OLD MARKETING, NEW MARKETING, REAL MARKETING: FRAMING THE OPEN SOURCE MARKETING DEBATE - 0 views
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manson on 01 Nov 07My "new marketing" sparring partner James Cherkoff gave a presentation to a University of Delaware marketing class recently. James uses an old/new framing device to set-up the evolution of marketing practices in terms of "old" and "new" with "old" theoretically being all the bad stuff and "new" being all the good stuff. I want to offer up a different frame from which to discuss these issues both for the students he presented to, and for practitioners interested in this debate. Here are three notions to consider