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Contents contributed and discussions participated by Heqing Zhu

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Heqing Zhu

Make Your iPad a Guest List Manager with zkipster | Event Manager Blog - 0 views

www.eventmanagerblog.com/...zkipster

ipad hospitality technology software event manager

shared by Heqing Zhu on 15 Apr 12 - No Cached
  • One of the most unanticipated uses of the iPad is guests check-in at events.
  • The iPad is becoming an invaluable tool for meeting and event planners
  • a new startup with quite an impressive portfolio, zkipster
  • ...1 more annotation...
  • unlimited devices synch via a wise use of the cloud
  • Heqing Zhu on 15 Apr 12
     
    This article share us a new technology provided by Apple to make iPad as a guest list management device for events. This new app is called zkipster, which is worth to have for event managers to help them easily check-in guests at events. I think it is very useful and impressive. And now it has a free offline demo version available for download.
Heqing Zhu

TripAdvisor Advertising - CPC Case Study and ROI | The Hotel Internet Marketing Blog - 0 views

hotelemarketer.com/...rtising-cpc-case-study-and-roi

shared by Heqing Zhu on 04 Apr 12 - No Cached
  • a deeper look at the performance of TripAdvisor PPC
  • These conclusions were derived by Mirai after investing €27,000 with 58 hotels:
  • Your direct rates, your hotel’s website rates, can now appear on Tripadvisor dealing face to face with intermediaries such as booking.com and expedia.com. Should you join this program? What can you expect regarding the required investments and the return you will obtain? Does this return affect your hotel’s position within your city’s ranking? After a comprehensive three-month study, we have got answers.
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  • what is the key point in the decision making processes about whether to invest in Tripadvisor’s PPC program?
  • As a prerequisite, and as for any investment that will bring traffic to your official website, make sure that it is optimized to convert, offering the potential client the best experience regarding design, reservation engine, rates and also enough room availability.
  • High cost: 25-45%
  • (again, this is related to your position). Compare it with other channels and decide whether the same investment would offer you a better return by other means. If you totally bet on your official website (which will probably collide with intermediation), the costs will be lower. Think that Tripadvisor is enabling the user to compare the rates, so even if the rate is not the only thing to take into consideration, the fact is that Tripadvisor really focuses on it.
  • Limited expenses control
  • The better your hotel’s position is within the pages of your destination, the more chances you will have to receive reservations by this means.
  • It is better if your average reservation value is high.
  • If you don’t participate directly, you will be feeding your intermediaries.
  • Satisfy your clients.
  • Trial and error.
  • Heqing Zhu on 04 Apr 12
     
    This article analyzed the performance of TripAdvisor PPC activity in detail, and showed the results of an investigation regarding to hotels' commission level, traffic ranking, and conversion rate, then talked about whether it worth to invest by hotels.  That is useful for hoteliers to work on the ROI, and make right decisions.
Heqing Zhu

Restaurants Invest In Technology Again | Restaurant/Hospitality POS - 0 views

pointofsale.com/...nvest-in-technology-again.html

hospitality technology pos restaurants

shared by Heqing Zhu on 24 Mar 12 - No Cached
  • Financials and accounting continues to rank as the most important point-of-sale (POS) function.
  • Credit card swipes are the most important POS peripheral in 2011, followed by touchscreens, kitchen printers and kitchen display systems.
  • Twenty-five percent of respondents plan on replacing their POS systems in the next 5-6 years.
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  • PCI DSS compliance efforts continue to gain ground, with 84% of respondents reporting that they are in compliance.
  • Facebook and Twitter are the most popular forms of e-marketing among restaurants, far surpassing SMS/text messaging.
  • Heqing Zhu on 24 Mar 12
     
    After years of struggling in negative business environment, according to a study conducted by Hospitality Technology, restaurants report that technology investment is back. Survey reveals 25% of respondents will replace POS System in next 5 years. 
Heqing Zhu

The Advantages of Having Property Management Software | Real Estate Articles - 0 views

www.realestatearticles.org/g-property-management-software

advantages property management software hotel technology

shared by Heqing Zhu on 19 Feb 12 - No Cached
  • Property management is a term used to describe the different processes and operations involved in acquiring, controlling, maintaining, utilizing and disposing property. This task was used to be done manually until recently, but a type of management software has made everything a lot easier.
  • Some if the benefits that most hoteliers get from such hotel management system are: The amount to work involved with managing data is significantly reduced.
  • the overall efficiency of the hotel staff and the entire management system is increased.
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  • Clients can now also book rooms and avail of other hotel services through the hotel\’s site, directly.
  • A lot of other hotel-related tasks such as a database for a back office, the scheduling of hotel events, efficient staff management, hotel tasks and jobs and other hotel services can be controlled and monitored through a single system.
  • Heqing Zhu on 19 Feb 12
     
    This article has written a good conclusion about the outstanding advantages of having property management software in the hotel business. With the help of PMS, the hotel-related tasks to hotel staff can be reduced easily by the single software entity, so that their daily jobs seem to become much simpler. Moreover, it also provides more convenience for clients to make reservation online.
Heqing Zhu

Travel and Green Technology | Energy Products Articles | Eco20/20 - 0 views

www.eco20-20.com/avel-and-Green-Technology.html

technology Green hospitality

shared by Heqing Zhu on 13 Feb 12 - No Cached
  • Green technologies and products can
  • be found everywhere.
  • Some large cities are actually offering systems with bikes that can be rented for free with a lot of success
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  • Public Transport
  • some cities are now using buses that run on biofuels, electricity, or fuel cells.
  • Guided buses with dedicated tracks can also lower the environmental impact.
  • Aviation
  • We are obviously quite far from commercial airplanes that would run on solar power, but experiments have shown that this route might not be as unviable as
  • it may seem.
  • Maritime Industry
  • New technologies are being developed, but it will be extremely difficult to implement them on a global scale.
  • green technologies are slowly making their way into all types of transportation.
  • Heqing Zhu on 13 Feb 12
     
    This article briefly introduced some new ideas about transportation tools for green technologies developing in the tourism industry. Although discovering and implementing a new thought of recycling for environmental friendly is very difficult and expensive, the green activities are significant and need to be continual going on.
Heqing Zhu

To The GDS's: Either Evolve Or Dissolve -- It's That Simple - Aviation Articl... - 0 views

www.swelblog.com/...-dissolve-its-that-simple.html

shared by Heqing Zhu on 06 Feb 12 - No Cached
  • In the early years following deregulation of the airline industry, GDS were largely owned by airlines and used to provide information to intermediaries to sell tickets on particular carriers. 
  • In fairly short order, the government stepped in to regulate the bias.  As a result, the GDS
  • became a tool of the travel industry to sell a service.  Today, the airlines pay an intermediary to distribute their product – and they are paying a price much higher than the prevalent transaction costs.
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  • Airline travel is now available for purchase on multiple channels via the internet, including through the airlines’ own websites.
  • But the intermediaries don’t pay the airlines for the airline-created content they use to lure customers to their respective websites so they can sell hotel stays and rental cars. 
  • airlines are looking for ways to differentiate themselves by offering additional products and services to their customers that enhance the travel experience. This information is something the GDS cannot provide today without a significant investment in their systems.
  • There are other factors at play here as well. First, airlines know their particular customers better than the government or the GDS. Plus; the GDS haven’t evolved as the industry has dramatically changed.   Today’s GDS force the airlines to compete only on two factors; service and price.
  • The airline industry has found new ways to generate revenue by offering customers products they value and are willing to pay for
  • Heqing Zhu on 06 Feb 12
     
    This article talked about the development history and facing challenge of GDS in the airline industry. It also analyzed the changing role of GDS in the travel industry, and how the airlines tried to be survived by providing new products and services to generate more revenue. Finally, the article came to the conclusion that the airline industry cannot be duopolists nor monopolists.   
Heqing Zhu

Why the Cloud is Right for Hospitality | By Gregg Hopkins - 0 views

www.hospitalitynet.org/...4051622.html

cloud computing

shared by Heqing Zhu on 28 Jan 12 - No Cached
  • 1. Delivers faster time to value
  • 2. Requires no up-front capital expense
  • 3. Minimizes operational costs
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  • With limited budgets and a highly dynamic market, it is critical to stay ahead of the hospitality information technology curve. With cloud computing, organizations can extend the life of their existing systems with new innovations, improve time to market of new systems through affordable pricing, and ultimately gain competitive advantages in the hospitality industry.
  • Heqing Zhu on 28 Jan 12
     
    This article analyzed way the Cloud Computing suitable for the hospitality industry, by showing three advantages it provides, such as delivering faster, reducing capital budgets, and minimizing operational costs. It's really an innovative technology. What's more, the article provides some suggestions which need to be taken into consideration for the industry professionals. 1. Is the cloud reliable and secure? 2. Does the cloud simplify integration? 3. Are all new technology providers truly in the cloud? In a conclusion, hospitality organizations can easily gain more competitive advantages with the benefits of cloud computing.
Heqing Zhu

protel hotel software and Design Hotels™ now cooperating partners - 0 views

www.hospitalitynet.org/...4054266.html

hotel software partners

shared by Heqing Zhu on 21 Jan 12 - No Cached
  • As a "partner software provider" protel offers Design Hotels™ affiliated properties full-service hotel management solutions at attractive special rates. The cooperation with a global hotel industry network opens up business opportunities on both sides.
  • Toby March, Vice President Sales, Revenue Management and Distribution of Design Hotels™ also believes hotel management software by protel to be the perfect technological match for the high demands of Design Hotels™
  • Heqing Zhu on 21 Jan 12
     
    This is a news about the cooperation agreement between German protel hotel software and Design Hotels.  Since both protel and Design Hotels are regarded as the top brands in their business area, they can have a perfect technological match with providing high quality services for customer.
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