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manson

Six things I know for sure about marketing to engineers - 0 views

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    I am a chemical engineer and have been writing copy designed to sell products and services to engineers for 10 years. Here's what I know about appealing to this special audience:
manson

Search engines fancy content - 0 views

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    One of the best solutions that we can give you is to add content to your website. The Search Engines fancy content, make them smile and set up a content development plan. This works for any market - either the Industrial or the Consumer. Adding pages to your website is almost guaranteed to increase your traffic.
Sergio Ferreira

News from Save the Planet - WattWatt - 0 views

  • Sergio Ferreira is an Electricity & Energy Project Manager at the European Copper Institute (ECI), a non-profit organisation involved in the support and expansion of copper and copper alloys markets in Europe. An environmental engineer, he graduated in 2004 from the University of Aveiro, Portugal. He has worked in a lobbying organisation and in the European Commission, Directorate-General Energy & Transport on energy efficiency and renewable energy sources, and his main area is ecodesign.   • Another is Hans De Keulenaer, who works with the European Copper Institute as a Programme Manager in Electricity & Energy. He has a Master's degree in electrical engineering and an MBA from the University of Louvain in Belgium. With more than 20 years' experience in running pan-European and global marketing campaigns for companies and international organisations in the industrial sector, he is currently working on sustainable energy systems, concentrating on the quality of supply, smart and age-adaptive building installations, energy regulation, and the use of novel Web-based technologies for B2B marketing.
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    Leonardo Energy team members also feature in an article on the IEC initiative, WattWatt
Hans De Keulenaer

Stumpedia - 0 views

  • Stumpedia.com is a social search engine that relies on human participation to index, organize, and review the world wide web.
Hans De Keulenaer

Google Timeline Feature - SEOspace - Organic Search Engine Marketing with a B2B Twist - 0 views

  • Here's something that I thought was pretty cool. I came across a post that made mention of Google's timeline feature that I was unaware of. This is a pretty cool query that you can perform in Google that works something like this:In a Google search bar perform a search using the following query string: view:timeline
davidchapman

Five Rules For Bringing Your Real-Life Business Into Second Life -- InformationWeek - 0 views

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    2nd life may not be the best virtual engine for business marketing
manson

Why the world needs SEOs (or - Google only works in an efficient market) - 0 views

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    Google's algorithm really only works in an efficient market. Think of Google as you might the DOW Jones Industrial Average, an algorithm that tracks the performance of the stocks within its portfolio. What would the Dow reflect if 5 of the companies had ineffective CFOs who are incapable of reporting the company's finances properly? Their stocks would inaccurately reflect the value of the company and the algorithm would fail to accurately report the results of the portfolio.
manson

How do you get customers to bookmark your site? - 0 views

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    There are three ways your customers find your site - search engines, links from other websites, and direct traffic. Today I want to focus on increasing your direct traffic, namely bookmark traffic. People bookmark sites for one reason. They find something that interests them, and they want to return to the site again. Here are three ways to encourage people to bookmark your site
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