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71 percent of survey respondents said they are likely to recommend a brand to others when they get a quick and effective response, compared to the 19 percent of customers who said they would still recommend a brand even when they did not hear anything from the company at all.

Zappos, the online shopping Web site, is trying to change all that with PinPointing, a service that recommends Zappos products based on Pinterest pins and boards. The pins and boards triggering suggestions don’t necessarily feature Zappos products. Recommending items based on particular images is nothing new — see every fashion Web site urging you to “shop this look”