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Smart phones and mobile devices are nearly an extension of our technological anatomy. Their overall convenience has made many of us rely on our mobile devices more now than ever. It is this growing symbiotic relationship that is allowing this industry to optimize across all levels. In Saudi Arabia, the hospitality sector grows at nearly 9 percent annually with over 150 hotels expected to open by the end of 2015. Also noted in this article is the impressive market-share of the handset device industry throughout The United Arab Emirates, Saudi Arabia, and Kuwait, which exceed 75 percent. With the rapidly growing hotel and mobile-device industries, it's a match made in marketing and revenue heaven. A large portion of the hospitality industry is fueled by business-travel. Improved devices and wireless-internet capabilities give us the ability to be productive from anywhere at anytime. Nearly two-thirds of travelers tote three or more devices and over 90 percent of them claim WiFi is a necessity when lodging. Between guests traveling on leisure or business, hotels in particular are optimizing revenue opportunities with the help of WiFi. Whether it be using location-based software to alert guests of a nearby offer; turning their device into a point-of-sale; or being able to provide affordable WiFi services to a large corporate event at budget; WiFi can affect business on so many different levels. Affordability in high quality wireless services allows us to connect to both the leisure and business guest and optimize our relationships. Newer 802.11ac networks are more affordable then it's predecessor and provide speeds over twice as fast at a wider range. Being able to provide affordable and reliable wireless networks to customers give them freedom and comfort in being able to use their tools at-a-distance. Each and every relationship is crucial--nearly one-third of all travelers reconsider rebooking after being inconvenienced by their internet experience.

RAK Airways of the United Arab Emirates Travelport, service provider has just announced their GDS partnership. RAK Airways inventory and fares will now be available to Galileo and Worldspan connected users. I personally am shocked by the fact there are still some air lines that are not part of a GDS. I think that this new agreement will increase RAKS presence in the rest of the world and help them expand to other regions. 

"Etisalat is converting Augmented Reality (AR) from a buzzword in innovation into an easily accessible meaningful customer-facing service. Ogle has already established its viability and will now become the Augmented Reality application of choice on smart devices in the Middle East and Africa. AR adds value by helping businesses to gain brand exposure, improve learning in education and expanding the entertainment experience for consumers."

This article mainly talk about new technology has changed people's social habits and relationship current years. Mobile will increasingly prompt consumers to interact with their physical environment. We take the convenience of our pocket powerhouses for granted for us. However, for the most people who is in the developing world, these devices are hard to get access. Therefore, mobile technologies in 2012 will free to more people and save lives. The fast growing power and great convenience of mobile devices will give you more choices to accomplish task.