According to a new study by the Integer Group and M/A/R/C Research published
in The Checkout, 18% of African-American shoppers use their mobile device to
make purchases, as do 16% of Hispanics. But only 10% of Caucasians are already
leveraging mobile as buying tools.
The early adoption of m-shopping features by these demos occurs across the
board in all shopping-related mobile activities. For instance, while the study
showed that only 13% of Caucasians use their phones to read product reviews and
maintain shopping lists, 21% of African-Americans do. And while 13% of
Caucasians use devices to do price comparisons on their phones, 20% of Hispanic
users already do so.
Simeon Spearman on 10 Dec 12"A new report confirms the significant and growing influence of the Internet and social media in the shopping decisions of U.S. moms. In preparing to go shopping, mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers as a whole, according to Packaged Facts' "Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends" report. Further, moms are nearly twice as likely as food shoppers overall to have used social media to plan their most recent grocery shopping trip (20% versus 11%). And in addition to consulting blogs prior to shopping, they are increasingly using mobile apps to ensure that they're getting the best deals while shopping. "
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