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Attended vs Unattended Payment Kiosks - 2 views

www.imageholders.com/...nded-unattended-payment-kiosks
shared by laurenperdomo on 30 May 19 - No Cached
  • Self-service payment kiosks are growing in popularity with customers, with 40% of customers preferring to use self-service kiosks over human contact based transactions. Research has shown that by adding self-service, businesses could see a saving of $1-3 million in operational costs.
  • An attended payment terminal is where the sales assistant will activate the transaction.
  • An unattended self-service payment terminal is where the customer will activate the transaction.
  • tgood006 on 30 May 19
     
    More establishments are going to unattended payment kiosk. I remember a little over a year ago McDonald decided to install unattended kiosk. I thought it wouldn't work . Due to taking away from the staffing of the restaurant. This article talks about attended or unattended kiosk. Shaving off 1-3 million dollars off your book will certainly will help profit margins.
  • laurenperdomo on 23 Jun 20
     
    This article states the differences between an attended and unattended payment systems. The article recommends asking your businesses financial getaway or payment handler to advise as to whether your business requires an attended or unattended payment terminal.
  • hankunli on 24 Jun 20
     
    This article explained the differences between attended and unattended POS. The major difference between these two is based on the people who activate the transaction. Attended payment terminals are reliant on a member of staff being present to activate the transaction, while unattended payment terminals are for environments where there will not be a member of staff to assist the transaction. The customer instead will be the one to activate the payment. The conditions for the two are also different. Contactless is also an issue in POS selection.
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Technology in Hotels: 8 Trends to Watch in 2020 - 0 views

hoteltechreport.com/...technology-in-hotels-2020 technology hotels trends
shared by damanigoode on 18 May 20 - No Cached
  • Despite all the innovation that has taken place in the sector over the last decade, there remains massive, untapped opportunity and potential in many categories within the hospitality arena.
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
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  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business.
  • The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge – and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
  • damanigoode on 18 May 20
     
    This article from HotelTechReport.com focuses on 8 software and tech related trends in the hospitality industry. Software as a Service (SaaS), Application Programmable Interfaces (API), Online Travel Agencies (OTA), and WiFi6 are some of the featured technologies whose impact on competition, innovation, security, and revenue growth are explored. The article begins by acknowledging that despite a great deal of technological innovation in the past decade, there is a great deal of unrealized potential when it comes to more effectively leveraging technology and data to improve efficiency, increase revenue, and remain competitive in the industry.
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Technology Used in Hospitality & Tourism | Small Business - Chron.com - 2 views

smallbusiness.chron.com/hospitality-tourism-31033.html
shared by robfitzpatrick on 31 May 12 - No Cached
  • Because many tourism businesses are large and dispersed, they use computer systems to stay connected. Computer systems allow communication between branches and locations which makes it easier to streamline reservations and cross-company policies.
  • Many travelers take some form of mobile communication device with them on the road, whether it is a tablet computer or a mobile phone. To keep customers advised of changes many tourism and hospitality businesses use mobile communication; they send delay notices, offer deals and sponsor location-based advertising. Depending on the type of business the communication might happen through emails, text messaging or GPS
  • Booking engines to allow easy access by consumers and travel professionals; the systems enable individuals to make reservations and compare prices
  • ...17 more annotations...
  • In the hospitality and tourism business, effective use of Internet technologies can improve revenue. Websites, blogs, online advertising, social media, online ordering and information repositories all help convince customers to choose a location or business.
  • Travel websites that allow travelers to find the best deals, self-guided tour audio apps and real-time updates on flight times and arrivals are now standard travel tools
  • Research
  • Booking:
  • Travel updates:
  • updated flight information via text or automated calls.
  • Loyalty points:
  • Boarding passes:
  • Airbnb connect travelers directly with homeowners
  • Peer-to-peer systems
  • interactive maps:
  • an app
  • provides expert commentary
  • travel agents use apps
  • who may need to reschedule a missed flight or book a new hotel.
  • Camera-based technology can recognize a customer's face as they enter your hotel,
    • robfitzpatrick
      robfitzpatrick on 30 Aug 20
       
      This can also be a bit concerning in terms of privacy violation. It is interesting to see how this develops and if this will actually be implemented in a hospitality setting.
  • A Roomba in your room?
    • robfitzpatrick
      robfitzpatrick on 30 Aug 20
       
      This is an interesting idea. While it doesn't eliminate a need for a house keeper it could help decrease the time it takes to clean a room, thereby allowing a house keeper to clean more rooms and you would need less house keepers.
  • Casrine Kelly on 31 May 12
     
    This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.
  • ...2 more comments...
  • Dandan Mao on 19 Feb 13
     
    internet, reservations systems, computer systems and communication in hospitality industry.
  • sharene25 on 28 Sep 17
     
    Technology is rapidly evolving and for many establishments the future will be a faceless front desk. Technology allow continuous communication and streamlines the guest experience from reservation to checkout. Computerized front desk technology enables the agents to perform check in duties ranging form room availability and reservation, to inventory, pricing and guest data capture. Front desk technology provides the agents with real time information to facilitate efficiency and minimize wait time.Benefits of using technology includes improve in customer service, efficient internal operations and control over financial data. Some hotels are now using smartphone room entry to check in their rooms.Today's traveler carries numerous electronic devices and reliable, wireless internet connectivity ranks at the top of the list for customers needs.
  • mannypinto on 14 May 18
     
    This article discusses how technology such as the internet, Reservation systems, computer systems and mobile communication are being used in hospitality & tourism. Internet is the first system the article discusses and how important it is for a business. It is a tool many consumers use in order to make a decision so it is important to have the business website user friendly and attractive. The next technology is reservation systems and how it facilitates and reduces the cost of a business by reducing call volume. Here it talks about reservations on traveling sites like Expedia but I also thought about reservations for a dinner at a restaurant that is a technology that is being used as well. Computer systems are an important way of communicating between branches and locations. This is very important with how many businesses are being more global. Last technology this article talks about is Mobile communication and how they use it to send notices or even to advertise like when a user is on an app.
  • robfitzpatrick on 30 Aug 20
     
    The article highlights some of the major ways technology is used in the hospitality industry and how this technology has become standard. Researching on third party booking sites, booking, receiving travel updates, digital boarding passes, and loyalty apps are some of the most common technology uses we find in the industry. What is most interesting in the advent of new camera based technology to be used in facial recognition of repeat customers. I think this poises some serious concerns with privacy violations and it would be interesting to see how customers would react to firms using this technology.

https://www.tandfonline.com/doi/full/10.1080/19368623.2020.1788231 - 2 views

started by sabrinajalane on 30 Aug 20 no follow-up yet
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5 ways COVID changed events and hospitality - 0 views

www.raconteur.net/...covid-hospitality-events events hospitality
shared by mannypjr on 07 Oct 20 - No Cached
  • five examples of how businesses have pivoted their services to provide safe ways for people to connect, eat and be entertained
  • Taking conferences online:
  • Then the coronavirus hit and super-spreader events such as business conferences were suddenly off the cards.
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  • Using conferencing platform Hopin, SaaStock can see how long attendees are tuning in for, which talks they’re watching and how many people they’re networking with via the platform’s chat roulette-style function.
  • Forging digital connections:
  • The events and social working space had been wildly popular from the get-go, with 275 members and a waiting list of more than 4,000.
  • Ethel’s now has the opportunity to go international. Since launching four months ago, there are now more than 1,000 digital members, stretching as far as Germany and the Netherlands.
  • Taking takeaway seriously:
  • For D&D London, the challenge was to make sure this experience was on par with what customers of hip haunt Bluebird were used to.
  • In June, the team decided to make the most of this and set up a rotisserie outside the restaurant, creating a sense of theatre and letting the smell waft down the King’s Road.
  • D&D plans to continue experimenting with at-home dining.
  • Leveraging live-streaming:
  • MelodyVR, a US company that creates virtual reality music experiences, has had to rethink how it does business.
  • MelodyVR launched its newly kitted-out, COVID-secure studio and an events series, dubbed Live From LA, featuring artists such as John Legend, Cypress Hill and Nelly.
  • Self-isolation stations:
  • European hospitality brand 25hours Hotels saw occupancy crash from 95 per cent to zero.
  • could book into a room with high-speed wifi, a work station and complimentary Nespresso coffee.
  • Marti says the office offering will stay until business is back to normal levels.
  • mannypjr on 07 Oct 20
     
    This article looks at 5 ways that hospitality has changed to survive. It looks at 5 examples of how businesses have pivoted their services to provide safe ways for people to connect, eat, and be entertained by taking conferences online, forging digital connections, taking takeaway seriously, leveraging live-streaming, and self-isolation stations.
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7 POS Trends for 2020/2021: Latest Predictions You Should Be Thinking About - Financeso... - 2 views

financesonline.com/pos-trends
shared by tredunbar on 07 Oct 20 - No Cached
  • global point of the sale terminals market is expected to reach USD 108.46[1] billion by 202
  • One of the biggest POS industry trends right now is mobile payment transactions which saw a 40.2% year on year growth[2]
  • it’s also important to have a reliable billing and invoicing program together with your POS sale
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  • 54% of consumers[4] in the US preferred to use their debit cards to make payments
  • 46% of US consumers rarely use money[4] anymore
  • 45% have security as their top priority. Offering a secure payment method improves the trust your customers have with your business.
  • using mobile devices like tablets and mobile devices to make transactions faster
  • 53% of retailers and business owners are upgrading their POS[3] systems
  • Asia Pacific countries have fully embraced the use of mobile payment methods. eMarketer found that more than 45.2% of China’s population use mobile payment[8] for their everyday use. 
  • 61% of quick-service restaurants in the US have embraced cloud-based POS[5]. In fact, 60% of new merchants are asking for cloud POS[6] rather than legacy POS.
  • 61% of merchants[7] are looking into getting cloud-based POS
  • Cloud-based POS replaces all of that with a single app. Any update will come from the cloud to whatever device you are using.
  • you can make the transition to the cloud-based system slowly
  • Most cloud-based POS can integrate with the programs that your business is already using
  • Accepting mobile payments for your business is easy. It mostly consists of scanning codes or tapping the smartphone on the terminal and authenticating the transaction
  • Mobile POS offers convenience as it takes the point of sale system to the customer, rather than the other way around
  • Accepting mobile payment methods allows lines to move faster and gives your customers a sense of satisfaction
  • Mobile payments are safe to use. A lot of these systems are EMV compatible and use the latest secure credit card processing technology to protect you and your customers
  • 15% of businesses in the US are already using AI-enabled POS
  • Prevent fraud and ensure customer information is secure through an AI
  • AI can personalize a customer’s behavior and offer relevant product displays based on their past purchases
  • AI lets you know your customer’s buying habits. That way, you can order more of what’s being bought, increasing profits
  • 83% of shoppers are willing to provide their information[11] in exchange for a personalized experience
  • Get insights on what your customers are purchasing more of. This gives you an idea of what they are going to buy next based on their most recent purchase from your store
  • create a comprehensive marketing strategy that can help promote your brand and products
  • present real-time data in an easy to understand format like a graph
  • payment options include smartphone payment options that support RFID like Apple Pay, Samsung Pay, and Google Pay
  • instead of waving the device over the POS terminal, customers will need cellular data to complete the transaction
  • A mobile POS system often consists of a tablet that accepts card, cash, and mobile payment options. Additionally, these systems can also be used as a standalone register for a self-checkout kiosk
  • a reliable POS system, you can easily keep track of everything in your store
  • It can also serve as a digital menu, where customers can input their orders. The orders will be sent directly to the kitchen, encouraging customers to order more
  • Rather than giving the card to a server and letting them run the transaction at the counter, customers can pay from the table
  • retail shops that offer self-checkouts, you can make your mobile POS into a static till
  • tredunbar on 10 Oct 20
     
    The article focuses on trends that companies utilizing a POS system should look at deploying. Bolstered by figures supporting the success of the emergent trends, the article seeks to encourage operators to make the move sooner rather than later. The most prominent trends revolve around more efficient payment access. Customers appreciate the speed and available payment options. Companies are also able to manage customer data effectively and securely while also managing inventory and marketing. AI integration is also a forward trend that is allowing businesses to tailor their tactics to each customer individually. Perhaps the most important trend that is affecting other transaction systems as well is cloud based POS.
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Cybersecurity: A Hospitality Industry Reality - AETHOS Consulting Group - 0 views

www.aethoscg.com/...a-hospitality-industry-reality franchise
shared by anonymous on 01 Oct 20 - No Cached
  • Cyber thieves are crafty and persistent in finding ways to breach security to gain access to personal information. The hospitality industry, hoteliers, restaurants and other such businesses that rely on the use of personal information to provide service to their customers are particularly at risk.
  • Initial steps in the risk-management process Hospitality companies should first focus on developing a robust internal risk-management program, including the establishment of strong policies and procedures; training and insurance can reduce the chances of a data breach and mitigate the damages if a breach occurs.
  • In general, an organization should review the following areas to begin developing a well-rounded risk-management program: Corporate security policy Asset classification and control Personnel security Computer-network and management protocols for vulnerability System access controls Privacy and regulatory compliance
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  • Then, ask yourself, “What does our company have in place to mitigate our exposures?”
  • Do we have an effective privacy policy?
  • Do we have an effective privacy-breach response plan?
  • Do we continuously test our disaster-response and business-continuity plans?
  • Franchise concerns
  • Franchise agreements should address several important data-security concerns, cyber-insurance, breach notification and PCI (payment card industry) compliance.
  • Franchise agreements should require franchisees to purchase a specified amount of cyber insurance coverage in the event of a data breach.
  • In addition, the franchisee should be required to promptly notify the franchisor of all breaches in security and immediately notify the franchisor of all breaches of sensitive information.
  • The franchisor may also want to consider being notified of any impermissible uses or disclosures
  • Cyber attack realities The ramifications of a cyber breach could be both financially and operationally catastrophic to any hospitality company. Losses could include costs associated with litigation expenses and fines as well as defense. The cost of business interruption and loss of income could be debilitating.
  • anonymous on 01 Oct 20
     
    This is an article providing a very high-level introduction to the potential risks faced by the hotel industry from cybersecurity. It outlines some initial steps that hotel companies might consider in their risk-management process and also gives some very specific examples of risk related to franchise contracts.
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E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry
shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
  • ...9 more comments...
  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
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Proximity Marketing: Benefits It Brings to Your Business - Leantegra - 0 views

leantegra.com/...its-it-brings-to-your-business proximity marketing benefits
shared by xiaoyuzhang on 31 Mar 20 - No Cached
  • 部署快速，简便且经济高效 提高访客到客户的转化率 吸引客户并提高忠诚度 增强客户体验 获取独特的离线广告工具 促进离线到在线的转换 利用个性化的力量实现完美的客户旅程 分析您的营销活动并在离线营销活动的每个阶段进行改进
    • zeyupu
      zeyupu on 31 Mar 20
       
      Benefits of proximity marketing
  • Proximity Marketing or location-based marketing is the localized wireless distribution of advertising content based on beacon technology and associated with a definite venue.
  • Beacon technology is already used by some of North America’s top retailers, including Macy’s, Target, Urban Outfitters, and CVS.
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  • In 2015, Macy had and installation of about 4000 beacons and it was the biggest installation. After that, in a year, in 2016, Rite Aid – a pharmacy retailer – beat Macy’s record by deploying beacon technology at more than 4,500 of its U.S. stores. It helped big retailer chains almost to double clients involvements and to increase overall profit.
  • Proximity marketing or location-based advertising helps to become more efficient to different spheres of services, such as restaurants, retail stores and hotels by combining mobile advertising with geo-targeting technology.
  • xiaoyuzhang on 11 Nov 20
     
    This article shows 8 benefits of proximity marketing: 1. Fast, easy and cost effective to deploy 2. Grow visitor-to-customer conversion rates 3. Engage customers and grow loyalty 4. Enhance client experience 5. Get unique advertising offline tool 6. Boost offline-to-online conversions 7. Use the power of personalization for the perfect customer journey 8. Analyze your marketing campaigns and make improvements on every stage of your offline marketing campaign
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Will Augmented Reality Enhance The Hotel Stay Of The Future? - Hospitality Net World Panel - 0 views

www.hospitalitynet.org/...125000085.html augmented reality hospitality technology hotel
shared by nashalsiddiqi on 13 Sep 21 - No Cached
  • From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property.
  • Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.
  • Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate.
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  • despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions.
  • it was very difficult to really produce an ROI as it related to travel and hospitality. 
  • Augmented reality requires a “wearable”, which is a major barrier to adoption, even after Facebook's acquisition of Oculus and significant price drops. 
  • Did the industry want a technology that further distances them from the customer? While that today may be needed during COVID, at what point does “hospitality” and personal communication become relegated to the technology? 
  • Here in Las Vegas, the footprint of integrated resorts ensures that wayfinding is a very important facility to move the guest from location to location. The volume and frequency of entertainment and dining options also mean that static wayfinding even when well thought out does leave room for improvement. 
  • In another thoughtful application, property in Las Vegas is combining art and augmented reality to provide a guest room with a 'view' where the physical realities of the actual room may not provide such a facility. In this case, an artistic overlay is applied against a static art piece. The outcome is focused on guest engagement, entertainment, and a point of difference. Although it is the same technology used that could provide reference information.
  • The pandemic propels the hospitality industry to innovate and offer new and exciting ways for guests' experience. As the industry seeks to upsell, enhance their guest experience and service offerings to stimulate demands, AR becomes an extremely valuable hotel technology during this recovery period. Augmented Reality technology can help solve the hotel industry's challenge in enhancing the physical environment and guest experiences without the costly and physical disruptions to their operations and facilities. With digital transformation and improving operational standards being the go-to recovery plan for the industry, AR could easily disrupt and transform the hotel industry around the world.
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Top 5 Hospitality Tech Trends for 2021 | By Serge de Klerk - Hospitality Net - 1 views

www.hospitalitynet.org/...4104029.html hospitality tech mobile Software
shared by dlevine4195 on 13 Sep 21 - No Cached
  • online check-in and check-/out possibilities; mobile keys and cloud connected keyless hotel locks instead of a keycard and traditional Bluetooth locks; cashless payment methods; communicationservices, such as instant messaging with staff.
  • IoT allows for further automation and guests to be able to control their entire stay in the palm of the hands. It syncs the physical and digital world and connects hardware with software.
  • This will guarantee the needed interconnectivity between the different tools and enables intelligent workflows to be made.
  • ...13 more annotations...
  • the fact that more and more systems are connected to the internet and with IoT those systems can interact with each other in a smart way.
  • when an IoT lock is opened, this can automatically set on the connected smart lightning and temperature in the room.
  • . More and more are we seeing that the core, a hotel's PMS, is completely cloud-based and API driven.
  • IoT solutions also reduce costs associated with running a hotel by streamlining operations, providing better insights and offering real-time, automated management.
  • integrations allows for hotels to focus on guest interactions and service instead of administrative tasks.
  • There are many hotel tech companies that are then able to help hoteliers face these challenges and empower to run better, smarter hotels.
  • Hotels prefer to use one interface and guests should be able to use one (web)app for their entire journey. Having a cloud-based access system real-time connect with your PMS will offer this.
  • Creativity and flexibility will be key to driving hospitality growth post-pandemic.
  • Although technology can be a real game changer for the industry, it starts with the creativity of the industry itself.
  • Cloud-based technology can also be updated easily, securing hotels for future innovations and answering to their challenges of keeping up with the fast-paced technology in this industry.
    • dlevine4195
      dlevine4195 on 13 Sep 21
       
      Important Digital Touchpoints - Online Check in/Check out - Mobile Keys, locks, and Bluetooth keys - Cashless payments - Faster communication
    • dlevine4195
      dlevine4195 on 13 Sep 21
       
      IoT (Intelligent Technology), reduces costs, lets guest personalize and control every aspect of their stay, it connects the physical and digital world. These aspects are really crucial for success after the pandemic. It will allow hospitality companies to stay up with the trends of the contactless world. Since everything can be reached form mobile devices.
    • dlevine4195
      dlevine4195 on 13 Sep 21
       
      This will allow for more sustainability as well, making brands more "green", and saving energy and waste. This will be a lot more appealing for travelers, showing them hotels and restaurants have a mission to save the environment.
  • dlevine4195 on 13 Sep 21
     
    This article discuses how post pandemic technology integrations will be necessary to stay up to date with the average traveler. Cloud Services, integrations into PMS systems are allowing the guest to control every aspect of their stay by the touch of a button.
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How Augmented Reality (AR) is Reshaping the Food Service Industry | by echoAR | echoAR ... - 0 views

medium.com/...-service-industry-a558039badad
shared by sdavi111 on 15 Sep 21 - No Cached
  • AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer
  • experienc
  • food s
  • ...4 more annotations...
  • Restaurants can use AR to present of their dishes, promote their menu, and upsell items by offering true-to-scale 3D visual representations of their food.
  • 19 Crimes has used AR to enhance their wine bottles and provide more information on the pictures of 18th century British prisoners
  • highlighted on their bottle label
  • Bud Light partnered with the Washington Capitals to provide fans with AR games using Bud Light coasters in local bars near the Capital One
  • sdavi111 on 15 Sep 21
     
    Coming from a catering and cooking background I was happy to discover how many ways AR is being used. As soon as we started exploring this topic the first thing that came to mind was what an amazing selling tool this would be. Whenever i sit with clients they always ask me if I have pictures of parties we have done and food we have served. Being able to show it to them with a 3D perspective will make it all the more appealing. The goal of your first meeting with a client is to make them excited about what you have to offer and make not decide not to meet with any other caterers! Take it a step further and what an amazing selling tool it would be if you could say take a picture of a persons backyard where the party is being held and you could place a picture of your buffet so they can actually visualize what it will look like. I am very excited about the potential of this technology
9More

Undercooked fast food burgers are toast with robot AI - 1 views

www.msn.com/...ar-BB1glq1Z food robot
shared by xrive007 on 16 Sep 21 - No Cached
  • a new software-based offering for fast food restaurants that aren't ready to go full robot just yet.
  • artificial intelligence (AI) powered cooking platform meant to keep human fry cooks from torching burgers—or worse, undercooking them
  • every year, an estimated 1-in-6 Americans
  • ...5 more annotations...
  • get sick, 128,000 are hospitalized, and 3,000 die of foodborne diseases.
  • The idea is to simplify kitchen and inventory tasks while doing away with outdated methods of cooking, which include monitoring cook times via wall clocks or relying on employee experience to know when items are done cooking.
  • CookRight is an advanced AI platform that incorporates machine learning, sensors, and computer vision to allow cooks to track a food item on a grill and monitor cooking time automatically in order to deliver precision-level cooking.
  • utilizes AI to optimize ingredient handling and cooking.
  • In addition to consistency and precision in cooking applications, the platform also leverages powerful analytics to improve food quality, drive efficiency, and save money by closely monitoring for supply chain issues. Robots may be coming for jobs in fast food, but for the time being, human augmentation seems to be the easier sell.
  • xrive007 on 16 Sep 21
     
    In this news you will see how robotics and AIs have been developed to help out even in the one place that some thought may not be possible, kitchen. However it is something that not everybody agrees with having in an establishment.
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How Augmented Reality Is Revolutionizing Hospitality Industry (From Inside Out) | ARPost - 0 views

arpost.co/...tionizing-hospitality-industry technology AR
shared by rhera004 on 04 Jun 20 - No Cached
  • Augmented reality gives hoteliers unlimited potential to engage their guests. Since today everyone is carrying a smartphone in their pockets, you can leverage it to connect with your guests deeply.
  • AR has risen as an essential technology for the hospitality industry recently because it allows it to improve the physical environments and experiences and hence the sales.
  • One way in which hoteliers can use AR to boost their offering is by using interactive elements within their hotel rooms. Such experiences can add value to a customer’s stay at the hotel.
  • ...19 more annotations...
  • It is high time now for the hospitality industry to consider building gamification apps to engage their customers. You can create games that help customers win discount coupons of the nearby restaurants or theme parks.
  • Using augmented and mixed reality headsets,  such as Microsoft Hololens, companies can show all this information to the manager and employees in real-time.
  • Many hoteliers have leveraged augmented reality to make the hotel environment more enjoyable to customers. For example, one of the leading hotel chains,
  • Augmented reality can help facility managers to increase their engineers’ productivity and decrease costs to keep them safe. Incorporating AR mobile app into EAM and CMMS solutions can help them work more efficiently.
  • Hoteliers can use this technology to create virtual keys that allow customers to unlock their rooms when they come near one.
    • rhera004
      rhera004 on 18 Sep 21
       
      Incredibly important in collecting consumer generated data
  • T
  • history of the city or video traveling guide.
    • rhera004
      rhera004 on 18 Sep 21
       
      Interesting! I think it would depend on how this tool is used. For example, sounds like it would be perfect in a haunted house!
  • explore the hotel and your other establishments.
    • rhera004
      rhera004 on 18 Sep 21
       
      Can be used for scavenger hunts around the property to engage younger guests
  • Beacon technology is all about providing information to customers when they reach a particular location. It works using Bluetooth technology.
  • The CMMS can provide maintenance and service staff with an automated tool capable of preventive maintenance, scheduling inspections, work orders, managing inventory, and retrieval of recorded data. Technicians can enter various instructions explaining how long a task takes to complete work orders, filter through previous work orders, and closeout of the system.
    • rhera004
      rhera004 on 18 Sep 21
       
      Holding maintenance and technicians accountable for completing tasks in the estimated amount of time will save the property more money in the long run.
  • help them to improve their back-office operations.
  • It will help them to increase their revenue by saving maintenance costs.
  • d
  • eliver a great customer experience.
  • he second one is that you can get more insights by integrating the app with CMMS (Computerized Maintenance Management System) or EAM (Enterprise Asset Management).
  • qszero on 04 Jun 20
     
    This article depicts how AR (augmented reality) is being implemented in the hospitality industry to improve the physical environment and experiences the hotels are offering to the consumer. It provides a real time data feed to customers at the right time and place giving great customer service in the end result. Some examples how it is being implemented is that with AR you are able to transport the customer directly to the room they want to explore in real-time and in real retrospective as if they were there. With the creating of AR apps like "Pokemon Go" hotels can create similar games in which it rewards the customers with discounts and other incentives. So with the rise of technology we can definitely look forward to how technology can hep us prior to our choice of booking experience the outcome of what to expect without leaving the comfort of our living room.
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McDonald?s beacon strategy pushes in-store conversion rate to 20pc | Marketing Dive - 0 views

www.marketingdive.com/...20338.html innovation restaurant technology
shared by xrive007 on 23 Sep 21 - No Cached
  • beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.
  • enhance its personal relationships with customers as well as increase awareness of a new line of coffee-flavored beverages
  • surprise and delight our customers not only with great food at a reasonable price, but also by enhancing their shopping experience using new technologies
  • ...12 more annotations...
  • the brand seeing 30 percent of users who received the promotion using it more than once.
  • it?s important to send relevant offers to users and not just spam them
  • loyalty app, to reach those fans and deliver relevant offers.
  • Proximity marketing was selected to build in-depth relationships with our customers and to introduce to them our new set of coffee products
  • make it possible for us to see the conversion rate of a visit
  • Each time a Shopping Genie user entered the beacon-enhanced premises, he or she would receive a mobile coupon prompting them to purchase one coffee and receive a beverage from the new drink line for free.
  • tailor users? promotions to their pre-selected likes.
  • easily able to measure conversion rates, as well as consumers? interest in the new products.
  • also able to deduce which customers did not use their offer
  • able to pinpoint that 20 percent of the loyalty app?s users identified themselves as interested in receiving the types of offers that McDonald?s was testing, while 30 percent who received a promotion used the offer more than once.
  • This aided the brand in figuring out which consumers were repeat customers, in addition to when and where they walked in from.
  • they wanted to advertise a product that they had just introduced, and they used beacons to identify customers who were at the point of purchase and change their behavior
14More

8 POS Trends & Technologies Shaping the Future of Retail - 0 views

fitsmallbusiness.com/pos-trends-technologies Technology Hotel business hospitality Software Restaurant POS
shared by wenjieyang on 04 Nov 21 - No Cached
  • A POS—or point-of-sale—system is an invaluable business tool that has replaced the traditional cash register with constantly evolving, tech-driven solutions.
  • mobile and cloud-based POS transactions enable businesses to make sales from anywhere.
  • Cloud-based POS technology: Today’s POS software is often cloud-based, meaning you can access your POS software and all of its data from any compatible device at any time.
  • ...11 more annotations...
  • POS technology makes it possible for small businesses to accommodate these complex buying behaviors, letting them compete with larger companies with bigger budgets.
  • POS technologies continue to empower retailers to create a more seamless customer experience across all touchpoints.
  • mPOS systems: Many cloud POS options also have a mobile component, or an mPOS, so associates can meet customers where they are and make sales on the floor.
  • When you accommodate additional payment methods with a flexible, tech-forward POS, you can accommodate more customers—and encourage more sales in turn.
  • While credit and debit cards remain popular, usage is expected to decrease gradually as consumers access ever-expanding payment options
  • Having a POS that provides personalized shopping experiences is important
  • POS software captures valuable information with every transaction, so you can build customer profiles that help you learn more about your clientele. Over time, you can personalize automated campaigns through your POS, enabling your associates to access customer profiles at checkout or on an mPOS.
  • POS data is valuable for more than just getting to know your customers and their communication preferences. The metrics from your POS can also reveal information about your business’ staff, products, store layout, foot traffic, and returns rate—among other metrics.
  • Choosing a POS system that lets your customers subscribe to products or services makes it easy for them to keep their favorite products in stock while effortlessly maintaining brand loyalty.
  • many of the best loyalty program software options integrate with POS systems and make it easy for customers to sign up for rewards.
  • With increased mobility, data analysis, and security, POS technologies are becoming an integral part of every retail business.
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Hotel Technology Trends: 14 Upcoming Innovations for 2021 - 0 views

www.revfine.com/hotel-technology
shared by tsmit216 on 16 Jan 20 - No Cached
  • Self-service automation intends to place the decision-making process in the hands of the guests as opposed to hotel staff. This directly follows trends which have been witnessed across multiple sectors.
  • 3. Facial Recognition TechnologyMany consumers are just beginning to become accustomed to facial recognition technology; particularly in relation to smartphone security. Still, it is important to mention that these very same methods represent another important facet of modern hotel technology. There are several benefits which facial recognition applications are able to provide for hotel management:Enhanced levels of security and privacyOnly authorised personnel will be allowed to enter specific areasThis method can be used in conjunction with electronic payments as another form of verification
  • 4. Robots
  • ...12 more annotations...
  • In fact, one hotel in Japan is already fully staffed by these mechanical marvels. However, robots will more likely be used to supplicate human interaction as opposed to replace it altogether.
  • 7. ChatbotsChatbots and similar online widgets are now commonplace when visiting countless websites. In the same respect, they are beginning to revolutionise hotel technology and its associated amenities. These clever devices are set to offer guests a host of options. Some of those which are the most applicable within the hospitality industry include:Hyper-personalised search criteria and resultsA streamlined method for confirming a reservationAn excellent way to build brand recognition and loyalty.Marketing relevant products and services to the end userA final point to mention is that modern chatbots offer a language-agnostic edge. As they can detect and respond to numerous dialects, previous international barriers have been removed from the equation. This will lead to higher booking rates and an impressive return on investment (ROI).
  • Virtual Reality (VR)VR plays another important role; primarily in illustrating the amenities, services and rooms that a hotel has to offer. Virtual hotel tours/ 360 videos are a perfect example of this immersive trend. In fact, many professionals believe that this type of hotel technology is set to become compulsory in the not-so-distant future. The good news is that it is a cost-effective solution and virtual reality can be easily deployed within most scenarios.
  • There is no doubt that cutting-edge hotel technology is here to stay.
  • crucial
  • utili
  • sing robots for luggage transportation, security, room service and restaurant waiting.
  • attract additional sales
  • educe friction
  • r
  • pre-set the amenities
  • competitive edge
  • julianaparada on 16 Jan 20
     
    This article is about the 11 upcoming innovations for this new year. Some of the innovations are already being used, like Service Automation, Facial Recognition Technology, Alexa voices, etc. But, this article explains how "There is no doubt that cutting-edge hotel technology is here to stay". A really cool innovation that caught my attention is robots. In Japan, there are hotels already fully staffed by mechanical marvels. As stated in the article "they will be used to supplicate human interaction as opposed to replace it altogether".
  • tsmit216 on 24 Aug 21
     
    Some of the trends that are happening now in the hotel industry. The rate of change in technology is generally accelerating, which is worth noting. So things that change this year, could become obsolete in just a few years. Staying on top of these changes will be mission critical for those in the industry.
14More

Normal 2.0: how a tech-first response is shaping the travel & hospitality sector | Hote... - 2 views

www.hotelbusiness.com/-the-travel-hospitality-sector response travel technology solution
shared by dlevine4195 on 29 Aug 21 - No Cached
  • launch of the iPhone in 2007. While that’s not a hospitality-specific development, it changed everything about the way people want to travel.
  • billions of people could make restaurant reservations from their pockets. They could leave their room and have an interactive map through a new city, with the ability to keep in touch with their family and coordinate with friends.
  • it’s incredibly advantageous for hoteliers and travel professionals to keep abreast of the technological advancements that will set higher standards for the new hospitality normal.
  • ...11 more annotations...
  • , virtual ID verifications can be built into booking platforms, integrated apps can grant access to digital room keys and enhanced biometric technologies have the power to supplement (or eventually replace) the traditionally awful pre-flight screening process.
  • many travel and hospitality professionals are investing in VR-based marketing to spike interest in their offerings.
  • VR tours are being offered all around the world to spike interest in sights and tourist destinations, making people want to see the sights for themselves
  • VR marketing will soon emerge as the smartest strategy for connecting with consumers; high-budget commercial spend and other digital marketing tactics will be rendered obsolete when any prospective traveler could put on a headset and instantly be transported to the shore of a beach.
  • hoteliers and vacation destination economies invested in virtual reality offerings to extend their experiences beyond the travel restrictions, offering travelers a temporary at-home substitute.
  • It will diminish both consumer wait times and consumer-staff interactions, allowing professionals to reserve their time and focus for more complex guest and traveler needs.
  • investments into biotech need to be paired with cybersecurity and infrastructure that protects a guest’s identit
  • Today, guests and travelers understand quality in terms of fast response times, consistency across channels, and intuitive, self-directed use.
  • eople show a preference to manage smaller tasks on their own; a study by Zebra Global Hospitality showed 70% of guests preferred a smartphone check-in for efficiency and speed.
  • Airline safety once meant extensive processes at TSA, but consumers and professionals are quickly coming to trust the powers of biotechnology, changing the way we think about screening.
  • looking for that service in different ways—on their phones, at their fingertips, and behind the scenes.
42More

8 Disruptive Hotel Technology Trends to Watch in 2021 - 6 views

hoteltechreport.com/...hotel-tech-trends-2021 technology hospitality hotel Software travel solution Tech business
shared by ldevaul on 17 Jan 21 - No Cached
  • For those of us keeping an eye on technology in hotels, it can be difficult to discern what trends are here to stay and what trends are simply a marketing stunt.
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • Cloudbeds offers an all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than 20,000 properties.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely something to look into. SaaS programs, nowadays, are super robust and offer so much data and opportunity for large and small businesses.
  • ...29 more annotations...
  • Despite being one of the largest and most dynamic segments of the US and global economy, penetration of cloud-based technologies in the segment remains incredibly low, and the vendor landscape remains tremendously fragmented on a global basis,” says Matt Melymuka, co-founder and partner at PeakSpan Capital.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is very interesting...one of the largest industries and they are the slowest to invest in cloud-based technologies. A lot of companies clearly prefer to print everything and leave an actual paper trail!
  • Hotels use Zingle’s messaging tools to deliver five-star service at scale; Medallia’s investment in Zingle gives hotels the opportunity to provide frictionless guest service and streamline time-consuming interactions, such as check-in.
    • ldevaul
      ldevaul on 30 Aug 21
       
      I'm sure companies who invested in this program during the height of pandemic were very thankful!
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • Hotels are catching on, adding convenience through streaming, voice activation, guest-room tablets, and food ordering tech.
    • ldevaul
      ldevaul on 30 Aug 21
       
      The guest room tablets that can order room service and manage the operating system in the room is a game changer. Hotel Mousai in PV Mexico has this installed in all of their suites and it was super impressive!
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser.
  • Oaky, one of the industry’s leading upselling tools, raised a Series A funding round of $9.5 million led by PeakScan Capital. Oaky’s appeal to investors stems from the app’s data-driven approach to driving incremental revenue. Their deep understanding of customer behavior makes Oaky one of the top-rated upselling tools on the market today.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This would be great for hotels who are struggling to increase their revenue.
  • For instance, feeding data from your PMS into a business intelligence tool leads to real, operational data to analyze trends and provide recommendations for better marketing campaigns, smarter staffing decisions, seasonal trends, and market competition. Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • On-demand convenience dominates our lives, and guests expect this level of ease from their hotel experience as well.
  • An API, application programming interface, is simply a messenger of data between applications. APIs allow your various hotel technology tools and programs to work together, connecting your RMS to a PMS, or your PMS to your upsell software, or your business intelligence software to your PMS. An API makes your technology user-friendly and efficient; when your tools work together, you capture each platform’s full capabilities.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is super useful! When all of your software can speak to each other it improves productivity so much!
  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is genius! Definitely will be trying this at my next Hilton stay.
  • As far as voice-activation, Volara is leading the way in providing a thoughtful, Alexa-esque guest-room solution. Volara integrates with the most popular work order management systems so that guests can make requests and get confirmation when the item or service they need will be delivered.
  • And for savvy marketing managers, tablets provide a new channel through which to send targeted, automated messages generating $5,000 per month in additional revenue.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is great for hotel marketers! Proving their value and having the company invest in tech that shows an huge ROI. Love this!
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • Hotels are a prime target for hackers. “Only about 25% of all U.S. businesses, including hotel operators, are fully compliant with current data security best practices. That means that three out of four are not and are potential disasters waiting to happen,” reported one cybersecurity expert.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely worth exploring more!
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage. Just this February, MGM Resorts revealed they were the target of a massive data breach that compromised personal information for more than 10.6 million guests. Files leaked in the MGM attack included information on celebrities, chief executives of technology companies, reporters and government officials, according to Skift.
  • Expedia and Booking have taken some pretty big hits in recent months.
  • Why the dive in stock price? There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • Secondly, Google has entered the travel market in a big way. Google has expanded from traditional AdWords to include hotels everywhere via its Hotel Ads product.
  • 5G may be getting all the buzz, but for property owners, WiFi 6 is much more relevant. WiFi 6 is the term used to describe the next iteration of Wifi, a faster, more efficient connection enabled through new technologies. WiFi 6 is about 30% faster than our current WiFi.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business. Smart thermostats, smart speakers, and smart locks will all perform better with the adoption of WiFi 6 over the next five years.
  • Investors in Oaky already recognize this next insight: data has become the world’s most valuable resource. The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • Earlier this year, Revinate launched the hotel industry's first Guest Data Platform to aggregate, clean and deliver rich guest profiles for hotels and property groups of all sizes. The platform combines data from multiple sources to provide a complete picture of a hotel’s guests, delivering the information needed to increase guest satisfaction scores, direct bookings, and ultimately, profit.
  • Brands in the alternative lodging sector include Stay Alfred, Sonder, The Guild Hotels and to some extent groups such as Selina and OYO. 
  • The biggest distraction or barrier these next-gen hotels face is that they’re taking the wrong approach to tech. The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge – and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • Technology is becoming more important to hotel operations because it can deliver increasingly high value for hoteliers and guests.
  • The most important software in the hotel industry is the property management system, which acts as “mission control” for hotel operations. Hoteliers use a PMS to manage reservations, check guests in and out, and handle billing.
  • While exciting technologies present new options for hoteliers to enhance their offerings, these new innovations also mean hoteliers must focus on data security and continued training when implementing the technology that guests expect.
  • ldevaul on 30 Aug 21
     
    This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!
9More

Proximity Marketing: 6 Sectors that Deploy Beacon Technology | by Henote Technologies |... - 0 views

medium.com/...beacon-technology-d8dc7cb5f306
shared by sdavi111 on 22 Sep 21 - No Cached
  • Beacon technology has been generating buzz since Apple unveiled iBeacon in 2013.
  • Beacons allow brands to push messages to their customers who have consented to them, and engage with them in a more personalized manner. The customer effort here in driving the engagement is minimal as brands could communicate without them having to do anything at all.
  • Beacons are championing a new paradigm for communications between brands and customers.
  • ...5 more annotations...
  • From the brand’s standpoint, beacons help collect data which could help them improve their operations, marketing, sponsorship, and more. This helps track the movements of customers in a crowded place and engage with them person
  • locale and sends timely messages to their smartphone or tablet.The travel industry uses this to add value to tourists visiting a new place. To help retain the spontaneity of travel, beacons could alert travelers about different events an
  • Some industries have implemented beacon technology to target customers
  • disposable income during their commute. Cabs in the United Kingdom are using beacons so customers receive personalized marketing messages during the com
  • In the food industry, beacons could be used for everything from processing grocery orders, to notifying a passerby about promotional offers, to creating a pleasant dining experience for the customers. Beacons allow customers to book their table, reduce the waiting time, collect bill payments directly through the app. Restaurants in Tokyo have gone a step further in making the menu and the user reviews visible to the customer through their apps.
  • sdavi111 on 22 Sep 21
     
    Beacon market is an ingenious way for companies to spread their brand and also learn about the market and how to hone in on the target market. It can also help make one company stand out over another when a customer is searching the internet for their next trip or outing.
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