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manson

The role of cyber-intermediaries: a framework based on transaction cost analysis, agenc... - 0 views

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cyber intermediaries relationship

shared by manson on 01 Nov 07 - Cached
  • manson on 01 Nov 07
     
    The purpose of his paper is to define the role of cyber-intermediaries based on several theories such as transaction cost analysis, agency, social exchange, and relationship marketing.
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