PaaS: Using Beacon Marketing In UK Hospitality | PYMNTS.com - 0 views
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Hospitality Technology mPOS PaaS Proximity Marketing Beacon Payment Advertising
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British merchants are not rushing to adopt the services, instead taking a cautious approach to introducing new payment technology and solutions into their businesses
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if merchants fail to offer payment solutions that appeal to customers, they could risk frustrating and ultimately losing long-term visitors
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[The merchant] can specifically pick out age, first time [at establishment] and gender and create a group around that … and then push out a special offer.
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“It’s the sexiest thing in marketing that I’ve come across since email,” he said. “Really. It’s a game-changer when utilized correctly.”
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“Consumers are demanding these sorts of conveniences in their everyday purchases now and with everything they do.”
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“We’re more of a conservative nation,” he said. “We’re a very skeptical people. We like to wait longer than others.”
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Some business owners, he said, can get commitment-phobic because some solutions require years-long contracts with software and hardware suppliers.
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urges merchants to take steps to make sure their business operations fall in line with consumer expectations.
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Lee Nazari is the CEO and founder of a payment solutions company in the UK. He provides his thoughts on the tendency for British hospitality merchants to be slower at adopting modern technologies, particularly in the point-of-sale category. Nazari exalts the power of beacon-based advertising and marketing tied to these technological solutions. He illustrates a scenario in which even a micro-business can affordably increase visibility in the marketplace and, consequently, foot traffic and revenues. In particular, Mr. Nazari describes the shifting expectation of consumers to integrate convenient, highly visible technological solutions into hospitality interactions and implores British operators to move past their concerns regarding the initial investment in the technology for the sake of their long-term success. He warns that operations that fail to "fall in line with consumer expectations" will "be left behind".