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Firstly, Guest Centric PMS Focus. Guests are the reason why hotels are in this business and also the resource of the hotels' revenue. Guests prefer to get experience and personalized attention from the hotels. Secondly, Integrated Revenue Management. A property must have a PMS with an effective and integrated revenue management system, which include the potential daily revenue. The revenue management module and a great deal of data must be fully integrated. Thirdly, the Ability to Connect to Online Sales Channels. There is a PMS drive sales through two-way communication with a wide variety of Internet channels. This article points out online channels are the fastest growing source of reservations, and getting your property's optimized rates and accurate available to the most effective of those channels.

This article explains the top three features to look at when in the process of picking out a PMS to use at a property. The first feature is that it should be guest centric PMS focus. This industry is run by guests. They are the reason hotels and restaurants exist. Having an easy to use CRM allows to employees be a bit more personal with the guest. Next, is integrated revenue management.Revenue management to be at the top of its game needs a fast system. When updating information if it takes too long it gets frustrating and can lose some opportunities to increase your daily revenue. Lastly, it should have the ability to connect to online sales channels. The article says that having a two way communication system is a crucial point to maximizing your company's point of sales.

This article discusses about 3 main features you should consider when you chose a PMS. First and most important feature is that whether it is guest centric or not. The hospitality business is all about guest, they are the source of your profits. So it is very important that your PMS has easy access to customer database or CRM system database. The second thing you should consider is Integrated Revenue Management. Hospitality market changes rapidly due to all not sure factors: holidays, events, festivals. So if you can forecast the changes of market rate and you update your rate in time, you are ahead of the game. Last, a excellent PMS should also has the ability to connect to Online Sales Channels. As the Internet is developed, lots of people make on-line reservations. Because the most accurate and updated information, your PMS should connect to on-line sales channels.

Aptech Computer Systems, Inc., the leading provider of hospitality software for business intelligence and enterprise financial accounting, announced about four new hotel companies who have selected their hospitality solutions to improve their business intelligence, budgeting and forecasting, and accounting. M&R Hospitality Management in New York and San Ysidro Ranch in Santa Barbara, CA, are among the companies implementing Aptech's financial solutions. Excuvue is a web based hospitality Business Intelligence application which gathers and coordinates data from different hotel systems, including the Smith Travel Research report. This system can convert written online ratings, comments, and the guest satisfaction ratings into metrics. This basically helps in optimizing the revenues as they can match up with the customer's idea and with their current daily performance and also with their competitors. It is very essential to bring about changes in the department where your competitor is excelling at. This sort of information can help them make quick changes for profitability and customer satisfaction. The interesting part is that companies are looking outside to leverage financial solutions in order to better manage their standards and keep up the pace. and many more hotel companies are implementing this to streamline their back office processes.

This article focuses on how hotel companies are implementing a new system that has been introduced to simplify financial accounting. Aptech Computer Systems claims to be a leading provider of such software, allowing companies to improve their budgeting, forecasting, and accounting. Many hotel companies utilize Quickbooks to effectively manage their budgeting and forecasting needs, along with their accounting needs, and as these companies grow, they need a better solution to effectively manage these aspects. Companies with multiple properties need a system that can manage data from all of their different sources, and combine them to strategically analyze their profits, revenues, and their losses, as well as to make budgeting decisions and forecasts. Execuvue, a web based business intelligence application created by Aptech, combines data from a large variety of hotel systems, such as STR data, which is extremely valuable in assessing where each hotel stands in its competitive set, and how much of its market share that it is currently obtaining. The system also provides insight to operators as to recommended actions for the hotel to take with the data that is collected. The system also measures online ratings, comment card details and other guest satisfaction measurements, enabling hotel operators to utilize guest satisfaction ratings along with their profit standpoints and their current financials. This system seems to be a valuable resource in today's economy, and with the evolving technology. It allows users to utilize data from all sorts of sources to make decisions and assessments. Any operator or manager knows that seeing data quickly and efficiently, where the answer is simply laid out in front of you so that you do not have to seek information from multiple sources and then compare it with the other sources, allows you to make informed decisions much more quickly and be much more assured with your choices. It also enables those operators to find ways to opt

Oracle launches a new data Management Model that will allow airlines to optimize the collection and analysis of passenger data in order to enhance and personalize the travel experience. With this model Airlines will be able to consolidate data collected by legacy systems, simplifyng it's analysis in order to support all aspects of it's business.

With the implementation of Oracle Airline Data Model airlines will have all data needed to maximize the passenger experience and create a competitive analysis to reduce cost.

Smart phones and mobile devices are nearly an extension of our technological anatomy. Their overall convenience has made many of us rely on our mobile devices more now than ever. It is this growing symbiotic relationship that is allowing this industry to optimize across all levels. In Saudi Arabia, the hospitality sector grows at nearly 9 percent annually with over 150 hotels expected to open by the end of 2015. Also noted in this article is the impressive market-share of the handset device industry throughout The United Arab Emirates, Saudi Arabia, and Kuwait, which exceed 75 percent. With the rapidly growing hotel and mobile-device industries, it's a match made in marketing and revenue heaven. A large portion of the hospitality industry is fueled by business-travel. Improved devices and wireless-internet capabilities give us the ability to be productive from anywhere at anytime. Nearly two-thirds of travelers tote three or more devices and over 90 percent of them claim WiFi is a necessity when lodging. Between guests traveling on leisure or business, hotels in particular are optimizing revenue opportunities with the help of WiFi. Whether it be using location-based software to alert guests of a nearby offer; turning their device into a point-of-sale; or being able to provide affordable WiFi services to a large corporate event at budget; WiFi can affect business on so many different levels. Affordability in high quality wireless services allows us to connect to both the leisure and business guest and optimize our relationships. Newer 802.11ac networks are more affordable then it's predecessor and provide speeds over twice as fast at a wider range. Being able to provide affordable and reliable wireless networks to customers give them freedom and comfort in being able to use their tools at-a-distance. Each and every relationship is crucial--nearly one-third of all travelers reconsider rebooking after being inconvenienced by their internet experience.

Maestro is an Diamond star hospitality software started in 1978. The software has kept up with all the growing trends in the industry and has finally introduced an integrated system support. Some of the features of this new upgrade include direct help on each screen of Maestro's property software and also the ability to perform screen captures. They have real-time help available with 24/7 tech support with chat feature and screen sharing options. The new upgrade also enables users to request support or training online. These features enable Maestro to optimize it's response times for incidents. These new features give users personalized support and makes them more productive since they don't lose time waiting for tech support to show up. This is a great step forward in PMS technology.

As we are discussing online PMS services this week, I thought it would be interesting to research the topic a bit more. This article caught my attention, as it is a family owned hotel, running for 112 years, that has recently updated it's systems. If this doesn't prove that hotel systems are going to be extremely high tech and in the "cloud" in the future, I don't know what else will. The article mentions two services, StayNTouch and Rover PMS. StayNTouch, is a platform that allows hotels to essentially "stay in touch" with their guests, by delivering personalized service to create better relationships, and therefore, drive revenues. Additionally, Rover PMS, is a fully cloud service that optimizes all hotel operations, and fits any device, including mobile, for a monthly fee. Overall, the future of hotel systems is among us, and if it goes well, soon all hotels will probably be switching over to the "cloud." 

The article talks about the integration of a new system called Rainmaker and RoomkeyPMS. The trend of using the "cloud" is ongoing, as RoomkeyPMS is software that is "cloud-powered" which helps to facilitate the way the front office handles their operations. Rainmaker integration with the PMS, on the other hand, is to help the back of the house. It is meant to increase hotel bookings and "streamline operations and revenue optimization processes". Highlights the first boutique hotel in Charleston, The Spectator Hotel, are the first to adapt this new collaboration to improve the way data is being accessed. Based on the article, the hotel is using these cloud based systems to be able to offer more innovative service to their consumers especially when it comes to how revenue is being handled. I think that having to cloud systems working together can be kind of difficult especially when they serve two different purposes. But with that being said, both softwares seem to work for the best individually. Having the ability to try this out on a smaller boutique hotel would be for the best because it allows hoteliers to conduct analysis for the systems on a smaller scale.

A human resource information system comes with three major applications - talent acquisition, talent management, and talent optimization - all this with the effective backing of data.

This article discuss how both new software and hardware is being utilized in the hospitality industry to expedite the process of guests checking in and out of hotels. The article is about NORTHWIND, a company well known for having developed "Maestro" a property management software suite that enables hotels, resorts, and multi-property organizations to manage their facilities. Specifically the article mentions how NORTHWIND is introducing "Xpress Check-In" an tablet specific software that will increase the speed and ease with which guests are able to enter and exit the hotel. This goes to show how the company is keeping abreast with the recent and growing trend of portable tablet/touch screen hardware devices. This software and hardware combination enables desk agents to operate away from their desk allowing for more intimate and personalized service with guests. I think the most unique and amazing feature of this system is that it will allow hotel agents to check in and process large groups such as conference attendees quickly and efficiently. The "Maestro Xpress Check-In" system can not only check guests in, but also encode their room key card, as well as process credit card transactions and capture their signature. All of these things can be completed even before conference attendees disembark from the bus and enter the hotel. I believe that hotels who choose to invest and employ technologies like this will distinguish themselves from other establishments because their service will be much better and smoother, both for guests and the hotel. These unique services will also be key in driving revenue and increasing productivity. NORTHWIND is well recognized in the hospitality industry for providing real-time technology solutions that help users control and manage their business effectively.

Maestro, a company specializing in property management and hotel software is launching a new face in property management productivity by introducing the Maestro Ipad Xpress App. With the popularity of tablet computers such as IPads and android platform tablets rising, Northwind has decided to launch a system through Maestro to make the check-in and check-out process in a hotel as simple and efficient as possible. Northwind ultimately hopes that the Xpress check-in app will not only be more efficient for guests but also optimize revenue and productivity in the hotel. The new app allows guests to complete the check-in and check-out process anywhere a wireless signal is available. Lets say for example, a large group of employees are attending an out of state conference and when they arrive at the hotel, there are over fifty of them that have to go through the check-in process. With the Xpress check-in app, these individuals could check in on their way to the hotel and by the time they get there they will save time and effort by not having to wait in line and go through the entire check in process one by one. For this reason the Maestro Xpress Check-In App is perfect for handling large groups of people arriving at the same time. The Xpress app creates a more personalized service for the customer making the entire check-in and check-out process much more convenient for the guest and productive for the hotel. 

This article explains the importance of what a property management system should do. It is said that the PMS is the core of any hospitality company. The PMS gathers information about revenue, guests, staff, and any reporting necessary. Although the PMS is known to manage your company, it should also help with customer service and generate more revenue. I's important that todays PMS systems are available to all on their mobile devices, making it easier for guests. The PMS is also something that needs to be used for both front and back of the house functions, this includes house keeping and human resources. Lastly, this system should be compatible to all other forms of technology. I believe the PMS serves many functions to help ensure a company succeeds.

The article is about PMS acts as a centralized hub of vital information relating to revenue, guest engagement, staff efficiencies, and reporting.

Managing a successful hotel is not easy 一 Hoteliers are tasked with enhancing the guest experience, empowering their staff, and increasing their property's bottom line. It Should Be Mobile-First Modern travelers are going mobile, and mobility is «flattening» the hospitality marketplace. A mobile-first PMS can streamline various touchpoints in the guest journey, such as reducing long lines to the front desk. It Should Play Well With Others No technological platform is an island, and hotels cannot be run on a single siloed technological solution. It Should Optimize Revenue Traditionally, the role of the PMS was to help hoteliers manage their hotel's operational structure. However, today's PMS can do so much more than that.

Module 3: This article focuses on the importance of GDS systems during the challenges of COVID-19. With an emphasis on travel agents using the GDS, hotels will be able to continue to thrive and survive. According to the article, " travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months." This article provides insights for hotels to best optimize using a GDS for travel agents to find them. The article states, "Rate parity is important to 89% of travel agents worldwide - if they see a better rate elsewhere, they'll actively book away from your property." I believe using a GDS will be the only way in the future to continue to travel and save money. Tripadvisor is my go to when it comes to finding out about a resort and which website has the best rate for the same room.

This article highlights 3 ways hotels can dominate with technology. AI can optimize reception experience, making it more efficient. Modern technology is to be used to complete service tasks, managing information better. Hotels should also focus on amplifying digital presence.

Article discusses the newly formed partnership between Google Cloud and Sabre. How this merger seeks to transform the travel landscape by improving operational agility and the offering of new services. Also outlines the partnerships three main initiatives: improving Sabre's technology capability, using Google Cloud tools to optimize travel. and advance the travel ecosystem.

This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.

E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.

Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.

This article discusses the PMS system Maestro who reached out to it's current customers in 2023. They are independent hotels and wanted to gain insight to their wants, needs, likes and dislikes related to training, operations optimization, functionality, deployment flexibility so they can gain close relationships with their customers. They responded back and wanted intuitive software adaptable with flexibly training options; free upgrades to new versions; cloud hosting in "any" cloud for easy accessibility: support of touch and mobile devices to streamline service engagement.

To summarize, during the projected period, the hotel and tourist industry is estimated to account for a worldwide distribution system market share. In 2021, the global distribution system [GDS] market is expected to be worth US$ 4.7 billion. During the forecast period, from 2022 to 2031, the global distribution system [GDS] market is expected to grow at a CAGR of 4.3%.The digital revolution has resulted in tremendous data saturation in many industries, and identifying patterns or trends to optimize business operations is expected to lead to an increase in the use of global distribution system (GDS) software across a variety of sectors, opening up new opportunities.

Restaurant Technologies, Inc. (RTI) is a new company that has established filtration Monitoring technology that immediately collects data from sensors in the fryer system and delivers it to the customer's Total Operations Management (TOM) online portal. This portal tracks how often the oil is filtered, when it is filtered, and for how long. Data is automatically compared to the restaurant's ideal filtration processes, so any deviations are tracked. Managers can opt to receive mobile/email alerts that can be used to correct filtration oversights instantly or be used for staff training on standard filtration procedures. They can view one location or many locations data on the portal.

This article introduces the reason that the hotel needs develop its e-marketing. The author pointed that a successful internet marketing campaign is one that can strike a perfect balance between all these various practices associated with E-marketing. Here are the key reasons why it is important for the hotel. Firstly, advertising on the internet is much cheaper than advertising on TV, radio, or even newspaper. Secondly, e-marketing make it easier to find hotel's target audience. Thirdly, the success and failure of any marketing campaign on the internet can be tracked and analyzed very easily by using Google analytics, and various other means. Through internet marketing brands can establish a regular committed community of their fans and followers, and engage with them in a two way communication. A carefully, and strategically designed hotel website can provide its prospective clients a lot information. In addition, as most of the prospective travelers use the internet to gather information about their destinations, and hotels, hotel properties can ignore internet marketing only at their own peril. Also, the hotel can make use of Internet to show its property to the guests. A good designed web page can attract more customers for the hotel.

The article demonstrates the reasons that Internet marketing is important in recent days. To begin with, the author provides several ways of Internet marketing, such as SEO, SMO, PPC and so on. In order to see the effectiveness of each Internet marketing method, marketing campaign is one good choice. The author then tells us how the Internet marketing is superior among traditional media. The Internet marketing is cheaper, easy to target audiences, easy to track data and it also can establish a regular committed community, which attracts lcustomers. Moreover, Internet marketing benefits the hotel properties. For example, the hotel website can help customers better know the hotel. So we see that Internet marketing is crucial to hotels.

Internet market is super important in the hospitality world. It helps customers answer questions such as charges, tariffs, location, and etc. and they are able to get answers they need fast, and from a reliable source. Another great use for internet marketing is the ability to draw in customers by showing what their property has to offer through pictures and videos.

This article describes the importance of managing sound during an event. It is much easier for a speaker to connect with their audience when they are able to comfortably and clearly speak their message. One of the mains draws for the event industry is it provides the opportunity for business leaders to network and commutate. The acoustic property of a venue space should be taken into account when planning an event but is unfortunately something that a number of managers overlook.  A space that is too loud or too echoed could significantly decrease guest's perception of an event.  Optimally performing sound systems and technicians are essential to creating a pleasurable experience for both guests and managers alike.