commerce has marketers excited about services like Pinterest and The Fancy. But in order to capitalize on this opportunity, sellers need a system to assert some degree of control - a way to keep the information associated with their products consistent across the web.

-A brand's e-commerce website typically gets more visitors than its Facebook page. -Facebook commerce shouldn't be narrowly defined as storefronts. Instead, it encompasses other activities, such as loyalty programs and rewards. -And commerce on Facebook is still in its experimental stages.

The store is the company's first venture into mobile commerce. American Apparel says it chose to start with Japan because many Japanese consumers-especially teenagers, American Apparel's target market-are comfortable shopping from their phones.

Long list of stats related to f-commerce.

E-commerce giant eBay has added a new feature to its iPad app, which allows users to shop for products based on what they are watching on TV.

Weekly - FB commerce

Kaiser Chiefs are letting Facebook users put together 10 tracks from the 20 on the album, add their own cover art, and then pay and download the album. The personalized album can then be bought by other customers, and the original creator of the custom album gets a 13% commission.

P&G ditched the amazon f-commerce integration and used their own site as the backend- doesnt take you out of facebook, users can share their purchases, this is being done for their beauty brand olay, other retailers can join in (they are talking to walmart)

"Subscription-based e-commerce models are white hot right now" Discusses Birchbox (which works with Redken) and similar services across different verticals.

F-commerce presentation worth looking over

"In terms of m-commerce, the proportion of sales through mobile devices (including tablets) reached 10.7% -- exceeding 10% for the first time in 2012 -- up from 9.9% in September. That figure is also more than double the share of sales from mobile in the year-earlier period. Excluding tablets, about 4% of sales in October came through handsets."

In November and December, the number of online transactions increased by 37 percent, and overall sales jumped by 25 percent. But the average ticket size declined by 9 percent, according to Chase Paymentech, which analyzes information across the top 50 e-commerce retailers.

Unilever launches a Lynx product for women on Facebook.