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This article is about the Maestro Property Management Suite which allows properties to optimize their revenue by having access to centralized control and innovative capabilities. this system enables a property to lower costs; permitting guests to  have real-time direct booking for not only rooms but also, other services such as amenities, dining, and such. Maestro offers secure and accesible system which seems to be allowing companies, such as The Snow King Resort, to increase revenue and improve the services offered to guests and groups. 

This article is about a hotel named Gainey Suites Hotel and how it applied the e-marketing strategy. Gainey Suites Hotel uses social media to tell its story and do the promotion. The hotel also relies on NORTHWIND-Maestro PMS for many areas of its online marketing strategy. This makes it very easy for them to create and implement effective online campaigns. Gainey Suites uses Maestro's ResWave booking engine on its website and social media pages like Facebook, YouTube and Twitter. The property's YouTube videos have links to its ResWave reservation module that drive business from guests who watch rich-media hotel presentations and book rooms immediately. The property also uses Maestro's eMarketing to notify guests of promotions and special packages. This way is much more effective than traditional one-size-fits-all approach. Besides, Maestro goes above and beyond PMS by delivering specialized tools and expert services that enable independent operators to maximize revenue and keep guests coming back.

According to the article, independent operators are taking advantage of vendor-mandated property management system upgrades to review alternative systems that offer more value for their investment. Rather than defaulting to a system upgrade, many independents are evaluating solutions that provide greater mobile versatility, loyalty functionality, and social media marketing capability. Maestro Enterprise Property Management hotel software is developed to provide a suite of business tools and services to meet the needs of independent hotels, resorts and multi-property groups. Maestro's Diamond Plus Service reduces operating costs, keeps staff productive and generates revenue. Diamond Plus Service also includes on-demand training, live webinars, PCI assistance, lifetime version upgrades, management strategies, property productivity audits and online marketing services to increase profitability.  Moreover, Maestro offers mobile-capable ResWave Booking Engine that enables guests to book reservations from virtually any directly from social media sites like Facebook to increase revenue and lower reservation costs. 

Article discusses vendor Northwind's Maestro product which aids Property's reach strategic goals by providing interactive business sessions on improving revenue streams; guest services. ResWave2, Web PRO (Pre-Reg Online), and Big Picture Data are among features included in updated product which allow increase via productivity and profitability. Maestro product includes all-in-one product which allows event management implementation through PMS, but also complements all other facets across platforms including web-based.

I used Maestro in my first position in the hospitality industry as a front desk agent in a Boutique Hotel. We also used Micros for the POS system for the in-house restaurant but they were two separate entities at the time. I am happy to see the advancements that have been made to this now highly efficient system. After reading this article and doing some research on Maestro's website I feel Maestro outshines its competitors by providing excellent 'Diamond Plus' service to its clients. Compared to the Webrezpro system that I just analyzed for our Discussion assignment, Maestro provides several free tools and resources twenty-four hours a day, seven days a week. An impressively North American based Help Desk is available 24/7 to ensure smooth operations of the system and optimal staff training. In addition Maestro provides install, staff training, transition assistance, refresher training, online tutorials, webinars, productivity audits, upgrades, enhancements and much more. Maestro management strategies collaborates with Hotel Executives and staff to increase performance, deliver high quality guest services and increase profits. Their professional team also addresses issues such as under-utilization of the system and ways to get the most value for your investment. Since Maestro supports platform and database independence updates occur instantaneously. To help Hotels save time, increase efficiency and have higher levels of staff productivity Maestro is the chosen tool for the job. Maestro clearly puts their clients' needs first and is therefore trusted by several Hotels worldwide.

Maestro appears to be a good product based on the article. I would say though that both this and webrezpro do have some similarities of operating on cloud computing. The key is that depending on cost and application a company may choose what works best for them.

Maestro is the future of PMS in hotels! This cloud based system allows hotels with multiple properties to be fully integrated with one another. Hotel chains like Marriott International, Hilton, and InterContinental hotel groups are among of Maestro's customers. Hotels rave about Maestro flexibility, 24/7 support, and excellent customer service.