Skip to main content

Home/ marketing/ Group items tagged energy

Rss Feed Group items tagged

Sergio Ferreira

News from Save the Planet - WattWatt - 0 views

  • Sergio Ferreira is an Electricity & Energy Project Manager at the European Copper Institute (ECI), a non-profit organisation involved in the support and expansion of copper and copper alloys markets in Europe. An environmental engineer, he graduated in 2004 from the University of Aveiro, Portugal. He has worked in a lobbying organisation and in the European Commission, Directorate-General Energy & Transport on energy efficiency and renewable energy sources, and his main area is ecodesign.   • Another is Hans De Keulenaer, who works with the European Copper Institute as a Programme Manager in Electricity & Energy. He has a Master's degree in electrical engineering and an MBA from the University of Louvain in Belgium. With more than 20 years' experience in running pan-European and global marketing campaigns for companies and international organisations in the industrial sector, he is currently working on sustainable energy systems, concentrating on the quality of supply, smart and age-adaptive building installations, energy regulation, and the use of novel Web-based technologies for B2B marketing.
  •  
    Leonardo Energy team members also feature in an article on the IEC initiative, WattWatt
manson

An analysis of a potential cluster in an energy sector of Albany, NY - 0 views

  •  
    The idea of business clusters is used more and more in public policy as businesses and governments are noticing their advantages. The purpose of this study was to determine if a business cluster would be possible in an energy sector of Albany, New York, since energy is so diverse.
manson

TVA touts the green power that costs more; Solar, wind present prettier image than chea... - 0 views

  •  
    The Tennessee Valley Authority could be generating more "alternative" energy for less cost, if only the public wasn't so enamored with wind and solar power. Methane gas, formed as human and animal waste or garbage decays, produces more power dollar for dollar. It's half as expensive as wind power and a tenth the cost of solar power, according to TVA figures. But, coming from a stinky mess, it lacks appeal to the rate-paying public. TVA depends on ratepayers' choosing to pay extra to help fund alternative energy sources. "From a marketing viewpoint, it's hard to promote," said Jim Keiffer, TVA senior vice president of marketing. ... That's why TVA's program, Green Power Switch, available through distributors including Nashville Electric Service, requires that at least half the energy it creates come from the favorites: solar and wind.
Hans De Keulenaer

Google Reader - 0 views

shared by Hans De Keulenaer on 22 Oct 07 - Cached
  • A panel run by David Armano on Social Media in a B2B world had a panelist from Leopardo Construction, Todd Andrilik. Todd, who’s the company’s director of marketing and PR, is using a wordpress blog as a newsroom .
  • It was a huge event, with close to 2,000 participants and a palpable energy and a sense of - finally - progress. The conference was attended by the ministers for energy or senior political representatives  from several countries (the UK, Germany, several Nordic countries - see the link above) and happened at the same time as an important German government meeting that decided to increase offshore tariffs to 14c/kWh, a strongly supportive measure which is likely to be the starting point of a massive wave of investment in the sector in that country. Interestingly, despite that decision, and the excitement it generated, the UK market is still seen as likely to be bigger than the German one over the next 10-15 years, with all other markets being somewhat smaller.
  • With tongue in cheek and apologies to the Wal-Mart version we have all heard, please consider these thoughts that are sure to help us NOT achieve sustainability in 2008.
Hans De Keulenaer

40 online marketing methods - 0 views

  • Based on an article by Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. At Leonardo ENERGY, we use these on a daily basis for non-profit marketing, but they can be equally used for business development, or to build strong reputations and brands online.
  • Inspired by an article from Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. These can be used for business development, non-profit marketing or to build strong reputations and brands online.
Sergio Ferreira

Building Relationships: 10 Ways to Get the Most Out of Social Networking Sites - Lifeha... - 0 views

  • Doing even a few of these things will set you apart from the vast majority of people who view social network sites as toys and networking as “just for fun” (though it can be fun, too).
  • Social networking sites have a reputation as being huge time wasters, and for most people, they are. If you can afford that luxury, more power to you; for the rest of you, really think about what social networking can do for you and focus your energies to making that work.
Hans De Keulenaer

EcoSploitation | Marketing Profs Daily Fix Blog - 0 views

  • If a hotel (or company) really wanted to be environmentally friendly they would also pay attention to the major environmental contributors including: energy efficient lighting, water conservation, heating and cooling systems, mass transit for employees and guests. As well as all the small things that add up... (e.g. use pitchers, pourers, and small bowls to serve milk, sugar, butter and jelly - instead of all that plastic packaging).
1 - 7 of 7
Showing 20 items per page