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E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.

In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.

This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.

Cybersecurity is hospitality is a very big issue. Hotels collect very personal data from guests, like names, addresses, credit card information and more. Large hotels have been attacked in recent years and peoples personal information has been stolen. Hotels like everyone else need to update their systems regularly and train staff to know what they should and shouldn't do while in the system.,

This uncovers the dilemma hitting many hospitality businesses, cyber security. It explains why the hospitality industry is at risk and how to prevent against these attacks. It always goes over the simple challenges hospitality faces with this topic.

This article shows five easy ways in which a hotelier would be able to improve their guest experience with 5 technological connectivity considerations. Interestingly enough it shows the importance to having a high tech hotel as 91% of guests choose their hotel based off the hotel offering free wifi. Therefore, these 5 considerations are a great opportunity for any hotel in order to ensure guest satisfaction. Firstly, the hotel should upgrade the small details, such as the outlets throughout the hotel and integrating them into a sleek design in the hotel as to not stand out. Secondly, it would be important to increase the connection points and power access in the room, making it most convenient for guest to charge multiple devices in convenient locations. The next point would be to ensure a seamless indoor-outdoor connection, this not only means having wifi in the outdoor areas of the hotel, but to also offer connection spots for charging (eg. by the pool) and this ties into the next point, being to take advantage of the common spaces as these areas are becoming a place for people to socialize and work, therefore the areas should be designed in a way for the guests use. Lastly, the hotel also must take into consideration the sustainability, not only because of the guests growing concerns but with investing in new technological products they could save on cost and be more efficient, especially in the long run.

This article discusses the strategy of drive direct booking for attracting the millennial travelers. There have 5 key insights into the millennial market and the ways to gain the revenue for the hotels. The hotel has to learn how to drive direct bookings through technologies. Market trends are changing fast, especially in hospitality industry. Thus, the hotel owners need to focus on finding the strategy that can help themselves to gain the income. The big benefit of direct booking is hotels can pay less to maintain our own brand website than pay OTAs and other third parties. First of all, the internet is the key that can help the hotel growth the demand. According to the U.S. Census Bureau, Millennials have overtaken Baby Boomers as the America's largest generation. Hotel owners have to know that 90% of millennials go online every day. Thus, we have to move our attention to online as well. Second, hotels can take advantage of search engines. Almost everyone would like to use the search engines every singer day. For example, "Just Google it" has become a common refrain for the younger people. No matter search hotels, restaurant or airplane tickets. That is the best way they must be used. Just like the article mentioned "hotels should focus on quality, not quantity" of their website. Third, mobile phone or smart phone, the best hotel for the Millennials, that must be the hotel can provide the best technology in order to help them to save times. For example, my favorite hotel in Las Vegas is Aria. They provide the smartphone check out and check in service. Customers would like to choose the online service in order to avoid the line. Last, video marketing and social media. I believe the video can attract customers rather than the pictures. The article mentions that "2016 is going to be the major year for video on mobile". For customers, social media is the best way to let them know the hotels better. They will read the feedback from other travelers.

I believe it is important for hotel brands to evolve with the people who are staying there. Nothing beats being at home; however, it is pretty awesome when you are staying away from home and do not feel as if you are missing out. This article covers just that, making a bold statement with their title; "High Tech and High Class: How Luxury Hotels are Embracing Technology". Modern hotels are on " a deeper level of connectivity than a simple iPod doc, or a reliable Internet connect". Many are using state of the art devices and software which allows their guests to control from the lighting in the room to even housekeeping. The article also talks about Shane Krige, General Manager of the Plaza in New York City. He purchased a few iPads for the hotel lobby for his guests to play with. The feedback led to the hotel putting an iPad in every room at the Plaza. The Star Hotel & Casino in Sydney Harbour now offers a Control4 systems which gives guests a touch screen control for the TV, lighting and temperature and even music. Even better than the touch screen control the suites all feature "a button labeled "Leaving Room" by the entry door that automatically places the suite in an energy-saving mode: With a single touch, it closes blinds, turns off lights and dials back air conditioners for energy savings. Should you forget to press this on your way out, after 30 minutes the system will sense there is no one and trigger the button automatically. Upon return your room will greet you by opening curtains, turning on the lights and displaying a welcome message". Greener might be more expensive; however, it pays for itself and saves the hotel money in the long run.

This article was great to read because it focuses on how HRIS can be beneficial for scheduling, which I previously haven't thought about. The part that stood out most to me was the fact that it can forecast future sales and rush hours so that it can assist you in making sure there are enough staff members scheduled to cover those extra busy hours. In turn, the employees will also be a little bit happier with their schedules because they are able to get them earlier, request days off, and switch with other staff. As the industry is moving into being dominated by Generation Y and Z employees, who want their jobs to work around their lives, I think this can really help the companies.

Cloud computing is ideal for the hospitality industry. There is no need for upfront hardware or software purchases. A hotel, for instance, pays for services as it needs them which gives it flexibility in expenditures. For hospitality businesses that are often seasonally operated, the cloud allows them to scale the services they need depending upon seasonal demands: Increase computing when busy, scale back when things slow down.

I like you opinion that is scalablility. It needs inclination probably. In technology field many Cloud computings are cooperating with estimations. It needs more view points to prove that it's a strength for Cloud computing. According to Cloud computing methods, some chances based on one register matching to one password are possible. I think it's a fresh era to talk about many computers operating together to consider whether some jobs for related people could work together. Thinking about more sensitive site of cloud network. They are efficient in bank running. I think it's a relative reason to help people to know more about scalability in Cloud computing hospitality area. To make it more appearing to customers, the manager should take a purchase options on the view side that I love it. It's multi task. It's enterprising. According to passages, many opinions could be choosing from tabs due to period and seasons. I want to make sure about scalability that clients and customers are good enough for them to make more multiple options to take a preference look. It's financial economic computing assistance too maybe according to cost I think. In words, I think technology should keep scalability to let other clients and customers to put favors on it. No matter Sundays or cruise days.

This article discusses how cloud computing is already taken into affect in the hotel industry. They used examples such as mobile check-ins using the online system. I can vouch for this because in my current hotel we use the mobile key service and this creates a contactless check in process. On our end of the stick we process the credit card on file and check them in and email the guest a welcome letter and advising they may use the mobile key to enter their room. This has benefited customer service experience especially with COVID still being a conflict in our industry. The cloud computing caters to the need of new access as this article states.

This article explains the emergence of self ordering kiosks and provides some statistics as to how popular they are and lists their pros and cons

Amazon has introduced a new biometric payment device that works by having shoppers scan their palms. This is similar to the Amazon Go app where shoppers can set up a credit card and scan the app on the way into an Amazon store. Palm scanning works well in a the current climate where people do not want to touch things others have also touched. This technology could be implemented and work well in places with high foot traffic such as stadiums. Palm scanning also has some security advantages. Palms are not as easy to observe and read as faces and not as commonly used as fingerprints. The data will be stored in the cloud and consumers have the option of removing it later, which helps some feel safer with regards to security concerns.

This site explains the benefits of using Proximity Marketing but this is the side of a company that is selling this marketing tool. It goes into detail of how it works and gives examples. I like how this site goes over the benefits and does touch base on how connectivity is important. It goes over how sms, email, mobile aps and wifi captive portals are beneficial.

For recent years, the operators in the hospitality industry are looking for the suitable solutions that allow them to break down the tableside ordering barriers, such as the mobile phone-based POS. In the annual report analysis for the POS Software Trends, the hospitality industry takes a look at industry-wide innovation priorities for this system. Among the talking with the developers for the enhancements for POS software in 2011, many developers focus on launching new options for mobilize operators.In this year, social media, cloud computing and mobile solutions are the three top and will continually growing in 2012. A trend for 2012 POS purchasing plan is, more investment in the year ahead. It is a full reversal of the results of this survey. Greatest number of operators plans to add new functionality and features to their current POS software in the year ahead. A third of operators plan to expand the installation base of the POS software they currently use. Researching and testing new POS solutions for possible future deployment will be the focus for 20.5% of hospitality industry.

This article introduces the trends of POS in hospitality industry. It lists some data to show the hospitality operators consider mobile phone-based POS instead of tableside ordering devices. It also list the information about the hospitality operators plans to add new functionality and features to their current POS software.

The points of sale have changed over the years. The hard wires, all in one unit are being replaced by mobile devices. As the article mentions, hospitality operators have been looking for solutions to break tableside ordering barriers. After motorola released a tablet, the software community has been working in developing applications for both consumers and employees. The POS software developers are been asked about the improvement happening in the technology. Social media, cloud computing and mobile solutions are growing trends. Hospitality operators were asked which POS platform innovation are they looking for. The POS features in demand are: Online POS Mobile phone based POS ordering Enterprise wide centralized POS Table side POS ordering Cloud computing Software as a service Open source There is an increase in investment for POS development. The POS features purchasing plans: Add new functionality features and modules to POS Test and research new POS solution for possible implementation after 2011 Install POS on a wireless network.

This article speaks on how cloud systems are changing the hospitality system in a BIG way. Listed below, are how it is doing so successfully: Due to Cloud-based applications being offered by a vendor, there is no expensive hardware to install which makes it a reoccurring system for smaller hotels to be able to use such an advanced system. They allow guests to maneuver through their stay stress-free and giving them the convenience of not having to go down to the front desk to ask questions or make any food orders and these cloud systems record their behavior which allows the hotels to give them suggestions on where to go, what spa treatments to get and of course, what food to order. It also allows hotels to integrate software with various vendors unlike the traditional ones being used. With this, hoteliers can now have a customized management suite to meet all of their needs.

This article summarizes the benefits of switching from a traditional software system to a cloud based system. Some of the benefits the article mentions are low costs, better guest experience, and more flexibility. The article highly suggests that in the next few years most hoteliers will be switching to a cloud based software system.

This article gives an in depth look at how cloud computing is enhancing the hospitality industry. It gives a variety of pros to cloud computing and compares cloud computing to traditional or older ways of using servers.

A food and beverage point of sale system is more likely to get hacked than any other technology, because it stores customer payment information.

Hotels need to pick an accounting software that fits their needs. You can always pick software such as Quickbooks but in large properties specialized hotel accounting software may be best. This article list some viable options for specialized accounting software. It lists the pros and cons of each. It also gives links to the trial of each software.

The great part about this article is that it list the cons and pros of different accounting systems for hotels.

This article is actually based on a case study on the implementation of e-marketing in the hotel industry. This article examines the level of implementation of e-marketing practice in the hotel industry. It is an empirical research article conducted in Istria County, the most developed tourist county in Croatia.

This paper used a random sanmplpe of 6 managers, 32 employees, and 38 clients of two hotel in Accra, Ghana. The goal of this paper to examine the role played by the hospitality industry in the organisation of events for clients. As most literature on even tourism is saturated with repeat data on the importance of mega events and their socioeconomic impact on destinations, this paper focuses more on the organisation of these events. For this location the study revealed that whilst religious and socialization activities dominated hotel events, only a small percentage of events organised covered corporate conferences, meetings, and workshops. Though clients have shown a mostly unanimous satisfaction with these meetings, managers feel that they have not received proper training in event planning and management. The managers have made an effort to voice their concerns, given the increase in the number of international tourists to Ghana, along with an increase in the number of hotels, restaurants, and other hospitality facilities. It has been observed that in developing countries, events pay a more significant role for individuals and the community. For final findings, it can be concluded that managers faced challenges such as ineffective communication and misunderstanding of expectations. Managers felt that they lacked certain basic expectations about events, and finally that the general pubic has certain expectations for these events that were at times not met. Hospitality facilities must be well-trained and be properly supervised during he course of these events