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manson

OLD MARKETING, NEW MARKETING, REAL MARKETING: FRAMING THE OPEN SOURCE MARKETING DEBATE - 0 views

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    My "new marketing" sparring partner James Cherkoff gave a presentation to a University of Delaware marketing class recently. James uses an old/new framing device to set-up the evolution of marketing practices in terms of "old" and "new" with "old" theoretically being all the bad stuff and "new" being all the good stuff. I want to offer up a different frame from which to discuss these issues both for the students he presented to, and for practitioners interested in this debate. Here are three notions to consider
Hans De Keulenaer

B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commen... - 0 views

  • Interesting discussion going on about whether PR agencies should blog over at Brian Solis' PR 2.0 Blog. Part of the post applies to all businesses: "First and foremost, not everyone needs to, or should blog. Some people just don't have anything interesting to say and that's OK. Not everyone needs to write a book, skydive, or sing karaoke either. Yes, so openness and transparency are "the new black." But don't take it at face value. Think about it first."
Hans De Keulenaer

B2B Marketing - Open for Business: Are you a Marketing Fundamentalist? - 0 views

  • Last week I came across this 5 minute video featuring Seth Godin via a colleague. For me, what he says about Curiosity resonated very powerfully.
davidchapman

The free-download economy is dead | The Open Road - CNET News - 0 views

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    It also became obvious that download tallies were secondary to something XXX never gave us: insight into those downloading our... .
Hans De Keulenaer

» Get to Know Your Learners (And Avoid These Pitfalls) The Rapid eLearning Blog - 0 views

  • That event was one of my best learning experiences.  It reinforced the need to meet with learners and understand their world.  It also opened my eyes to think beyond the obvious.  A big pitfall is that we tend to rest in the familiar. Without the time on the floor, I would have built a functional course, but missed the opportunity to make real improvements on their performance.
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