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kathy_douglas

Ebookers launches mobile-focused rewards programme - Travolution.co.uk - 0 views

www.travolution.co.uk/...focused+rewards+programme.html

mobile travel agent

shared by kathy_douglas on 14 Sep 14 - No Cached
  • The company claims to be the first online travel agent that will allow customers to earn rewards on flights, hotels and packaged trips all in one place, with both business and leisure travellers being rewarded with discounts, bonuses and exclusive added value services.
  • Company research identified a continued lack of loyalty in the industry as 69% of consumers say they will visit more websites to find the right price and will use more comparison sites (41%) in the next 12 months than ever before to plan their holiday.
  • Ebookers spokesperson Rob Define said “Following extensive research to identify exactly what it is our customers are looking for in a rewards programme, we’re extremely excited to launch Bonus+, a programme that will ensure our customers get instant access to rewards, resulting in a little more sizzle, a lot more zing and a few more ‘oh go-on-thens’ out of their holiday.
  • kathy_douglas on 14 Sep 14
     
    Ebookers.com has a new rewards program being introduced called Bonus+, with a focus on mobile use. They have done research and developed a program that allows travelers to earn rewards on hotel bookings, packaged trips and flight bookings. Bonus+ offers a membership which has three tiers to their program. If customers reach gold or platinum status, they offer a 24-hr support for hotel bookings and free upgrades at participating hotels. If customers are to book through their mobile app, they receive more discounts on bookings. This concept is very interesting and I'd like to see how much it will effect the status of travel agents. It will be interesting to see how many more companies will try to come out with rewards programs like Bonus+.
pattyjoe10

6 Lesser Known Uses of Beacons in Restaurants | News | Hospitality Magazine (HT) - 1 views

hospitalitytechnology.edgl.com/...of-Beacons-in-Restaurants94820

restaurants beacons

shared by pattyjoe10 on 02 Sep 14 - No Cached
  • allowing customers to order ahead
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But they have to make sure the order is left ready by the time customers arrive.
  • consumers today value personalized, contextual mobile engagement, built around their current location, interests and buying preferences.
  • 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app.
  • ...12 more annotations...
  • Therefore, it is highly likely that, merging mobile marketing efforts with iBeacon technology could result in higher click-through, quicker conversion, more sales and greater loyalty.
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. 
  • Q app
  • busy a restaurant is at a particular time
  • real-time information
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any.
  • not overwhelm users with notifications
  • deep understanding of the value offered to customers and deliver it in the best way possible.
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in anyway or if it called my attention every now and then, buy companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing.
  • delivering personalized deals and messages
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Attract customers by promoting events or special offers. People like a place they can see as happy and fun. Also, who doesn't like discounts.
  • prevent boredom
  • offer customized discounts for first-time customers, encouraging them to come back often
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      I believe this is one of the best efforts to retain and gain customers. Reward the customer who passes by every now and then, with personalized dishes; and reward  first time customers by attracting them with discounts specifically for them.
  • deliver custom menus to valued customers based on previous orders and visit history
  • awarding crawlers
  • ollect massive amounts of untapped data
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Another must. Keep track of everything to better improve employee wages and specifics of customers that are out-and-about.
  • pattyjoe10 on 02 Sep 14
     
    Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly  demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But  it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.
  • pattyjoe10 on 02 Sep 14
     
    Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications. If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel. It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.
  • danalbert on 04 Sep 14
     
    Creative and a bit scary application of existing technologies. Much like Facebook Messenger, when do we cross the line between convenience and forfeiture of privacy? As part of the industry, the responsibility falls to us to manage the line in favor of our guests. They will know when it has become too much, and we will know very soon after when business evaporates. Provide friendly, targeted service without being too invasive. Remembering orders and having them ready on time is fine. Sending a pop-up message every time the guest passes by in a cab may be a bit much. Consider how many Starbucks messages you could receive in any major metropolitan area. Without proper care, we could be giving a whole new meaning to the word Spam.
anonymous

TravelBank brings in $25 million Series B with focus on automatic rewards product - Tnooz - 0 views

www.tnooz.com/...s-on-automatic-rewards-product

shared by anonymous on 02 Sep 17 - No Cached
  • anonymous on 02 Sep 17
     
    I found this to be a very interesting article. For those of you who don't know TravelBank, this is an app which launched 2016 targeting business travelers. The app helps the user keep track of their travel expenses and file an expense report. Further, it also helps the user predict travel expenses, which amongst other would include transportation, lodging, dinning, and airfare. The article quoted the Global Business Travel Association, stating that last year, companies spend $1.3 trillion globally for business travel. TravelBank announced that they will add a new feature to their app, the so called 'AutoRewards' feature. Here users are able to book flights through a unique interface which they call 'rewards points value'. With this new feature, one is able to collect reward points, but TravelBank has a different twist to it. In their case, the more financially responsible the user travels, the more reward points one will receive. With this approach, they want/hope to help employees make more (financially) responsible bookings.
Jennifer Koren

WebRezPro Cloud Property Management System Automates the Management of Stash Hotel Rewa... - 0 views

www.virtual-strategy.com/...ment-stash-hotel-rewards-indep

cloud property management system hotel independent solution

shared by Jennifer Koren on 05 Oct 13 - No Cached
  • “Receiving stay data automatically from WebRezPro allows us to deposit Stash points into member accounts almost instantly upon check-out. With the prior process, members waited a day to see points in their accounts, sometimes longer.”
  • Launched in 2010, Stash Hotel Rewards® was created to provide independent hoteliers the benefits of a chain-like loyalty program without rigid chain standards.
  • WebRezPro™ is a powerful and cost-effective Cloud-based property management system designed to meet the front- and back-office needs of single independent hotels and hotel groups and chains.
  • Jennifer Koren on 05 Oct 13
     
    WebRezPro, Charlestowne Hotels and Stash Hotel Rewards are now working together to develop an automatic system that sends data directly to Stash Rewards upon check out. With this new system, night staff does not need to gather all of this data nightly and send it to Stash points. All information and transferred immediately. Having this software allows these "independent hotel clients to compete head-to-head with chain hotels." This still allows the independent hotels to be smaller and provide personalized interactions with guests.
knare002

MyCheck Breaks New Ground with Menu Reordering Capability for Custom Mobile Payment App... - 1 views

www.businesswire.com/...en

shared by knare002 on 12 May 19 - No Cached
  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck
  • Check’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck.
  • ation ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumpti
  • ...6 more annotations...
  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck.
  • location
  • MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a dynamic experience for the guest, providing tools to understand customers better and interact with them in more mea
  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck
  • Unlike traditional tablet solutions, MyCheck does not require any special hardware or related installation or maintenance. Because it is integrated with a restaurant’s POS, the MyCheck platform extracts data and analytics on consumption that can illuminate actionable marketing programs.
  • MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a dynamic experience for the guest, providing tools to understand customers better and interact with them
  • knare002 on 12 May 19
     
    The article reports MyCheck has created an app to eliminate ordering food and drinks at the table for some restaurants using tablets or servers. The app allows guest to order from the menu on their smart phone and the order is directly is sent to the POS system. The goal is to eliminate the big hardware. The hope is by restaurants using MyCheck the server will be able to spend more time on quality service. The power of ordering and paying will be at the power of the guest. Customer rewards are also going to be tracked through the app.
  • knare002 on 12 May 19
     
    The article reports MyCheck has created an app to eliminate ordering food and drinks at the table for some restaurants using tablets or servers. The app allows guest to order from the menu on their smart phone and the order is directly is sent to the POS system. The goal is to eliminate the big hardware. The hope is by restaurants using MyCheck the server will be able to spend more time on quality service. The power of ordering and paying will be at the power of the guest. Customer rewards are also going to be tracked through the app.
Craig S. Wright

Ten Key Principles for Building Customer Loyalty Programs | The European Business Review - 1 views

www.europeanbusinessreview.com/?p=2845

loyalty reward programs

shared by Craig S. Wright on 19 Feb 12 - No Cached
  • By applying appropriate analytical tools, you can determine what your guests most desire
    • Craig S. Wright
      Craig S. Wright on 19 Feb 12
       
      This is critical for the luxury market. Hotel guests provide an abundance of likes and dislikes. With proper technology, we can track not just their spending behaviors, but their physical needs as well. An example of this would be tracking a loyal guest's temp in the room. If they always adjust the temp to a specific degree, then the hotel can anticipate that need for future stays.
  • we now have technology that provides the opportunity to learn about guests as never before
  • The idea here is to create an emotional connection between your customer and all aspects of your business, including your brand and your employees. The greater this connection, the higher the likelihood that your customers will have actual attitudinal loyalty, and not just participate for the rewards.
  • ...1 more annotation...
  • determine which rewards have the highest value for your customers but also have the lowest internal cost for your company. By doing this, you’ve created a two-way value proposition, in which both parties (you and your customers) believe they have received something of value
  • Lorena Collazos on 19 Feb 12
     
    It is clear that touches that are guest specific will make a guest feel important and at home. It is important that upcoming technologies keep customer convenience in mind as new features are developed.
  • Bing Liu on 20 Feb 12
     
    The article talks about how to build guest loyalty. There is one thing I like is that "Establish a two-way value proposition". By doing this, both of the business property and the guests feel like they get something valuable which helps with cultivating guest loyalty. It also give tips for hospitality properties to stand out from other competitors.
  • Ganna Gorbachuk on 25 Feb 12
     
    Completely agree, building special relationship between hotel and customer and having a file of information for each customer can help doing statistic researches and sales increase.
wei xie

Want to Increase Loyalty? Reward Customers for Spreading the Word on Social Sites | Top... - 0 views

hospitalitytechnology.edgl.com/...-the-Word-on-Social-Sites82049

shared by wei xie on 17 Sep 12 - No Cached
  • Marketing departments are branching out from the traditional means of advertising to include such social media websites as Twitter, Foursquare, and of course Facebook, which alone reaches 900 million monthly users.
  • Some businesses are now integrating social media activity with a formal loyalty program, for example rewarding customers for socially sharing information about their activity with a brand, or converting a friend from a fan to a customer. While some believe this is a passing trend, others are optimistic about the future possibilities this combination can offer the hospitality market.
  • For those brands that do embrace it, social media-based loyalty programs can boost traffic and profits tremendously due to the word-of-mouth recommendations it facilitates.
  • ...2 more annotations...
  • it is important for an operator to understand the customer base and know if these incentives will resonate with them.
  • The technology aspect of offering any loyalty program can make a big difference for business owners.
  • wei xie on 17 Sep 12
     
    This article talks about how to increase customers' loyalty by rewarding them for spreading the word on social sites. Since social media grows stronger those days, it is becoming a trend that businesses use them as a marketing approach. Some businesses build loyalty programs with help of social media. With the high traffic and huge net of connection, word-of-mouth can be easily spreaded via social media. Although it brings lots of benefits, social media also brings negative effects to business, such as adding processing time to transactions. But fortunately, we have a solution already. It is called SNAP(social network appreciation platform). Anytime you swipe your loyalty card, the opt-in program of SNAP will automatically post a message on your social media web site, and every purchase you made gives you points, you can trade them for free staff when you accumulate enough points. As a future manager, you can not ignore the growth of social media, and the way it is going to affect marketing strategy. You should take good advantage of it, and i think loyalty program is a really good idea.
smaka004

How Marriott Wants to be the Red Bull of the Hotel Industry | Variety - 0 views

variety.com/...-the-hotel-industry-1201316184

shared by smaka004 on 06 Oct 14 - No Cached
  • Marriott International today announced the formation of an internal content studio through which it will develop, produce and distribute a slate of entertainment projects that will include web series, short films, TV shows, music events and movies. The goal for the Bethesda, Maryland-based company is to appeal to the “next-generation traveler” — made up mostly of millennials — with story driven content marketing.
  • With 18 brands, Marriott is the world’s largest hotel company with over 4,000 hotels in 78 countries. Through its individual properties, in-room TVs, websites, mobile platforms and reward program, Marriott certainly has the network through which it can distribute entertainment.
  • To promote the projects, Marriott will use its website; its mobile app; various social media channels; in-room TV network; and Marriott Rewards, a loyalty membership program that has over 45 million subscribers.
  • smaka004 on 06 Oct 14
     
    Marriott is seeking to become the Red Bull of the hotel industry. While I first thought that this meant that it wanted to become synonymous as a brand with hotels generally, as Red Bull's brand is with energy drinks, what Marriott is actually pushing for is a sophisticated eMarketing strategy. The company is focusing on content marketing by developing and producing (in-house or through contract) its own videos, shows, web series, movies, musical events, etc. and distributing it through their network of properties. The distribution strategy will focus on using Marriott's 4,000 rooms, which are located across 78 different countries globally. In addition to pushing content through in-room TVs, Marriott will also use its rewards program and mobile app to distribute what it produces to its consumers. Marriott does not plan to abandon its print or online advertising; it is simply adding another platform to increase and diversify its global reach and strategy. The ultimate goal is to fill rooms, but with Millennials, creating long-lasting, individual, memorable experiences is important to overall brand loyalty. Thus, content marketing provides a means by which Marriott can offer original, targeted content to its consumers. In the future, it can become a full-fledged development studio providing complete content for its consumers, in turn pressuring companies like Netflix, Hulu, etc. In the short-term, producing content and releasing it through their app will allow Marriott to increase brand awareness, loyalty, and the overall guest experience. Over time, Marriott is not simply pushing a product or service; they are building meaningful relationships with their consumers.
tricc003

Hyatt launches bug bounty program | Hotel Management - 0 views

www.hotelmanagement.net/...ls-launches-bug-bounty-program

technology hospitality hotel

shared by tricc003 on 19 Jan 19 - No Cached
  • The new initiative is designed to allow Hyatt to “tap into the vast expertise of the security research community to accelerate identifying and fixing potential vulnerabilities.”
  • Hyatt Hotels has launched a bug bounty program via HackerOne, seeking to reward researchers who find vulnerabilities in its sites and apps.
  • The ethical hackers can use the platform, as well as rival services such as Bugcrowd, to report vulnerabilities, security flaws, leaky servers and more before less well-intentioned individuals stumble across them, potentially leading to cyberattacks or data theft,
  • ...3 more annotations...
  • Researchers who report valid, high-severity flaws can expect rewards of up to $4,000; important bugs will earn them $1,200 and less severe vulnerabilities are worth between $300 and $600.
  • Back in 2015, 250 properties managed by Hyatt across a number of countries, including the U.S., UK, China, Germany, Japan, Italy, France, Russia and Canada, were subject to a cyberattack.
  • A second data breach, in which 41 locations were affected and unauthorized access to payment card information was detected, occurred in 2017.
  • tricc003 on 19 Jan 19
     
    Several different hotel chains have fallen victim to hackers who have stolen the personal information of their guests therefore Hyatt is taking matters into their own hands. The hotel chain is offering a bug bounty program via HackerOne which will reward ethical hackers with monetary compensation for reporting flaws in their network and programs. They will then take the information that these hackers provide them with & work to strengthen the weaknesses in their cyber security.
kaseyfl9568

Importance of Computer Networking & Security | Your Business - 1 views

yourbusiness.azcentral.com/networking-security-24299.html

networking

shared by kaseyfl9568 on 14 Jan 20 - No Cached
  • networking brings with it security threats which, if mitigated, allow the benefits of communication to outweigh the risks. Risks of poor security to your business network include theft, intrusion and even destruction of digital property.
  • Programs can actually be written which will divide a task evenly between computers connected to a network, decreasing the time needed for that task
  • Companies, organizations and even homes use an intranetwork -- or intranet -- to communicate between devices
  • ...2 more annotations...
  • the point where “intra” meets “inter” is where security comes in to play.
  • Encryption scrambles the bulk of a data transmission, and can only be unscrambled by the parties involved.
  • kaseyfl9568 on 14 Jan 20
     
    Advantages and Risks of Networking Operating Systems NOS help connect people at a much faster and more organized rate than pen and paper- even email. But with this, there are threats that can come with this convenience. It is important to know the precautionary measures to take and when done properly, how with risk, can come reward. But if measures are not taken properly, the reward can be greatly sacrificed by data being stolen, information being taken and destruction of digital property. We learned that the server can communicate a lot of data to individuals at different locations at once and how this becomes a very big advantage and allows for an increase of productivity. There are also more ways to communicate data with technology as the intrAnet. This allows for a company to use their network to communicate messages between their devices. But when the inter-network is mixed with the internet, the security can become compromised.
jasdhami95

British Airways taps fintech startup Banked for new loyalty offering | PhocusWire - 1 views

www.phocuswire.com/rs-with-fintech-startup-banked

loyalty tech rewards digital payments airlines fintech

shared by jasdhami95 on 30 Aug 20 - No Cached
  • British Airways Executive Club members who make an online purchase with a Banked merchant can collect Avios, the rewards currency of BA Executive Club
  • far more accessible and fair loyalty system”
  • Merchants, meanwhile, can offer Avios to customers without having to accept credit cards with high processing fees
  • ...2 more annotations...
  • Merchants that integrate the Banked and Avios checkout option stand to gain increased customer loyalty, conversion rates and a higher average order value.
  • With 78% of consumers making purchasing decisions based on loyalty points, being able to offer Avios through the Banked network will help our merchants increase conversion rates and improve customer loyalty
  • jasdhami95 on 30 Aug 20
     
    Fintech startup company, Banked, has partnered with British Airways to provide a new and effective form of payment for their airline loyalty members to pay for online purchases using BA Avios. BA Executive Club members can now use their bank account via Banked and merchants will be able to offer the Avios option at a fraction of the cost of credit card processing fees. (2-4% vs 0.1%) This new partnership will lead to increased customer loyalty, conversion rates along with higher average order value. Banked is currently integrated with may of the largest banks in the United Kingdom, including Barclays and HSBC. Banked CEO stated that 78% of consumers in the UK are making purchasing decisions based on loyalty points, which will extremely increase customer loyalty from the British Airways Executive Club members. In my opinion, this is an excellent way for loyalty club members, especially airline and hotel rewards members, to be able to utilize their points or miles that have been of no use due to the pandemic. This has already been integrated in the United States through Chase, American Express, and Citibank where rewards points can be used for purchases online and even on Amazon. This was the correct step for BA because they will be able to retain loyal customers until travel restrictions are lightened.
llibe010

7 Benefits of Proximity Marketing & Strategies - 0 views

atztechnology.com/proximity-marketing

technology hospitality software travel mobile hotel

shared by llibe010 on 15 Nov 22 - No Cached
  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
  • ...8 more annotations...
  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
  • llibe010 on 15 Nov 22
     
    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
peacejj22

Gamification: The Hotel Effect - 0 views

blog.thehotelsnetwork.com/hotel-gamification

shared by peacejj22 on 06 Oct 22 - No Cached
  • Gamification: The hotel effect
  • Nowadays, the ways to attract guest attention and interest are countless, and being able to capitalize on today’s new technologies and digital transformation is just as important as presenting an unforgettable stay for your guests. With this in mind, we’ve taken interest in a new and innovative trend that hotels have begun adding into their marketing repertoires - gamification. 
  • use cases of this concept present a wide array of possibilities
  • ...7 more annotations...
  • Why is gamification so effective in hospitality?
  • One of the important points of gamification is that it serves as a completely interactive digital experience. Being a new concept gives visitors the excitement of being able to engage with something fresh, and the interactive aspects of gamification is what keeps them interested in the program - and ultimately, of course, the property. Hotels around the world have begun introducing different variations of gamification, from simple point systems to full-fledged casino-like game ideas. Whether it be keeping up with guest loyalty or creating a sense of scarcity and urgency, gamification is a budding trend that’s set to take over the hospitality world. 
  • In addition to creating an engaging and interactive first impression for your potential guests, it’s equally important to be able to have something that keeps them constantly wanting more from you; and this is exactly what La Quinta Inns & Suites did.  The brand presented visitors with “Play & Stay”, a tremendously addictive game where users were able to potentially win collectibles or points of the brand with a digital slot machine and wheel of fortune. 
  • With “Play & Stay’s” digital slot machine, guests can use these tokens to access the game. The more times they play, the more chances they get to receive La Quinta-relevant rewards such as discounts or stays without blackout dates. The game’s addictiveness, in addition to the great potential rewards, adds to the guest's desire of returning back to the La Quinta website, and spinning the wheel again to see what more prizes they can potentially win. This in itself already helps to builds a large loyal base of La Quinta followers, and the gamification strategy’s success only amplifies its potential.
  • Accor Hotels
  • When creating a point-based gamification strategy, Accor Hotels has hit all the right spots with their Accor Live Limitless (ALL) program. The brand’s ALL program lies solely in a simple yet equally effective point system. Though it seems straightforward, the Accor point system possesses an in-depth array of different aspects in the overall strategy. Five different ALL program levels, depicted with different cards, range from classic to diamond and contain different perks each. Focusing on the actual stays of the guests, the program allows users to accumulate reward points every time they book or stay at one of the participating ALL program hotels, and members can earn additional reward and status points for every 10 Euros spent.
  • We at THN love exploring and learning about new hotel marketing initiatives, and look forward to creating more content and additional follow-ups to the growing and innovative gamification trend. We can’t wait to see what more exciting gamification strategies you have in store! 
  • peacejj22 on 06 Oct 22
     
    this article talks about how gamification is impacting the Hospitality industry.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
LU DENG

IHG generating over $20 million a month in revenue from mobile bookings - 0 views

hotelmarketing.com/...n_revenue_from_mobile_bookings

e-market hotel

shared by LU DENG on 08 Nov 12 - No Cached
  • IHG’s mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience.
  • “Our emphasis is on developing booking apps and mobile features to engage with guests in every step of their journey. It’s not just about booking rooms – we’re building relationships with our guests and connecting with them throughout their stay experience.”
  • Guests and corporate partners who stay at InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites hotels can now enjoy the following new IHG mobile features:
  • ...3 more annotations...
  • Customized IHG-branded corporate apps on iPhone
  • Offers and notifications via IHG-branded apps on iPhone
  • IHG currently has Priority Club Rewards apps for Kindle Fire, Google TV, Android Tablets, Windows Phone, and Android. IHG also has iPhone booking apps for each of its seven brands
  • LU DENG on 08 Nov 12
     
    E-marketing is not unfamiliar for us and it has become a powerful tool for hotels to promote themselves. Hotels can make profit from it if it is applied in a proper way. This article introduces a successful example that IHG focuses on developing apps and mobil features to engage with guests throughout their journey and the monthly revenue from mobile booking reaches over $20 million. IHG's mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience not just on the first step of room booking. IHG will continue their mobil strategy with launch of the Priority Club Rewards app for iPad that can help guests easily find and book rooms, check rates and increase flexibility to manage their reservation and view member details. This provides guests great convince and leaves them great feeling about this brand. Some new features, functions and offers will be customized for different category of guests such as corporate guests and leisure guests in IHG's e-marketing plan. So the efficiency in targeting the right market is increased. IHG benefit a lot from e-marketing and is multiplying more methods in this area to keep up with the trend. Success of IHG in e-marketing can be a good example for other hoteliers.
Xue Yan

Top 2012 PMS Trends: NORTHWIND Showcases Guest Loyalty for Independents, Maestro Cloud ... - 0 views

www.hotelnewsresource.com/al_Media_Booking_at_HITEC.html

PMS Maestro™

shared by Xue Yan on 15 Sep 12 - No Cached
  • The Property Management System (PMS) trends topping the list in 2012 are Mobile optimization for management and guest-facing systems
  • Many independent operators are leveraging remotely-hosted cloud platforms to reduce expenses, create operating efficiencies, secure cardholder information, and to have instant remote access to their property or hotel group’s data
  • NORTHWIND helps independents generate greater revenue by providing a complete mobile-optimized online presence and eBusiness services for hotels that do not have their own mobile or online initiative.” 
  • ...8 more annotations...
  • “Mobile web access from smartphones will surpass traditional PCs by 2013 according to Gartner Research,”
  • The Property Management System (PMS) trends topping the list in 2012 are Mobile optimization for management and guest-facing systems ;
  • Mobility is the second top trend in 2012 PMS technology.  “Mobile web access from smartphones will surpass traditional PCs by 2013 according to Gartner Research,”
  • reservation software tools; hosted solution options for reduced IT investment; and Guest Loyalty systems to keep guests coming back. 
  • Maestro’s hosted PMS is a solid, reliable alternative to property-based platforms that saves operators money and streamlines operations
  • PMS) trends topping the list in 2012 are Mobile optimization for management and guest-facing systems ; Direct Web and Social Media Booking
  • NORTHWIND helps independents generate greater revenue by providing a complete mobile-optimized online presence and eBusiness services for hotels that do not have their own mobile or online initiative.”  
  • Maestro’s Guest Loyalty System with online capabilities is the first application to offer independents the same benefits as major chains to recognize, reward, and retain guests.
  • dawn davis on 15 Sep 12
     
    This article discusses some current trends in property management systems and how Maestro by NORTHWIND is ready to deliver. Maestro by NORTHWIND is a PMS used by many independent hotels and resorts and offers 20 integrated modules. One of the top trends for 2012 is mobile optimization for management and guests. More and more people are turning to mobile apps for personalized services, and express check-in and check-outs. Maestro Xpress Check-In App allows properties to use iPads and other tablets to do this anywhere there is WIFI. Maestro's App will also allow managers access to reports, and real-time activity from anywhere allowing managers more control over their business. Another growing trend is cloud PMS. Maestro has a cloud based system that claims it can increase productivity at the same time reducing costs. Managers can manage multiple hotels from a single location and reduce costs because they won't have to maintain an in-house PMS. There is also a steady increase in direct online booking from mobile apps and social media sites. Maestro Web Connection reduces the commissions paid to online travel agencies and 3rd parties by allowing guests to book reservations directly. Another way Maestro helps independent hotel chains is by offering them a guest loyalty system to help them offer some of the same incentive and reward programs offered by larger hotel chains.
  • Minghui Zheng on 27 Sep 12
     
    Northwind Maestro leads the innovations of industry. Cloud system platforms are not just for the large chains. Small, independent operators also can use web-enabled platform with lower cost. Mobile is another trend of PMS innovations. Customers can check in and checkout on iPad by using Maestro Mobile Apps. In addition, direct-booking online from Mobile is the third top trend in 2012 PMS technology. Maestro's Guest Loyalty System with online capabilities is the first application to offer independents the same benefits as major chains to recognize, reward, and retain guests.
  • Xue Yan on 30 Sep 12
     
    Seeing the rapid development of mobile devices and social media, hoteliers are connecting PMS with mobile devices and social media. NORTHWIND Maestro™ is a kind of software which satisfies hoteliers' current requirement. NORTHWIND Maestro™ is an Internet-based PMS. It brings plenty of benefits to hotels. To illustrate, Maestro can reduce cost, create operating efficiencies, secure cardholder information, and to have instant remote access to their property or hotel group's data. Furthermore, since more and more people are using mobile devices to book rooms, make dining reservations or some other services, Maestro also develops mobile apps. "The Maestro Mobile App enables operators to wirelessly connect to their Maestro centralized system and provides access to management reports, real-time activity and other features found in Maestro." Maestro also thinks of customer loyalty by tracking customers and establish database.
agarc521

Digital Technologies Transforming the Hospitality Industry - Future of work - 6 views

www.futureofwork.com/...rming-the-hospitality-industry

shared by agarc521 on 21 Jan 17 - No Cached
  • Our travel preferences are changing these days. We have started to look out for more casual local experiences - learning about the culture and interacting with local people as part of our vacation (think AirBnB’s success). This is especially true with millennials- who crave authentic and unique experiences as 78 % of millennials prefer to learn something new when travelling. The proliferation of digital consumer hardware and software have also raised the bar. Travelers are now expecting more value and enriched experience from their travel journeys.  
  • 2. Integrating wearable technology and sensors:
  • 1. Personalization by using predictive analytics:
  • ...4 more annotations...
  • The result, a number of companies in the hospitality industry are embracing new technologies to provide value add experiences to keep pace with growing expectations. In this respect, the following key trends are emerging:
  • 3. Providing rich travel related multimedia content:
  • 4. Leveraging social media:
  • 5. Artificial Intelligence:
  • mtorres619 on 21 Jan 17
     
    Traveling is becoming a popular trend. People love to visit new locations around the world and are expecting a high quality level of technology. The more people travel, the higher their expectations become. The new technology trends being offered in the hospitality industry include wearable technology and sensors. Guests are able to check in and have a key-less room entry with an apple watch or something similar. Rooms are equipped with sensors for lights, an app to adjust room temperature as desired, TV voice recognition, digital news papers, and much more. Another important aspect of technology in the hospitality industry is providing rich travel related multimedia content. People like to use apps or websites such as Yelp, Youtube, or trip advisor to offer travelers suggestions and real life user experiences and reviews. Thus, providing such brands a way to create significant relationships with their current and future customers. Hotels encourage their guests to use social media to share their experiences. Yelp and swarm allows people to check-in and be rewarded for visiting the locations, by offering a complimentary cocktail, appetizer, and so on. In addition, Hotels encourage their guests to hashtag their stay. Robots are entering the hospitality industry, from serving foods, carrying luggage, and acting as hotel receptionists. You will be able to find this in the Henn-na Hotel in Japan.
  • sharene25 on 25 Aug 17
     
    Brands can now differentiate themselves from their competitors through the effectiveness of digital technologies such as sensors, robotics and mobile which provide a unique experience for customers. Sandals for example, uses key card sensors to door guest doors and customers are able to control the smart TV programs with an app on their phone. In addition, we uses a predictive system to monitor our rooms forecast as it relates to travel booking per month / year. The article focuses on five common trends: 1. Personalization by using predictive analytics: One example is Kayak, a travel booking site that uses the predictive analytics for their price forecast. 2. Integrating wearable technology and sensors: Hilton Worldwide and Starwood Hotels integrated Apple Watch in their business operation to enable mobile check-in, keyless room entry and special request. 3. Providing rich travel related multimedia content: Customers are able to review valuable information about their destination through various social channels such as YouTube, Instagram, Twitter, blogs and other websites. 4. Leveraging social media: Social media channels are allowing customers to share their stay experience at a resort and plus give rewards points and discount offers. Marriott Hotels for example, has a PlusPoint reward system. (https://sourceable.net/hotel-design-trends-for-millennial-guests/) 5. Artificial Intelligence: Businesses are using Anybots and Roboceptionist to replace receptionists. (http://www.otrams.com/blog/innovations/artificial-intelligence-in-hospitality-industry/).
  • agarc521 on 05 Sep 17
     
    This article written by Sharma, is providing a brief explanation of how new technology is taking over the hotel industry. From Apple watch room entry, to robots now taking over luggage and receptionist duties, technology is quickly becoming the essence of the hotel industry. Having a successful hotel is now measured by the level of technology associated with that hotel.
avila031

6 ways artificial intelligence is already impacting hospitality | Hotel Management - 1 views

www.hotelmanagement.net/...-already-impacting-hospitality

technology ai automate artificial intelligence

shared by avila031 on 04 Oct 18 - No Cached
  • Artificial intelligence is changing all that. With its ability to streamline processes, provide valuable insights and optimize experiences, it’s driving the new wave of responsive, guest-centric hospitality.
  • AI can level the playing field, easily identifying the personal touches that draw people to your hotel (or your competitor’s), and tailoring your experience to the individual. You can also use AI to personalize your rewards program, not just for what to offer, but for who to include.
  • (Airbnb already does this with its host pricing recommendations)
  • ...3 more annotations...
  • By using AI-fueled chatbots integrated into your website or even within a social-media platform, you can reduce this friction while also providing a personalized experience.
  • AI can use occupancy data, guest feedback and self-reported guest data to gauge which upgrades or repairs should be implemented first and which improvements will deliver the best return.
  • AI has the potential to transform almost every facet of your hospitality business to deliver better returns, processes and experiences. And with the technology curve meaning that AI is only becoming more accessible, businesses of all sizes can benefit from the AI competitive advantage.
  • avila031 on 04 Oct 18
     
    Artificial intelligence may sound like a topic for the future but this article helps to enlighten just how much we are using AI's and shows how they are the "now". The benefits that come from integrating artificial intelligence are incomparable. Examples of the limitless things an AI can do can include, controlling reward programs, detail occupancy patterns and adjust price accordingly, control chat rooms, create personalized experiences, organize marketing and social media, and so much more. It is so powerful that it can practically control and accomplish any task in any hospitality department.
Qianqian Kang

The Reason Leading Organizations Invest in Cutting Edge Human Resources Management Systems - 0 views

www.hrtechnologist.com/...n-resources-management-systems

shared by Qianqian Kang on 17 Apr 18 - No Cached
  • A human resources management system is a software that runs a company’s human resources functions, including recruitment, training, payroll, benefits and performance analysis for the purpose of increasing overall efficiency.
  • Flexibility and responsiveness of human resources management systems make it possible for various departments within the company to interact with each other cohesively, leading to strong intra-company relationships as well as a stronger relationship between the business, its customers and other stakeholders.
  • Functions carried out by human resources management systems include job analysis, staffing, performance appraisal, managing reward programs, and employee training & development. All these tasks must be well-executed in order for the business to profitably manage its most powerful asset.
  • ...1 more annotation...
  • A human resources management system ensures that your company has all the important information so that you hire people with all the requisite skills and compensate them according to current industry standards. Additional results of a job analysis include the creation of staff recruitment plans, advertisement of positions, and performance development planning.
  • Qianqian Kang on 17 Apr 18
     
    The reason for organizations invest in human resources management systems are abundant. As HRMS has numerous and also essential functions include job analysis, staffing, performance appraisal, managing reward programs and employee training & development. Among them, it could say that each job function need huge human effect. Now, with management system provide the company with sufficient background support, improve the human resources productivity, minimization of errors, maintain compliance and performance analysis.
cpaez007

The Future of Retail: 6 Ways the Cloud Will Reinvent the Sales Floor - 0 views

www.entrepreneur.com/...232282

shared by cpaez007 on 25 Feb 18 - No Cached
  • New web-based, cloud-hosted software-as-a-service solutions are making data available in real time and are poised to unite the digital and physical retail environments, disrupting the retail landscape.
  • Retail management teams can see sales trends develop as they are developing. They can see traffic patterns in real time and be able to see conversion rates at the product level.
  • Making real-time data available on the store floor can change the game.
  • ...4 more annotations...
  • Store associates should always know which styles have been selling on instantly consumable dashboards. Armed with this information, they will be empowered to take action to turn lagging styles into leading styles.
  • Making inventory data available across all stores in real time allows associates to create customer orders for items they want but are not in stock in their store. Fillable orders are instantly visible and ship quickly.
  • Suppose a retail chain has one store that historically underperforms based on average units per transaction. Set the goal of reaching parity with other stores, create an attractive reward for reaching the goal, and make the average units per transaction metric available in real time to all store staff.
  • No longer must there be a physical barrier between sales associates and their customers. No longer will customers be frustrated by sales associates that stand behind the counter and never greet or approach them.
  • cpaez007 on 25 Feb 18
     
    Today we will discuss the 6 ways that a cloud based system could change the impact of retail forever. This update will make specific information available in real time, and make the experience better for the guests and the staff members. 1. The system will be able to track the live data from the actual floor of the store. For example, it would be able to tell the items that are actually being tried on, and the ones that are bought. This will be a great advancement in marketing, because it helps the business to figure out what it is that their demographic is attracted to. Second, the employees will have access to this data while they are working. This will make it easier to market items to guests, instead of wasting time trying to figure out what it is that they might be looking for. Third, have a track record of their inventory. Employees will have in depth information of their inventory and the inventory of other stores, all real time. This will allow for custom orders and greater guest satisfaction. Four, the system will be able to track the sales associates who are creating the best sales. The store can use this to create contests and provide rewards to the winners. This increases employee motivation and will to work. Five, mobile point of sales system. We had discussed the convenience of a mobile system with the cloud PMS, and now we can see it with a POS. This will have associates engaging more with guests on the floor, and the guests might not even have to wait a line to receive their products anymore. Lastly, it works for any sized company or store. Pricing and accessibility adapt to the size of the location, and is indeed less expensive than bulky software and hardware.
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