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Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Cox Media Group's Oakland, Calif. television station, KTVU, has been testing a morning weather alert to subscribers along with an ad in the MMS message on mobile phones. The ad in the message typically ranges from five to 15 seconds, but more advertisers want to create shorter clips. The best-performing ad units are shorter, according to Mogreet CEO James Citron. "An automaker knows showing a five- or a 15-second video of a car performs better than 20 characters in text, banner or display ad," Citron said. He believes MMS is the only way publishers can reach 95% of Americans with mobile video.

"Specifically, the mobile video ad resulted in 79% general recall, 58% brand recall, 48% message recall, 24% ad favorability and 15% purchase intent. Here's how those figures compared to online and TV across the same five metrics:   General Ad Recall: Mobile video was 2.7 times higher than online; 1.6 times higher than TV. Brand Recall: 4.8 times/online; 5.8 times/TV. Message Recall: 5.6 times/online; 7.5 times/TV. Brand Favorability: 3.4 times higher than both online and TV. Purchase Intent: 2.5 times/online; 3.8 times/TV."

This goes in hand with the Slide Share I have shared.

"More than a third (36%) of rich media full-page ads used video, and 28% of campaigns used in-banner video in Q2 and Q3. Interaction rates for custom buttons in that ad format -- for getting more information or viewing photos or video, for example -- ranged from 2.2% to 10.8%. For rich full-page ads, Rhythm says adding a mini video player boosts interaction rates for the units by 30%, to 3.8% to 12%."

But it's AOL's own properties the company aims to build up as a go-to premium buy for brand advertisers. Display revenue on AOL properties grew by 2 percent. The company is betting on premium ad formats such as its rich-media laden Project Devil units to entice brands to spend more. AOL reported that more than half of the advertisers who bought the ads in Q1 re-upped this past quarter. Armstrong admitted that last year the company's focus was not data-driven, and stressed the firm's renewed mission to ensure that data - meaning results-related numbers proving the value of buying AOL's ad products - is at the heart of its sales approach. People cannot leave the building without data, said Armstrong. Mobile and video ad revenue are key to future growth for AOL, said Armstrong, who said that last summer 75 percent of insertion orders included both platforms. Today, it's close to 100 percent, he said. The company reported that videos, video views, and video revenue rose at double-digit rates, though it did not break out revenues for video advertising.

Thirty-five percent of America's 170 million fans are using mobile devices to follow sports, which is up from 21 percent in 2011 and reflects overall web trends; 23 percent of these are using mobile to watch video

Video Star for iOS facilitates the creation of homespun music videos to go along with any song on your device. To use it, you simply choose a song from your music library and start shooting. You can act along with the song, lip sync, dance, shoot video of your dog, or whatever.

"predicts mobile games could drive the whole game software industry's revenues to $100 billion by 2017, making it one of the most lucrative sectors for entertainment and software. He said the mobile and online game sectors could grow at a compound annual growth rate of 23.6 percent to $60 billion by 2017."

Cool live streaming app

Among the findings: Overall, 29% of video service customers watch paid video content via handheld device. Some 18% of customers use tablets for viewing paid video content, making them the most-often-used handheld device, up from 11% in 2011. The use of wireless phone customers has increased to 16% in 2012, up from 14% a year earlier. Viewing of paid content via desktop and laptop (PC/Mac) has declined to 39%, down from 48% in 2011.

trends presents

Greystripe new ad units and Mixpo has dynamic tablet video ads

After all three finish shooting and uploading their footage to Vyclone's servers, the app algorithmically cuts and edits a video using the four (or fewer) different video streams, creating one supercut out of all the footage. The app figures out who was shooting at that moment using GPS location data, and automatically includes those streams of footage into the cut.

Tout lets users post 15-second mobile videos and publish them to Tout.com and other social networks. Part of the WWE partnership includes the wrestling company taking an investment stake in the service. Some other numbers on how the relationship has worked out for Tout so far: The Tout app was downloaded more than 30,000 times for iOS and Android during and after Monday Night Raw. More than 400,000 people visited the app through Tout.com, mobile devices and WWE.com. More than a million Tout posts were viewed during and after the show, while more than 12,000 updates and replies were posted by users.

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another article on lowes' social mobile campaign

"New York-The Wall Street Journal has introduced WSJ WorldStream, a news platform for short-form videos shot with smartphones by journalists from the Journal and Dow Jones & Co. WSJ WorldStream, which is debuting in conjunction with the Republican National Convention in Tampa this week-builds on WSJ Live, the Journal's online-video initiative. The videos from WSJ WorldStream will be embedded in stories on WSJ.com and integrated into the Journal's daily live video programming. WSJ WorldStream is also available as a free Web app."

Now Paramount Pictures, the studio behind Paranormal Activity and all its sequels, is hoping to make it easier than ever for fans to create their own home movies inspired by the horror flick. To do so, it's partnering with mobile video editing app Ptch, allowing users to integrate filters, sounds, clips, and images from the movie series into their own mobile videos.

They watch more mobile video than online streaming video.