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Simeon Spearman

In-Game Advertising Still Not Drawing Ad Budgets | ClickZ - 0 views

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    "Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."
Simeon Spearman

MediaPost Publications New Gaming Model With Release Of 'Undead Nightmare'? 11/02/2010 - 0 views

  • As game developers and publishers look more and more to digital distribution as a way to bypass current brick-and-mortar game sellers -- in part to cut down on game reselling, a major loss to their bottom line -- we could be witnessing the beginning of a new model of game development. In the future, when you drop $60-$70 on a new game, you might just be buying the game engine and the background art, with the knowledge that the developers will be releasing content packs that provide entirely new, self-contained game experiences that build off the original title.
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    Interesting perspective: consumers could begin purchasing games knowing they're buying the platform/creative assets and that they will have to make micropayments for shorter-form content. Already being done with DLCs on major titles, but it could alter the way people think about the games they purchase.
Ivy Chang

Mobile gaming could drive entire video game industry to $100B in revenue by 2017 | Game... - 0 views

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    "predicts mobile games could drive the whole game software industry's revenues to $100 billion by 2017, making it one of the most lucrative sectors for entertainment and software. He said the mobile and online game sectors could grow at a compound annual growth rate of 23.6 percent to $60 billion by 2017."
Simeon Spearman

BringIt raises $1.5M, helps RockYou generate revenue by putting a game inside a game | ... - 0 views

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    Social games Inception-style - a game within a game within a game within a game within a game within a game But they increase ARPU so who can complain.
Simeon Spearman

Toyota Makes Game Out of Buying a Prius | News - Advertising Age - 0 views

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     "Our research showed that our target group of ages 25 to 35 views life as a game...not fun and frivolous, but purposeful," said Sara Bamossy, strategic planning director for the Saatchi office. In search of a property, Toyota and the agency approached Hasbro to license the material for the campaign. Ms. Bamossy said the agency found that many in the target demographic grew up playing the board game and that [real] life for them is a constant media stream of information, but they love social games, they might invent a game at work, and it bonds them together."
Simeon Spearman

Push Paws: "Game For Cats" iPad App Makers Stop Kitties From Buying Add-Ons | Fast Company - 0 views

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    The aptly named app development firm Hiccup has finally fixed a major meow mixup: The interface in their free iPad app, "Game For Cats," allowed felines across the world to download premium content add-ons by accident. Like many iPad gaming firms, Hiccup opted to go for a freemium profit model. Their game comes loaded with a screen emulating a laser pointer, whose darting red dot is irresistible to most cats. But screens displaying other forms of virtual catnip--a mouse on a string, for example--cost 99 cents as DLC (downloadable content). There was only one problem: Early versions of the game had a user interface that made it extremely easy for cats to purchase the DLC with their paws--taking their human guardians (but not their credit cards) completely out of the equation.
Emily Knab

Richard Branson's Virgin Group moves back into video games with tournament site (video)... - 0 views

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    Billionaire Richard Branson has had the golden touch with many businesses in the Virgin Group. Now his company hopes to work its magic again with an all-new Virgin Games online gaming tournament business. The company is announcing today it has made an investment in the online game tournament site Worldgaming.com and is rebranding it as Virgin Games. Branson's move, which will be highlighted by his appearance at a press conference during the E3 video game trade show in Los Angeles today, shows that video games are gaining importance in the larger entertainment and media market.
Greg Steen

Nielsen figures shows games are most popular - 0 views

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    According to Nielsen's figures, 93 percent of those who have downloaded apps in the last 30 days say that they would be willing to pay for games; compare that to news, at 76 percent. Overall, a whopping 64 percent of downloaders said they had downloaded a game-showing how, while games can be considered niche content by some, they are, at the end of the day, more mainstream than even weather apps:
Simeon Spearman

Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers | ClickZ - 1 views

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    "One key advantage of using a vintage and nostalgic game is to indirectly remind consumers that Kibbles 'n Bits products, owned by Del Monte Foods, have been around for about 30 years. "It reinforces the perception that the products are familiar and well-established," said Zac Maricondia, Draftfcb copywriter. Arcade-style 8-bit games have proven to be surprisingly popular in this era of high-tech video graphics. (Originally 8-bit referred to the data capability of the processors used in video game consoles. Now it refers to the style of graphics and music produced by those early processors.)"
Simeon Spearman

ReadWrite - Augmented Reality Game Gets Player Arrested: The First Of Many? - 0 views

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    "Ingress, the Alternate/Augmented Reality (AR) game from Google's Niantic Labs, is a major evolution of mobile gaming. Apparently, it's also a good way to get arrested. According to a post on Reddit (I know, I know - but stay with me on this), an Ingress player in Ohio was detained by police for his in-game actions. Specifically, he was "hacking a portal" near a police station. His phone had technical difficulties, which led him to linger by the portal/police station for a bit, catching the eye of local law enforcement and leading to the detention. After the original post, other Ingress players responded with similar stories. One aroused suspicions by wandering around an empty parking lot at night. Another, trying to hack a portal next to an air traffic control station, had to run from the local sheriff. A third was called in for questioning after hacking a portal outside of a "high-traffic drug area.""
Ivy Chang

In Google's New Game, Your Phone is the Controller, Your Computer is the TV - SocialTimes - 2 views

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    Google's latest Chrome Experiment aims to make playing a computer game more like playing on a console in front of the TV. The company announced the Chrome Super Sync Sports game this morning. Once you get it all set up, you'll be able to use your smartphone or tablet as a game controller and watch the action unfold on your computer screen.
Simeon Spearman

Blacklight: Tango Down is $15, filled with ads, frustration - 0 views

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    This new game utilizes the Massive ad platform for Xbox, but the game sucks. The relevant part for advertisers is that the article calls out the in-game ads in particular as diminishing the quality of the gaming experience. The futuristic setting of the game does not mesh well with the in-game ads. As an agency, we should think of ways to complement, not disturb, the gaming experience when launching such a campaign.
Greg Steen

E3 Looks To Apps Amid Blockbuster Games Slump - 0 views

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    "The troubled games industry will try to shake off its worries over falling sales this week at the American E3 games event, by showing off Nintendo's next-generation Wii, and by embracing the online games and apps that are replacing the big-name blockbusters."
Simeon Spearman

At $500M in 2012, mobile has become the fastest growing segment of social games | Ventu... - 0 views

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    Free-to-play games are taking off in mobile. In those games, users play for free and pay real money for virtual goods, such as the virtual dresses that CrowdStar sells in its It Girl game on Facebook. In social games on networks such as Facebook, virtual goods revenue is expected to be $2.9 billion in 2012. That means that mobile is catching up at a pretty good clip and it explains why so many startups are diving into mobile games.
Ivy Chang

18 year olds are making $10K a month from user-generated games in Roblox | GamesBeat | ... - 0 views

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    "Roblox has thrived as a Lego-like virtual world because its members have created games that everyone wants to play. So the company behind it is giving back to those creators by creating a Developer Exchange program where it pays the game creators for making popular titles within the Roblox community."
Simeon Spearman

Ubisoft partners with Richard Branson's Virgin Gaming on tournament games | VentureBeat - 0 views

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    Could look into Virgin Gaming as a partner for future sponsorships within gaming. 
Simeon Spearman

Zoink Games - Wiiwaa - 1 views

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    Wiiwaa is like this plush toy that you put a wii remote into and then you can control the stuffed toy on the Wii via the included video game. It looks kinda cool. A similar idea could be explored for something like cartoon but using less expensive tech/games than a video game console.
Greg Steen

As Mobile Games Rise, Studios Fear for Blockbusters' Future - 0 views

  • was the first time a smartphone game had broken free of the Best Mobile Game ghetto and moved up into the big leagues. With a reported development cost of about $150,000, the addictive fowl-flinging game is racking up ungodly profits.
  • Angry Birds
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    Mobile games may endanger big console and PC gameas, because they are drawing lots of hardcore gamers and attention and money.
Greg Steen

Nude Gaming Stunt Hypes Extend Game Controller - 0 views

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    "With a video that has garnered over 750,000 views on YouTube, Thinkmodo, which produced Times Square Hack, is helping game controller extend get some publicity. The video purports to be a report of sorts on what is said to be a growing trend: nude gaming parties; gatherings in which gamers show up nude and game together."
Greg Steen

OnLive Launched In UK With BT And Game Group - 0 views

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    OnLive, which lets consumers play remotely-hosted games on multiple client devices, launches in the UK on Thursday through Game Group online retail and through BT (NYSE: BT), after the telco secured a 2.6 percent stake in the company with an earlier investment.
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