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Over the past 7 months, Junta42 has produced a continuous stream of relevant content, now adding up to a knowledge base of close to a 1000 articles. With the recent addition of the top content marketing blog list and the consequent increase of activity, it’s high time for a discussion with Joe about the emerging discipline of content marketing, and how it is supported by Junta42.

You’ll find everything from great newsletters to bad websites… great custom magazines for reluctant buyers… the 7 deadliest content marketing sins… 6 lessons to learn from a shopping mall…using content marketing to speed sales growth curve.

Therefore, I’m pleased that the Custom Publishing Council announces the first-ever but very timely conference in this emerging field, to be held in New Orleans March 9-11. The conference targets practitioners and solution providers alike and covers both strategic and practical aspects.

“If you create great content and no one knows about it to link to it, you’re spinning your wheels. A combination of content as well as social networking, link networking, public relations and gaining editorial visibility as well as viral and individual link solicitations will all work together synergistically. Building a community of consumers of your content as well as relationships with the media in your industry is the distribution network necessary to gain the most link value out of creating great content.”

Content marketing is the technique of sourcing, creating and distributing relevant and valued content to attract, acquire, engage and enthuse a clearly defined and understood target audience with the objective of driving profitable customer behaviour.

This post on the Five Pillars of Content Marketing goes into some detail on this, but the basics of creating great content from a marketing perspective

"...72% of technology buyers claimed that up to 75% of their knowledge of technology comes from vendor-sponsored content."