the-future-of-hotels-customized-experiences-sustainable-practices-final.pdf - 1 views
-
Think about micropersonalization. You can imagine a world in which every single touchpoint with a guest is unique. On our digital channels, we’ll be able to recognize the guest, know their history and their background, and contextualize what we show them.
-
we’ll allow each guest to personalize many details of their stay: the temperature in the room, the scent, the layout, what side of the building the room is on. T echnology will help make sure that we provide consistency across the entire customer journey and that we offer something distinctive for every single guest.
-
You can also decide to go straight to the room with your mobile app, so the reception and transactional process will disappear if you prefer. That will free up the hotel staff to dedicate their time to helping guests in more active, less transactional ways.
- ...1 more annotation...
-
In envisioning hotels in the 2030s, technology plays a transformative role for Accor's C-Suite. Executives emphasize "augmented hospitality," which entails highly personalized guest experiences driven by advanced technology. They anticipate a future where AI and generative AI enable micro personalization throughout the guest journey. From recognizing guests' preferences to offering tailor-made room settings, technology ensures a unique and seamless experience. Furthermore, technology is poised to revolutionize booking processes. Accor is exploring AI-driven marketplace platforms where customers interact directly with hotels. This shift eliminates intermediaries, offering real-time, personalized offers. Additionally, the potential use of NFTs for unique experiences and virtual exploration aligns with Accor's tech-forward vision. In essence, technology will be the linchpin in crafting memorable and individualized hotel experiences in the 2030s.
