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Hans De Keulenaer

Google Trends - 0 views

  • With Google Trends, you can compare the world's interest in your favorite topics. Enter up to five topics and see how often they've been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.
Hans De Keulenaer

How-To: 10 Enterprise Blogging Trends for 2008 - MarketingVOX - 0 views

  • Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog.
Hans De Keulenaer

Ten Practical Trends in B2B Marketing | Modern B2B Marketing Blog | Marketo - 0 views

  • What’s the latest thinking in B2B marketing? What techniques and trends are today’s best practice B2B marketers using to drive more revenue and demonstrate accountability?
Hans De Keulenaer

untitled - 0 views

  • I took it upon myself to get some answers using Facebook's own ad targeting system and I created this abridged guide for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level.
  • This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see?
Hans De Keulenaer

B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commen... - 0 views

  • Interesting discussion going on about whether PR agencies should blog over at Brian Solis' PR 2.0 Blog. Part of the post applies to all businesses: "First and foremost, not everyone needs to, or should blog. Some people just don't have anything interesting to say and that's OK. Not everyone needs to write a book, skydive, or sing karaoke either. Yes, so openness and transparency are "the new black." But don't take it at face value. Think about it first."
Hans De Keulenaer

Marketers face challenges from economy to ecology :: BtoB Magazine - 0 views

  • Following is a look at the top 10 marketing trends for 2008, based on interviews with marketers, ad agencies, media executives, analysts and other industry experts.
Hans De Keulenaer

Techno//Marketer: Book review: Now Is Gone - 0 views

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    Co-authors Geoff Livingston and Brian Solis solidly deliver on the book's promise and tag line "a primer on new media for executives and entrepreneurs". Now is Gone, however, provides solid knowledge to bolster even the most veteran maven's arsenal. It's a fairly quick read, but the documentation and references help continue the conversations online.
Hans De Keulenaer

web as a game - 0 views

  • Some websites are designed to be games. Most are not. But have you ever heard people, or found yourself addicted to Digg, YouTube, or Facebook? Have you ever wondered why? Well, it’s because they are games, at least partially! Officially, they are social networks, news aggregators, etc. and not designed as game sites like Second Life is. However, these sites contain all factors of a game. They are not only useful, but also entertaining. You can manage relationships with friends, gain recognition, and even set trends. This book will describe the view of websites as games in general, and then study Digg, YouTube and Facebook as specific case studies. It will show you what the goals of these websites are, how to play, and how to win. Applying the game perspective to more areas of the web, users may find other hidden games and can thus use those sites with greater efficiency. Web designers also can learn from this perspective and use the game design to achieve better results.
manson

OLD MARKETING, NEW MARKETING, REAL MARKETING: FRAMING THE OPEN SOURCE MARKETING DEBATE - 0 views

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    My "new marketing" sparring partner James Cherkoff gave a presentation to a University of Delaware marketing class recently. James uses an old/new framing device to set-up the evolution of marketing practices in terms of "old" and "new" with "old" theoretically being all the bad stuff and "new" being all the good stuff. I want to offer up a different frame from which to discuss these issues both for the students he presented to, and for practitioners interested in this debate. Here are three notions to consider
manson

The transaction-relational continuum: conceptually elegant but empirically denied - 0 views

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    This paper aims to investigate the trend and/or paradigm shift to relationship marketing as a dominant framework that has shaped the way in which relationships are understood, and also to consider how the understanding of relationships can be improved.
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