E-Booking
The first role of the internet in the hospitality industry is online
booking. As aforementioned in the past, travel agents were the most common
source for booking hotel rooms and other travel components like flight tickets
and travel tours. However, the internet has changed this; manual booking and
reservations have been transformed to E-booking or online booking via Central
Reservation Systems (CRS). As of March 2008, there are over 1.4 billion internet
users (Internet World Stats, 2008) and according to the Computer Industry
Almanac, this number is assumed to increase to 1.80 billion in 2010 (Clickz
Stats, 2005). The Travel Industry Association in the United States stated that
in 2002 about 64 million out of 619 million online users were online travelers
and used the Internet to purchase travel-related services and products (Zhang,
2004, p.3). "Online leisure travel sales totaled $20.4 billion in 2002 and hotel
booked online reached $3.8 billion" (Ibid). In 2005 the online travel revenue
reached $27.7 billion in the U.S. alone and has steadily increased (Webmetro,
2005). Now imagine how big these figures would be on a global basis.