Handling Reservations Calls Effectively | Hotel Industry Magazine - 1 views
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So a good starting point is to quantify how many calls are actually being handled on the front desk and more importantly how many are being lost due to under-staffing, poor training and/or non-existent technology.
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What then are the guiding principles when establishing a successful reservations function?
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Technology which supports – rather than prevents – sales may seem an obvious starter for 10 but the reality is that again most hotels are at best challenged by IT due to under-investment.
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From answering incoming phone calls, checking out guests, taking payments, and processing reports for management, a front desk agent can't do it all. Today, many hotels can come to the conclusion that a high number of guests are booking through online channels, but they cannot lose sight of to business that can be made over the phone. If hotels do not accommodate to guests calling in, it may lead to lack of trust from potential and loyal guests. In order to solve this issue, Collins refers to a mantra: hotels must need to recognize that what get measured, gets managed. This can be done by measuring how many calls are actually being handled and measuring those that are being ignored by a front desk agent on a typical day. When calls get ignored or are rushed, any investment that a hotel put into advertising or content production could turn up to be a loss. If incoming calls aren't being measured now, eventually hotels will be in for a rude awakening. Collins mentions that technology can help solve this issue, but most hotels find it difficult to handle scenarios with IT due to a lack of investment. Collins stresses how important it is to have the appropriate software and hardware for employees to perform at their best for the hotel to reach it's goals. In order to better navigate and keep track of call volume, Collins states that the PMS provider may not be able to accommodate a hotels request; therefore, hotels may need to invest in additional hardware and software. In addition to this, hotels may need to find an additional information technology partner to help reach their monitoring and service needs. In my opinion, although smaller hotels may have an issue with having to invest in sufficient hardware and software, the benefits would lead to better business practices and a more efficient front desk staff. The benefits of a more efficient front desk are endless, especially when it comes to effective multi-tasting and creating memorable customer relationships