According to Nicole Genchur, almost 5 billion phone users worldwide, including more than e billion smartphone users. As a result, using smartphones has become the perfect time for location-based technologies, advertisement, and marketing. Proximity marketing is a tactic that works for businesses in all industries and of all sizes. Proximity marketing uses customers' locations for marketing a product or a service. Most modern mobiles have GPS technology and cell phone triangulation. Proximity marketing is also known as hyper-local marketing. This technology is a highly targeted form of marketing that lets businesses show promotions to customers within a small local area. Proximity marketing is used by many businesses, which include restaurants and fast foods, retail stores, the traveling industry, and real estate companies. Proximity marketing offers many opportunities for marketing to many businesses because they can personalize the customer experience based on past, present, or future location and behavior. Proximity marketing helps boost sales, offers information that can create customer engagement, and can improve customer relationships.

This article is very interesting because it is about the Vdara Hotel and Spa in Las Vegas and how they use robots for room service. The delivery robots look like dogs, called "Jett" and "Fetch." They are super technology innovative, and they can do different tasks such as; calling for elevators, alerting guests when they arrive at the hotel through an automated phone call, and traveling alone across the lobby to make sure guests have what they need. Other hotels in Las Vegas are also adopting technology to provide excellent guest services and great experiences. For example, a bar name Tipsy Robot has large machines that make drinks for their customers. Adopting robotics in Las Vegas has become a new trend that can make huge changes for the 300,000 people currently working in the gaming and hospitality industry.

Cloudbeds Best PMS and HMS in 2022 HotelTechAwards This 2022 the Hotel Tech Report honored Cloudbed with five awards. Cloudbeds is recognized as one of the industry-leading technology Hotel Tech Report provides. In addition, Cloudbeds won the Best Property Management System, Best Hotel Management Software, and many others. Cloudbeds was founded in 2012, and it is the hospitality industry's fastest-growing technology partner. Cloudbeds currently serves 22,000 independent properties in 157 countries with a global customer base. Cloudbed Hospitality Platform combines operations, revenues, distribution, and growth marketing tools with a marketplace with third-party integrations that helps hoteliers and hosts grow revenues and streamline operations. The HotelTechAward is one of the most contested, has 513,600 visits from hoteliers and 11,622 verified product review contributions; the competition is challenging, and Cloudbed won among the best out there. They proved to have a great integration compatibility system, organizational health, market share, partner network strength, and customer support quality.

I found this article about cloud computing and the hospitality industry on the website eHotelier. The article focuses on the hospitality industry's unique relationship with technology. Technology has helped the hospitality industry grow throughout the years. With technology, the hospitality industry can offer better services to its customers, and technology also helps develop the tourism industry. The hospitality industry has included technology innovation as it continues evolving with better technology. For example, hotels can now handle information on internal servers and record customer visits through bookings and in-house data systems. Nowadays, hotels are now using cloud computing because it is inexpensive, provides an accessible service, offers faster service and stronger security, and reduces service and cost because it can be flexible when it comes to business demands. Cloud computing in the hospitality industry is very helpful because the services are faster and more efficient. It decreases wait times, which is valuable for offering customer services and customer satisfaction. Customers can have a more personalized service upon arrival or when checking out. The hotel staff also be aware of guests' room preferences, food, activities, and everything the guest likes before arriving on the premises. Hotels can also partner with travel agencies through the cloud because it offers the opportunity to share applications of data-sharing services. In addition, the cloud also has the benefit of reducing workforce and administration tasks.

This article about disruptive innovation explains how the global pandemic COVID-19 affected the global economy with widespread lockdowns businesses had to change the way people work. As a result, the hospitality and tourism industry and many other businesses started investing in new technologies and systems to regain business in the era of the global pandemic. Disruptive innovation is necessary when things aren't working the way they are supposed to because businesses have to keep evolving to serve customers proficiently and efficiently. Therefore, businesses need to strategically invest in new technology to keep their operations open and continue making profits. Disruptive technology is vital for businesses because it helps businesses advance, and people can learn to adjust to new ways things are being done. During the post- pandemic, businesses use disruptive technology, making it easier for people to adjust to new ways and regain their business. People are adapting to disruptive technology, and it is becoming easier and more effective for them to make contactless purchases and payments. Nowadays, with disruptive technology, there is streamlined messaging which provides automated communication with customers, and businesses are finding ways also to do marketing automation in which they are retargeting customers. Hospitality and tourism are industries where people enjoy connecting with others, and disruptive technology takes away being personal with customers. Still, it is helping to bring businesses back to life.