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marble_bird

Conditions Associated with Increased Risk of Fraud A Model for Publicly Traded Restaurant Companies.pdf - 0 views

shared by marble_bird on 12 Jul 20 - No Cached
  • Many restaurant industry examples provide evidence that as a firm’s internal control structure weakens and deficiencies are found, the opportunity for fraud increases significantly.
  • The main premise of the study tests the application of the fraud triangle framework constructs to publicly traded restaurant companies during the time period of 2002–2014, using proxy variables defined through literature. The proxy variables selected were company size, amount of debt, employee turnover, organizational structure, the Recession, inflation rate, interest rate, executive stock compensation, return on assets, and international sales growth.
  • growing pressures from both passive and active investors to constantly increase their stock value in a competitive world where meeting performance goals are necessary to maintain a competitive edge
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  • To meet targets, it is typical for companies to put additional stresses on their internal control structures by reducing head counts, requiring employees to perform more than one job, and rearranging risk profiles
  • The deceptive and corrupt business practicesofthesecompaniesandothersresulted largely from a failure of corporate governance and lack of ethical business practices, in which internal control mechanisms were circumvented by conflicts of interest that enriched executives and damaged shareholders
  • Deficiencies are often observed through review of the main business cycles: revenue and receivables, purchasing and payables, treasury and stock, and financial reporting
  • Internal controls are often the first avenue of protection in safeguarding assets and thwarting and discovering errors and fraud
  • Some research has been conducted in this area, and findings suggest that companies in the telecommunications, technology, financial, and services industries experience the most difficulty with SarbanesOxley compliance efforts because of increased risk of fraud from industry and company risk factors
  • Therefore, pressure resulting from expectations of financial performance, opportunity to circumvent internal controls, and rationalization coupled with certain inherent industry factors may contribute to increased risk of fraud
  • opportunity to engage in unethical behavior may stem from the macro environment, the operational features, and the specific nature of the business cycles
  • Because of this potential for fraud on the company, shareholders, and the public, examining the conditions that may prompt fraud is necessary for the efficiency of the restaurant industry, and namely, for those passive and active investors that are relying on the financial statements to be true and accurate
  • the restaurant industry is often susceptible to deficiencies because of its inherent characteristics and high control risk
  • Corporate scandals, misappropriation of assets and financial statement misstatement are all very real threats to the restaurant industry.
  • the central focus of this study is to understand the factors that contribute to increased risk of fraud to determine why fraud may occur despite the imposed regulation of the Sarbanes-Oxley Act.
  • numerous researchers have found indication that executive stock option compensation provides encouragements for behavior that is fraudulent or corrupt
  • the study seeks to identify the factors that may provide the optimal criteria to engage in fraudulent or opportunistic behavior, using the incidence of a reported control deficiency as the measurable dependent variable.
  • The fraud triangle is the model that explains the factors that may cause an individual or a company to commit occupational fraud.
  • The differing classifications and definitions of pressure provide evidence that the construct is not directly observable; therefore, researchers in this field have measured the construct of pressure through proxy variables
  • consists of three constructs: pressure/motivation, opportunity, and rationalization. The three constructs offer an explanation as to why management commits fraud, and the dynamic relationship that underlies the acts of occupational fraud.
  • pressure may best be classified into four general types that may lead to fraud: financial stability, external pressure, manager’s personal financial situations, and meeting financial targets (
  • when considering measurements of external pressures relating to debt financing, the financial leverage ratio is the most common measurement of the amount of debt.
  • Both pressures and opportunities are often determined by factors that occur at both the individual and company level (
  • ROA, or asset composition, is an appropriate proxy measurement for the pressure of meeting financial targets.
  • according to the fraud triangle, it can be said that opportunity does not exist unless a pressure exists.
  • nonshareable problems could also motivate groups of individuals, representative of a company’s culture, to commit fraud.
  • Opportunity is described as an atmosphere or temporary environment that enables fraud to be committed, usually with a small perceived probability of being caught or reprimanded
  • In a study of Swedish restaurant companies, it is noted that competition is very high, often resulting in price wars among different companies that reduce prices and then try to compensate through increased sales
  • Some risk factors include the susceptibility of the industry to market changes as well as the nature of the industry, coupled with the specific operations of the company such as whether there are significant or complex international operations; how effective management is at monitoring activities within the organization; and the level of complexity that exists in the organization
  • This environment is therefore dependent on the discretionary income of consumers, and this increased pressure may lead to earnings mismanagement through overstatement.
  • Public companies in the restaurant industry are susceptible to opportunities for fraud on the basis of the aforementioned opportunities
  • The ability to commit fraud in the restaurant industry results from inside knowledge of processes and procedures, and the ability to circumvent controls through weaknesses (
  • strong evidence has also linked the CEO position to fraud when the CEO is also the Chairman of the Board. In incidences like this, the CEO is the dominate decision maker for an organization that may provide an increased opportunity for fraud.
  • The underlying reason for these three categories of increased opportunities for fraud is the state of the internal controls structure, and management’s commitment to strong corporate governance
  • Rationalization is essentially an attitude, belief, or position of the mind or ethical personality that enables an employee or group of employees of a company to intentionally misappropriate assets and then defend their dishonest activities
  • Weak corporate governance structures are often presented through ineffective monitoring of management.
  • A quantifiable means of capturing this could be through review of executive stock compensation measures.
  • excessive use of discretionary accruals may lead to poor audit opinions, providing a rationalized thought for business activities.
  • the nature of the restaurant industry is often described as a periodic, seasonal, and cyclic trade
  • Defining parameters for financial reporting can also have an effect on reducing the rationalized behavior and the opportunity to commit fraud
  • Because these conditions have an obvious effect on earnings and measures of success, this seasonal variability and volatility should be considered when analyzing pressures in the restaurant industry
  • For restaurant companies, this means that rationalizations and attitudes can be managed by assessing the internal control environment and understanding the pressures and opportunities that exist for employees.
  • Some restaurant industry pressures that may impact profitable sales growth include a lack of understanding of the consumer’s perception, including the relevance of existing brands, and delays in opening new restaurants. Likewise, an inability to consider cost pressures, including increasing fees for supplies, utilities, and health care providers contracted by restaurants, as well as an incapability of obtaining economies of scale in procurement, could compress margins and negatively impact sales and operations profit margin.
  • The value in the application of the fraud triangle to the restaurant industry provides an opportunity to extend theoretical contributions that originated from mainstream accounting to hospitality literature, which is severely lacking in the current literature
  • Likewise, restaurant companies that are smaller (and therefore may not have strong internal controls) with increasingly complex transactions create additional opportunities for fraud to be committed
  • competitiveness is a condition that makes meeting financial targets difficult and provides opportunity for fraudulent behavior. External pressure from analysts and investors may create an incentive to misappropriate assets, which, in turn, distorts common financial measures of success such as return on assets.
  • when debt financing exists, in order to address past and future obligations, and remain competitive, restaurant companies are at an increased risk of fraud especially when disruptions in financial and credit markets exist.
  • Studies have revealed that restaurant company victory and demise is eventually correlated to restaurant leadership abilities and intentions; therefore, it can be stated that executives and managers’ intentions are of utmost concern in understanding risk of fraud
  • firms with increasingly complex operations coupled with changes in organizational structure have less resources to put into internal controls and are therefore at an increased risk for accounting errors.
  • .Internationalgrowthissubjecttorisks such as international political and economic conditions, foreign currency fluctuations, and divergent cultures and consumer inclinations
  • This study will focus on the variables most pertinent to the restaurant industry on the basis of the inherent characteristics of U.S. publicly traded restaurant companies, as previously described in this section.
  • a s a result of workforce diversity and the presence of many perceived low-skilled workers. In addition, as companies within the industry respond to declining performance, publicly traded restaurant companies may be subject to activist investors who wish to see a change in the executive management team. If a shake-up such as this would occur, the organizational structure of the company may become unstable, resulting in much greater opportunities for fraud to occur at all levels.
  • this study looks to assess the relation between the amount of debt a company has occurred and the incidence of reported internal control deficiencies.
  • Variables relating to rationalization are present in the restaurant industry when considering the motivations and attitudes of management. It is noted that in difficult times, such as the Recession, aggressive financial reporting tactics may be used
  • this study seeks to understand the effect of substantial stock compensation on increased fraud risk.
  • this study also hypothesizes that poor ROA could increase the risk of fraud, as the pressure provides executive management with the motivation to manipulate earnings.
  • this study suggests that the organizational structure of the company may provide opportunity for increased fraud risk through a unitary tone at the top.
  • this study analysed the disclosures of publicly traded restaurant companies to determine whether a company has a higher probability of increased fraud risk on the basis of the presented variables.
  • The results of the applied probit model reveal for the entire population set of publicly traded restaurant companies that the macroeconomic factors of the Recession, interest rate, inflation rate and unemployment rate all have a significant impact on the increased risk of fraud, as evidenced through a reported internal control deficiency.
  • As noted in the overall model, the results reveal that the model as a whole is a significant fit to the data. Although the company-level variables were not significant in the overall model, external factors were each significant.
  • Therefore, it can be said that the results of this study empirically support the intuition that changes in macroeconomic conditions may impact increased risk of fraud for companies in the restaurant industry.
  • It can be said that there is a significant relation between increased risk of fraud and the macroeconomic factors of interest, inflation, and unemployment rates.
  • from a managerial perspective, the study provides evidence that macroeconomic conditions that might affect consumer demand may increase the risk of fraud for publicly traded restaurant companies.
  • In addition to the high costs of compliance, it is also important to recognize additional managerial characteristics that may heighten the effects of the macroeconomic conditions on increased fraud risk.
  • As indicated by the results of the study, however, many times executive management does not recognize the problems associated with the macroeconomic conditions because of systematic perceptual filters that play the crucial role in the functioning of the company.
  • By focusing on the changing macroeconomic conditions that may have an empirical effect on demand, executive leadership will be able to streamline processes to avoid incidences of reporting internal control deficiencies when exposed to the macroeconomic conditions.
  • In the restaurant industry in particular, information is also not readily quantifiable, which makes it even more difficult to transform into meaningful and timely information for executive management. Particular examples include consumer insights and how well new promotions are received and moved throughout the market.
  • it should be noted that reported internal control deficiencies are indicative of increased fraud risk, but not necessarily conclusive that fraud has occurred. Therefore, just because a company has reported a deficiency, it does not indicate fraud, necessarily.
  • According to the model, the managerial factors are only exacerbated by the presence of macroeconomic factors.
  • the identified conditions could help managers to improve internal control when a high risk factor is realized. The contribution of this study may allow restaurant companies to deter activities that may result in increased risk of fraud.
  • Because the study revealed that the macroeconomic conditions were significant for the entire population of restaurant companies, an area of future research might explore the relevance of the co alignment model (Olsen &R o p e r , 1998) to strategic management decisions to reduce the risk of fraud.
  • for purposes of this study, privately traded companies are excluded. This is a limitation of the study because the results may indicate a problem that is more or less pervasive since the sample is representative of a small number of companies in the United States.
  • the model is limited in application because it does not take into account fluctuations among the variables over time.
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    This article covers the methodology and findings of a study conducted to examine the factors contributing to fraud risk in publicly traded restaurants. The article discusses factors in the fraud triangle, macroeconomic factors, and internal company factors that may contribute to fraud despite protections implemented per Sarbanes-Oxley. The study ultimately finds that internal company factors are insignificant when considering the impact on fraud risk, while macroeconomic factors, such as inflation or unemployment, drastically impact the level of fraud risk that a company may face.
Juan Du

Accounting technolog Used in the Hotel Industry | - 5 views

  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Hotels can decide to purchase accounting software dedicated solely to one function or can invest in enterprise software. Some chains have opted to outsource their accounting operations to major computer companies and accounting firms.
  • The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
    • Juan Du
       
      Hotel managers are often faced a lot of problem to deal with the accounting system. Now hotel manager can manage all of the accounting responsibilities by use hotel accounting technology. Using Web-based hotel accounting software can save your business money . The functions covered in all of the accounting systems.
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  • Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs.
  • Hotel managers are often faced with the challenge to propose and procure the appropriate technology and software to run their operations.
  • This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Decision Criteria Used in Selection Process: Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operations
  • Accounting software is crucial in measuring and tracking the hotel's profitability.
  • Functions covered in accounting software programs include: --Accounts payable --Accounts receivable --Budgeting --Cash management --General ledger --Sales analysis --Payroll --Procurement --Order entry --Fixed assets --Inventory management
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry.
  • This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs.
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Accounting software is used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions.
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. Careful consideration of the purpose, functionality and desired results from accounting software must be taken prior to selection and purchase.
  •    This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. Careful consideration of the purpose, functionality and desired results from accounting software must be taken prior to selection and purchase
  • How to Select Hotel Accounting Software:     Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs
  • Decision Criteria Used in Selection Process: Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operations
  • Accounting software incorporates the widely used Generally Accepted Accounting Standards (GAAP) and focuses on key measures unique to the hotel industry, such as revenue per room (RevPar)
  • Accounting software encompasses multiple functions of a hotel's operations, ranging from data mining to running financial reports.  Functions covered in accounting software programs include: --Accounts payable --Accounts receivable --Budgeting --Cash management --General ledger --Sales analysis --Payroll --Procurement --Order entry --Fixed assets --Inventory management
  • Print this article DartUtils.loadGoogle160 = function() { dmjs.runInlineAd = true; $('.AdUnit160').hide(); $('.AdWrapper').addClass('no160'); }; dartAds.renderiFrameAd([{ sz: '160x600' }], 160); How to Select Hotel Accounting Software:    Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Hotels can decide to purchase accounting software dedicated solely to one function or can invest in enterprise software. Some chains have opted to outsource their accounting operations to major computer companies and accounting firms
  • Accounting software is used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions.  The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
  • The hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability.  Accounting software is crucial in measuring and tracking the hotel's profitability
  • Areas of Functionality in Hotel Accounting Software
  • Areas of Functionality in Hotel Accounting Software
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    This article describes accounting software functions within the Hotel industry. The article states that "Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry". It is said that when selecting accounting software, you must identify what results you are looking for from the software; and also the functions that you are able to receive. You must also understand the needs of your property, and industry. The article also discusses various decision criteria, which is a part of the selection process. Some of these criteria's that you must look out for are: annual revenue, budget, location, multiple sites, national or international locations, in-house verses outsource operations. I love the fact that this article also discusses the functions of hotel accounting software. Some of those functions that were stated are: account payable, account receivable, and payroll. The article also brought up some trends about hotel and lodging accounting software. One of the trends that stand out to me was the fact that some companies hand over their entire accounting responsibilities to major accounting companies or, accounting firms; this is referred to as outsource. Having a accounting software is a very beneficial asset for a company.
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    This article talks about the importance of choosing the right accounting software for hotels. Hoteliers need to take into consideration the purpose, functionality and desired results before selecting accounting software which "is used to track the profitability of hotel operations and identify trends in the hospitality industry." In order to select a hotel accounting software it has to match the needs and functions of the premise. Some of the most important factors in the selection process are annual revenue, budget, location, multiple sites, national or international location, and in house vs. outsourced operations. "Accounting software encompasses multiple functions of a hotel's operations, ranging from data mining to running financial reports." Some of the major functions in accounting software are accounts payable, accounts receivable, budgeting, cash management, general ledger, sales analysis, payroll, procurement, order entry, fixed assets, and inventory management. The hospitality industry is reporting increasing demands for internal controls and financial accountability therefore is very important that hotels select the right accounting software because is in charge of keeping records of the hotel's profitability. In addition accounting software reports room rate revenues and discrepancies and use the Generally Accepted Accounting Standards.
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    Accounting software programs are essential to the hospitality industry because it helps organize and keep track of the hotels operations and its profits. It's important to select the right accounting software that will help tie in the needs and concerns of your hotel. The significant factors to look upon in choosing the best program for your business are annual revenue, budget, location, multiple sites, national or international location, and in-house verses outsourced operations. Accounting software incorporates multiple roles of a hotel's operations such as data mining and running financial reports. Hotels can choose to purchase accounting software devoted exclusively to one purpose or can invest in enterprise software. The hospitality Industry counts on the different tools, as well as their accounting software, to increase their usefulness and creating them to become more competitive in their central business.
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    I believe one of the most critical items missing from the selection process when purchasing accounting software is the need have interface with the PMS system. This would be a more integrated approach for the smooth transition of front and back of house operations.
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    Marcia, you are right! Its a very important idea, to have interface with the PMS system. As for the main topic of this discussion accounting is a step for understanding the factors which influence your business positevly and negatively, in order to use proactive or reactive strategy. Some things that should theoretically work in your business can actually be unsuccessful, so financial data analysis is a key for problem-defining and therefore for finding solution.
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    This article gives some useful hints on how to choose an accounting software for your hotel business and what are the tips and tricks. There are lots of accounting software packages in the market which has a number of different options but the point is that each of these features will match a specific  need.  
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    This article is about choosing the correct accounting software for the hotel industry. Through different types of software you are able to track the profitability of a hotel.
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    This article is about how a hotel should choose their accounting program. There are many things to consider when choosing the right program for your institution. It is not just what is more cost effective, but what does it include and are they things your hotel needs. It is like a PMS system, you get some basics, but you also may need to be able to add more options, or none at all. Another factor when selecting this program is the size of your hotel. If it is one hotel or a chain. Accounting software is crucial in measuring and tracking a hotel's profit. In conclusion, when hotel management buys an accounting program, they must analyze the software, and not just buy the first one they come across.
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    This particular article discusses the need for accounting software programs within the hospitality industry. These programs can do just one thing or be all-encompassing, such as an enterprise program. Accounting programs still have to follow the Generally Accepted Accounting Principles (GAAP), which regulate the accounting industry. They help track the profitability of the company, amongst other things. Additionally, hospitality companies must be very careful in choosing the right program. These programs can help managers run a business more effectively but it has to be matched with the right program. There is also the option of outsourcing the accounting function to a third party, which could save a lot of time and money down the road. Erica
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    Hotel software is designed for all areas of hotel operation including property management, accounting, GDS reservations, central reservations, reception, POS, spa/club/golf management, guest management, inventory management, yield/revenue management, accounting, and web site design. Small hotel software is available for properties with less than 100 rooms and focuses on basic front and back office functions and/or reservations and guest management. One of the major types of hotel software used by the hotel/motel industry is accounting programs. Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. To select good accounting software for the hotel depends on multiple factors including the uses of the accounting programs. Accounting software incorporates the widely used Generally Accepted Accounting Standards (GAAP) and focuses on key measures unique to the hotel industry, such as revenue per room (RevPar). Knowledge experts should be familiar with both general accounting rules as well as industry specific guidelines.
  •  
    This article describes major factors to weigh in selecting accounting software for the hotel industry. And Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operationsThe hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability. Accounting software is crucial in measuring and tracking the hotel's profitability. And besides the normal functions, the advanced accounting software can be used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions. The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
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    The article demonstrates that accounting software in hotels is used to track data of hotel operations, to make future decisions and some other functions related to finance and daily operations. So hotels should consider several aspects while establishing accounting software. Such factors affecting decisions are like: Annual revenue, Budget, Location, Multiple sites, National or international location and In-house vs outsourced operations. Regarding the trend of accounting system, the article says that accounting software can make the hotels more competitive and more effective.
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    The article describes major factors to weigh is selecting accounting software for the hotel industry. Accounting Software is used to track the profitability of hotel operation and identify trends in the hospitality industry. Hotel industry carefully finds out what will be a great functionality and result before purchasing accounting software. First of all, selecting hotel accounting software and the uses of the program. Secondly, identifying the selection of accounting program, used in the hotel. For example, annual revenue, budget, location, multiple site, etc. The article discusses the function of hotel accounting software. Some of the functions are hanging from data mining to running financial report. Also, the article discuses about lodging accounting software, one of the example that they used is that they really on different tools including their accounting software to increase their competitive in their core business. The article talks about accounting Software Metrics in the hotel industries. They use this Metrics by tracking room rate revenues and by doing the room- rate vacancy and seasonal trends. Having the accounting software in hotel is very important for the industry
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    The hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability. Accounting software is crucial in measuring and tracking the hotel's profitability. Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. So it's important for hotel manager to choose the suitable accounting software. This article tells how to select hotel accounting system properly. Including the decision criteria used in selection process, areas of functionality in hotel accounting software and standards used for accounting and auditing in hotel industry, etc.
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    Hotel managers are often faced a lot of problem to deal with the accounting system. Now hotel manager can manage all of the accounting responsibilities by use hotel accounting technology. Using Web-based hotel accounting software can save your business money . The functions covered in all of the accounting systems.
Carolina Villa

Future Of Ecommerce Article - Internet & E Commerce Ecommerce Articles - 1 views

  • Future of ecommerce
  • Ecommerce commonly known as (electronic marketing) e-commerce or Ecommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
  • TechnologyTechnology is the most important factor in Ecommerce rapid growth
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  • Ecommerce was totally dependent on computer technology just a decade ago, but not now. Mobile phones and handheld PCs can access internet just like PCs do.
  • EasinessAnother major factor is easiness.
  • Competition between Ecommerce (online sellers) is so great that you could order anything with same day delivery option.
  • Price FactorPrice is another Factor you can compare prices with rest of the world
  • Safety / GuaranteeAlmost every online seller provides safe product delivery guarantee.
  • Online Gift ShopsOnline gift shops are one of the best domains of Ecommerce.
  • You can book gifts like flowers, cakes, perfumes, stuffed toys, mobile phones etc and send it to your loved ones in anywhere in the world.
  • With time Ecommerce graph will keep inclining as it exploits the nature of human psychology like comfort ness, easiness and tension free shopping.
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    E-commerce is based on the process of buying and selling products or services on the internet or other computer networks. Ecommerce rapid growth in these last years can be accounted to very important key factors, such as: Technology, thanks to this important factor now computers are not the only way for ecommerce, you can also use mobil phones and handheld PCs to make any transaction. Easiness, is another important factor, thanks to it you can order anything with the same day delivery option. Price factor, with ths option you can compare prices with the rest of the world so you can decide which is more convenient for you. Safety/Guarantee, online sellers provide safe product delivery guarantee. Online Gift Shops, you can book gifts like flowers, cakes, perfumes, stuffed toys, etc. and send it to your loved ones anywhere in the world. Thanks to their focus on comfort ness, easiness and tension free shopping ecommerce will keep going further and improving their sales.
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    Yea, I agree with you. Ecommerce proved its significant based on the fact where time is important. In the commercial markets, time plays an extremely important role to both the business and consumers. From the business perspective, with less time spent during each transaction, more transaction can be achieved on the same day. As for the consumer, they will save up more time during their transaction.
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
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  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
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    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
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    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
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    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  •  
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
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    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  •  
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  •  
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  •  
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  •  
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  •  
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
marble_bird

Hotel_ITSec.pdf - 0 views

shared by marble_bird on 15 Jul 20 - No Cached
  • During the past decade, information technology (IT) has significantly changed the way the hotel industry controls and manages operations. While many technologies have been utilized, some newer technologies have emerged in the literature and in practice, and many of them impact the hotel’s security.
  • Among the results, this study identified a gap between hoteliers’ understanding of IT budget adequacy and the adequacy of installed IT security systems.
  • Advancements in technology are increasing at a remarkable rate. As technology becomes more important, organizations that do not keep up with these advancements could lose business opportunities to other competitors that do
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  • The four leading technologies which have showed a high adoption rate from the industry and have received attention from academia are: self-service, wireless, green, and security technologies. The advantages of these technologies for hoteliers include enhanced customer services and operational efficiency (Doyle, 2007), decreased guest wait times, more efficient methods to settle bills (Singh & Kasavana, 2005), reduction of energy costs (Meeroff & Scarlatos, 2007), and protection of sensitive customer data and credit card numbers
  • In addition, exploring the influential factors of security system usage will provide greater depth of knowledge with respect to why some hotels have adopted more security systems than others.
  • there is still a lack of understanding of the nature of risk associated with inadequate IT security, especially among operators of hotels that do not have their own IT departments.
  • Self-service technologies are commonly defined as devices or applications which permit users to produce a service independent from the direct involvement of the service provider (Meuter, Ostrom, Roundtree, & Bitner, 2000). The use of self-service technologies in the hotel industry has grown considerably, especially in the areas of self check-in, in-room check-out, and foodservice kiosks
  • IT systems refer to general support systems such as mainframe computer, mid-range computer, and local area network.
  • Some of the most significant wireless technology applications involve the use of mobile handheld devices, such as personal digital assistants (PDA), tablet PCs, and cellular phones, or RFID (radio frequency identification). RFID utilizes computer chips and antennas, allowing the chips to wirelessly communicate with a receiver.
  • While the major usage of RFID in the hotel industry was for inventory control purposes, it also has the potential to be utilized in ways that can provide more conveniences for the guests.
  • Other possible uses include placing RFID tags on items of high value as a means of theft prevention or integrating tags into guest loyalty cards for easy identification
  • IT investment that lowers environmental impact and IT that manages the environmental impact of other systems are commonly referred to as “green technology”
  • Many hoteliers might think becoming more environmentally friendly will cost more for their hotels. However, it has been demonstrated that “going green” is not only the right thing to do for the environment but also provides tangible bottom-line benefits for hotels by reducing consumption of energy and water, as well as other related costs.
  • Some of the risk factors involved include reliability, security, and privacy issues
  • A hotel with more technologies being utilized will install more security systems than those with fewer technologies.
  • Many of these attacks involve attempts by thieves to gain access to customer credit card data, and these attempts constitute a major portion of the risk inherent in IT security
  • if a system is breached and the merchant is not PCI compliant, the merchant then is responsible for all costs associated with improperly used credit card information taken from that system (Kress, 2008). These losses could bankrupt a business if the security breach goes undetected for even a short time.
  • IT security systems are those measures taken to protect the confidentiality and integrity of proprietary data.
  • two main paradigms of adoption are believed to occur: bottom-up adoption and top-down adoption.
  • Thus, it is reasonable to assume that organizational factors (e.g., financial factor, human resource) will influence the implementation stage of security systems at a hotel.
  • A hotel with sufficient IT budget will install more security systems than those with insufficient IT budget.
  • That is, if a hotel does not have its own IT department, it will have a negative influence on successfully installing or maintaining necessary security systems.
  • A hotel with its own IT department will install more security systems than those without.
  • Overall, the state of IT spending on security continues undiminished because managed security services are required for almost every application (Communications News, 2007).
  • risk associated with a breach of IT systems security (e.g., network break-ins) is very high. Consequently, no sector of the business community is exempt from attacks on their IT systems, with an attack being defined as a technique used to exploit a system’s vulnerabilities.
  • Given the importance of security and privacy at a luxury hotel, this study expects luxury properties to have installed more security systems than other segments
  • Most hotel employees use their property management systems for hotel operations and should be able to check their e-mails.
  • To justify the low response rate, previous studies which have compared response rates of mail and e-mail for surveys were reviewed.
  • the large majority of respondent properties do not have their own IT departments. Second, the people making IT decisions generally do not have IT backgrounds or training. Third, the large majority of respondent properties have little more than firewalls or antivirus software to protect their proprietary data, and these systems alone are not adequate to meet PCI standards, as they do not take steps to encrypt and protect cardholder data, maintain a vulnerability management program, implement strong access control measures, regularly monitor and test their networks, and maintain an information security policy as required by the Security Standards Council.
  • The respondents were asked to select from a total of fourteen securities related systems
  • The profile of the respondents revealed that they were experienced hoteliers with more than ten years experience in the industry
  • Fifty-three percent of the respondents reported that they were with chain hotels that would be considered mid-range properties with an average of 175 rooms (median of 107). Over 80% of the respondents reported working in operations, while fewer than 4% reported working in either IT or engineering (Table 1).
  • Nearly 70% of the respondents’ properties did not have their own IT department (69.2% did not have, and 30.8% had their own IT departments, n = 234, missing data = 10).
  • Fifty-three percent of them (n = 244) thought the most important goal for hotel technology would be enhancing the customer’s experience.
  • second identified goal was utilizing technology to help generate revenue (41%)
  • differentiate properties from their competition (20%), to lower expenses (16%), and to increase security (6%).
  • Internet kiosks in the lobby represented the most frequently used self-service technology (36.5%, n = 244), followed by kiosks for airline check-in/board pass
  • With respect to security systems currently in use, antivirus security systems represented the most frequently used security system (92.2%), followed by hardware firewalls, software firewalls, physical security, and encrypted login security systems.
  • intrusion detection was the most frequently identified system (15.6%), followed by vulnerability assessment scanning (13.5%), Internet scanning (13.1%), antivirus (11.5%), digital ID server (11.5%), and nonreusable passwords (9.8%; Table 2).
  • Thus, the hypothesis was supported that there was a linear relationship between the three factors and the adequacy of security systems.
  • The positive standardized coefficient (β) of .389 indicates that there was a statistically significant (p < .001) linear relationship between IT usage (the number of wireless, self-service, and green technologies a hotel was using) and the adequacy of security systems
  • The study revealed certain things of interest, the most significant of which is the need for greater emphasis on IT security among hoteliers.
  • only about 30% of all respondents reported having their own IT departments. Since budget hotel properties are extremely unlikely to have an IT department, it is highly likely that the very large majority of IT decisions throughout the industry are being made by hotel operators for whom IT is not their primary area of concern.
  • Furthermore, the focus of hoteliers for future IT implementations is enhancing the guest experience (53%) and generating revenue (41%). Very few respondents (6%) identified increasing security as a 5-year IT goal.
  • While almost all respondents use information systems as part of their jobs, very few are trained in the development, maintenance, and secure use of these systems.
  • no correlation was found between the respondents’ perceived adequacy of their IT budgets and the adequacy of installed security systems, as adequacy of IT budget did not appear as a significant term in the regression analysis.
  • Nearly 10% of respondents do not have so much as anti-virus protection for their systems, and nearly half do not even take simple physical precautions to protect their IT systems.
  • we note that no correlation exists between the respondents’ perceived adequacy of their IT budgets and the number of installed IT security systems, as the number of installed systems was not a significant factor in the regression analysis.
  • The sample obtained in this study represented the targeted sample: over 80% of the respondents were working in hotel operations. Furthermore, the purpose of this study was to explore hotel operators’ insight of technology usage, IT budget, and security measures rather than to confirm existing theories or to generalize the results.
  • it is reasonable to conclude that the respondents did not have an adequate understanding of the nature of the IT security hazards facing them for the average property does not have installed systems adequate to meet PCI standards, yet they reported having adequate budgets.
  • In order to adequately protect proprietary data, one must have an understanding of network security, which is an understanding apart from software functionality.
  • Properties with their own IT departments, however, reported that they had a higher number of installed IS security systems than did those properties without their own IT departments.
  • roperties without their own IT departments, in particular, have a less adequate understanding of their IT security needs than may be necessary.
  • This study found hoteliers’ lack of attention to security provision, training in IT, and PCI compliance can place hoteliers at great risk. For example, the cost of a single incident at a noncompliant property could result in the loss of the entire business.
  • It will be useful to examine the reasons why luxury properties are more likely to employ adequate security measures to determine whether this greater use is attributable to better understanding of security issues or some other factor.
  • The study was limited by the nature of online surveys; the response rate was quite low. Future studies could test the proposed research model via paper-based mail surveys to increase a response rate.
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    This article covers a study performed on various hotels to determine management's level of IT knowledge and security implementations in relation to the hotel's IT security budget. The article discusses four types of technology impacting the hotel industry and how management responses to trending technology can affect a business, particularly in terms of a data breach and overall security. The study finds that an alarming percentage of hotel managers are not adequately informed on the risks and procedures of IT management and security, and many do not have proper IT security measures in place despite having an appropriate budget.
Hana Musilova

Internet Access Keeping Up with Changing Requirements - 1 views

  •  
    As technologies are evolving at all times, providing a good and reliable high speed Internet for hotel properties has become a challenging task. The ultimate goal of every hotel is to provide exceptional service to guests therefore the expectations for having a fast and reliable Internet are high as well. According to the Internet Access article by Jeremy Rock, there are a few factors that need to be considered when a hotel is planning to partner with an industry solution provider. The first factor is a hotel needs to consider is understanding the providers. As stated in the article, "the key difference between many of the providers come down to the backend solution, technical capabilities and overall support." The second factor is bandwidth management, which discusses is the number of devices that can be attached to the network. It is critical for a property to have the right amount of bandwidth to serve their guests. The next factor regards the usage of Wi-Fi. As we are moving forward with our technologies, more of our systems are connected to wireless network in a hotel and service providers have to ensure a secure storage and access of all of our data. The last key factor is the infrastructure and overall network design to ensure effective coverage throughout the hotel to ensure all of our guests can easily access the network at all designated areas. As we look at all the factors important in providers' selection, whom should we choose? We can either select guest Internet service providers, who provide consistent Internet service in guests rooms which is connected to the PMS for charging purposes. We can also select IPTV solutions providers who "have the ability to combine video and Internet access into single packages" as stated in the article. The last choice would be audiovisual companies that deliver solution between meeting spaces and guest rooms. In my opinion, this article was extremely educating and interesting. When we come to a hotel nowa
markh283

Critical Factors in Implementing HRIS in Restaurant Chains - 0 views

  • Hospitality literature is deficient in empirical research that specifically focused on human resource information systems (HRIS) in hospitality.
  • firstly, to examine the factors that contribute to the decision to implement a HRIS in a small-size restaurant chain;
  • secondly, to develop a research agenda in an area where progress has been limited in the hospitality discipline.
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  • Results of the current study indicated that financial resources, culture, and computer competency are better predictors of any successful implementation of HRIS in restaurant chains.
  •  
    This article discusses several critical factor in the process of using an HRIS in a restaurant chain. It notes that there is little research specifically discussing this area for the hospitality industry. The article examines the factors that should be considered by a restaurant chain in making the decision to use an HRIS. Also, the article discusses a study of issues that will contribute toward the successful implementation of HRIS for restaurant chains.
kimmumford

Europe To Be A Favorable Destination For The Growth Of Smart Stadium Market | MarketsandMarkets Blog - 1 views

  • The global smart stadium market that was estimated to be worth USD 4.62 Billion in 2016 is projected to reach a value of USD 17.32 Billion by 2021, growing at a CAGR of 30.2% during the period 2016–2021.
  • On the basis of deployment model, the on-demand deployment model is anticipated to take up the largest share in this market as well as grow at the highest rate in the coming years, since the organizations are nowadays focusing more on reducing operational costs along with improved efficiency, high security and low maintenance, and easy installation, among others.
  • Other factors like increasing demand for cloud services, data center services, network services, and its reliable and efficient integration are further said to be driving the services market.
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  • , Europe is expected to hold the largest share, thus dominating the global smart stadium market in 2016, whereas the Middle East and Africa is the fastest-growing region.
  • The worldwide market for smart stadiums is experiencing huge growth, mainly owing to the following factors: Rising trend of digital transformation and adoption of IoT technologies Increased focus on attracting home viewers Growing demand for better customer engagement and experience Upcoming national and international sports events across the globe like 2022 FIFA World Cup in Qatar Increasing government initiatives for smart building projects Growing need for modernization of network and telecom infrastructure
  • On the flip side, inability of traditional stadiums to match up with the smart stadium technology and low investments in smart technology by the stadium owners in its deployment are the major factors that may hamper the growth of this market.
  • global market for smart stadiums include Huawei Technologies Co. Ltd. (China), Intel Corp. (U.S.), NEC Corp. (Japan), Cisco Systems, Inc. (U.S.), International Business Machines Corporation (U.S.), Fujitsu (Japan), Johnson Controls (U.S.), Tech Mahindra Ltd. (India), Volteo (U.S.), and GP Smart Stadium (the Netherlands).
  •  
    Smart stadiums are growing in popularity around the world. In 2016 was estimated to be 4.62 million dollars and is expected to grow by just over 30% by 2021. There are different models available when designing a smart stadium. The on-demand deployment model will make up the largest share of the market. The leader in the growth of smart stadiums are Europe, Middle East, and Africa. There are six factors contributing to the growth of smart stadiums. However, there are two factors that are hindering the growth of smart stadiums. One of these factors is the investment. There are at least ten major corporations that are offering smart stadium solutions. Five of the ten corporations are based in the United States. However, there are some smaller companies that are forming partnerships to help stadiums implement the new technology.
Fang Shu

Biggest meeting industry trend is increasing use of technology | ehotelier.com News Archives - 1 views

  • planners are noticing an increase in the amount of technology used for meetings, big and small.
  • meeting technology resources (44.2 percent) is one of the top five vendors
  • The economy also continues to be a factor in meeting planning.
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  • planners are moving towards "greener" options for meetings.
  •  
    This article tells us some important factors in meeting planning. One of the most important ones is technology. Event and meeting planners regard meeting technology resources as one of the top five vendors they are going to seek. They author gives some data, which are very good and useful. 57.5% event and meeting planners are incorporating technology into the meetings with using "online registration", "video conferencing" is 20.4%, "social networks" is 17.7% and "blogs" has a proportion of 14.2%. Besides technology, there are other factors in the meeting planning. They are economy and sustainability. They economy results in the increasing costs that have cut into budgets for other meeting items. Sustainability lets event and meeting planners to focus on recycling such as reducing waste and decreasing on-site materials. This relies on technology as well. If the technology is good, the event and meeting planners will accomplish their goals of going green.
ravicka

E-Commerce for the Hospitality Industry | News | The Moscow Times - 0 views

  • a list of the basic e-commerce strategies that will help to get the best from the Internet world.
  • Site download speed is one of the most important ranking factors in organic search.
  • We forget that the human brain can only consume limited information.
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  • ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
  • Maps, photo galleries, videos and press releases are creative ways to distribute content on different channels.
  • 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites.
  • changing one word in a headline increased sales over 3 times
  • Search-friendly web site design
  • Improve conversion and usability. With the increasing volume of information that hoteliers are trying to provide travelers, it is key for hotels to focus on usability and conversion.
  • Paid search. This instantly drives targeted, qualified traffic to the web site and increases conversions.
  • Real time search — natural ranking. Building strong sites with compelling fresh content, and quality incoming links will always be essential for any site.
  • Hotels can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social and local.
  • Embracing social media.
  • A well-planned social initiative can turn fans into brand evangelists.
  • Hoteliers need to ensure that they are using the full potential of the Internet.
  •  
    With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.
  •  
    The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.
  •  
    Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co
bbast007

Factors Affecting the E-Commerce Adoption by Small Hotels - 1 views

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    Factors Affecting the E-Commerce Adoption by Small Hotels Introduction In today's world, ICT's are absolutely necessary for just about every facet of life. More and more people around the world are finding themselves increasing their use of the internet to assist them in almost everything they do. Computers and the use of the internet have become daily tools in the lives of people, changing the way we live, communicate with each other and educate ourselves. The use of the internet for commercial purposes has also increased significantly. Many businesses depend on computers and internet for their daily operations. The internet serves helps small businesses by bringing their customers together in one setting to conduct business transactions and discuss pertinent matters. It is also a very inexpensive way to conduct business transactions and still maximize profits for small businesses. The use of computer and Internet has affected many industries, however, the one most impacted is the hospitality industry. Despite this, small hospitality business owners still do not use the internet and the web to its full advantage. As a matter of fact, only a small number of these businesses use a secure server for online bookings (Hudson & Gilbert, 2006). If the small businesses expect to remain competitive and sustain their businesses, they need to adapt to the revolving technological environment. Conclusion After examining a small percentage of small hotels to ascertain what some of the Factors are affecting small hotel's adoption of e-commerce it was determined that the implementation process was not as easy and straight forward. They also found that it was not a uniformed process for everyone. Finally, despite some of the hotels adopting the implementation process quickly, it took longer for others to adopt the e-commerce applications. Further, the study also highlighted the perceived benefits and complexity as the most important Factors affecting the adopt
duyingli

The 5 Factors of Point of Sale Decisions - 1 views

  • According to research by shopper marketing experts, 68 percent of all purchases happen spontaneously. Even more surprising is the finding that 70 percent of brand choices happen in-store. Only 5 percent of shoppers demonstrate brand loyalty, and the other 95 percent are up for grabs.
  • Sensory Aesthetics People experience the world with more than just their eyes. They hear, smell, taste and touch too. Whether or not people realize it, the collective experience from their senses can influence their decisions to buy.
  • Know your customers. Make product descriptions easy to read and transform your copy into a conversation with the people you’re trying to reach. Make pricing breakdowns easy to understand and compare. Make the most out of the five minutes that shoppers will be spending with your brand.
  •  
    This article starts with several factors that affect people's desire to buy, and then gives 5 factors that decision-makers need to consider when deciding on point of sale. Point of sale decisions can make or break your brand experience. In order to gain more sales and profits, you need to consider POS from the perspective of consumers. Focusing on consumers, considering emotional factors and setting up simple POS can attract more consumers and bring more profits.
Ryan Jove

Cool Factor: Future Of Computing Looks Like 'Minority Report' - Personal-tech - Science and Technology - BYTE - 0 views

  • Cool Factor: Future Of Computing Looks Like 'Minority Report'
  • What is the future of user
  • interfaces
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  • re-think how collaboration is done in the conference room and how they are designing the next generation of computing interfaces
  • . Using special software and "spatial wands", the technology works with the touch screens already in our smartphones and tablets to take sharing and moving data to a new Minority Report level.
  • For instance, Oblong's product Mezzanine lets you take photos with your smartphone and share them on TV screens in the room. Or you can use the wand to grab a shot of the whiteboard, drag it onto a screen, and use your smartphone to annotate it. No matter what device you have, you can share media with everyone else in the conference room.
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    This article describes the forward motion of technology to be used in conference center.  The new technology will allow immense technology improvements in the conference centers like using your smartphone to share photos on TVs screens.  This technology is the first step in working towards integration in conventions.
Grant Beck

How to Choose Property Management Software - wikiHow - 0 views

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    This article discusses the different aspects of choosing the best PMS for a companies specific needs. It offers several points to consider when selecting a PMS including what features to look for and hidden cost traps. The first and main point in selecting a PMS is to identify exactly what it is you need. This will help to eliminate unnecessary features that add to the cost allowing you to focus on more useful features or collect the savings. This is a very good tip it seems because PMSs have many different options, some of which that wouldn't benefit certain types of business. It would be wise to consider all the features included and their necessity for this reason allowing more efficient programs or savings. The next points discuss several traps that PMSs can include like hidden costs and technical support problems. Sometimes products may require costly upgrades that you are forced to buy in order for the system to run properly. This is definitely a factor to investigate when choosing a PMS as it could result in significant expenses to a company. Also if technical support is needed make sure the conditions are fair. This is also important because when the technology breaks down it will directly effect the cost and repair time. These are all excellent factors to consider when looking for a PMS because they all effect the main focus: money.
Deborah Fromer

Efforts Focus on Helping Veterans Find the Right College - US News and World Report - 0 views

  • A high school senior at the time of the September 11 attacks, Paul Szoldra joined the Marine Corps shortly thereafter and, for eight years, served in countries around the world, including a deployment in Afghanistan.
  • he faced an unexpected challenge: finding a college to attend afterward
  • [Find out how to take virtual college tours.]
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  • Despite the abundance of information on the Internet, Szoldra found more marketing sites
  • than actual guidance
  • Unsure of what factors to consider, Szoldra looked to expensive schools with small student populations—two marks of quality, he assumed. 
  • he's advising other college-bound service members to ditch his parameters in favor of attributes that will directly affect veterans, such as credits for military service, a community of veterans, and advisers certified by the Department of Veterans Affairs. 
  • To reach more college-bound service members, Szoldra created CollegeVeteran.com, an advising website, and started a Change.org petition for a ranking of colleges that best provide for veterans.
  • Currently, misleading marketing targeted at veterans pervades the Internet, he says, and may persuade those on the GI Bill to choose schools, including some for-profit institutions, that may not be right for them. 
  • It's a cause President Obama has taken a stand on as well. According to a press release from the White House in late April, deceptive marketing includes recruiting "veterans with serious brain injuries and emotional vulnerabilities without providing academic support and counseling; encourag[ing] service members, veterans, and their families to take out costly institutional loans rather than encouraging them to apply for Federal student aid first; ... and not disclos[ing] meaningful information that allows potential students to determine whether the institution has a good record of graduating service members, veterans, and their families and positioning them for success in the workforce." 
  • In an executive order, Obama announced a plan to target those types of online recruiting and to more effectively provide veterans with good information
  • Obama's order "will require that colleges participating in the military and veterans education benefit programs do more to meet the needs of military and veteran students by providing clear educational plans for students [and] academic and financial aid counseling services with staff that are familiar with the VA and D[epartment] o[f] D[efense] programs." 
  • A VA-certified representative working with the college students is a key factor in veterans' success, Szoldra says.
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    This article deals with the necessity to assist military veterans through all the internet marketing on colleges. Veterans or soon to be veterans can find it very hard to weed through all the internet information there is on colleges and which is the best for you to choose. One Marine veteran Paul Szoldra had this problem, he thought a good college would be one that was expensive with a low population, therefore a low student to teacher ratio, not true. To assist other veterans trying to locate a college that is suitable and is not looking for the monies that the GI Bill will provide the institution he created CollegeVeterans.com and created Change.org an online petition to rank colleges that best provide for veterans. President Obama has also pass an executive order to address these veteran issues at institutes of learning making it mandatory to have certified veteran advisers that will lead and insure veterans are not taken down a wrong path with their education benefits or other federal benefits vice more costly loans or funding to the veteran. Some more important factors that a veteran should do is research the institute they wish to attend, e-mail the veteran representative at the institute to get some insight on the institute, there is nothing like communicating with someone who know and cares about you and will help you to avoid the marketing pitfalls, and last look for institutions that have veteran assistance, look for the institute offering military credit towards education in the field you wish to enter.
Theodore Moore

POS: Emerging Technologies | HotelierMiddleEast.com - 3 views

  • increase revenue
  • New technologies can only enhance these qualities, so suppliers are quick to incorporate new technologies into their POS systems as soon as they emerge in a bid to stay ahead of the competition.
  • shifting towards empowering the customer through iPad-based interactive systems and kiosk-based self-service systems
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  • More importantly, a good POS system is capable of improving the efficiency of the F&B operation and increasing the productivity of employees.
  • A good POS system should let you focus on your customers, not your POS system,
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    This article discusses how new demand of customers within the hospitality industry is driving current point of sale systems such as micros to re-term their systems to focus more on customers. It includes several factors that are potentially driving POS systems to be revolutionized. The possibility of POS systems becoming more "from the palm of your hand" is growing each day as more POS systems are converging with wireless devices. As other outside factors influence hoteliers to emerge and update their POS systems, the development and progress of having the most profitable POS systems requires close examination of what works best for each company. One example the article touched on was the change from regular cashier systems to IPad based interactive systems and interactive kiosks. In addition, the enhancements of POS systems overall seem to be increasing F&B profit-a section of the financial statement that was historically less profitable. As with all technology, It is best to refrain from making a large capital investment into emerging systems, starting slow and monitoring how the bottom line is increasing and specific areas such as Room revenue or F&B revenue is the ideal choice.
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    *This article has 3 pages* Once you scroll to the bottom you select 2,3, and 4
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    Such a great article I forwarded it to my client. Working in the corporate food service industry, my location lacks the technology of a POS system. Yes, we still use a Sharp cash regristar which makes sales tracking nearly impossible. The potential to drive sales with the use of a POS system and other technologies that continue to develop would be of great benefit. A POS system that tracked, sales, comps, discount, high and low seller would be great from the management side but a cashless system or a intergrated CC machine would increase speed of service thus satisfying the customer.
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    Excellent Article! POS systems are becoming more user friendly than before. The systems allow companies to track revenue and inventory at the same time. The Walt Disney World Resort tested a POS system that allowed hotel guests to simply flash their room key and the charges would go directly into the POS system then PMS. Hotels have added POS systems to spas, recreation locations and retail stores...(http://www.restaurant.org/nra_news_blog/2012/04/pos-systems-must-accommodate-new-secure-payment-technology.cfm).
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    Theodore your article proves a great point on the benefits of POS technology. Having a POS system adds more value that will cover its initial cost. Handles greater product volumes. Makes complex business logic possible. Provides more management possibilities of your daily operations such as sales tracking, refunds, time clocks, menus, pricing, revenue maximization, etc.Provides advanced functionalities such as reservation and table management for restaurants, hotels, bars, and any business in the food service industry. Realizes enhanced savings with greater efficiency. Delivers better workflow for staff. Improves customer service and increases customer through-put. Easily manage large numbers of customers and groups. Allows restaurant businesses to combine multiple services into a single invoice (hotel room, meals, events, services). Graphical management of store assets such as table, rooms, bar, etc. Delivers superior reporting and analysis features. Streamlines inventory management. Back Office integration. The purpose of POS system is to accommodate your employees and your customers. If you have happy employees this results in customers having a smile. You have to spend money (POS SYSTEM) in order to make money.
Alexander Suarez

GDS hotel bookings continue to grow substantially - 0 views

  • February global GDS hotel bookings grew a substantial +23.5%, driving revenue up +36.8% over 2010. Both length of stay and booking lead time for this segment also expanded.
  • this segment displaying average monthly growth of more than +20% through July, with accompanying rate, length of stay and booking lead time increases.
  • Global reservations through the mostly leisure alternative distribution systems (ADS), or online channels, declined from January’s levels due to a variety of factors including regional unrest in the Middle East and North Africa. However, bookings growth still remained above February 2010 by +1.1% as the average daily rate (ADR) set a new growth record for North America at +2.9%, rising for the rest of the world to an almost +5% increase over last year.
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    "Despite the challenges unfolding at a regional level in the Middle East and North Africa, hoteliers were still able to raise rates enough in February to achieve average rate growth worldwide and capture more bookings than last year. "Consumers are not only traveling, but they are also willing to spend more. Additionally, the corporate market is booking more groups and meetings business from corporations of all sizes as February bookings, rate and revenue growth was coupled with increases in length of stay and booking lead time. Even though at the time, hoteliers continue to raise rates, but people are still continuing to travel and spend money. The traveling public understands that their leisure time is valuable and are willing to pay for peace of mind. Also, bookings made through online channels provide a perfect virtual marketplace for travel inventory sellers.
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    This article talks about how GDS's hotel bookings grow continuously. Having read about GDS and its facts as my class discussions, I can relate to this article and learn how it works in the hotel industry. In this text, it discusses about the reservation system and how hotels average out their revenue and how to make up for it. Many facts that are stated here proves how and why hotels keep growing significantly. It talks about how the hotels booking rates went up in February. It states that: "February global distribution system (GDS) bookings, representing the mostly corporate market, grew a substantial +23.5%, driving revenue up +36.8% over 2010." It shows and also states that people remained at the hotel longer then they should and the online booking went up. The hotel officer from Pegasus stated that in February, the company was still able to acquire more reservations even with a recent room increase.
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    This article post on the year of 2011, it said that the global GDS hotel bookings grew substantially by 23.5%, which driving revenue up by 36.8% in two years. And the monthly growth of more than 20% through July in 2010 to now. At the same time, the length of stay and booking lead time are also expanded. Compared with the booking rates in 2010, the business travel rates rose about 7% and rates paid by leisure travelers for hotel rooms increased 3.6%. The booking mostly through the ADS or online channels were all declined due to varieties of factors such as regional unrest in the Middle East and North Africa. Despite these challenges, the hotel managers still tried to achieve the high booking rates and capture more bookings than last year. Consumers are not only travelling , but they are also willing to spend more. People are tend to travel by groups in business or meetings, this will increase the length of stay and booking lead time. GDS bookings represent the mostly corporate market, despite of all the problems which could influence the travel rates, bookings made through online channels like GDS made growth rates keep increasing both in tourist on or off season.
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    This article speaks about, for the most part, how bookings done through systems are now only at an all time high, but continue to grow substantially.  ADS's on the other hand, declined from January's levels declined due a variety of factors including regional unrest, etc. However, growth bounced back in February and even set a new record for North America. Also, despite all the challenges throughout the middle east and north Africa, average rate growth was still achieved throughout the month of February and even outperform last years bookings for that month.
lvela051

Safety Security and Loss Prevention During Hospitality Emergencies - Disaster Recovery Journal - 0 views

  • Emergency preparedness should be a major part of the hospitality managers’ duties; they must work side by side with other tourism organizations to be prepared well to assist and save the lives of the tourist before, during and after the catastrophic events, and should adopt an updated effective emergency plan.
  • Safety and security are classified as the most important factors in the hospitality industry. Pizam et al., (1997) argued that safety and security are the most important factors to the tourist, and the first in mind when planning to travel.
  • The effective usage of safety surveillance such as closed circuit television (CCTV), electric emergency generators, body guards, fire extinguishers, fire sprinklers, emergency lights will maintain the security procedures adopted by the hotels to ensure their guests' safety, and updated emergency plans to confirm the emergency preparedness and effective planning to overcome the potential risks.
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  • Furthermore, it is important to consider the proper dress for the security staff to be in line with the hospitality management philosophy.
  • Safety is a term which relates to protecting guests and staff within the hotel from the potential hazards, injury, and death by dealing with dangerous materials and different kinds of accidents. In contrast, security regards the protection of property from criminal accidents and terrorist activities.
    • lvela051
       
      Main goal with safety.
  • Providing the highest levels of safety standards and security ensures good marketing for the hotels by preventing an accident before it becomes a major issue causing loss of life and property.
  • effective information system and being well prepared for emergencies could prevent or minimize loss for the hotels.
    • lvela051
       
      Preparedness helps to know the situation better.
  • four-phase model to plan for the crisis and to deal with the emergencies; this model proposed reduction, readiness, response, and recovery phases to deal with the crisis.
  • Many practitioners imply that regarding the technology evolution in the last decade, Information Technology has become a fundamental part of the hospitality industry,
    • lvela051
       
      The use of technology is becoming a part of how to prevent the problem.
  • the importance of an updated emergency plan
    • lvela051
       
      things change over time, its important to continuously update the plan.
  • The hospitality industry is one of the most vulnerable industries to crises.
  • is vulnerable to both internal and external emergencies.
    • lvela051
       
      Need plan for both to be prepared.
  • updated regularly, and a direct communication system should be employed to respond to and overcome the crisis.
  • The importance of continuous emergency training for the employees is also emphasized.
  • ole of the media, information, and the social media should be reviewed and evaluated continuously
    • lvela051
       
      With the use of technology becoming a bigger factor, its important to have someone assigned to handle the media.
  • causing negative impacts not only for the hospitality players, but also for the tourists and the local community.
    • lvela051
       
      It affects more than just the establishment.
  • biometric technologies could ensure the hotel security and increase the effectiveness of hotel information systems. This will reduce the costs, improve management of the employee and guest activities, and improve the ability to recognize the criminal activities.
  • Preparedness and an updated emergency plan with managers' awareness will help the hospitality industry to provide the necessary resources, as well as effective training to avoid or minimize risks. Safety surveillance and security systems are very important to save guests' lives and hospitality properties. These factors can also be used as a marketing tool for guests and meeting planners. Finally, it's very important to understand the crisis emergency frameworks to mitigate effects and be well prepared before the crisis strike, and furthermore, to minimize losses during evacuation when the disaster happens.
    • lvela051
       
      What can be done.
  • susceptible to epidemics movements,
    • lvela051
       
      Word of mouth is a big marketing tool that can either hurt of help an industry.
  • Hotels should issue a check-list concerning a hotel’s vulnerability to emergencies caused by natural disasters (hurricanes, earthquakes, tsunamis) or man-made crises (terrorist attacks, explosions, fires, spill, food poisoning).
  • This will transmit a positive image: hospitality may gain a lot by using its safety and security as a marketing tool to attract more tourists to the destination.
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    This article was very interesting and it was about how safety security is very important to the hospitality industry. This article also explained how a study shows the safety and security systems work in the hospitality industry. They also said that it is very important to update the emergency plan because you never know when something going to happen in the hotel and you always have to be ready for anything. This study just showed how an effective information system could prevent and being well prepared can definitely help prevent any emergency.
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    The article is a study that was conducted in regards to the security management within a hotel and how an effective security system can help in preventing accidents or emergencies from occuring. The main priority of a hotel or any establishment, besides the service provided, is having an effective emergency plan set in place to be able to respond and overcome a crisis. International hospitality being a focus over the recent years, has suffered crises, risks, and disasters causing negative impacts on tourism and the community. Hotels should "issue a check-list concerning a hotel's vulnerability to emergencies caused by natural disasters (hurricanes, earthquakes, tsunamis) or man-made crises (terrorist attacks, explosions, fires, spill, food poisoning)." Another part of the plan is to focus on the loss prevention aspect of a hotel by implementing information technology to secure or improve security. On technology mentioned was biometric to increase the hotel information system and also to help reduce cost and improve the way we recognize criminal activities. With the hospitality industry being one of the most vulnerable industries to crimes and disasters, it is important to recognize, improve and update the plans set into place to ensure accurate information. While it's impossible to say that these preventions are going to stop these problems from happening, it can help other learn about the proper steps to handling these situations. I personally think that as much as employers suggest different way, it's the job of the loss prevention team in every industry to construct a plan that address as many issues and conduct trainings that would help to prepare us for these occasions. Trainings are going to be the best way to properly analyze a problem and improve on the emergency plan set.
mknig011

Importance of Sustainability in Hospitality | Dana Communications - 1 views

  • Over the past several decades, hoteliers have turned their focus to the importance of sustainability in the hospitality industry as it relates to hotel development and operations, including the environmental, economic and social impact.
  • The hospitality sector has historically had a dramatic environmental impact through energy and water consumption, use of consumable and durable goods, and solid and hazardous waste creation.
  • Economically, myths include the ideas that green operation is more expensive and that guests are not interested in sustainability.
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  • Recent advances in technology related to renewable sources of energy (solar, geothermal, wind, etc.) have improved the economics of using these kinds of alternative energies at the property level.
  • As hoteliers begin to realize that they can provide an enhanced guest experience by integrating natural elements, there has been an evolution in “green thought” in the community inspired by multiple factors:
  • Cost is always a driving factor and reducing operating costs provides a compelling incentive for hoteliers
  • Our government has enacted a variety of economic incentives to encourage the development of environmental retrofits and the construction of “green” buildings.
  • Current environmental regulations targeted toward the hotel sector are largely focused on facility operations such as storm-water management, hazardous materials handling, and environmental health and safety.
  • A greater number of hoteliers understand that investments in environmental technology can have a direct positive impact on guest experience.
  • Adopting a sustainable corporate culture can provide a distinct advantage in terms of attracting and retaining talent.
  • Most major hotel brands have incorporated some level of sustainability platform into their brand definition. Several brands have been repositioned to cater to a younger generation of more environmentally and socially active customers.
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    This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.
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    This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.
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    This article explains the various sustainability efforts of hoteliers in effort to limit their negative impact on the environment. Although, going green is beneficial to the world around us, hoteliers have also realized its benefits within the industry. One important factor has been its cost savings and economic incentives. Going green also enhances the brand image of hoteliers which in turn creates a market for a specific type of traveller, whom deems it necessary for a hotel to maintain sustainability efforts.
anonymous

A New Environment Focused Brand Emerges: The Light Human Hotel - 0 views

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    Light Human Hotel Miami Beach is the first of eight properties to open.These hotels are engineered to go above and beyond being LEED certified. They will offer electric vehicle chagrining stations, farm to table restaurants, bicycles that generated additional electricity. The creators stated "hotels are designed for people and that's the reason why they are sustainable places with well-being as a key factor not only for guests, but for the staff and for the local community in the neighborhood also." Centering the human factor at the core of the business allows it exploits technology. They utilize bioclimatic processes in the orientation of the buildings and will adjust all hotels based upon surroundings. A hotel brand like this could utilize air conditioning cut offs, and flow meters in order to reduce waste. The opportunities are endless for a brand like this because guests have higher expectations than ever from hotels on environmental efficiency. Implementing smart technologies combined with the utilization of surrounding would create extremely efficient businesses.
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