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Hans De Keulenaer

WSJ Chief: Google Devalues Everything It Touches - 0 views

  • The Charlie Rose show began a new series on the future of newspapers. The series focuses on how the web is and other new technologies have caused a great shift in the media landscape. Newspapers are struggling to adapt. Overall revenues have fallen three years in a row. These numbers could reach double digits this year. Many advertisers have fled print for the web. Joining him are Robert Thomson, managing editor of The Wall Street Journal, Mort Zuckerman, owner and publisher of the New York Daily News and the editor in chief of U.S. News & World Report, and Walter Isaacson, president and CEO of the Aspen Institute.
manson

OLD MARKETING, NEW MARKETING, REAL MARKETING: FRAMING THE OPEN SOURCE MARKETING DEBATE - 0 views

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    My "new marketing" sparring partner James Cherkoff gave a presentation to a University of Delaware marketing class recently. James uses an old/new framing device to set-up the evolution of marketing practices in terms of "old" and "new" with "old" theoretically being all the bad stuff and "new" being all the good stuff. I want to offer up a different frame from which to discuss these issues both for the students he presented to, and for practitioners interested in this debate. Here are three notions to consider
davidchapman

PC Pro: News: Comment: Facebook's not the new Google - 0 views

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    ...sell-by date. Only recently, Rupert Murdoch was being lauded for rediscovering his touch by lavishing $580m on MySpace. Now, even that's beginning to look vulnerable. Asked if he was worried about readers abandoning his newspapers for MySpace, Murdoch shot back: "I wish they were. They're all going to Facebook at the moment." Murdoch's put his finger on the underlying problem with social-networking sites: they don't actually do anything. We do all the work for them. When users start migrating to rival sites they can't retain people by offering new features or extra storage, because that wasn't what tempted people to them in the first place. They were pulled in through fear of social exclusion.
davidchapman

Broadband-over-power-lines battle goes to court | Tech news blog - CNET News.com - 0 views

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    A dispute that could affect the roll-out of broadband over power lines, which some hope will one day compete with cable and DSL services, went before a federal appeals court on Tuesday, but no immediate resolution occurred
Hans De Keulenaer

New media? Yes. New marketing? Nah. « 'Cross The Breeze - 0 views

  • While Gizmodo reports on their ‘lonely’ Second Life visit to to the virtual CEBIT area of Sony Ericcson, it’s not the people-empty space that I found stunning.
Hans De Keulenaer

How To Plan Your New Site Before You Decide Which CMS To Use | CMS Jam - 0 views

  • No matter what CMS package you decide to go with, there are some steps you should take to prepare for the creation of your new site. You should begin the site creation planning long before you determine which CMS will best fit your needs, and you should expect to spend at least a week to accomplish these tasks.
davidchapman

The free-download economy is dead | The Open Road - CNET News - 0 views

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    It also became obvious that download tallies were secondary to something XXX never gave us: insight into those downloading our... .
Hans De Keulenaer

The Future of Content in the Age of Information Overload - 0 views

  • Sites that serve as a comprehensive and reliable filter of information on a topic will be read, but they’ll always have to compete with other fast-paced news publishers. To aggregate information is incredibly easy. To process, analyze and situate it within a big picture context while offering an intriguing/unique perspective is considerably more difficult. Those who can do so will be trusted: they are a valuable knowledge asset for any reader. Detailed, unique content immediately stands out on its own, even without extensive  marketing efforts. People don’t just want to be informed, they want to better grasp a topic in all its nuances. The joy of consumption lies not only in the skimming of a news story but the processing of new perspectives to enrich a personal worldview or professional need.
Hans De Keulenaer

115 Social News and Bookmark Sites Ranked and Rated | Social Media Trader - 0 views

  • Here’s a collection of 115 social bookmark and news sites ranked by PageRank, number of links and value of each site. We used dnScoop to gather the data for all these sites. This is what the dnScoop data is based on:
davidchapman

Want to 'converse' with advertisers? Me neither | CNET News.com - 0 views

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    'I admit it; I'm cynical when it comes to advertising and marketing. I believe that the sole purpose of advertising is to convince me to part with my well-earned and limited supply of money and persuade me that I want things that I don't. Who asked marketers to join readers online?
manson

Interfunctional climate and a new product performance: dependence as a moderator - 0 views

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    This study aims to examine the marketing/R&D relationship under different relative dependence situations. Specifically, its basic objective is to analyse if the effect that the climate between these departments exerts on new product development performance is moderated by the dependence perceived by these areas
Hans De Keulenaer

Why social media makes for good news - or - how blogs should really be used - 10,000 Ma... - 0 views

  • But just as often it [good journalism] takes facts that are lying in plain sight and synthesizes them, or arranges them in a way — sometimes in a narrative — that really exposes some new meaning on an important subject.
Hans De Keulenaer

Why adding a ton of new articles to your website is usually a bad idea. - 0 views

  • The problem is these articles are mostly of mediocre quality. And when I say that, I’m being generous. Here is the real problem. Getting articles written is too easy, and too inexpensive. You just print out a list of 500 keywords you would like to be ranked for, and then submit them to overseas writers who are happy to write them for a few dollars each.
Hans De Keulenaer

B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commen... - 0 views

  • Interesting discussion going on about whether PR agencies should blog over at Brian Solis' PR 2.0 Blog. Part of the post applies to all businesses: "First and foremost, not everyone needs to, or should blog. Some people just don't have anything interesting to say and that's OK. Not everyone needs to write a book, skydive, or sing karaoke either. Yes, so openness and transparency are "the new black." But don't take it at face value. Think about it first."
Sergio Ferreira

News from Save the Planet - WattWatt - 0 views

  • Sergio Ferreira is an Electricity & Energy Project Manager at the European Copper Institute (ECI), a non-profit organisation involved in the support and expansion of copper and copper alloys markets in Europe. An environmental engineer, he graduated in 2004 from the University of Aveiro, Portugal. He has worked in a lobbying organisation and in the European Commission, Directorate-General Energy & Transport on energy efficiency and renewable energy sources, and his main area is ecodesign.   • Another is Hans De Keulenaer, who works with the European Copper Institute as a Programme Manager in Electricity & Energy. He has a Master's degree in electrical engineering and an MBA from the University of Louvain in Belgium. With more than 20 years' experience in running pan-European and global marketing campaigns for companies and international organisations in the industrial sector, he is currently working on sustainable energy systems, concentrating on the quality of supply, smart and age-adaptive building installations, energy regulation, and the use of novel Web-based technologies for B2B marketing.
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    Leonardo Energy team members also feature in an article on the IEC initiative, WattWatt
davidchapman

One-fifth of China's 213 million netizens are mobile users | Sinobyte: CNET Blog on tec... - 0 views

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    Several news stories have noted that China's internet user base increased by more than 70 million in 2007 to a count 213 million at year's end. Little noted is that 23 percent of these users use the internet from mobile devices, the remainder counted as broadband users. The statistics, released by the China Internet Network Information Center and reported by ChinaTechNews do not seem to specify how many of these mobile users also use broadband, and I can't find data on whether people use broadband at home or at work. CINIC also reported (translated) that almost 40 percent of users said the top reason they used the internet was for instant messaging, edging out e-mail as the top application.
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