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If a hotel (or company) really wanted to be environmentally friendly they would also pay attention to the major environmental contributors including: energy efficient lighting, water conservation, heating and cooling systems, mass transit for employees and guests. As well as all the small things that add up... (e.g. use pitchers, pourers, and small bowls to serve milk, sugar, butter and jelly - instead of all that plastic packaging).

China celebrates its status as world's number one air polluter

Sergio Ferreira is an Electricity & Energy Project Manager at the European Copper Institute (ECI), a non-profit organisation involved in the support and expansion of copper and copper alloys markets in Europe. An environmental engineer, he graduated in 2004 from the University of Aveiro, Portugal. He has worked in a lobbying organisation and in the European Commission, Directorate-General Energy & Transport on energy efficiency and renewable energy sources, and his main area is ecodesign.   • Another is Hans De Keulenaer, who works with the European Copper Institute as a Programme Manager in Electricity & Energy. He has a Master's degree in electrical engineering and an MBA from the University of Louvain in Belgium. With more than 20 years' experience in running pan-European and global marketing campaigns for companies and international organisations in the industrial sector, he is currently working on sustainable energy systems, concentrating on the quality of supply, smart and age-adaptive building installations, energy regulation, and the use of novel Web-based technologies for B2B marketing.

"The whole fashion system will have to change," says Beppe Modenese, called the founding father of Milan Fashion Week. "[It] must adapt to the reality that there is no strong difference between summer and winter anymore."