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With Google Trends, you can compare the world's interest in your favorite topics. Enter up to five topics and see how often they've been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

Here's something that I thought was pretty cool. I came across a post that made mention of Google's timeline feature that I was unaware of. This is a pretty cool query that you can perform in Google that works something like this:In a Google search bar perform a search using the following query string: view:timeline

In another post [url=http://www.webmasterworld.com/forum3/2007.htm]Google as a Black Box[/url] Giacomo proposed that we talk too much theory and not enough application of it. So, lets skip the theory and get to what I know works from time proven methods on Google. I know the following system works 100% of the time with Google to attain rankings across a wide range of keywords. This is what I do with clients to build a successful site and has worked every time. The level of success will depend largely on the subject matter, it's potential audience, and it's level of competition on the net.

The following Google search tips are based on my own experience and things that I actually find useful.  The list is by no means comprehensive.  But, I assure you that by learning and using the 12 tips below, you’ll rank up there with the best of the Google experts out there. 

Google just unveiled a bunch of new features. You can see them for yourself in the embedded presentation above, which itself is one of the additions.

The Charlie Rose show began a new series on the future of newspapers. The series focuses on how the web is and other new technologies have caused a great shift in the media landscape. Newspapers are struggling to adapt. Overall revenues have fallen three years in a row. These numbers could reach double digits this year. Many advertisers have fled print for the web. Joining him are Robert Thomson, managing editor of The Wall Street Journal, Mort Zuckerman, owner and publisher of the New York Daily News and the editor in chief of U.S. News & World Report, and Walter Isaacson, president and CEO of the Aspen Institute.

We've been assured that just because content sits on Google's Knol site, it won't gain any ranking authority from being part of the Knol domain. OK, so a day after Knol has launched, how's that holding up? I found 1/3 of the pages listed on the Knol home page that I tested ranked in the top results. I came away feeling that being on Knol does indeed give pages an advantage they might not get if they'd been hosted on some other brand new web site.

A panel run by David Armano on Social Media in a B2B world had a panelist from Leopardo Construction, Todd Andrilik. Todd, who’s the company’s director of marketing and PR, is using a wordpress blog as a newsroom .

It was a huge event, with close to 2,000 participants and a palpable energy and a sense of - finally - progress. The conference was attended by the ministers for energy or senior political representatives  from several countries (the UK, Germany, several Nordic countries - see the link above) and happened at the same time as an important German government meeting that decided to increase offshore tariffs to 14c/kWh, a strongly supportive measure which is likely to be the starting point of a massive wave of investment in the sector in that country. Interestingly, despite that decision, and the excitement it generated, the UK market is still seen as likely to be bigger than the German one over the next 10-15 years, with all other markets being somewhat smaller.

With tongue in cheek and apologies to the Wal-Mart version we have all heard, please consider these thoughts that are sure to help us NOT achieve sustainability in 2008.

In this quick and easy 22-page report (or optional audio recording), you'll learn: Whether blogging is dead or not How to avoid the tyranny of Google Why you should forget the "Long Tail" How to truly leverage Web 2.0 Why you're not normal, and why that's a good thing How the true power of the Internet is being missed What "teaching sells" means to you