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This paper aims to investigate the trend and/or paradigm shift to relationship marketing as a dominant framework that has shaped the way in which relationships are understood, and also to consider how the understanding of relationships can be improved.

Co-authors Geoff Livingston and Brian Solis solidly deliver on the book's promise and tag line "a primer on new media for executives and entrepreneurs". Now is Gone, however, provides solid knowledge to bolster even the most veteran maven's arsenal. It's a fairly quick read, but the documentation and references help continue the conversations online.

I compiled a series of articles into one ebook that I hope will contribute to the elevation of PR as a respected profession, not just by the clients and executives, but by the very people we hope to build relationships with to bridge our story to the people who matter.

Marketing .. practitioners attempting to implement the process often find their progress impeded by a variety of barriers. This analysis exposes three levels of barriers to effective business-to-business marketing planning, relating to (i) organizational infrastructure, (ii) the planning process and (iii) implementation. These barriers reflect the synoptic nature of planning in many organizations. Synoptics - similarity in word choices and event placement shows an interrelationship. The synoptic problem concerns how this interrelation came to pass and what the nature of this interrelationship is.- - apparently.

A whole range of ideas relating to the American University Library

Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category.

Transaction-specific investments are often required in marketing channels in order to improve channel efficiency. However, such investments often increase the risk of opportunistic behaviors being sparked off. This paper aims to analyze the role of partners' investments in specific assets and the development of relational norms as safeguarding mechanisms against opportunism.