This article describes the importance of managing sound during an event. It is much easier for a speaker to connect with their audience when they are able to comfortably and clearly speak their message. One of the mains draws for the event industry is it provides the opportunity for business leaders to network and commutate. The acoustic property of a venue space should be taken into account when planning an event but is unfortunately something that a number of managers overlook.  A space that is too loud or too echoed could significantly decrease guest's perception of an event.  Optimally performing sound systems and technicians are essential to creating a pleasurable experience for both guests and managers alike. 

1. ITAccording to the article, most mobile devices that are used for business are unprotected. Meaning that the devices if the device even have a password and if it does the password is not very complex. There could be thousands of employees accessing company information via the cloud through unprotected smart phones or other mobile devices. This could organizations at risk to hackers and other criminals  2.  TerrorismAlthough terrorist threats are less of a concern nowadays, that does not mean hotel managers should discontinue stressing the importance of security within their establishments. Keeping employees aware and diligent can prove to be a delicate assignment but it is a necessary of part of maintaining a safe work environment in the twenty-first century. 3.  SkimmersSkimmers are devices that steal credit card numbers when consumers use them for payment. Unfortunately, it is most commonly an employee on the inside who is committing the crime.  A third party investigation team will be needed to prove who is stealing from the establishment.  4. Liability and Insurance FraudCombined, these two issues could sky rocket a company's insurance costs through the roof. It is crucial that hoteliers be aware of the legal system and educates themselves on issues concerning liability. Both patrons and employees alike could potentially file claims against an establishment and entitlements can quickly get out of hand.    5.  SecurityDespite the best security measures, there is always the possibility of unforeseen danger. This fear of the unknown is a concern for hotel workers. To confront this fear of the unknown managers must regularly and openly discuss security with employees.  Security should be held as a top priority. 

This article gave me a different perspective as to how the GDS system has affected the airline industry.  According to The Economist, the airlines chronic unprofitability is due to two strategic errors of their own doing. One was to stop paying direct commission to travel agents and the other was to set the reservations systems free. Despite their best efforts airlines are now having very hard time getting travelers to bypass GDS agents and come to their websites. A majority of the profit margins in the travel business are seen by the GDS systems and airlines are left footing the bill. In hopes of resolving this problem, the airlines international association is working what is called "new distribution capability." Through use of this service it would become easier for travel agents to utilize computer systems that would deal directly with the airlines. However, ambitious IT projects have failed hundreds of different times across hundred of different industries and getting the airlines to agree to make such a dramatic change in IT would be a daunting task. Both the airlines and GDSs argue they hold the true consumer advantage.  On one hand, airlines are able to provide flyers with personally tailored service, while on the other, the GDSs allow customers to compare flights for the best value. Whether it be the airlines or the GDSs that prevail, the future of travel is now online. 

Through Cloud Computing, businesses have virtually no limitation to the amount of software they can manage without ever having to worry about server or storage space. However, it seems people are just not ready to make the transition. While there is valid proof of the cost effectiveness in the long run, the first issue with the adoption of any new system is its initial cost of implementation. Yet, more than anything else it is concern for information privacy and security that deters most businesses away. There are people who still have major unease with online information sharing and having private business information stored someplace other than onsite makes many companies question whether or not it's really safe. Perceived threats or not, this is the obstacle Cloud Computing must overcome before a more accepted successor takes its place. 

The article, Impact of Individual Differences and Consumers' Readiness on Likelihood of Using Self Service Technologies at Hospitality Settings states that the use of self-service technology is a rising trend across the board. Major hotel chains, resorts, casinos are implementing software that can remember customers, their information, and go beyond current human levels of service performance. However, not everyone is ready for this new age of self-service technology. In their study, the authors explored influential factors related to individual differences and customer readiness on the likelihood of using self-service technologies. Findings supported technologies such as pay-at-the-pump, online travel purchase, ATMS, and other services that have been around for years were highly accepted. On the contrary, new services such as ordering food over the phone and Internet kiosks in bars were preferred by less than thirty percent of respondents. Within the hospitality industry, customers may perceive new self-service technologies as positive but may choose not to use them if they do not understand it or see no clear benefit from it.  To summarize the results, people may just not be ready for the self-service take over. Especially in the early stages, hospitality companies would need to have an employee standing by the new self-service technology to assist customers with their needs. Although a well used self-service system could generate a new revenue stream, particularly when concerning the younger generation, it is essential that managers take into mind the overall level of consumer motivation and readiness to embrace it,

In summary, the article Big Data Opens New Frontiers for the Reporting and Analytics Industry explains how companies are now facing mass quantities of data in the likes which they have never seen before. The increase in data is adding a new dimension to they way businesses are expected to operate. Many large scale companies are integrating data technology with their other software systems.  As a result, companies are seeing increased levels of customer satisfaction and functionality. However, this a still relatively new concept and there are still many questions that need answers when it comes to implementing the latest in data management systems.