marketing

SimCity, the popular simulation game that challenges users to build and run a metropolis, is set to release its latest version in mid-November - SimCity Societies - and is generating a lot of buzz in the process.

One of the best solutions that we can give you is to add content to your website. The Search Engines fancy content, make them smile and set up a content development plan. This works for any market - either the Industrial or the Consumer. Adding pages to your website is almost guaranteed to increase your traffic.

... A big ingredient that was missed in the original version that you saw posted here, which was picked up in subsequent revisions to the original document, was the inclusion of the intersubjective voice of others, of consumers reflecting about their own technology consumption.

There are three ways your customers find your site - search engines, links from other websites, and direct traffic. Today I want to focus on increasing your direct traffic, namely bookmark traffic. People bookmark sites for one reason. They find something that interests them, and they want to return to the site again. Here are three ways to encourage people to bookmark your site

Transaction-specific investments are often required in marketing channels in order to improve channel efficiency. However, such investments often increase the risk of opportunistic behaviors being sparked off. This paper aims to analyze the role of partners' investments in specific assets and the development of relational norms as safeguarding mechanisms against opportunism.

The purpose of his paper is to define the role of cyber-intermediaries based on several theories such as transaction cost analysis, agency, social exchange, and relationship marketing.

This paper aims to investigate the trend and/or paradigm shift to relationship marketing as a dominant framework that has shaped the way in which relationships are understood, and also to consider how the understanding of relationships can be improved.

My "new marketing" sparring partner James Cherkoff gave a presentation to a University of Delaware marketing class recently. James uses an old/new framing device to set-up the evolution of marketing practices in terms of "old" and "new" with "old" theoretically being all the bad stuff and "new" being all the good stuff. I want to offer up a different frame from which to discuss these issues both for the students he presented to, and for practitioners interested in this debate. Here are three notions to consider

Google's algorithm really only works in an efficient market. Think of Google as you might the DOW Jones Industrial Average, an algorithm that tracks the performance of the stocks within its portfolio. What would the Dow reflect if 5 of the companies had ineffective CFOs who are incapable of reporting the company's finances properly? Their stocks would inaccurately reflect the value of the company and the algorithm would fail to accurately report the results of the portfolio.

This study aims to examine the marketing/R&D relationship under different relative dependence situations. Specifically, its basic objective is to analyse if the effect that the climate between these departments exerts on new product development performance is moderated by the dependence perceived by these areas

whither telecomms... electricity? The paper aims to examine the process of de-internationalisation through an analysis of British Telecommunications' (BT's) experience. There is - to date - little research upon de-internationalisation, this paper aims to contribute to the debate through assessing how businesses with a strong domestic position would respond to a turbulent commercial environment.

The idea of business clusters is used more and more in public policy as businesses and governments are noticing their advantages. The purpose of this study was to determine if a business cluster would be possible in an energy sector of Albany, New York, since energy is so diverse.

This paper aims to extend previous research investigating the effect of relationship benefits on firm outcomes by developing a model that includes the effect on individual employees in the buyer firm. The model also aims to address benefits beyond the functional in business-to business (B2B) settings by including psychological and social benefits