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“We really believe in fishing where the fish are,” said Carol Kruse, vp of global interactive marketing at Coca-Cola. “The old model is to build your own site, then spend media dollars to bring them there.”

I took it upon myself to get some answers using Facebook's own ad targeting system and I created this abridged guide for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level.

This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see?

Sergio Ferreira is an Electricity & Energy Project Manager at the European Copper Institute (ECI), a non-profit organisation involved in the support and expansion of copper and copper alloys markets in Europe. An environmental engineer, he graduated in 2004 from the University of Aveiro, Portugal. He has worked in a lobbying organisation and in the European Commission, Directorate-General Energy & Transport on energy efficiency and renewable energy sources, and his main area is ecodesign.   • Another is Hans De Keulenaer, who works with the European Copper Institute as a Programme Manager in Electricity & Energy. He has a Master's degree in electrical engineering and an MBA from the University of Louvain in Belgium. With more than 20 years' experience in running pan-European and global marketing campaigns for companies and international organisations in the industrial sector, he is currently working on sustainable energy systems, concentrating on the quality of supply, smart and age-adaptive building installations, energy regulation, and the use of novel Web-based technologies for B2B marketing.

here is just one problem. How did these delegates, from around the world, get to the conference? For the most part, they flew over land and sea in airplanes. Airplanes are known to be one of the bigger offenders of CO2 emissions. The UN Intergovernmental Panel on Climate Change estimates that air travel causes 3.5 percent of global warming. This could increase to 15 percent by 2050.When landed, some potentates traveled by gas-guzzling limousine.

addressed the conference in a 3-D animated avatar version of himself. In doing this, Markey saved an estimated 5.36 tons of CO2 emissions. Citizens from many different countries are reported to have attended the virtual Bali conference the same way Markey chose to attend.

Paul Dunay, director of global field marketing for Bearing Point, gives some superb insight into what you can do to make your podcasts truly valuable to your potential customers. Here are some standouts from my interview

To fill the coming gap in global savings and financial wealth, households and governments will need to increase their savings rates and earn higher returns on the assets they already have.

As millions of students across the world go back to school this month, 178 students from 49 countries will turn on their computers and step onto the virtual campus of the world's first global, tuition-free online university.