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Hans De Keulenaer

50 New B2B Marketing Blogs - Marketing & Strategy Innovation Blog - 0 views

  • Here are 50 more blogs about business-to-business marketing, bringing the total on the complete Big List of B2B Marketing Blogs to 138 blogs. B2B marketing still lags far behind other categories of marketing blogs, so please keep letting me know via comments if you find any B2B blogs that I missed. As always, here is the updated B2B marketing blog OPML file.
Hans De Keulenaer

B2B Blog » Blog Archive » Researching The B2B Marketing Sector - 0 views

  • · Estimated expenditure on B2B marketing communications during 2005: £9.8 billion · Estimated number of practitioners with marketing in their job title focusing purely on the B2B sector: 176,000 · Estimated number of practitioners with marketing in their job title for whom B2B is at least part of their remit (along with B2C): 272,000
Hans De Keulenaer

Ten Practical Trends in B2B Marketing | Modern B2B Marketing Blog | Marketo - 0 views

  • What’s the latest thinking in B2B marketing? What techniques and trends are today’s best practice B2B marketers using to drive more revenue and demonstrate accountability?
Hans De Keulenaer

Accelerate Business Group, LLC » Featured Post » How to Write a B2B Complex S... - 0 views

  • We just finished the 2nd edition of our most popular Special Report on using direct mail in B2B complex sales lead generation campaigns.  Here is the link to download it:  CLICK HERE This report, first published in November 2006, was downloaded nearly 3000 times the first 12 months of its release and forwarded to others countless times. 
Hans De Keulenaer

ClickZ: Facebook as a B2B Marketing Tool - 0 views

  • More of a surprise is what Facebook is poised to become next: a B2B (define) networking and marketing platform that attracts corporate executives and decision makers.
Hans De Keulenaer

Accelerate Business Group, LLC » Advancing Sales Opportunities » Focus is the... - 0 views

  • If you want more sales, you need to focus attention on and measure the things that result in more sales – number of calls, new contacts, meetings, presentations, trials, financial qualifications, etc. 
Hans De Keulenaer

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking - 0 views

  • If you use social networking tools, I'd love to get your input. Do you think a typical marketer or sales person (who isn't a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool? Why or why not?
Hans De Keulenaer

brandchannel.com | B2B branding | brand | brands | branding - 0 views

  • B2B agencies also deal with 8 basic target audience issues, which highlight the fundamental differences between shampoo pushers and business communicators.
Hans De Keulenaer

When it Comes to Generating Sales Leads, Do Virtual Events Make Sense for B-to-B Market... - 0 views

  • If you are thinking about doing a virtual conference or tradeshow, you might want to read Best Practices in Virtual Events, a white paper created by The FactPoint Group, a Silicon Valley-based research, and consulting firm, for Unisfair, a provider of virtual trade shows, expos, conferences and marketing events.
Hans De Keulenaer

Google Timeline Feature - SEOspace - Organic Search Engine Marketing with a B2B Twist - 0 views

  • Here's something that I thought was pretty cool. I came across a post that made mention of Google's timeline feature that I was unaware of. This is a pretty cool query that you can perform in Google that works something like this:In a Google search bar perform a search using the following query string: view:timeline
Hans De Keulenaer

40 online marketing methods - 0 views

  • Based on an article by Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. At Leonardo ENERGY, we use these on a daily basis for non-profit marketing, but they can be equally used for business development, or to build strong reputations and brands online.
  • Inspired by an article from Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. These can be used for business development, non-profit marketing or to build strong reputations and brands online.
Hans De Keulenaer

B2B Blog » Blog Archive » The slightly modified "B2B" blogosphere - 0 views

  • According to David, blog participation is ranked from 0 to 3, Unengaged to Fully Engaged. On behalf of the business-to-business word, I would like to propose an intermediate, fifth level, and a very populated one at that. Level .5.
Hans De Keulenaer

B2B Blog » Blog Archive » Adjustment In The UK's GDP - 0 views

  • We market researchers are in the business of facts and statistics and so it was quite shocking to read this article in today’s Financial Times explaining how the statistic on Gross Domestic Product is manipulated beyond belief.
Hans De Keulenaer

B2B Marketing Blog » Blog Archive » Virtual trade fairs - 0 views

shared by Hans De Keulenaer on 01 Aug 07 - Cached
  • This is about to change, with a California  startup, Expo3D which develops virtual environments to communicate and interact with customers. The 3D system offers 3 desirable features:
Hans De Keulenaer

Web Business Marketing Blog » Blog Archive » Presentations - new style - 0 views

  • Dan Roam’s “The Back of the Napkin” invites its readers to give up slides altogether, and use flipcharts and blackboards instead. The central idea is visual thinking, drawing graphics as you explain them, rather than taking audiences through endless bullet points. The book is full of practical advice for doing this. A must read. Garr Reynold’s “Presentationzen” is a plea for preparing your presentation offline. Rather than a method, it introduces a presentation philosophy, heavily influenced by Asian culture. The central idea is simplicity. While obviously influencing many of today’s speakers, the concept of presentationzen is relatively unproven for complex subjects, such as science or technology. Nevertheless, a must read.
Hans De Keulenaer

How to Measure Social Media ROI for Business - 0 views

  • That’s one of the reasons why I tend to think that social media (by which I mean actual conversations and relationship building exercises, not widgets and Facebook fliers) is more aligned with the goals of a PR program than it is with marketing.
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