Oracle Hospitality Takes Hotel and Vendor Gripes Seriously At Last - Skift - 0 views
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Hotels, especially higher-end hotels with the most ambition, have delivered trenchant criticism of Oracle Hospitality for several years.
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The tech brand’s flagship product is the property management system, or PMS, which stores a golden record on guest and room inventory data. Oracle’s various property management systems — including Opera, its best-known one — run at close to 40,000 properties.
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Vukovic rattled off problems, such as expensive licensing fees, expensive integration costs, expensive onboarding of partners, and no phone number for customer support when there’s an integration hiccup.
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Hotel tech stacks often can only be as sophisticated as their weakest link, or lowest common denominator, according to the Skift Research report The Hotel Property Management Systems Landscape 2020.
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In the past year, Vukovic and other Oracle executives, including new top boss Alex Alt, have been telling hoteliers that they’re listening. They said their teams have been working actively to patch problems and rejigger processes.
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Oracle Hospitality is aiming to provide the tools to make it easier for developers to connect to its platform without the company’s help. It’s aiming to let hotels activate approved third-party tools without having to engage Oracle. It will give third-party vendors access to a customer support phone line they never had before.
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Oracle Hospitality’s goal is that, if you, as a hotelier, have a booking engine you’ve built, or co-built with a digital agency, or that you’ve bought off-the-shelf from a vendor, you can easily plug that engine into your property management system’s various data feeds for speedy, real-time connectivity.
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Much of the conference focused on cloud-based systems, which represent a single-digit percentage of the company’s hotel install base.
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Some customers have properties and operations in places that don’t yet have pervasive wireless internet, whether because they are on islands, on cruise ships, or in emerging countries, and thus can’t use cloud-based systems. Calin pledged Oracle would maintain service for its premise-based systems.
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It has made some bets on the cloud. But when customers switch to cloud services, many haven’t been loyal to Oracle and have opted instead for solutions from cloud-first providers.