Contents contributed and discussions participated by Emily Knab - Moxie FutureX

IPC strikes ad deal with Procter & Gamble for mobile sites | Advertising news | Campaign - 0 views

campaignlive.co.uk/...-Procter---Gamble-mobile-sites

competitive L'Oreal

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Emily Knab on 08 Sep 11

this can be used for the integration deck- emily will add in

<div class="cArrow"> </div><div class="cContentInner">this can be used for the integration deck- emily will add in </div>

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Romney Offers E-Book for Price of a Tweet | ClickZ - 0 views

www.clickz.com/...romney-offers-book-price-tweet

Political twitter e-books

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Google Adds Zagat to Its Local Buffet | ClickZ - 0 views

www.clickz.com/...google-adds-zagat-local-buffet

google food

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Emily Knab on 08 Sep 11

Google purchased Zagat

<div class="cArrow"> </div><div class="cContentInner">Google purchased Zagat</div>

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MediaPost Publications Vizu Highlights Campaign Performance With Brand Metrics 09/08/2011 - 0 views

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advertising

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Emily Knab on 08 Sep 11

Vizu has a service that lets brands benchmark campaigns against other brands campaigns according to objective and verticle

<div class="cArrow"> </div><div class="cContentInner">Vizu has a service that lets brands benchmark campaigns against other brands campaigns according to objective and verticle</div>

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MediaPost Publications Home Run: Sharpie YouTube Ad Grabs 62 Million Impressions 09/08/... - 0 views

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social video online interactive

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On the day the YouTube takeover ad ran, Sharpie.com experienced 72,000 visits, roughly seven times more than typical campaign traffic. More than 400 new artworks were uploaded during the course of the weekend. The company's Facebook page also quickly reached and exceeded 2 million Facebook Fans on the day after the takeover ad ran. The Facebook Fan page had 11,508 new "Likes" -- the highest in one day for Sharpie.
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Emily Knab on 08 Sep 11

Sharpie took over the YouTube home page with an interactive mosaic ad created from user-generated art. The campaign produced more than 62 million impressions in one day.

<div class="cArrow"> </div><div class="cContentInner">Sharpie took over the YouTube home page with an interactive mosaic ad created from user-generated art. The campaign produced more than 62 million impressions in one day.</div>

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Ubox makes mobile vending machines a reality in China | RetailCustomerExperience.com - 0 views

www.retailcustomerexperience.com/...ng-machines-a-reality-in-China

m-commerce kiosks

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Emily Knab on 08 Sep 11

users can download an app, sign up for an account and load their account with money from a different account to make mobile purchases on this vending machine. it only has one button- the rest is mobile. users get credits for a few cans of soda and a discount for using the vending machine and app to incentivize use

<div class="cArrow"> </div><div class="cContentInner">users can download an app, sign up for an account and load their account with money from a different account to make mobile purchases on this vending machine. it only has one button- the rest is mobile. users get credits for a few cans of soda and a discount for using the vending machine and app to incentivize use</div>

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Google Analytics unveils Multi-Channel Funnel | RetailCustomerExperience.com - 0 views

www.retailcustomerexperience.com/...s-unveils-Multi-Channel-Funnel

e-commerce search advertising

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Google Analytics users can trace the full digital path a shopper takes, showing how customers interact with organic search, affiliate sites, display ads, social networks, email, video and mobile on the path to purchase.
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Google enlisted Hugo Boss for early testing of the program.
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"We found out that nearly two out of every three conversions involves more than one touch point.
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...1 more annotation...
Other features of Google Analytics, according to Fox, will enable users to compare their sites with others in the same industry,
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Emily Knab on 08 Sep 11

Google Analytics is now more robust- can see the history of peoples actions to attribute sales to more ads

<div class="cArrow"> </div><div class="cContentInner">Google Analytics is now more robust- can see the history of peoples actions to attribute sales to more ads</div>

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China Dating Site Jiayuan.com Grooms New Plan - WSJ.com - 0 views

online.wsj.com/...3648204576554343367393376.html

Global e-commerce Micropayments

shared by Emily Knab on 07 Sep 11 - No Cached

Emily Knab on 07 Sep 11

China is adopting micropayments

<div class="cArrow"> </div><div class="cContentInner">China is adopting micropayments</div>

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Google's Groupon Competitor Now in Five New Cities - Tricia Duryee - Commerce - AllThingsD - 0 views

allthingsd.com/...petitor-now-in-five-new-cities

google group buying

shared by Emily Knab on 07 Sep 11 - No Cached

Emily Knab on 07 Sep 11

google offers is expanding while other services dwindle/die

<div class="cArrow"> </div><div class="cContentInner">google offers is expanding while other services dwindle/die</div>

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Electronic Arts Second-Largest Social Games Company After Zynga - Tricia Duryee - Comme... - 0 views

allthingsd.com/...cial-games-company-after-zynga

social gaming

shared by Emily Knab on 07 Sep 11 - No Cached

Emily Knab on 07 Sep 11

EA is right behind Zynga because of Sims Social and their acquisition of PopCap

<div class="cArrow"> </div><div class="cContentInner">EA is right behind Zynga because of Sims Social and their acquisition of PopCap</div>

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MediaPost Publications Hollywood Leads Change In Ad Campaign Strategy 09/06/2011 - 0 views

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movie google search

shared by Emily Knab on 07 Sep 11 - No Cached

Emily Knab on 07 Sep 11

how the entertainment industry and google work together

<div class="cArrow"> </div><div class="cContentInner">how the entertainment industry and google work together</div>

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Motion Recognition Clothing coming your way | Ubergizmo - 2 views

www.ubergizmo.com/...otion-recognition-clothing-mrc

Fashion Internet of Things

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Thoora - 0 views

thoora.com/?utm_source=fb&utm_medium=CPC&utm_campaign=social_media&utm_content=pubs_4

Social

shared by Emily Knab on 02 Sep 11 - No Cached

Q&A: Delicious Founder Joshua Schachter on His Next Act, Jig - Liz Gannes - Social - Al... - 0 views

allthingsd.com/...ferent-from-other-social-sites

Social

shared by Emily Knab on 02 Sep 11 - No Cached

Sears crafts social media for social good | RetailCustomerExperience.com - 3 views

www.retailcustomerexperience.com/...s-social-media-for-social-good

social facebook execution cause

shared by Emily Knab on 31 Aug 11 - No Cached

When is a reward NOT a reward? A lesson from Panera Bread. | RetailCustomerExperience.com - 0 views

www.retailcustomerexperience.com/...ard-A-lesson-from-Panera-Bread

retail

shared by Emily Knab on 31 Aug 11 - No Cached

Emily Knab on 31 Aug 11

dont offer "rewards" that seem more like marketing strategies to get you to try new things or visit at a different time

<div class="cArrow"> </div><div class="cContentInner">dont offer "rewards" that seem more like marketing strategies to get you to try new things or visit at a different time</div>

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MediaPost Publications Yahoo To Launch Women's Programming Lineup 08/31/2011 - 0 views

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video online entertainment

shared by Emily Knab on 31 Aug 11 - No Cached

ahoo says content of the shows was created using its data, content optimization and personalization technology, along with its background in developing contextual video programming.
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