This article is a simple breakdown on what proximity marketing is, who needs it and different types of proximity marketing. This article is interesting to read because it details the topic very well and really explains how a company could be successful using proximity marketing once they know their customer target base.

This article discusses the positive and negatives of an event management software. An event management software offers solutions that cover different aspects of organizing an event, from the event planning stage to the post- event stages. The system provides tools to handle the entire life-cycle of the event. This article will explain the details of why an event software management is needed today but also understand the downside to it just like anything else with technology.