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While there are many ways to set-up and manage online events, here’s what’s working well for us in our webinar programme: Weekly events at a fixed time slot (identified through a user survey). Limit events to one hour (timeslot identified through user feedback). A few minutes introduction, followed by a main presentation of 30-40 minutes and 15-20 minutes of questions. Strictly time manage the event (punctual start, completion on time). Beware of time zones - we usually have participants across 10 to 15 timezones. Limit sound to host and speakers. Participants can chat only (handling 100 sound cards & microphones online does not provide a good webinar experience). A chat pod allows participants to introduce themselves at the start of the event. A second chat pod allows users to submit questions. Questions are addresses one at a time at the end of the presentation - never during the presentation. Before the event, speakers are briefed on the use of the Adobe system and a protocol for the event is agreed. After the event, we circulate slides, the link to a recording, an answer to a question not address. There are so many ways to keep users engaged, and gradually build a vertical community around the topic of the webinar.

NetXpression is a powerful and useful tool, allowing any user to create professional presentations that communicate clearly and persuasively. With NX, you can build professional business presentations for use directly over the Internet, on CDs, or on any other file system. Your finished presentation can be viewed by anyone with a standard web browser, so no special software is required. NX makes it really easy for anyone to build informative presentations. Once created, you can deliver your presentations with very little effort and amazing results.

Here’s my response: 1. I have no idea if the Facebook platform is alive or dead. I’ve got left-over MREs from Y2K, however, so I think I can survive its demise, if it should occur. 2. Asking people if they use RSS is like asking people what size air filter goes in their car. RSS is now entrenched in the infrastructure of the sharing web. It fuels widgets, it automates blog posts, it enables all sorts of gizmos and thingees that the average web user would never recognize as RSS. Nor should they. Web users should click on a button that says, “bring me information about this topic or from this source.” How it gets delivered will probably involve RSS, but who the heck cares.

Here is an example: User tracking for month ending 12/31/07: Action Desired step % completedLogin Log in in to site 15 times 10% Engagers Log in 6 times 15% Underachievers Log in 2 times 35% Nomads Log in 0 times 40% Slackers

Based on an article by Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. At Leonardo ENERGY, we use these on a daily basis for non-profit marketing, but they can be equally used for business development, or to build strong reputations and brands online.

Inspired by an article from Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. These can be used for business development, non-profit marketing or to build strong reputations and brands online.

Many preference centers are great ideas that are poorly executed -- not because the registration page isn't functional or the users can't update their profiles, but because of  mismatched expectations.  When many marketers are still grappling with permission management practices (opt-in vs. opt-out), why add another layer of consumer management to the problem? 

The most popular post I’ve written to date is a review of prediction market software. Today’s post is going to be the same, but for idea/innovation software (henceforth referred to as innovation software). Trying to even find and identify all the different types of innovation software is difficult because of the different ways people and companies think about innovation. Prediction markets are straightforward; they’re futures markets, so the software is largely the interface between the user and the order book on the database. That is not at all so for innovation software. Different people think about innovation in different ways, which I referred to in a previous post. The list below is likely not complete, but I believe it does pick up the major players.

Some websites are designed to be games. Most are not. But have you ever heard people, or found yourself addicted to Digg, YouTube, or Facebook? Have you ever wondered why? Well, it’s because they are games, at least partially! Officially, they are social networks, news aggregators, etc. and not designed as game sites like Second Life is. However, these sites contain all factors of a game. They are not only useful, but also entertaining. You can manage relationships with friends, gain recognition, and even set trends. This book will describe the view of websites as games in general, and then study Digg, YouTube and Facebook as specific case studies. It will show you what the goals of these websites are, how to play, and how to win. Applying the game perspective to more areas of the web, users may find other hidden games and can thus use those sites with greater efficiency. Web designers also can learn from this perspective and use the game design to achieve better results.

The blogosphere is buzzing about a provocative June 24 essay by U.C. Berkeley researcher Danah Boyd suggesting that MySpace and Facebook users are dividing along race and class lines.