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Contents contributed and discussions participated by Abeeda Mahboob

Abeeda Mahboob

Bravo Plans Real-Time "Play Live" Polls, Games On All Programs - Peter Kafka - Media - ... - 1 views

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    "Starting next month, with the new season of its "Watch What Happens Live" gabfest, Bravo will start overlaying its new programing with its homegrown* "Play Live" technology. What that means: Viewers will see polls, contests and other interactive games and graphics that pop up on-screen throughout the show. They'll be able to participate in real time, via a Web broswer, and on-screen results will change, based on viewers' input."
Abeeda Mahboob

Sign Of The Digital Times: Homeless Magazine Launches Digital Edition, Street Vendors W... - 0 views

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    The Big Issue In The North, a U.K. magazine sold by homeless street vendors to give them a steady income, is launching a digital edition, alongside its print edition. If a customer wants the digital version street vendors will sell them an access card with a QR code plus one-off access code on it which will enable them to download the edition to their smartphones or tablet.
Abeeda Mahboob

Tumblr Launches Street Style Vertical With Burberry - 0 views

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    more info on Art of the Trench
Abeeda Mahboob

Twenty Major Retailers Launch Passbook-Enabled Coupons Via Digital Offers Giant Coupons... - 0 views

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    Apple's Passbook will become even more useful today, thanks to the availability of new Passbook-integrated coupons from several major retailers, including Macy's, Old Navy, PETCO, Barnes & Noble, Jo-Anne Fabric, ULTA Beauty, Yankee Candle, Michaels, Sears, Sweet Tomatoes, PetSmart, and more. The coupons are being made available from digital couponing giant, Coupons.com, which is now offering Passbook coupons directly on its website.
Abeeda Mahboob

MediaPost Publications Expectations High For Ads On iPad Mini 10/22/2012 - 0 views

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    "The Mini could help expand the overall tablet audience, which tends to be more affluent than the overall mobile audience. "We know from industry studies that 56% of tablet owners make over $75,000, and 46% have made a purchase after interacting with a tablet ad, so this creates a new, potentially very lucrative frontier for digital marketers," noted Kurt Hawks, general manager of mobile ad network Greystripe.
Abeeda Mahboob

Only 6% of Fans Engage With a Brand's Facebook Page [STUDY] - 0 views

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    "The researcher found that having more likes doesn't necessarily mean having more engagement. In fact, the more Facebook fans a brand has, the lower the percentage of engaged fans tends to be. For example, brands with between 900,000 to 1 million fans had 60% less engagement than brands with 500,000-600,000 fans."
Abeeda Mahboob

Study: 70 Percent Of Pinterest Users Are There For Shopping Inspiration - 0 views

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    BizRate Insights: "Seventy percent of Pinterest users say they use the site to get shopping inspiration, and 43 percent say they use it to associate with brands/retailers. Only 17 percent of Facebook users look for buying inspiration on Facebook, and only 24 percent say they use Facebook to connect with companies they like."
Abeeda Mahboob

Mobile Payments Still Tiny, Set to Explode in Next 4 Years | Digital - Advertising Age - 0 views

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    eMarketer:  The research firm estimates that the total transaction value for mobile payments in the U.S. will be $640 million this year, but that will grow to more than $62 billion in 2016 as a bigger segment of the population uses their phones to buy medium-ticket items, including fast-food restaurants. The average user of mobile payments will spend $62 a year with their phones in 2012, but that grows to $1,294 in 2016, according to eMarketer's estimate.
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