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The almighty smartphone. Worldwide study, spanning different continents shows a commonality between peoples, and the importance of a smart-device i.e. phone, tablet etc. in their travels.

This short but sweet article gets straight to the point. It discusses a world wide study that was carried out spanning different continents shows a commonality between peoples, and the importance of a smart-device i.e. phone, tablet etc. in their travels. Demographics included; Chinese, Japanese, American, British and Mexican to name a few. The mobile smart phone was found to be "the single most indispensable item [travellers] carry with them, ahead of their toothbrush, deodorant and driver's license."

This article highlights the need for hotel guests to be weary of the fact that the use of a hotel's Wi-Fi is not always secure. With more hotels opening up for guests to use their rooms and spaces as work offices, the FBI has stated that with the limited cyber security that hotel Wi-Fi has, it is possible for hackers to create fake Wi-Fi networks and steal or damage guest data. The article makes it known that it is much safer to use the network at home, that that at a hotel.

The article describes how hotels have been late in adopting the cross-selling and up-selling trip extras that airlines have been so successful with over the last decade or so. It also summarizes the results of research done by Phocuswright with iSeatz which found that the majority of business travelers surveyed are interested in purchasing additional on-site extras and off-site extras. The research also found that the hotels that were surveyed cite reasons such as a lack of technology and stretched resources at hotel level as barriers to implementation.

The author fails to recognize that the e-commerce platforms developed by the airlines over the past decade have been focused on selling unbundled extras, whereas until recently the hotel e-commerce platforms have been very focused on offering the customer bundled packages and only had limited capability for up-selling and cross-selling.

The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.

Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).

This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.

This article is talking about the history of hotel technology. Also, it records the significant innovation of the invention in hospitality. And I recognize the technology changes our life a lot. We are always moving forward without any notice.

This article was surprisingly a very interesting read due to how fast things actually are in the world of technology as it relates to the hospitality industry. In this article, I read about the origins of Wi-Fi when it was primarily used as basic network connections for POS software to where we are now with an expectation of the revolutionary technology that is Wi-Fi 6 to roll out in 2021. Currently, we as a society are only really familiar with Wi-Fi 5 that functions on a first-come, first-served basis. Wi-Fi 6, moves past the focus of getting faster internet to getting more efficient internet. While this is a factor of the technology in that it is 4-5 times faster, it actually goes about giving people better internet acces in a more intelligent manner. Based on the article, this intelligence means that instead of someone benefitting from 100MB download speeds when they're watching a short YouTube video since they logged onto the hotel internet first, a person that is streaming a live convention with several cameras and computers would benefit more because it would be more efficient than a simple YouTube video. Something that the author of this article makes very known is that this technology is not getting "better" interms of evolution of product. Wi-Fi 6 is actually entering a new era of intelligence, making it a more revolutionary development in the tech industry and hospitality. In the 21st century, new technology like this is essential because we see so many things moving onto online services when it comes to booking a hotel, buying event tickets, interacting with other people, etc. In a hotel setting, this new technology would lead to increased satisfaction since their Snapchat and Instagram stories are being uploaded at nearly instantaneous speeds, same with their YouTube videos, and Facebook photos. While this may not be the best thingsto do when considering how much of our lives we spend online, it is best to go along and welcome it since the advancemen

This article looks at 5 ways that hospitality has changed to survive. It looks at 5 examples of how businesses have pivoted their services to provide safe ways for people to connect, eat, and be entertained by taking conferences online, forging digital connections, taking takeaway seriously, leveraging live-streaming, and self-isolation stations.

A new method on how to gather consumer data in hotels or long-term traveling sites in order to capitalize on the amount of consumer spending. There are new loyalty reward offers that are being displayed to those consumers with "specials" and discounts, so that the hotel and store can benefit together off a collaborative marketing effort. This reminds me of the way Uber is able to use VISA in the offers portion to give cash back in Uber credits if its customers were to spend money with the same credit card that is linked to the account. The best of both worlds.

Super important and relevant article about how big brother is watching us

Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.

This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.

As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.

Interesting article! This robot Rosie, was created by a student while working as a housekeeper at a hotel. He saw that majority of accidents reported by housekeeping staff were injuries sustained from vacuuming. Later they found that Rosie was much more capable at performing other duties than housekeeping. Due her data storage capabilities she became useful in tracking environmental data, temperature, humidity and WIFI signal strength. No doubt this type of green technology has had a tremendous impact on the overall guest experience and increase in revenue.

With the expected boom of mobile internet users, investing in the right technology for eMarketing and proximity marketing will be key in personalizing guest booking and experience. Using smart technology products (wearables etc.) will also create competitive advantage.

This article discusses what is proximity marketing is used for and the different ways it can be done. The article then also goes to highlight its importance as to why ot should be implemented.

The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.

This article breaks down several methods of location-based marketing and the ways they can be applied. They provide recommendations on how hospitality businesses can implement this technology to their advantage.

This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon，while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.

This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.

This article is about the top emerging technology trends within the hospitality industry. It was actually pretty interesting to read about certain trends that I had never heard of before, such as augmented reality. My main takeaway from this article is that hotels are focusing more and more on incorporating bigger and better technology as we delve deeper into the technological era.

This article went into depth about the recent technological innovations being seen within the hospitality industry and how these pieces of disruptive innovation are changing the way hotels operate forever. One of the main catalysts for an increase in the speed of change has been the COVID 19 pandemic. A move to touchless and more hygenic aspects of operations was essential to get businesses back up and running while investments in these innovations lead the way for more and more advancement. These changes are forcing the whole industry to evolve as the pressure to keep up with changes to food and beverage, guest services, and amenities are all being shaken by technological advancement.

This article talks about the different types of technology created based on the trends in the world of the hospitality industry. Hotels are not trying to continue to be a competitive with technology that appears to clientele. Not only it will entertain guests, but also assist with improving operations and accuracy.

"Major technology firms will replace most hotel brands, because they can offer technology solutions and create markets to attract customers. The traditional hospitality industry will evolve into niche markets..." -> This quote from this article is able to summarize where this industry is headed in just a few sentences, but the article as a whole was able to pinpoint the top trends that this industry will have faced in 2022 due to the rapid changes that had to be made due to the COVID-19 pandemic which we still face today. Such as sanitation and other safety protocol that is still enforced. Companies have had to adapt because of this to make up for their lack of revenue. For example, "This means that hospitality venues are being used as make-shift offices for bleisure travelers, as well as locals seeking a change of work environment. This is a great opportunity for hotels and F&B venues to capitalize on the trend and adapt their offering to meet the needs and wants of this emerging segment; ample plug sockets, free high-speed WIFI and great coffee are good starting points." The author of this article stated that the number of guest book long term trips have decreased, but when it comes to reserving hotel conference rooms as office space, staycations have increased with this transition. "Videos providing 360-degree views of restaurant ambiance, café terraces enveloped in greenery or hotel beachfront locations, for instance, are just the ticket to make an establishment stand out this year. As ever, keeping the access threshold low is key to reaching as broad an audience as possible with virtual reality material: making content accessible on a variety of devices, without the need for a VR headset." Another point made in this article mentions how virtual reality is now being used to enhance the customer experience. As a personal observation this has also helped with the transition post Covid-19. The changes that have been made and implemented and have opened the door fo

In the ever changing world of venue life safety, technology is becoming more prevalent. Within budgetary limitations, venues are looking for better ways to ingress guests while keeping the safety integrity of the facility. If applicable, venues would like to incorporate facial recognition and screening as guests arrive. While looking at capex for technology, what will the next wave of venue security look like? Is facial recognition and pass through magnetometers be the peak?

This article is a simple breakdown on what proximity marketing is, who needs it and different types of proximity marketing. This article is interesting to read because it details the topic very well and really explains how a company could be successful using proximity marketing once they know their customer target base.

This article is on proximity marketing. If you had never heard of proximity marketing like I did this article will help you have a better understanding of it.

According to Nicole Genchur, almost 5 billion phone users worldwide, including more than e billion smartphone users. As a result, using smartphones has become the perfect time for location-based technologies, advertisement, and marketing. Proximity marketing is a tactic that works for businesses in all industries and of all sizes. Proximity marketing uses customers' locations for marketing a product or a service. Most modern mobiles have GPS technology and cell phone triangulation. Proximity marketing is also known as hyper-local marketing. This technology is a highly targeted form of marketing that lets businesses show promotions to customers within a small local area. Proximity marketing is used by many businesses, which include restaurants and fast foods, retail stores, the traveling industry, and real estate companies. Proximity marketing offers many opportunities for marketing to many businesses because they can personalize the customer experience based on past, present, or future location and behavior. Proximity marketing helps boost sales, offers information that can create customer engagement, and can improve customer relationships.