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Greg Steen

How to Measure Social Media ROI - 0 views

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    From Radian6 - Real calculations and measurements to calculate social media ROI - The ability to distinguish your brand as a pro in social media ROI - Real social media success stories and the ROI of each one - Social media metrics for different professionals - PR, Customer Service, Marketers and more Guide saved in Trendspotting-Industry Trends-Social-Guides/
Ivy Chang

Infographic: The Psychology of Social Commerce | Digital Buzz Blog - 0 views

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    Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not
Simeon Spearman

Frictionless Sharing, Social Curation Key to Social Commerce Success [screenshots] | So... - 0 views

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    According to the company, EverShare provides everything an online retailer needs to take full advantage of frictionless sharing on both Facebook and the ecommerce site . Features include: The ability to initiate and manage the perpetual flow of user content from the ecommerce site to Facebook; Privacy controls for the consumer; A social merchandising page much like Pinterest and Fab.com/feed that displays trending products based on what shoppers are saying about them; An activity stream that incentivizes more social sharing activities among shoppers.
Simeon Spearman

60% of Consumers Say They Expect Social Brand Response | ClickZ - 0 views

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    Almost 60 percent of people worldwide say they expect brands to respond to social media comments regarding service at least most of the time. Nearly 60 percent of people globally have posted either a positive or negative social media comment about a brand regarding a service experience, said Arnold. Nearly three quarters (74 percent) of the respondents from China stated that they have posted comments regarding a service experience with a brand. Brazilian respondents were just behind China with 68 percent. U.S. and U.K. respondents both fell in with less than half saying they posted comments to social media platforms at 48 percent and 45 percent respectively.
Abeeda Mahboob

Report: Shoppers Prefer Dealing Directly With Retailers Vs. Purchasing Via Facebook - A... - 0 views

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    Hybris North America President Steven Kramer said: While social media channels can be valuable awareness-generating vehicles for retailers, they are not currently preferred options for consumers when it comes to purchasing, with consumers visiting retailers' social media sites to gather information that they will then oftentimes use to complete a purchase via another channel. Consumers continue to want information when they want it, where they want it, and how they want it, but when it comes to actually making a purchase, social media is not a preferred or trusted choice. This demonstrates the importance of retailers having a cohesive, cross-channel marketing and commerce strategy, with social media just a piece of the overall multichannel puzzle.
Simeon Spearman

Social Media Makes Early Verdicts on the Upfront | Special Report: TV Upfront - Adverti... - 0 views

  • "Cult," a creepy-looking drama on The CW, ranked first on a Social Index from Networked Insights, a social-media analytics company that advises brands and agencies on media planning. The index considers post volume and sentiment as well as other factors in chatter across Facebook, Twitter, forums and blogs. "Cult" follows an investigative journalist trying to find his paranoid brother, who went missing after becoming afraid that a hit TV show was out to get him. However much social traction it gets, "Cult" may have a tough time achieving big traditional TV ratings because it appears on one of the smaller networks and will arrive in mid-season instead of the fall, when attention is higher. "The Mindy Project" on Fox, "The Carrie Diaries" on The CW, "The Following" on Fox and "Revolution" on NBC round out the top five new series on Networked Insights' Social Index. On a network-by-network basis, buyers interested in shows' social potential should consider "666 Park Avenue" on ABC, "Vegas" on CBS, "Cult" on CW, "The Mindy Project" on Fox and "Revolution" on NBC, Networked Insights said.
Ivy Chang

Social Media, Social Life - What Do Teens Think About Twitter And Facebook? [INFOGRAPHI... - 0 views

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    how social is affecting the social life of teens
Greg Steen

Google social search: The tech giant's disastrous decision to muck up its search results. - 0 views

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    "not once did Google return a fantastic link on the social page that it didn't also return on the non-social page. In most cases, the results were identical; in the few instances in which the social page returned additional links, those links weren't what I was looking for."
Rhiannon Apple

Men quicker to embrace mobile shopping while women prefer to get social confirms survey - 0 views

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    Only 1 in 3 shoppers visit brand websites nowadays, compared to 3 in 4 visiting retailer websites.*63% of shoppers visit a retailer's or brand's website to make a purchase compared with just 6% through social media.*The main reason for shoppers wanting to reach out to and connect with a company through social media is to find out something new (32%). They were equally as likely to want brand/retailers to connect with them (23%) as they were to want brand/retailers to sell to them (24%). Interestingly 12% also wanted the brands/retailers to help them have more fun.*Just over a third (38%) of 16-24 year olds admitted to already following brands/retailers on social media. This figure reduces as the age groups climb in number to: 29% of 25-34 year olds, 18% of 35-44 year olds, 8% of 45-54 year olds and respondents aged 55+ years said they weren't following any. 56% of the 55+ age group added that they just didn't see the point in doing it.
Simeon Spearman

MediaPost Publications Changing Web Drives Brands To Build Customer Connections 11/09/2012 - 0 views

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    "How can brands do a better job of fostering these relationships so that they're at the forefront of consumer's minds? 1. Develop a great product. Not to resuscitate the Mac vs. PC argument, but there's a reason many people aren't hesitant to recommend their MacBook or iPhone to a friend. 2. Facilitate social sharing. Brands need to be engaged with consumers via social media, and brands need product sites and marketing programs that facilitate seamless social sharing. 3. Create sampling programs to reach digital consumers. Many influential digital consumers are eager to discuss their love of specific products and brands. Marketers need to reach and engage them in innovative ways, such as via sampling programs, contests, coupons. 4. Get game. Brand can introduce game element through badges, achievements, and prizes to turn their consumers to brand ambassadors and engage them in a fun way."
Jinah Kim

How Kellogg Used Social to Sell Crackers | Digiday - 0 views

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    Could be interesting basis for social post. How low involvement consumer brands use social to generate sales.
Simeon Spearman

MediaPost Publications Social, Net Heavily Influence Moms' Food Choices 12/10/2012 - 0 views

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    "A new report confirms the significant and growing influence of the Internet and social media in the shopping decisions of U.S. moms. In preparing to go shopping, mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers as a whole, according to Packaged Facts' "Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends" report.  Further, moms are nearly twice as likely as food shoppers overall to have used social media to plan their most recent grocery shopping trip (20% versus 11%). And in addition to consulting blogs prior to shopping, they are increasingly using mobile apps to ensure that they're getting the best deals while shopping. "
Simeon Spearman

Reebok Edits and Refines Its Social-Media Footprint | Digital - Advertising Age - 1 views

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    "The brand identified company-created and fan-created accounts. The results of that first audit: 232 Facebook pages, along with roughly 100 YouTube channels and 30 Twitter accounts. A case was made for why individual markets would gain fans and views if they eliminated local accounts in favor of global Reebok accounts. Some markets were hesitant. To get them onboard, Mr. Bahl allowed test posts on the global Facebook page and illustrated how related-video recommendations can juice views on YouTube. Markets such as Hong Kong quickly realized their customers were already gravitating toward global accounts. Some local accounts, like India's Facebook page, with nearly 1.8 million fans, remain in place. Reebok whittled its overall social presence by roughly half in that first audit as it rolled up the majority of company-created accounts to focus on three Facebook pages, two Twitter accounts and one YouTube channel. It left fan-created content untouched. The brand also established a broader communications strategy, defining who could use trademarks to create accounts and for what purpose. A second audit is now taking place, with the goal of further streamlining Reebok's social-media presence by the end of the year -- just in time for 2013 product launches."
Simeon Spearman

MediaPost Publications Social Ad Spending Trending to Local Markets 12/26/2012 - 0 views

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    "According to the recent BIA/Kelsey forecast, U.S. social media ad revenues will reach $9.2 billion in 2016, up from $4.6 billion in 2012, representing a compound annual growth rate of 19.2 percent. According to the U.S. Local Media Forecast, the local segment of U.S. social media advertising revenues will grow from $1.1 billion in 2012 to $3 billion in 2016 (CAGR: 28 percent)."
Simeon Spearman

Adidas sees huge spike in social TV activity from commercial - Lost Remote - 0 views

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    ""Adidas received the largest week-over-week percent change (+354%), according to Bluefin. "This could be due to the number of ad airings they had this week - 123 airings of 3 creatives - vs last week, when they only had 23 ad airings," they further explained. "114 of the airings this week were of the new Adidas Basketball D Rose commercial," leveraging a celeb for social TV chatter. Here's further commentary from Bluefin and the commercial chart. The top 3 most tweeted-about brands were Subway (5.5K), the movie Paranormal Activity 4 (4.4K), and Adidas (4.3K). As we already know, celebrity figures help build social TV buzz, and sports is no exception. 63.4% of the comments about Adidas mentioned the D Rose commercial. Here's one example tweet. You may have noticed that Old Navy, the #1 brand on last week's chart, isn't on this list at all. As mentioned in last week's post, Old Navy had run two musically-themed creatives a total of 394 times. This week, Old Navy only ran one creative, but it aired a whopping 625 times. The big drop in conversation may be due to "ad-wear," when viewers get tired of seeing the same commercial over and over. Also, the Old Navy commercial that ran this week featured musician Justin Guarini. The bulk of last week's conversation was actually about the other commercial, featuring the Backstreet Boys. Subway was not tracked last week, so there is no week-over-week percent change."
Simeon Spearman

ComScore: Social Universe Still Quickly Expanding | ClickZ - 0 views

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    Social platforms are still in their Precambrian era, with new services emerging and consolidating large audiences almost faster than they can be tracked. Meanwhile the social category as a whole is on the cusp of becoming the dominant form of online content, accounting for 16.6 percent of Internet minutes spent as 2011 drew to a close.
Rhiannon Apple

The Complete Social Media Sizing Cheat Sheet [INFOGRAPHIC] | Social Media and Social Good - 1 views

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    The Complete Social Media Sizing Cheat Sheet [INFOGRAPHIC]
Simeon Spearman

SnappyTV launches 'VTweets' to make video more social - 0 views

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    Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" - the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include the ability to instantly select tweets to be highlighted at the appropriate moments within a SnappyTV playlist and the ability to embed playlists within web mobile and second screen environments.
Ivy Chang

Why Social Media Engagement Is A Real Metric [INFOGRAPHIC] - AllTwitter - 0 views

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    cool infographic on why social is a real metric in social -- provides forumlas for facebook, twitter, google
Simeon Spearman

Innovative 'real time' ads have Olympic viewers abuzz - latimes.com - 0 views

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    "Not surprisingly, social media are a major force behind the trend, as advertisers seek creative ways to engage with consumers  and harness the energy surrounding major televised events, like this year's Olympics.  The real-time ads arrive at a time when social media are playing a newly prominent role in the Games. In 2008, Twitter was still in its infancy; now virtually every high-profile American athlete has an active account on the microblogging site, and by the time they're over, the Games of the XXX Olympiad are expected to have become the most tweeted-about event in history. In order for advertisers to stay timely and relevant, "our content needs to move at the speed of social media," says Kevin Burke, head of global consumer marketing at Visa."
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