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marble_bird

Conditions Associated with Increased Risk of Fraud A Model for Publicly Traded Restaura... - 0 views

shared by marble_bird on 12 Jul 20 - No Cached
  • Many restaurant industry examples provide evidence that as a firm’s internal control structure weakens and deficiencies are found, the opportunity for fraud increases significantly.
  • The main premise of the study tests the application of the fraud triangle framework constructs to publicly traded restaurant companies during the time period of 2002–2014, using proxy variables defined through literature. The proxy variables selected were company size, amount of debt, employee turnover, organizational structure, the Recession, inflation rate, interest rate, executive stock compensation, return on assets, and international sales growth.
  • growing pressures from both passive and active investors to constantly increase their stock value in a competitive world where meeting performance goals are necessary to maintain a competitive edge
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  • To meet targets, it is typical for companies to put additional stresses on their internal control structures by reducing head counts, requiring employees to perform more than one job, and rearranging risk profiles
  • The deceptive and corrupt business practicesofthesecompaniesandothersresulted largely from a failure of corporate governance and lack of ethical business practices, in which internal control mechanisms were circumvented by conflicts of interest that enriched executives and damaged shareholders
  • Deficiencies are often observed through review of the main business cycles: revenue and receivables, purchasing and payables, treasury and stock, and financial reporting
  • Internal controls are often the first avenue of protection in safeguarding assets and thwarting and discovering errors and fraud
  • Some research has been conducted in this area, and findings suggest that companies in the telecommunications, technology, financial, and services industries experience the most difficulty with SarbanesOxley compliance efforts because of increased risk of fraud from industry and company risk factors
  • Therefore, pressure resulting from expectations of financial performance, opportunity to circumvent internal controls, and rationalization coupled with certain inherent industry factors may contribute to increased risk of fraud
  • opportunity to engage in unethical behavior may stem from the macro environment, the operational features, and the specific nature of the business cycles
  • Because of this potential for fraud on the company, shareholders, and the public, examining the conditions that may prompt fraud is necessary for the efficiency of the restaurant industry, and namely, for those passive and active investors that are relying on the financial statements to be true and accurate
  • the restaurant industry is often susceptible to deficiencies because of its inherent characteristics and high control risk
  • Corporate scandals, misappropriation of assets and financial statement misstatement are all very real threats to the restaurant industry.
  • the central focus of this study is to understand the factors that contribute to increased risk of fraud to determine why fraud may occur despite the imposed regulation of the Sarbanes-Oxley Act.
  • numerous researchers have found indication that executive stock option compensation provides encouragements for behavior that is fraudulent or corrupt
  • the study seeks to identify the factors that may provide the optimal criteria to engage in fraudulent or opportunistic behavior, using the incidence of a reported control deficiency as the measurable dependent variable.
  • The fraud triangle is the model that explains the factors that may cause an individual or a company to commit occupational fraud.
  • The differing classifications and definitions of pressure provide evidence that the construct is not directly observable; therefore, researchers in this field have measured the construct of pressure through proxy variables
  • consists of three constructs: pressure/motivation, opportunity, and rationalization. The three constructs offer an explanation as to why management commits fraud, and the dynamic relationship that underlies the acts of occupational fraud.
  • pressure may best be classified into four general types that may lead to fraud: financial stability, external pressure, manager’s personal financial situations, and meeting financial targets (
  • when considering measurements of external pressures relating to debt financing, the financial leverage ratio is the most common measurement of the amount of debt.
  • Both pressures and opportunities are often determined by factors that occur at both the individual and company level (
  • ROA, or asset composition, is an appropriate proxy measurement for the pressure of meeting financial targets.
  • according to the fraud triangle, it can be said that opportunity does not exist unless a pressure exists.
  • nonshareable problems could also motivate groups of individuals, representative of a company’s culture, to commit fraud.
  • Opportunity is described as an atmosphere or temporary environment that enables fraud to be committed, usually with a small perceived probability of being caught or reprimanded
  • In a study of Swedish restaurant companies, it is noted that competition is very high, often resulting in price wars among different companies that reduce prices and then try to compensate through increased sales
  • Some risk factors include the susceptibility of the industry to market changes as well as the nature of the industry, coupled with the specific operations of the company such as whether there are significant or complex international operations; how effective management is at monitoring activities within the organization; and the level of complexity that exists in the organization
  • This environment is therefore dependent on the discretionary income of consumers, and this increased pressure may lead to earnings mismanagement through overstatement.
  • Public companies in the restaurant industry are susceptible to opportunities for fraud on the basis of the aforementioned opportunities
  • The ability to commit fraud in the restaurant industry results from inside knowledge of processes and procedures, and the ability to circumvent controls through weaknesses (
  • strong evidence has also linked the CEO position to fraud when the CEO is also the Chairman of the Board. In incidences like this, the CEO is the dominate decision maker for an organization that may provide an increased opportunity for fraud.
  • The underlying reason for these three categories of increased opportunities for fraud is the state of the internal controls structure, and management’s commitment to strong corporate governance
  • Rationalization is essentially an attitude, belief, or position of the mind or ethical personality that enables an employee or group of employees of a company to intentionally misappropriate assets and then defend their dishonest activities
  • Weak corporate governance structures are often presented through ineffective monitoring of management.
  • A quantifiable means of capturing this could be through review of executive stock compensation measures.
  • excessive use of discretionary accruals may lead to poor audit opinions, providing a rationalized thought for business activities.
  • the nature of the restaurant industry is often described as a periodic, seasonal, and cyclic trade
  • Defining parameters for financial reporting can also have an effect on reducing the rationalized behavior and the opportunity to commit fraud
  • Because these conditions have an obvious effect on earnings and measures of success, this seasonal variability and volatility should be considered when analyzing pressures in the restaurant industry
  • For restaurant companies, this means that rationalizations and attitudes can be managed by assessing the internal control environment and understanding the pressures and opportunities that exist for employees.
  • Some restaurant industry pressures that may impact profitable sales growth include a lack of understanding of the consumer’s perception, including the relevance of existing brands, and delays in opening new restaurants. Likewise, an inability to consider cost pressures, including increasing fees for supplies, utilities, and health care providers contracted by restaurants, as well as an incapability of obtaining economies of scale in procurement, could compress margins and negatively impact sales and operations profit margin.
  • The value in the application of the fraud triangle to the restaurant industry provides an opportunity to extend theoretical contributions that originated from mainstream accounting to hospitality literature, which is severely lacking in the current literature
  • Likewise, restaurant companies that are smaller (and therefore may not have strong internal controls) with increasingly complex transactions create additional opportunities for fraud to be committed
  • competitiveness is a condition that makes meeting financial targets difficult and provides opportunity for fraudulent behavior. External pressure from analysts and investors may create an incentive to misappropriate assets, which, in turn, distorts common financial measures of success such as return on assets.
  • when debt financing exists, in order to address past and future obligations, and remain competitive, restaurant companies are at an increased risk of fraud especially when disruptions in financial and credit markets exist.
  • Studies have revealed that restaurant company victory and demise is eventually correlated to restaurant leadership abilities and intentions; therefore, it can be stated that executives and managers’ intentions are of utmost concern in understanding risk of fraud
  • firms with increasingly complex operations coupled with changes in organizational structure have less resources to put into internal controls and are therefore at an increased risk for accounting errors.
  • .Internationalgrowthissubjecttorisks such as international political and economic conditions, foreign currency fluctuations, and divergent cultures and consumer inclinations
  • This study will focus on the variables most pertinent to the restaurant industry on the basis of the inherent characteristics of U.S. publicly traded restaurant companies, as previously described in this section.
  • a s a result of workforce diversity and the presence of many perceived low-skilled workers. In addition, as companies within the industry respond to declining performance, publicly traded restaurant companies may be subject to activist investors who wish to see a change in the executive management team. If a shake-up such as this would occur, the organizational structure of the company may become unstable, resulting in much greater opportunities for fraud to occur at all levels.
  • this study looks to assess the relation between the amount of debt a company has occurred and the incidence of reported internal control deficiencies.
  • Variables relating to rationalization are present in the restaurant industry when considering the motivations and attitudes of management. It is noted that in difficult times, such as the Recession, aggressive financial reporting tactics may be used
  • this study seeks to understand the effect of substantial stock compensation on increased fraud risk.
  • this study also hypothesizes that poor ROA could increase the risk of fraud, as the pressure provides executive management with the motivation to manipulate earnings.
  • this study suggests that the organizational structure of the company may provide opportunity for increased fraud risk through a unitary tone at the top.
  • this study analysed the disclosures of publicly traded restaurant companies to determine whether a company has a higher probability of increased fraud risk on the basis of the presented variables.
  • The results of the applied probit model reveal for the entire population set of publicly traded restaurant companies that the macroeconomic factors of the Recession, interest rate, inflation rate and unemployment rate all have a significant impact on the increased risk of fraud, as evidenced through a reported internal control deficiency.
  • As noted in the overall model, the results reveal that the model as a whole is a significant fit to the data. Although the company-level variables were not significant in the overall model, external factors were each significant.
  • Therefore, it can be said that the results of this study empirically support the intuition that changes in macroeconomic conditions may impact increased risk of fraud for companies in the restaurant industry.
  • It can be said that there is a significant relation between increased risk of fraud and the macroeconomic factors of interest, inflation, and unemployment rates.
  • from a managerial perspective, the study provides evidence that macroeconomic conditions that might affect consumer demand may increase the risk of fraud for publicly traded restaurant companies.
  • In addition to the high costs of compliance, it is also important to recognize additional managerial characteristics that may heighten the effects of the macroeconomic conditions on increased fraud risk.
  • As indicated by the results of the study, however, many times executive management does not recognize the problems associated with the macroeconomic conditions because of systematic perceptual filters that play the crucial role in the functioning of the company.
  • By focusing on the changing macroeconomic conditions that may have an empirical effect on demand, executive leadership will be able to streamline processes to avoid incidences of reporting internal control deficiencies when exposed to the macroeconomic conditions.
  • In the restaurant industry in particular, information is also not readily quantifiable, which makes it even more difficult to transform into meaningful and timely information for executive management. Particular examples include consumer insights and how well new promotions are received and moved throughout the market.
  • it should be noted that reported internal control deficiencies are indicative of increased fraud risk, but not necessarily conclusive that fraud has occurred. Therefore, just because a company has reported a deficiency, it does not indicate fraud, necessarily.
  • According to the model, the managerial factors are only exacerbated by the presence of macroeconomic factors.
  • the identified conditions could help managers to improve internal control when a high risk factor is realized. The contribution of this study may allow restaurant companies to deter activities that may result in increased risk of fraud.
  • Because the study revealed that the macroeconomic conditions were significant for the entire population of restaurant companies, an area of future research might explore the relevance of the co alignment model (Olsen &R o p e r , 1998) to strategic management decisions to reduce the risk of fraud.
  • for purposes of this study, privately traded companies are excluded. This is a limitation of the study because the results may indicate a problem that is more or less pervasive since the sample is representative of a small number of companies in the United States.
  • the model is limited in application because it does not take into account fluctuations among the variables over time.
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    This article covers the methodology and findings of a study conducted to examine the factors contributing to fraud risk in publicly traded restaurants. The article discusses factors in the fraud triangle, macroeconomic factors, and internal company factors that may contribute to fraud despite protections implemented per Sarbanes-Oxley. The study ultimately finds that internal company factors are insignificant when considering the impact on fraud risk, while macroeconomic factors, such as inflation or unemployment, drastically impact the level of fraud risk that a company may face.
Nicole Dudley

GDS usage on the rise as travel demand grows - 0 views

  • Industry leaders’ speculations that the global distribution system is dying a slow death have lingered for the last decade, ever since online-travel agencies made their debut in the hotel distribution space.
  • A study conducted by the American Society of Travel Agents in 2009 found the percentage of member travel agencies that used the GDS channel declined from 98% in 1999 to 79% in 2009.
  • However, despite the decrease in GDS usage amid the most recent global economic downturn, hotel companies and travelers still find value in the channel, according to sources interviewed for this report.
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  • Sabre Travel Network, for example, saw an increase of more than 7% in its GDS bookings during the first quarter of 2012 over the same period last year
  • “And it’s a steady trend that’s gone up over the last several years,”
  • Many hoteliers are attempting to leverage those increases in demand through dynamic pricing models, which offers clients a percentage off a hotel’s best available rate on each travel date as opposed to a fixed, negotiated rate for the year
  • But that does not mean leisure travelers are not using the GDS as well.
  • “If they are shopping online with (the OTAs), then they are using the GDS
  • Indeed, overall demand has increased from both leisure and corporate travelers
  • Corporate travel demand is primarily responsible for that uptick
  • “Hotels that have typically had a negotiated rate for each corporation can actually work better with corporations with dynamic rates, as long as they are able to ensure they are giving that corporation access to whatever the deal of the day is
  • One of the trends she is seeing in the GDS channel is the increase of combined business and leisure trips
  • “Insurance companies are also pushing today that (companies) know where their employees are,” which the GDS facilitates,
  • There’s more opportunities for hotels to put promotions, put leisure opportunities on there … It enables hotels to really take value of the GDS.”
  • More and more, Kennedy is seeing corporate account managers ask: “What would you offer our travelers for their weekend stay if they wanted to stay longer or extend?” “What can you offer for group rates?”
  • The GDS is not going away any time soon because of the unique solutions it provides for hotels and travelers alike
  • For instance, it is better-suited to handle incredibly large look-to-book ratios
  • The GDS also provides enhanced marketing support
  • Although these and other benefits will continue to attract hoteliers’ inventory, Cole said the GDS would provide additional value if distribution costs were lowered
  • Travel-management companies are coming up with many security reporting and informative ways to show corporations where people are at any point in time, which can be important for insurance purposes
  • . “People are traveling for business in parts of the world and extending it to stay for leisure.”
  • The pricing model provides corporations with a lower rate when demand decreases but also gives hoteliers the opportunity to achieve higher rates when demand increases, Kennedy said. “It’s a win-win for both sides.”
  • Many hoteliers are attempting to leverage those increases in demand through dynamic pricing models, which offers clients a percentage off a hotel’s best available rate on each travel date as opposed to a fixed, negotiated rate for the year,
  • Corporate travel demand is primarily responsible for that uptick
  • Sabre Travel Network, for example, saw an increase of more than 7% in its GDS bookings during the first quarter of 2012 over the same period last year,
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    This article is about the current rise in the use of the GDS system again. This rise has been seen primarily with corporate travelers, but has also been used by the leisure traveler. While GDS usage percents dropped from 98% in 1999 to 79% in 2009, it has slightly started to increase again. Sabre one of the larger GDS companies has seen a 7% increase in use of the system in 2012. Hotels have tried to give companies better rates to their consumers, for example as more corporate travelers are extending their stays from a business trip and then turning it into a leisure trip for a few more days. This gives the traveler a lower rate a night at the hotel, as they are staying for more nights. Overall, while there was a decline in the use of GDS because of the OTA, there is now a slight increase, bringing life back to the GDS system.
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    This article gives an in depth explanation of the importance of GDS's in the hotel industry and the increased usage of the GDS due to the rising travel demand. The American Society of Travel Agents conducted a study in 2009 and found the percentage of member travel agencies that used the GDS declined from 98% in 1999 to 79% in 2009. A significant portion of the decrease was due to the economic downturn, but regardless hoteliers and travels still found value is the GDS channel. According to Sabre Travel Network, there was an increase of more than 7% in GDS bookings during the first quarter of 2012 over the same period last year. The demand for corporate travel is the main reason for the increase. Many people that are traveling for business want to extend their trips for leisure. This allows hotels the opportunity to adjust their pricing strategies by putting travel promotions for leisure for the business travels as well. Many people utilize the GDS to find the most affordable prices, but it is also beneficial to hoteliers as well. Elaine Kennedy, one of the two interviewed in the article, stated the pricing model provides corporations with a lower rate when demand decreases but also gives hoteliers the opportunity to achieve higher rates when demand increases, which ultimately is a win-win for both sides. The GDS also provides many opportunities for hotels to cut costs. Robert Cole, the other person interviewed in this article, stated "The GDS also provides enhanced marketing support….immediately when you use the GDS to put your product, your service, your room, your rate, you're getting it in front of an audience without using your own marketing budget." According to Robert Cole, the GDS is not going away any time soon because of the unique solutions it provides for hotels and travelers alike. I believe this article was very informative on how the GDS is currently being utilized and where it is going in the future. It basically helped answer question 3
Long Jin

Brands grind to push online presence in China - 0 views

  • More than 500 million Internet users reside in China, according to the China Internet Network Information Center, and hoteliers around the world believe the opportunities for online distribution are abundant as that number continues to grow.
  • Online distribution in China is quite complex and different from the rest of the world.
  • Government restrictions on social media are an added hurdle for hoteliers operating in the nation,
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    The article introduced about the opportunities and challenges if the hotels want to expand their ecommerce in China. As the China Internet Network Information Center said, more than 500 million Internet users reside in China while it is still growing, hotels around the world believe that it is a big opportunities to develop their online distribution in China. However, although this is a big opportunities, there are also many challenges which can influence the effect. As the author said, the challenges are government restriction, language and translation and lack of adequate technology. As many hoteliers said, in china, it is very hard to develop its ecommerce. The key issue is the language, only the companies can find professional staff to translate the system into Chinese, the ecommerce can be used. Also, as Chinese credit limits are very low, most of the overseas travel transactions are completed offline in cash.However, hoteliers are trying to find solutions to beat challenges like hiring local marketing agencies or developing in-house marketing teams. Also working with local partners has been more used in the industry.
haelidenton

Hotel Industry Embraces Green Revolution - 0 views

  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records."
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
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  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records."
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • The green economic revolution is impacting the $90 billion U.S. hotel industry
  • the hotel's adoption of native gardening also gives guests a compelling reason to eat at the hotel and accounts for 15 percent of hotel guests' revenue stream.
  • Cost-competitive advantage . Saving green by going green is where most of today's business focus is directed. In these recessionary times, going green can make the difference in being able to compete on price.
  • Green revenue growth . This is where the green economic revolution is heading, growing revenue by going green. This is a multi-trillion-dollar global opportunity for building or cementing customer loyalty as consumers focus increasingly upon sustainability and wellness.
  • Green entrepreneurship . In every economic revolution, there is opportunity for the entrepreneur as the traditional big players struggle to adopt their legacy systems and business practices. Customers are looking for businesses that offer fresh solutions that support their quest for "going green."
  • The green economic revolution is impacting the $90 billion U.S. hotel industry
  • Food grown in the hotel's native garden provides hotel guests with a healthy dining experience. In fact, the hotel's adoption of native gardening also gives guests a compelling reason to eat at the hotel and accounts for 15 percent of hotel guests' revenue stream. According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records
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    The Hotel Industry and its vendors are acknowledging and taking a keen revenue advantage, because their customers are supporting a green environment focus. This green economic revolution has impacted the $90 billion dollar Hotel industry. The article describes a hotel in Austin Texas profoundly in regards to their property having the "largest solar system in the continental U.S.". The hotel goes as far as creating their motto, which gear guest towards a green environment focus; their motto states "Environmental consciousness in action." The hotel grows its own food and vegetables, in which they serve the guest with, and they also give some of their produce to local food banks. The hotel guest often brag about how well they slept in the night, this might be caused by the toxic free chemical environment they are in. The lodging have refrained from using chemical pesticides 20 years ago, which may have added to the result of guest sleeping well; stated the general manager. The Ritz-Carlton program "Jean-Michel Cousteau's Ambassadors of the Environment program" was originally for the children that were staying on the Kapalua in Hawaii. The children enjoyed it so much, and their parents became very inquisitive; that the program emerged into the entire property focus. This program gives guest the opportunity to have involvement with the native forest; native nature walk and the hotel also harvest a native garden. This is almost the same idea as the hotel located in Austin Texas. There are many valid reasons for the reason why the Hotel Industry should be green conscious. The Green Hotels Association states that "Companies with proactive environmental strategies will make 4 percent higher investment, 9 higher sales growth and 17 percent higher operating income growth than companies with poor environmental practices.". If I was a general manager, this would be one of my main concerns and focus. Going green is cost effective, but the ending
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    Getting green could enable the hotel be competitive on price and grow the revenue. There are already several hotels going green and receive positive feedback from their guests.
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    Going green is a great initiative within hotels. having worked with resorts implementing green initiatives, I would say one of the biggest challenge is changing the culture of employees to start doing things differently in order to maintain a sustainable program. Hotels in my experience that are successful employs environmental officers who educate and monitor various areas of the green initiatives. Going green can have huge capital investment in the initial stages but have huge gains especially in energy conservation in the long term. Our guests are also more socially conscious and will respond well to green hotels though they may not always practice conservation during their stays.
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    This article explains the green revolution pertaining to the hotel industry with an estimated $90 Billion. Consumers are becoming conscious of the Earth's finite resources, thus, the green revolution is coming about slowly but without a doubt making an impact in the way the economy works. This is allowing an opportunity for hotels to increase revenues and gain market share due to this niche on catering to such consumers with a green initiative lifestyle. For example, the Ritz Carlton- Kapalua Hawaii, is combing fun and green education to educate children of the unique local surrounds found within the region, encouraging to frequent business by the wonderful experience. As well, it is interesting to learn that companies engaged within the strategies focused on the environment are experiencing high growth regards return on investment, sales growth and operating income. In every spectrum of hotel building and operating, the green initiative is possible from construction and architectural planning to hotels free of chemicals and property-developed horticulture gardens. The full capacity of the green revolution has not been seen to its full potential only leaving to wonder the full extent of its possibilities.
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    This article talks about how the eco-friendly environment concept is helping the hotelier industry achieve higher revenues and market shares. This whole concept is an ample opportunity for hotels to compete, stay on business and raise awareness to consumers about green resources that can be used to save our planet. People show interest in collaborating with the going green concept and learn more, however businesses need to be more conscious about the environment. For example, The Habitat Suites in Austin Texas is using the largest solar system in the continent to provide power. It is also a toxic free chemical environment and reproduces in own its own fruits and vegetables gardening. Three main factors are impacting the green revolution's hotel industry; cost-competitive advantage, green revenue growth, and green entrepreneurship. Feel free to read more about the article to have a deeper understanding.
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    nowadays, more and more hotels attending to join the green army. one of the most important reason is this kind of hotel will have a better market. because of the education level of the guests, their invironmental awareness become stongly. so the guests want to do more to make a contribution the the environment protection. on the other hand, the customers all knows that even the price of the green hotel is higher, but it is more health and safe. it will make them feel better and have a good experience in the hotel. as we know, a good experience is the final goal of hotel. so, the green hotel must have a bright future.
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    The green economic revolution is impacting the $90 billion U.S. hotel industry. There is an opportunity to increase revenue and market share by "going green". Habitat Suites in Austin, Texas is a leader in this area. The hotel's motto is "Environmental consciousness in action." Habitat Suites has an environment that is free of chemicals, has the largest hotel solar system, and uses their own organic fruit and vegetable garden for food in the hotel. Due to this environmental consciousness, the customers are reacting positively. Commenting on how great they slept, due to the ecologically fresh rooms. Many hotel chains are jumping on the green revolution bandwagon. At the Ritz-Carlton, Kapalua in Hawaii, they started an environment program that was originally designed to provide fun for kids. But after positive feedback from the children, this has grown from just learning about local marine life to educational nature walks. These walks go through Maui's native forests and a garden that grows native foods and has community engagement in order to preserve their island's culture and environment. The food that is grown in the native garden is used in the hotel to provide guests with a healthy dining experience. Because of this, it has increased guests' reason to eat at the hotel and is 15 percent of the hotel guests' revenue stream. This environmentally friendly program increases the possibility of repeat business and attract new travelers who search for these types of experiences. A report published by the Green Hotels Association states, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records." Even non-hotel-industry entrepreneurs are realizing business opportunities in the green vacation industry. Patricia Griffin, president of the Green Hotel Association, started the associatio
da7327

Using Mobile Event Apps as a Marketing Tool to Attract Event Planners , by Bob Vaez - 0 views

  • Today, however, new technology solutions such as mobile conference apps are on the top of mind for every event planner.
  • Destinations and properties can use mobile offerings as a new opportunity for a different type of relationship with event planers and to add value to their overall package and offerings.
  • this helps attendees manage the event schedule easier, enhance networking opportunities, interact with the event using audience response and navigate their way around the event and property right from their smartphones
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  • Integrating partner technology relationships into our sales and marketing immediately increases our value in the eyes of potential business partners and ensures them that we understand their overall event goals and objectives."
  • She adds by highlighting that bringing new technologies to the table also helps with the sales process.
  • First is the opportunity to engage and educate potential clients (event organizers) looking to book meeting space and in the process forming a new relationship. The other is adding value to the overall hotel offering and building a stronger brand as well as increasing revenue.
  • Organizers benefit greatly when a destination offers additional marketing and event execution tools, which assist when positioning the experience to event stakeholders and decision makers. In addition having a technology relationship in place, saves the organizer time and money, by having pre-populated destination details and potential purchaser discounts."
  • It gives them an opportunity to experiment how audience response with smartphones work or how they can send conference updates and alerts to delegates faster and easier with mobile event apps.
  • If possible it would also be extremely beneficial to offer a demo or a free basic version of the technology to allow event planners experience and try a simple mobile event app before exposing or upselling them to the more advanced features.
  • Mixing technology promotion by Hotels is not a usual practice but it is becoming more mainstream.
  • It is also important to closely measure the ROI for any technology strategy such as offering mobile event apps as part of the experience at a hotel. The key measurement factors will be feedback from attendees and event planners as well as tracking how many event planners opt-in to use this technology for their events.
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    This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.
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    The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.
mjbengo04

How technology is changing the way we plan and experience events - 4 views

  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
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  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
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    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
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    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
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    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
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    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
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    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
Ling Xiang

E-Marketing and E-Tourism - 0 views

  • It started out as just a way to get a name across and functionality of most services was very low.
  • It then moved on to focussing on customer acquisition
  • which made life easier for customers and allowed hospitality centres to be independently known and successful.
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  • The customer became the priority and profit secondary.
  • The focus then shifted to customer retention.
  • Hospitality Centres could target specific customer segments and focus on developing customer value in particular segments. The development of softwares that allow identifying and targeting a certain kind of customer for the business
  • Over the last few years, information and communication technologies (ICT) have had a growing impact on tourism promotion, marketing and sales.
  • It is evident that all best business practices have been transformed as a result, and that the each stakeholder in the marketplace is going through a redefinition of their role and scope. There are both challenges and opportunities emerging but the competitiveness of all tourism enterprises and destinations has been altered dramatically.
  • But in most cases it is not developing countries that benefit from new tourism opportunities. World tourism is mostly concentrated in a handful of rich countries
  • Most information on tourism opportunities in developing countries is generated, updated and marketed online by major international service providers based in developed countries.
  • What can be done to reverse this trend? One solution is for developing countries to take advantage of the new opportunities offered by ICT to brand and promote their own tourism industry.
  • e-tourism could help developing countries exploit the untapped development opportunities tourism offers and, if set up efficiently, could give them better control of their own tourism industry.
  • E-tourism represents the paradigm-shift experienced in the tourism industry
  • More and more people now prefer to search for information on tourism destinations and offers on the Internet.
    • Juan Du
       
      The chart is totally describe the e-marketing about the tourism system. A guest can easily book air ticket, hotel and car from one website. He/She can choose a way to save his/her money. This kind of system make life easier for customers and allowed hospitality centers to be independently known and successful. E-tourism is important in nowadays, people can't do many things without the Internet. The e-marketing has great space to improve.  Guests can choose their favorite route by using this technical.
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    This article discusses 'E-Tourism Evolution' from tourism initial goal of establishing an online presence (96-99) to acquiring customers (99-03) and then retaining customers (2003-now). E-Tourism started with a focus on getting travel industry members in front of consumers on their computers, then offering attractive travel site features such as direct booking for customer convenience. This course has shown that while travel providers increased online travel options and services, consumers were finding a lack of personalized customer service which prompted increased dissatisfaction with the eMarketing providers. This led to the current focus by the tourism industry seeking to provide exceptional customer service within their eMarketing platform to ensure effective service and enhanced customer satisfaction, thereby ensuring increased customer retention. Whereas eMarketing has greatly increased travel to under developed countries, such countries must gain greater access to information and communication technologies to capture more of the tourism market. Tourism is utilizing a variety of communication channels including social media. Facebook booking engines are utilized by online travel sites, and travel packages and services are auctioned or bought direct on eBay. An online brochure, VBrochure by VFM Leonardo provides virtual tours and marketing content for mobile applications as well.
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    In the beginning of this article, it uses a chart to depicts the transformation and evolution of e-tourism over the past 15 years. According to the chart, we can easily find out that the goal and focus has changed as the year changes, from just to establish an online presence to customer retention. Then, it uses the changes of the number of tourists visiting Cambodia, one of the poorest countries in the world, as an example to say how information and communication technologies impact the tourism industry. However, this trend seems put more good impacts on developed countries. So next, the article gives some solutions to reverse this trend. In the end of the article it shows a chart to compare the percentage that people use e-market with the percentage that people use traditional methods.
  •  
    E-tourism represents the paradigm-shift experienced in the tourism industry as a result of the adoption of ICTs and the Internet. It is evident that all best business practices have been transformed as a result, and that the each stakeholder in the marketplace is going through a redefinition of their role and scope. There are both challenges and opportunities emerging but the competitiveness of all tourism enterprises and destinations has been altered dramatically. It is evident that the "only constant is change." Organisations which compute will be able to compete in the future.
berkley7

Accounting and Bookkeeping for the Tourism Industry - 0 views

  • Just as the history of the tourism and hotel industry has grown and evolved into the mega economic force it is today, so has the bookkeeping necessary grown into a mega accounting career that the tourism business could not live without.
  • Opportunities working in the accounting services of major tourism theme parks and related companies may include professional and managerial roles in Financial Analysis, Planning Operations, Auditing, Tax preparation and Contract Reporting. To advance into tourism management training for upper corporate managerial level you would require knowledge in of these areas: Cash-flow Operation & Cost Budget Pensions Foreign Currency Accounting System Integrity Accounting & Reporting Standards
  • The career incentives of all bookkeeping and accounting positions within  tourism and especially the major theme park resort industry are immense.  You have a career length opportunity for travel to exotic locations and if desired, working and living abroad.  The world of tourism, theme parks and resorts is always growing and consequently your work environment’s aspects grow with it.
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  • Basic accounting training is still the obvious first step, even starting with career college based diplomas.
  • Avail yourself of basic certification, familiarize yourself with quality bookkeeping and accounting software, and climb aboard the hospitality and tourism career train!
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    Module 8: "Everything in the business world is about the bottom line, and the accounting department of an organization is the keeper of that bottom line's flame." The following article, Accounting and Bookkeeping For The Tourism Industry gives and inside look and new perspective into the accounting and bookkeeping within the hospitality and tourism industry. The following are a few topics that are required in order to successfully run financial aspects within the travel industry; cash-flow, operation & cost budget, pensions, foreign currency, accounting system integrity and accounting & reporting standards. I was interested to read all of the possible job opportunities that are available in accounting and booking sides of the travel industry; for example - opportunities to travel to exotic locations, work/live abroad, possible events, etc. It is clear to read that employees in both accounting and booking are vital today and their role continues to play a major role in the overall success of the industry. "Just as the history of the tourism and hotel industry has grown and evolved into the mega economic force it is today, so has the bookkeeping necessary grown into a mega accounting career that the tourism business could not live without."
yijingyang

为什么旅行消费者以与行业不同的方式考虑网络预订渠道| 菲丝 - 0 views

  • 42%的人说预订假期时积极的在线体验很重要。
  • how few opportunities travel companies have to get it right when it comes to providing a good customer experience, no matter what device consumers are using.
  • 40%接受调查的移动预订者表示,他们希望他们在移动设备上预订或研究假期的体验与台式计算机相同或更好。
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  • 42% say a positive online experience when booking a holiday is important.
  • 46%的使用移动设备的人表示,这会对他们对品牌的感觉产生负面影响,而有38%的人可能会因糟糕的移动体验而与其他提供商预订下一个假期。
  • 40% mobile bookers surveyed said they would expect their experience booking or researching a holiday on a mobile device to be the same or better than on a desktop computer.
  • 46% of those with a mobile device said it would negatively affect their feelings towards the brand and 38% would be likely to book their next holiday with a different provider based on the poor mobile experience.
  • 在线预订者将在线视为一个渠道,而不管他们使用什么设备。
  • not just ‘doing mobile’, but doing it right.
  • 对企业而言,坏消息是要满足这些高期望将需要大量的努力。制定涵盖移动和社交商务等新趋势的有效电子商务战略并非一朝一夕。
  • 而且,尽管消费者不需要了解在不同的设备或平台上一切都以不同的方式工作,但是企业必须因为存在巨大的机会而已。
  • While travel companies are eager to increasingly have a specific mobile strategy, consumers aren’t compartmentalising in the same way.
  • The bad news for businesses is that meeting these high expectations will take a lot of hard work.
  • And while consumers don’t need to understand that everything works in different ways across different devices or platforms, businesses must because there is a massive opportunity.
  • These high consumer expectations mean companies have no time to waste.
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    Mobile booking channel is a huge opportunity for travel business. Businesses need to pay a lot for this potential development opportunities. However, due to the different considerations of business and consumers, this kind of payment may can not get the return they expect, but they seem to have no choice because of the whole big trend.
jordanskj

Leading Through Disruption in Hospitality - 2 views

  • Ninety per cent of all the data created by mankind … has been created in the last two years
  • Virtual reality (VR) also allows users to get 360-degree views of a hotel’s facilities
  • HotelTonight. This platform targets people seeking to make last-minute hotel bookings and helps participating hotels maximize their occupancy rates
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  • Advanced technology can make life easier, but it cannot replace human beings
  • All in all, disruptive innovation is undoubtedly resulting in challenges for the hotel industry. At the same time, it is also a ‘wake-up’ call for hoteliers to turn these challenges into opportunities and competitive advantages
  • New business models such as alternative accommodation (Airbnb, HouseTrip, etc.) and ride-sharing platforms (Uber) are also changing the public’s perceptions to traditional hospitality businesses
  • Technology helps make the world connected and transparent.
  • In short, it’s all about the amount of effort hoteliers are prepared to make to keep their service commitments to their guests. 
  • Disruption brings with it uncertainty through unexpected consequences. People are nowadays more prepared to check themselves in at the airport, use self-service cashier lines at the supermarket, or order food via a mobile app.
  • In hospitality, people’s expectations are also changing. Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours’ housekeeping even in a budget hotel
  • Technological disruption in the hotel industry is therefore challenging but it also brings with it significant opportunities. Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular.
  • Like it or not, technology will always keep progressing and hotel brands could turn such tech challenges into their competitive advantages.
  • No matter how much technology has impacted the hotel industry, hospitality – and the human touch – will always exist and should never be replaced by artificial intelligence (AI).
  • A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal.
  • Many hotels have hired a designated team to respond to selected online reviews with personalized messages because they know the reviews represent ‘real feedback’, not the type of comments which effectively ‘threaten’ hotels with a bad review in a bid to get something for nothing. However, many hotel managers are afraid of getting bad reviews and either choose to ignore them or give a refund. There are many ways to handle this ‘disruption’ and run the business; the key is to find the right way.
  • Hoteliers should be prepared to seize those opportunities, while looking to improve their services and enhance their hospitality offerings.
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    This article dives into the ways that technological innovation is disrupting the hotel industry. Hoteliers are struggling to keep up with guest needs and demands. Technological innovations, while a necessity, can never replace human touch. This rapid change represents a challenge and opportunity for the industry to overcome.
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    Technology advances at a rapid pace. While automation is occurring, it will not replace the element of the human touch. Managers should decide what will provide the best service to their guests.
  •  
    This article explains the technological advances in the hospitality industry and how this has been attributed to being a crutch for the industry and/or a burden. With the utilization of technological software such as kiosks, automated checks in's, and mobile ordering, the hospitality industry has had a disruption in the product that they are offering. The article also undergoes the understanding of taking the implementation of technology and the human interaction and combining them to work cohesively in the hospitality industry. Understanding that it is a balance that both must intertwine in order to find success in hospitality.
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    In this article, all the incredible sides of innovative technology within the hospitality and tourism industry are highlighted and discussed. Along with the discussion of what some of the newest technology is, it touches on how it positively and negatively affects the industry. For example, the article talks about how the average person is so much more willing to go about self-service check-ins and hotels and airports, as well as ordering from a kiosk at a restaurant. From this, while it can be super convenient for the customer, it can also cause extreme damage to the business. Because so much of the industry has transformed to just being at the will of your fingertips, it leaves customers forgetting that not everything comes with instant gratification. "Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours' housekeeping even in a budget hotel", a quote from the article reads. The article also talks about how while there can be many negatives, there are equally as many rewarding positives. For example, "Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular". One of the main points in the article talks about how even though many hospitality jobs are being taken over by computers and AI, the one thing a robot will never be able to grasp and give is human interaction. "A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal". In conclusion, while there are indeed many disruptive changes that have bee
Kassandra Baumgardner

Do hotels need to green up, make their guests happy and healthy? | Reuters - 0 views

  • A hotel stay might have once been thought of as an opportunity to overindulge on rich buffet food, multiple luxuriant baths and mini-bar nightcaps, but is the modern business traveller more likely to demand gluten-free breakfasts, in-room yoga mats and a green-energy policy?
  • The initiative will, its proponents hope, help to achieve consistency in the way hotels report their emissions.
  • Farrant said that though he is not yet seeing a sufficient degree of customer maturity or interest in making purchase decisions based around environmental considerations, the initiative "is starting to drive public sector procurement and corporate purchase decisions."
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    Trends in the hospitality industry are changing. Hotels were once considered the place to indulge and splurge a little, but now we are beginning to see hotels change their approach to attracting customers. Properties around the world have begun to make changes that are reducing their carbon footprint, but those changes cannot always be seen by the guest. This means that many guests do not even realize that its happening. Many changes will begin to happen as customers express their concerns more publicly. Surveys are showing that a growing number of guests want to see green initiatives within hotels, and wouldn't mind paying a little more to stay at green hotels. There is work being done to measure a customer's carbon footprint and this knowledge will give hotels some consistency in the way they report their emissions. Although still in its early stages, green initiatives provide great marketing opportunities for hotels, and they are starting to see that they can attract more people through these initiatives. Green Initiatives are will continue to becomes increasingly more popular for guests. As guests continue to become aware of the effects of their carbon footprint they are going to look for ways to help reduce it. One area will be in the hospitality industry. This is a great opportunity for hotels to increase profits, by marketing to this type of traveler.
olaya5

InterContinental Hotels Group Selects Cloud-based MICROS Simphony for Next-Generation P... - 0 views

  • MICROS Simphony offers significant benefits to our business. We were keen to move to a hosted solution and MICROS was able to provide the system to achieve that, while also providing us with the centralised reporting that we require to analyse sales across all of our restaurants and bars. By standardising our systems and business processes, we will be able to realise opportunities for revenue growth and improve the offerings that we deliver to our guests .”
  • MICROS Simphony offers significant benefits to our business. We were keen to move to a hosted solution and MICROS was able to provide the system to achieve that, while also providing us with the centralised reporting that we require to analyse sales across all of our restaurants and bars. By standardising our systems and business processes, we will be able to realise opportunities for revenue growth and improve the offerings that we deliver to our guests
  • MICROS Simphony offers significant benefits to our business. We were keen to move to a hosted solution and MICROS was able to provide the system to achieve that, while also providing us with the centralised reporting that we require to analyse sales across all of our restaurants and bars. By standardising our systems and business processes, we will be able to realise opportunities for revenue growth and improve the offerings that we deliver to our guests
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  • MICROS Simphony offers significant benefits to our business. We were keen to move to a hosted solution and MICROS was able to provide the system to achieve that, while also providing us with the centralised reporting that we require to analyse sales across all of our restaurants and bars. By standardising our systems and business processes, we will be able to realise opportunities for revenue growth and improve the offerings that we deliver to our guests.”
  • “MICROS Simphony offers significant benefits to our business. We were keen to move to a hosted solution and MICROS was able to provide the system to achieve that, while also providing us with the centralised reporting that we require to analyse sales across all of our restaurants and bars. By standardising our systems and business processes, we will be able to realise opportunities for revenue growth and improve the offerings that we deliver to our guests.”
  • MICROS Simphony, a cloud-based enterprise point-of-service solution that offers full support to multi-property hotel chains
  • Abo u t MICROS Systems, Inc.
  • About MICROS Systems, Inc.
  • Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment
  • retail operations in more than 180 countries
Irina Stepanenko

The Power of Email Marketing in the Hospitality Industry - 0 views

  • arketing power of the Internet in terms of reach and frequency. Nowhere is this better illustrated than through email marketing. Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Email marketing is a crucial component of the hotel eMarketing and online distribution strategy.
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  • Email gets the most attention of any hospitality eMarketing effort because intuitively it makes sense—since email can create direct revenue opportunities with past, present, and future customers.
  • By category, travel relate
  •   Reach:
  • ssion-based email marketing is the second-generation email approach that goes well beyond guerilla email marketing, known as email spam.
  • Permi
  • Precision e-mail marketing is the next, third generation email approach that dynamically "reads" customer profiles, purchasing habits and history to create highly personalized emails.
  • Low cost
  • Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market. 
  • Protects brand integrity:
  • d email marketing retains a loyal audience, especially if it offers the recipient value, accurate communication, relevance, and familiarity.
  • Instant gratification:
  • Rich Media:
  •   Results: Outcomes based, from knowing who opened the message, clicked on which links, how much time spent viewing each page, completed a transaction, or forwarded the email.
  • There are three main groups of email audiences: consumers (leisure or business), travel intermediaries (travel agents, wholesalers) and corporate clients.
  • Hoteliers are in a unique position to build a robust list from existing customers. Using a list built from existing customers, the conversion rates can be ten times greater than any standalone rented mailing list because the targeted group already knows and has experienced the product first-hand. In addition, the hotel can stratify the customer list by specific characteristics, communicate and offer value in the message, and send targeted and rele
  • vant mailings frequently to the intended audience, an audience that even anticipates these messages announcing hotel specials.
  • Personalization:
  • Travel agents that use the Internet and email are exactly the travel agents hoteliers must reach.
  • Collecting the right information is essential to not confuse long-term marketing plans
  • Recent trends in email technology and services include:
  • A total email strategy addresses every aspect of the email marketing process. It's organized to leverage a hotel’s existing and future client base for ongoing and upselling opportunities. This includes matching the right messages with the intended audiences for ongoing customer relations.
  • In conclusion, a total email marketing strategy serves as a springboard to launch various email campaigns, to boost ongoing customer acquisition, relationship management, and increased bookings on and off line.  An experienced eBusiness hospitality consultancy can help you navigate and utilize the Internet to its fullest potential.
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    Email marketing is a crucial component of the hotel eMarketing and online distribution strategy. The website is a key to establish interactive relationship with customers and capture client email profiles by the company. In hospitality industry, especially the travel agency frequently use the emarketing to retain the loyalty, and offer accurate communication. The permission-based email marketing is very useful and practical for sending the promotional emails. And the precision e-mail marketing used by the airlines has generated up to a fivefold increase in response rates and tenfold lower conversion costs than direct mail. The email marketing provides some benefits for hoteliers, such as low cost, accessibility, protecting brands integrity, hommization, timeliness, good visual sense and positive results. The consumers, travel intermediaries and corporate clients are the significant customers for email marketing. The hotel can stratify the customer list by specific characteristics, communicate and offer value in the message. Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market.
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    As this class teaches us, along with this article, " the marketing power of the Internet in terms of reach and frequency." This article in particular speaks about the advantages of email marketing. With the low cost for companies in the hospitality industry, email marketing can produce positive results form the masses. The article goes on to explain how and why email marketing have been seen to be so efficient as a marketing tool. One obvious pro for instance is that everyone uses emails in today's society. After reading this article I can agree that email marketing is a very good way to put the internet to use when it comes to marketing. My concern, however, as mentioned in the article is the control the receiver has with the emails. For instance, how many emails are too much, too frequent or just not relevant? Features today have given the consumer the opportunity to now have a bit of control over this issue as I have mentioned. I believe this may be one of, if not the best form of marketing online because it gets directly to the customer, usually requires interaction whether to the main website or further clicking for deals, and sets up a format in which sufficient information can be given.
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    Many hospitality managers choose email for its low cost, rapid spread, and measurability. There is an incline to online purchasing, which means that Internet is the place to establish relationships with your customer, through email for instance. Email can be easily personalized, include only relevant promotions, and be a tool to keep in touch with your regular and new customers. Permission-based email is sent only to customers who have allowed to be emailed, thus, you are targeting people who gave you permission and who most likely are interested in your product/service. Email is also a better tool because it is cheaper and faster than regular mail. Also, it is easier to track the results, using the tools to see who opened the email, clicked on the link, etc. There are key factors to remember in order to be successful: -interactive relationships -frequency -personalize and relevance -permission-based The article provides a rationale for implementing total email marketing strategy.
bdolman

3 Reasons Why Hotel Email Marketing is Essential - 0 views

  • Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in.
  • Email marketing offers you the unique opportunity to personalise your guest service and extend your brand through one-to-one marketing campaigns. Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay. It’s a chance for you to build rapport with your guests—which translates into positive reviews and repeat customers.
  • You can start with the pre-arrival email. Ask guests to follow you and give you a “Like” on Facebook in exchange for a special offer from your hotel. It’s a simple and cost-effective way to use email marketing to grow your hotel’s audience online. And not only does your social media reach now include this person and their followers, you’ve also given your guest another reason to look forward to their stay.
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  • Every email you send is an opportunity to promote your social media channels and encourage guests to interact with them
  • Pre-arrival emails also present another opportunity: to increase your incremental revenue through upselling and cross-selling.
  • An estimated 77% of consumers prefer to receive marketing messages through email campaigns. So there’s your chance to collect valuable feedback for your hotel—with post-stay email marketing.
  • Sending emails to your customers after they’ve checked out does more than help you discover what they thought about their experience. These emails are also a chance for you to thank your guests for staying with you and invite them to subscribe to your loyalty programs. They’re a chance for you to build on the guest-hotelier rapport you established with your pre-arrival email. And when guests subscribe to your mailing list, you can reach out to them in the future with special deals and exclusive offers.
  • If guests enjoyed their stay, you can also use this email to remind them about your social media channels and encourage them to share their experience online. If, on the other hand, they had a bad stay, sending them an email opens the door for you to mend the relationship and offer a win-back incentive. Both types of exchanges create loyal guests, which can lead to repeat business and referrals.
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    This blog post talks about how you can effectively reach your customer base through the use of email marketing, pre and post arrival. One of the benefits is being able to build guest rapport by creating a relationship through this channel. Sending them a few offers prior to arrival or a unique message to follow your twitter page creates this positive relationship and vibe about your brand. This leads to getting a farther reach on your online presence via social media and what not. This is a cost effective marketing channel that leads to more followers, more likes, and more brand awareness. Lastly, you can discover great guest feedback by sending post stay e-mail marketing. It has been reported that the majority prefer to receive a guest feedback e-mail rather than being stopped while they are checking out. This also opens the doors to opportunities, by keeping the relationship, creating customer loyalty, and reaching them through email marketing for special deals. The use of email marketing is one of the most cost effective and leads to the greatest ROI. It creates customer loyalty and leads to repeat business.
  •  
    The article titled "3 Reasons Why Email Marketing is Essential for your Hotel" provides interesting points in terms of the impact of email marketing. Building guest rapport, specifically a personalized point of contact, is crucial for the guest to feel that there is a connection, and in turn will become loyal. According to the article, "Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay. It's a chance for you to build rapport with your guests-which translates into positive reviews and repeat customers". Therefore, how can hotels create a positive guest experience and environment? Email marketing, when used efficiently, such as through pre-arrival emails, will allow guests to feel appreciated and taken care of. In addition to this, email marketing is an excellent opportunity to extend the brand's online presence and receive guest feedback. Thus, email marketing should not be seen only as communication from the hotel to the guest, but a great start to a conversation.
lismarycedeno1

Beaconstac's Beacon Tech Helps Hotels With New Marketing Opportunities - 0 views

  • Bluetooth low energy beacons.
  • can activate when a mobile user approaches, delivering information directly to their smartphone.
  • Beacon marketing is a proximity marketing channel used by businesses to interact and engage with consumers at strategic locations,"
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  • triggered by a tiny hardware device known as a Bluetooth beacon. These devices transmit location-triggered rich notifications to smartphones nearby."
  • Beaconstac is bringing it to the hotel industry to help create new guest experiences for traveling consumers.
  • 38% of millennials travel for work, compared with 23% of GenXers and 8% of baby boomers.
  • approximately 90% of a guest's vacation time is spent outside the hotel environment.
  • Beacon technology can help by delivering relevant information directly to guests' smartphones, alerting them to events occurring within the hotel grounds, and thereby increasing the chance of keeping them on site where they are more likely to spend money with you rather than others.
  • Beaconstac's solution has far more potential than simply promoting revenue opportunities, and the innovative beacon technology can help drive even more exciting guest experiences.
  • the tech can be deployed at the check-in desk to great effect and make the whole process far more streamlined and convenient for guests
  • Bluetooth beacons can activate when they detect a guest waiting and invite them to check in via their smartphone.
  • app can automatically retrieve their reservation details, saving the need for fumbling around for reservation numbers and other paperwork.
  • Bluetooth beacons can also coordinate to geolocate the guest within the hotel and help them find their room.
  • beacon technology can then turn on the lights and activate in-app controls to help the guest navigate their in-room technology. The app can also promote the room service food and drink menu, as well as the entertainment and facilities information most pertinent to the customer based on their profile.
  • beacon technology can work in reverse and help the guest seamlessly navigate the checkout process, without having to hand in any keys or line up at the reception desk. It can even offer special rates or other promotions
  • Beaconstac's technology has great potential to create futuristic guest experiences in the hospitality industry, and the push notifications it generates result in high open rates amongst customers
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    Beaconstac is bringing beacon technology to the hotel industry to help create new guest experiences for traveling consumers. The technology will help by providing more convenience to the hotel experience and has far more potential than simply promoting revenue opportunities.
uhey77

Where are the new openings for startups in the travel industry? | PhocusWire - 0 views

  • The travel and tourism sector is estimated to be worth a huge $8.8 trillion every year,
  • Personalisation – a major focus for travel brands going into 2020.Tailored technology to cater for the world’s expanding active senior and special needs segments.Improving the traveler experience from end-to-end.
  • The key to creating a personalized experience is to understand the preference of the traveler explicitly or implicitly.
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  • There are huge opportunities for startups and innovators developing personalisation solutions, as travel companies are looking to increase their offering to customers.
  • ess tech-savvy than younger generations but have the time and the pocket to pursue unique experiences in new destinations.
  • Every traveler wants a smooth, seamless and enjoyable experience. The traveler’s end-to-end experience presents many opportunities to develop solutions at every stage.
  • The world of travel technology may seem like a saturated landscape for startups at first glance, however there are still numerous gaps and opportunities for new and improved travel solutions. 
  •  
    This article mentioned that, most travelers are still seeking the ultimate, streamlined, end-to-end travel experience that is tailored as closely as possible to them. Any budding startups or entrepreneurs with a great idea have an amazing opportunity to establish themselves in the industry.
mirandajaye

Global Event Management Software Market to Reach $11.4 Billion by 2024 - Use of AI & Ma... - 0 views

  • The Event Management Software Market is projected to grow from USD 5.7 billion in 2019 to USD 11.4 billion by 2024, at a CAGR of 15% from 2019 to 2024.
  • Drivers
  • Restraints
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  • Opportunities
  • Challenge
  • rowing demand for event automation and an increasing focus on gaining actionable business insights from events are driving the growth of event management software market
  • Event management software is expected to hold the major market size during the forecast period
  • It helps enhance the quality of events and provides enhanced visibility for event organizers.
  • The event management software segment is divided further into venue management software
  • On-premises deployment is expected to hold the major market size during the forecast period
  • North America is expected to hold the major market size during the forecast period
  • North America has the first-mover advantage in the adoption of new technologies, such as smartphones and cloud platforms.
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    This article states that the event management technology and software market is expected to grow by 2024. Some drivers being growing use of social media for event marketing and some opportunities being gamification of events to engage the audience. The market is growing because of the demand and needs to plan and organize. Event Technology helps enhance and better the event.
dbake008

How Mobility has Changed the Hotel Guest Journey | - 1 views

  • Each of these numerous touchpoints — from pre-stay, to arrival, to post-stay — create countless opportunities to connect with or enhance the experience of guests. 
  • With the help of new technology, making the most of each primary touch-point seems easier than ever before.
  • With the steady rise of mobile, we come to understand the importance of ‘micro-moments’ in the guest journey.
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  • These occur when guests reflexively turn to a device (often, their smartphone) to learn something, do something, discover something, watch something, or buy something. These are intent-rich moments when guests will share their preferences, and make decisions. And as you might imagine, these micro-moments can influence almost every stage of the new guest journey.
  • From the ‘research’ stage to guest bookings, check-in, digital keys, mobile concierge and more, hoteliers now have an abundance of opportunity to better engage with guests, while guests can interact with the hotel in the manner of their choosing.
  • When 76% of travelers say their smartphone is the most important travel companion, hotels had better take note: over one-third of smartphone users regardless of market will view a brand negatively if their mobile experience is slow, and even a “short,” 5-minute wait at check-in can lower a hotel guest’s satisfaction by 50%. Fortunately, implementing a mobile check-in/out system can decrease front desk wait times by 20%.
  • Is your app easy to navigate, does it offer guests push notifications and customizable settings? Does it streamline communications, along with the check-in, key retrieval, and check-out process? Does it offer targeted advertisements for room upgrades and amenities? Does it offer guests self-service options to ensure they are in complete control of their journey? Does it inform continued guest personalization for a more relevant and intuitive on-property experience? If a guest encounters a problem, are they able to text a staff member or concierge for quick resolution? As a hotelier, these are some of the questions that should be driving your selection of mobile solutions.
  • Ultimately, the key to reimagining the guest journey, is to develop a technological infrastructure that is proactive, responsive, and personalized to each individual guest’s needs.
  • Are you tapping into those micro-moments to enhance revenue, loyalty, and reviews? Are you truly leveraging the power of mobility to enhance the guest’s journey? The bottom line is this: If you don’t do it, your competitors will.
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    From the time a customer confirms their reservation, a property has the opportunity to connect with the customer, and each touch-point serves as a micro moment. These moments enable properties the opportunity to connect with customers via their mobile device. Leveraging new mobile technology is critical to capitalize on those micro moments. To provide customers with a differentiated experience it allows the hotel to increase revenue, drive loyalty and earn more reviews.
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    I think this is very important especially in this time where technology and mobile devices are so readily accessible and used. Most people are so consumed with technology, so companies should capitalize on these resources in order to reach their guests. I also like the idea of each opportunity being a micro moment. I have never thought of it that way!
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    It is crucial to the growth of businesses to include user-friendly technological devices or processes which can then help maximize revenue. Nowadays, technology is utilized throughout the enter booking process of hotels/attractions. Your articles spoke about imagery which online content can create to attract guests and businesses ought to invest in such advances.
anonymous

E-Business: The New Management Challenge - A Peer-Reviewed Academic Articles | GBR - 2 views

  • The Internet is turning business upside down and inside out.
  • This article will examine the roots of this e-business movement and the key challenges it creates for managers who must move rapidly to adapt to the new competitive forces of the network era.
  • Fed-Ex was an early mover in implementing this concept when it initiated the service that allowed customers to track their packages on the Web.
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  • E-business is an evolutionary step in the convergence of the business process redesign movement
  • “anytime, anywhere;”
    • anonymous
       
      Tis is defiantly the mentality of people raised around technology. If I can't get what I want , when I want, then I DO NOT WANT IT.
  • lowering inventory costs and eliminating the risk of stale products on the retailers’ shelves.
  • The Web now provides a new channel of distribution that allows producers who formerly had to go through retailers to reach the end user directly.
  • new online stores have, in turn, increased demand and the number of users, putting pressure on traditional retailers to create an e-commerce presence as well.
  • Management Issues
  • Developing a corporate climate for adapting to the network era.Understanding customer expectations.Analyzing the firm’s ability to manage information technology.Recognizing the time frame in which these changes must be made
  • By linking retail data directly to the manufacturing site
  • new pragmatic issues to address
  • Providing security for the customer is crucial,
  • benefits include the option of developing a number of applications concurrently instead of being limited to in-house resources
  • the Net is giving rise to numerous “infomediaries” – some of whom play the role of “information broker” or “market maker” and others who perform information-handling tasks.
  • eWallet acts as an information-handler by providing online purchasers a way to automatically provide their information to any vendor.
  • almost all E-business success stories are characterized by new ventures whose founders recognized the vulnerability of going concerns that were not adapting to these opportunities.
  • E-commerce continues to expand consumer choice by providing the tools for them to switch suppliers instantaneously, including the ability to quickly and easily make price comparisons.
  • Web technology is characterized by rapid breakthroughs in software and hardware.
  • application solution providers (ASPs) who offer an opportunity for firms to outsource their IT management.
  • Fraud is higher in cyberspace than in traditional retail and harder to detect.
  • experience with Internet initiatives has been the urgency to develop and implement competitive Web strategies.
  • Similarly, Barnes and Noble took a “wait and see attitude” toward Amazon and now finds itself having great difficulty in increasing its market share of Web sales.
  • the cost barrier to entry in the web market is virtually zero
  • small new companies do not have a formal infrastructure through which strategic ideas get squandered.
  • The management task is to leverage these opportunities quickly to sustain or enhance competitive advantage.
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    This article talks about the importance of having an online presence. It is imperative that businesses leverage their business opportunities online before they are gone. It talks about key issues managers deal with during this network era. Such as "understanding customer expectations", "analyzing a firm's ability to manage information technology" and moving quickly enough to implement the changes necessary to actually benefit the company. In 2020, if businesses do not have an online presence they might as well not exist. Especially when customers have a "right now" mentality. This article helped me understand the issues that are arising with companies not being involved in e-business.
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
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    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
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