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delaneyverger

Thinking Outside the Vendor RFP Process in Hospitality Digital Marketing | By Jason Price - 0 views

  • Some believe the vendor RFP process allows a hotel company to pick the most qualified service/product provider through an unbiased decision process. Perhaps this is the case for commoditized supplies or services (housekeeping supplies, linens, laundry, etc.) where the RFP process allows for comparing the proverbial "apples to apples."
  • At a typical hotel, who is equipped with the latest best practices in digital technology and marketing to sufficiently and adequately prepare a vendor RFP? Very few hotel companies have the bandwidth and depth of knowledge to adequately identify the digital needs of the property. Nor can they convey the property's needs and wants in the digital space and where it needs to be in 6, 12, 24 and 36 months from now. Lastly, who at the property can afford to devote considerable time to research and prepare a vendor RFP that asks the right questions, conveys the right objectives and provides a solid framework for evaluating and comparing one digital technology and marketing firm to the next?
  • On the hotel side, the typical vendor RFP process easily takes 50+ hours from beginning to end. On the digital technology and marketing vendor side, time to review, respond, and present takes upwards of 25-40 hours. Typically, three vendors compete and with all parties combined the entire RFP process will cost upwards of $15,000-$20,000. Beyond the cost, this process consumes the time and energy of multiple people and departments on an average of every two years for the hotel company.
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  • The traditional vendor RFP process is not suited for evaluating and choosing a digital technology and marketing partner who will be entrusted to guide the hotel in maximizing revenues from the most important distribution and marketing channel in hospitality: the direct online channel (i.e. the property website). Such an RFP process is typically riddled with contradictions and self-selecting biases, and also represents an antiquated method unsuitable for a fast-paced digital world
  • The traditional vendor RFP process cannot provide answers to crucial questions concerning familiarity with industry's best practices, strategic approach to digital marketing technology and marketing, digital technology innovativeness, quality and depth of direct online channel consulting services, etc
  • Common observations on the RFP experience: It serves as a tool to fulfill administrative requirements or to simply "shop around" when in fact the digital marketing/technology firm has already been privately selected. On paper, every digital technology and marketing firm can present itself at its best and can creatively diminish any weaknesses or embellish any strength. The hotel does not know what questions to ask to get to the heart of what the hotel needs. Digital marketing and technology firms can easily make promises and fall short on delivery and meeting expectations. Over-promising and under-delivering has become modus operandi for a number of players in the industry. Properties can get carried away and request proprietary information like methodologies, access to code, and design work as part of the vendor RFP.
  • Some hotel companies never follow up and leave the evaluated vendors in limbo. Oftentimes hotel companies do not give the digital marketing firm adequate time for proposal development, which demands further use of resources or the delay of other key projects. When management changes, the hotel company is more likely to go into a vendor RFP without evaluating the results and contributions of their current vendor, which can disrupt existing relationships and potentially impede the successes to date. Given the arduous process of the vendor RFP process, there could be a sense of entitlement on both sides that could result in a mutually caustic relationship from the onset.
  • Digital agencies may propose lower costs to win the contract and introduce additional fees later only leading to resentment and regret. Hotels will often push needs beyond the original scope in the vendor RFP and use the proposal as leverage to get more services without paying. Not all digital agencies are the same but as mentioned, any agency can demonstrate on paper its superiority to solve any problem and deliver any service. Behind the scenes an agency can outsource and end up costing the hotel twice what is originally proposed in additional fees.
  • Not all digital agencies are the same but as mentioned, any agency can demonstrate on paper its superiority to solve any problem and deliver any service. Behind the scenes an agency can outsource and end up costing the hotel twice what is originally proposed in additional fees.
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    This article discusses how the traditional vendor RFP (Request for Proposal) model is no longer the ideal way to integrate the right technology marketing that a hotel needs. The traditional vendor RFP model is time-consuming and expensive, and with the way that technology is constantly expanding and changing, hotels need to stay up-to-date with technology more and more frequently, which can mean this process is wasting time and money on an ever-increasing scale. Furthermore, it is not always an accurate indicator of the kinds of technology a hotel might need, especially what a hotel might need in the future, and it is difficult to determine who would best be capable of knowing what the property will need or what exactly to ask for in an RFP. The article talks about three alternatives to the traditional model: the Scorecard model, the Digital Marketing Partner Interview model, and the Trusted Partner model. With the Scorecard model, hotels have a checklist of things they need and can check off each point from each potential vendor. With the Digital Marketing Partner Interview model, which is similar to the traditional vendor RFP process, except that the interview focused on finding a Digital Marketing Partner that aligns with the hotel's management philosophy, values, and culture in order to find the right partnership. With the Trusted Partner model, the hotel works with one particular company with whom they share common goals and objectives, and they work together to solve problems and adapt new technology as the hotel's technological needs are manifested over time.
Ted Rood

Maestro Launches the New Face of Hotel Operations; Mobilizes Staff with Xpress iPad Che... - 1 views

  • Maestro iPad Xpress Check-In app
  • Xpress Check-In app lets properties use iPads and other tablet devices for personalized mobile check-in and check-out services
  • enables staff to perform all the system check-in and -out functions of a wired front desk terminal anywhere a wireless signal is available.
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  • supercharge guest service and optimize revenue and productivity
  • Credit card paymen
  • group conference check-in
  • encode magstripe and RFID room keys from the iPad
  • NORTHWIND is recognized in the hospitality industry for its standard-setting Diamond Plus Service and robust integrated Maestro resort hotel software technology
  • Xpress Check-In is ideal for processing large groups quickly and conveniently to keep the lobby operating smoothly.
  • Entire tour groups may also be registered, their credit cards processed, and keys encoded
  • Curbside or lobby wireless check-in and check-out
  • unique services that drive revenue and increase productivity;
  • Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels,
  • and distributed while still on their bus for greater convenience.
  • With the portability, large screen and long battery life of the iPad, it is suited very well for the round-the-clock hotel industry. The Maestro Xpress iPad solution
  • Personalized upsell and room-change capability with real-time availability access
  • Remote
  • and room blocking
  • Xpress Check-In registers entire groups from meeting rooms and conference spaces Maestro
  • We worked with IJWS to create our iPad Xpress Check-In app that integrates with Maestro PMS to register guests in the lobby or curbside for the ultimate in personalized service and upsell capabilit
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    This article discuss how both new software and hardware is being utilized in the hospitality industry to expedite the process of guests checking in and out of hotels. The article is about NORTHWIND, a company well known for having developed "Maestro" a property management software suite that enables hotels, resorts, and multi-property organizations to manage their facilities. Specifically the article mentions how NORTHWIND is introducing "Xpress Check-In" an tablet specific software that will increase the speed and ease with which guests are able to enter and exit the hotel. This goes to show how the company is keeping abreast with the recent and growing trend of portable tablet/touch screen hardware devices. This software and hardware combination enables desk agents to operate away from their desk allowing for more intimate and personalized service with guests. I think the most unique and amazing feature of this system is that it will allow hotel agents to check in and process large groups such as conference attendees quickly and efficiently. The "Maestro Xpress Check-In" system can not only check guests in, but also encode their room key card, as well as process credit card transactions and capture their signature. All of these things can be completed even before conference attendees disembark from the bus and enter the hotel. I believe that hotels who choose to invest and employ technologies like this will distinguish themselves from other establishments because their service will be much better and smoother, both for guests and the hotel. These unique services will also be key in driving revenue and increasing productivity. NORTHWIND is well recognized in the hospitality industry for providing real-time technology solutions that help users control and manage their business effectively.
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    Maestro, a company specializing in property management and hotel software is launching a new face in property management productivity by introducing the Maestro Ipad Xpress App. With the popularity of tablet computers such as IPads and android platform tablets rising, Northwind has decided to launch a system through Maestro to make the check-in and check-out process in a hotel as simple and efficient as possible. Northwind ultimately hopes that the Xpress check-in app will not only be more efficient for guests but also optimize revenue and productivity in the hotel. The new app allows guests to complete the check-in and check-out process anywhere a wireless signal is available. Lets say for example, a large group of employees are attending an out of state conference and when they arrive at the hotel, there are over fifty of them that have to go through the check-in process. With the Xpress check-in app, these individuals could check in on their way to the hotel and by the time they get there they will save time and effort by not having to wait in line and go through the entire check in process one by one. For this reason the Maestro Xpress Check-In App is perfect for handling large groups of people arriving at the same time. The Xpress app creates a more personalized service for the customer making the entire check-in and check-out process much more convenient for the guest and productive for the hotel. 
jackyreis

The Role of Green Technology in the Sustainability of Hotels Essay - Free Argumentative... - 2 views

  • Throughout the life of hotels— from building construction, operation, maintenance and evolution—the environmental issue is the wasteful consumption of vast amount of resources such as water and energy and accumulation of air, soil and water pollution in a built environment. The unique service function and operations of hotel result to a stronger ecological impact when compared to other buildings used for commercial purposes. (Bohdanowicz, Simanic & Martinac, 2004)
  • It is imperative for hotels to construct buildings, design their facilities, operate, and refurbish structures in a way that causes the least possible harm to the environment. (Straus & Gale, 2006)
  • Protection of the environment through eco-friendly practices by hotels involves a radical change in operations and a long-term impact, which makes this a sustainability-driven strategy
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  • The growing concern over sustainability in the business sector led to developments in innovative environment friendly processes and tools collectively called green technology
  • Green technology enables the eco-friendly practices of business firms.
  • The concept of sustainability emerged in the field of natural sciences in recognition of the scarcity of natural resources and the need to rationalize usage to secure sufficient resources for future generations (Kirk, 1995).
  • The concern of sustainability is ensuring the continuation of the well-being of people and protection of the environment from wasteful use or destructive activities.
  • The implementation of sustainability plans involves innovative methods and tools accessible to hotels and responsive to the multi-dimensional issues including impact of operations on the environment experienced by hotels. Green technology understood as eco-friendly tools and processes or environment friendly products support the successful implementation of sustainability plans in the hospitality industry.
  • 1.      Minimized pollution and rational energy and water consumption. 2.      Respect for culture and tradition. 3.      Community involvement in the hospitality economy. 4.     Consideration of quality instead of quantity in terms of the visitors to tourist destinations. 5.      Economic benefits redound to the community. (Robertson, 2007)
  • In relation to environmental sustainability, there are also considerations for inclusion into the sustainability plan of hotels to ensure that they meet environmental compliance (Butler, 2008)
  • However, even if sustainability planning is a tedious task, the expected outcomes are long-term and compelling because this determines the continuity or viability of hotels, firms whose future survival depends on sustainability (Butler, 2008).
  • 1.      Scale and distribution of operations in a given area. 2.      Hotel demand and means of alleviating the negative effects. 3.      Protection of key assets historic buildings, townscape or coastline. 4.     Contribution to other related areas such as economic development and cultural preservation. (Sharma, 2004)
  • Since the sustainability of hotels spans multidimensional aspects, the contribution of hotels to other areas such as employment or job creation also supports its sustainability.
  • Green technology received recognition as an aspect of human society and therefore part of sustainability. In a sustainability panel of representatives from the hospitality industry, sustainability as a strategy meant addressing today’s needs without adversely affecting tomorrow’s needs (Knowles, 2008).
  • Examples of product enhancement are energy saving appliances and fixtures such as fluorescent instead of incandescent lights or intelligent air conditioning systems that regulate room temperature depending on the presence of its occupant
  • The extent of reduction of waste varies since this could range from minimal to significant decrease in the volume of waste generated, capacity of landfills, and transportation needs. By benefiting the environment, economic benefits also accrue. (Billatos & Basaly, 1997)
  • dopting waste management processes and tools accrues financial, economic, and environmental benefits for hotels.
  • Key to these activities is the ability to harness the full functional value of materials and product components at the least possible additional processing cost for recovery and reuse. (Billatos & Basaly, 1997)
  • First is design of recycling or the cost-effective manner of recovering and reusing materials. The design provides support during the disposal stage to ensure low added cost for recovery. Second is design for disassembly encompassing the methods enabling the minimization of cost in segregating reusable materials. This leads to savings that accumulate when design interventions are made during the stages of material selection and assembly that already separates reusable materials
  • Third is toxics management comprised of the activities of controlling and eliminating toxic materials that are innate components of products such as cadmium or lead. Excessive levels of these toxic materials are hazards to health and the environment. (Billatos & Basaly, 1997)
  • Environmental benefits include reduced accumulation of waste and lesser risk of soil, water and air contamination of toxic production. (Billatos & Basaly, 1997)
  • Pollution prevention involves the elimination of processes in manufacturing that cause pollution. This requires change by redesigning the production process in a manner that prevents the accumulation of harmful by-products or the redesign of the finished products so there would be no use for processes that result in hazardous by-products. The prevention of pollution in production design exacts capital investments but the cost of redesign is deemed less when compared to the cumulative cost of controlling pollution, which would likely increase with new regulations imposing more active methods of pollution control. (Billatos & Basaly, 1997)
  • Green technology as a process and a collection of tools addresses four objectives, which are a) waste reduction, b) materials management, c) pollution prevention, and d) product enhancement (Billatos & Basaly, 1997). There are processes and tools specifically targeting any one, some or all of these objectives so that the appropriate choice depends on the priority of hotels.
  • The technological development of product enhancement innovations is escalating and promise greater functions for business establishments. (Billatos & Basaly, 1997)
  • Utilizing product enhancement technologies influence the sustainability of hotels in terms of savings on operating cost, lesser pollution and waste in the built environment, and value creation for environmental conscious customers (Yaw, 2005).
  • Overall, green technology supports the sustainability of hotels by decreasing a wide range of economic and non-economic costs to support the financial viability of hotels in the long-term and conserving the natural environment on which the hospitality industry depends for the continuity of business. By adopting green technology, hotels gain processes and tools it can use to secure its sustainability.
  • A range of energy saving technologies is available to the hotel industry. These technologies could make hotels green buildings by targeting various areas for energy saving.
  • One is electric heating pumps as alternatives to conventional electric boilers or condensing/non-condensing boilers requiring gas to run. The use of this green technology by a hotel in Hong Kong with a rooftop swimming pool showed a reduction in energy consumption by 26.5-32.5 MWh and a reduction in greenhouse gas emissions by 12,000 kg. When computed over a ten-year period, using this technology would save the hotel HK$226,400 in energy cost savings. The hotel can earn back the cost of adopting this technology in two years. (Chan & Lam, 2003)
  • Building designs able to harness alternative sources of energy comprise green technologies that support the sustainability of hotels. Solar panels continue to gain function in energy saving for hotels (“Building in a green edge,” 2008) although the payback period is longer than expected, the energy saving potential extends to the long-term. The use of building designs that harness natural light such as skylight atriums that do not use artificial lighting during the day are also green alternatives for hotels (Kirby, 2009).
  • Another direction of green technology for the kitchen is the reuse of exhaust heat from the kitchen by harnessing the heat from the exhaust or condensing hot air to produce steam for use in cooking. This is a means of recycling energy. However, this involves the integration of the design in the structure of the kitchen or the building itself, which means greater investment. (Higgins, 2008) Nevertheless, further innovations in this technology could enhance practical value for hotels.
  • In other areas of hotels such as rooms and bathrooms, e-sensor systems and LED lights comprise green technology options. E-sensor systems apply to different systems such as lighting and air conditioning. The e-sensors have the capability to change automatically the lighting or air conditioning settings depending on the area of the room where there are people or temperature changes in the room. LED lights offer greater energy savings than fluorescent lights so this represents the third generation in lighting technology. (Kirby, 2008) Systems thinking in energy management comprise a promising green technology in saving on energy costs (Sobieski, 2008).These technologies are widely available and accessible to different hotels. The energy saving is experienced in the short term and the payback period is shorted. The problem with this is hotel guests tampering with the system leading to added cost for repairs. This means that awareness and information dissemination are important for the effectiveness of these technologies.
  • Another green technology for rooms is the biodegradable key cards. These have the same life span as the conventional key cards except that these are biodegradable or recyclable. (Gale, 2009) These require little cost with high environmental impact.
  • This involves the placement of water treatment plants that recycle water used in baths for flushing in toilets. (Edwards, 2004) These comprise viable and accessible water conservation practices that would contribute savings on the cost of water to rationalize the consumption of water as a scarce resource.
  • One is the conscious involvement of hotels in the protection of the environment since the nature of the business of the hospitality industry and the closely connected industries such as tourism heavily rely on the soundness of the natural and socio-cultural environment for business
  • The other is the investment in environment protection in a manner that secures economic and financial as well as a range of non-monetary benefits for hotels in the long-term (Vermillion, 2008).
  • Energy consumption is also a benchmark of the eco-friendliness of hotels
  • The water conserving technologies provide the process and tools for hotels to achieve this benchmark.
  • Waste and pollution management are also benchmarks of the ecological involvement of hotels.
  • Green technology takes the role as an enabling process and tool for hotels to become sustainable.
  • With hotels competing to maintain its customer base and pull customers to shift to the hotel’s services, green technology could become an enabler for hotels to become competitive.
  • Investing in green technology enables hotels to significantly cutback on operating cost. This enables hotels a wider profitability margin and room to offer promotional prices to attract more customers (Jones, 2002).
  • Green technology has taken a central role in the sustainability of hotels. The concept of sustainability of hotels involves the aspects of environmental protection and business viability.
  • The use of green technology also contributes to the viability of business firms in terms of financial standing and non-financial competencies in the long-term. Going green attracts the niche market of environment enthusiasts that contribute to sales. Using the range of green technologies available would also result in savings from operating costs in the long-term, which increases the profit of hotels and gives them flexibility to invest in marketing activities.
  • It is a sound strategy for hotels to consider green technology as a process and a collection of tools in support of sustainability goals.
anonymous

Three Hot Hardware Trends for the Hospitality Industry - Hospitality & Catering News - 3 views

  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
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  • As the hospitality industry has arguably always been more service focused than retail, these developments should be of great interest to the operators of restaurants, bars, pubs, hotels and so on.
  • Hardware has a key role to play in boosting service in the hospitality industry. Here are three emerging trends in hospitality EPOS hardware that do just that.
  • Some restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to place an order directly. Kiosks could play a similar role in hotel rooms, allowing guests to order room service or else offering a ‘smart concierge’ facility.
  • Making full use of wireless broadband, this is what Mobile EPOS, or M-POS, solutions like the AURES SWING and iRuggy offer.
  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
  • What if everything could be done on a single device, at the table, there and then – orders taken, input into the EPOS system, forwarded to the kitchen and processed for payment?
  • Traditionally, scanners have not been a necessary part of the hospitality EPOS arsenal because there has not been a need to scan barcodes or similar when making sales.
  • But there are many more possible uses for kiosks across the hospitality industry. In restaurants, for example, kiosks could replace the maitre d’hotel or dining room manager when they check availability and making reservations when guests arrive, allowing diners instead to choose tables and dining times themselves
    • ngerv001
       
      The influx of millennial travelers has created the need for the ability to be able to customize any and everything possible. Self service kiosks, as well as technological improvements, have reshaped the nature of the hotel experience forever. Hospitality meets them halfway via a host of self-service solutions that are up to the task. Being able to create new options for your guests does not instantly mean abandoning the old. It is important for guests to have the options they need to choose your business regardless of the methods of communication at their disposal.
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    This article highlights three hardware trends that is shaping the modern hospitality industry globally by focusing on the advances experienced in POS technology. The writer emphasizes that since the hospitality industry has been more focused on services than on retail, restaurant, bars, hotel and pub owners should pay keen interest on the technological developments. This technology is beneficial to the hospitality industry, as it will help the operators improve on customer experience. Hardware plays a critical role in improving the services offered in the hospitality industry. The three emerging trends in hospitality mentioned in the article relate to the trends in EPOS hardware in the industry. The first trend mentioned in the article is mobile EPOS (M-POS), which helps in taking orders, inputting them into the EPOS system, have the order forwarded to the kitchen and processing for the order payment by using wireless broadband. The second trend is kiosks that are self-service points in the hospitality industry. Kiosks have several uses like checking availability, making reservations when the patrons arrive in restaurants and allowing guests to order room service in hotel rooms. The last trend is the use of scanners, which is modern EPOS software for setting up a loyalty scheme for businesses. Scanners have not been a necessary part of the hospitality EPOS but their demand has grown due to the increase in popularity for loyalty schemes among businesses.
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    This article talks about the three hardware systems that are trending now in the hospitality industry. The Mobile EPOS, Kioks, and Scanners are all meant to make the job of the company run smoother and more efficiently. The EPOS makes it easier to get everything done in one place, for example placing an order, paying and receiving a receipt. Kiosks allow customers to place their own order and have the food delivered to them. Lastly, scanners are a great help when it come tp updating records.
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    Retail operators are now understanding that point of sale systems can also be used to not only assist in processing the final phase of the checkout but also throughout the entire process to increase the service aspect. The advancement in POS technology is the driving force behind this initiative. Operators of restaurants, bars, pubs, hotels, etc., are using POS technology to improve the customer service experience. The main focus of this is placed on modern specialised EPOS software and hardware systems and how they can help to integrate operations across an entire business. There are three emerging trends in hospitality EPOS hardware that are used to run the software. They are mobile Epos (M-Pos), Kiosks and Scanners. Mobile EPOS (M-POS) use single devices at the table to take orders, input into the EPOS system, forwarded to the kitchen and process the order for payment. Kiosks, on the other hand are self-service points that allow users to process orders and payments separate from collection they can also allow users to check availability and making reservations, allowing them to perform tasks like choosing tables and dining times themselves. Kiosks could play a similar role in hotel rooms, allowing guests to order room service or offering a smart concierge option. The final hardware option mentioned was the use of scanners. Scanners are used in conjunction with the loyalty schemes which are growing in popularity as a way to incentivise repeat business and for updating records.
augu010

Flight Booking Process: Structure, Steps, and Key Systems | AltexSoft - 0 views

  • An airline uses a software solution called Passenger Service System (PSS) comprised of a central reservation system (CRS), airline inventory system, and departure control system (DCS).
  • It’s responsible for storing and managing all flight-related information, inventory, and ticketing.
  • contains schedules, fares, reservations and ticket records. Its goal is to support bookings through different distribution channels. It stores a database of fare tariffs, rules and booking conditions, all considering different zones, classes, and inventory buckets.
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  • The GDS data from is then distributed among booking platforms and directly to travel agents who request it.
  • All the systems mentioned above are connected via APIs or an EDIFACT protocol and distributed via GDSs. So, if an Online Travel Agency (OTA) wants to access flight information, it must connect to a GDS or third-party API for fares and schedules.
  • Flight search
  • Reservation management
  • Passenger name record (PNR) is a personal code that contains a traveler’s information and itinerary.
  • Ancillary services include an ability to reserve a particular seat, additional baggage, extra legroom, or in-flight meals.
  • Being a member of a frequent-flyer or airline loyalty program, a passenger can use earned miles accumulated from each flight, or points for purchasing extra services from airlines.
  • To receive a ticket with a PNR (sometimes called a booking confirmation number), a traveler must pay the fare.
  • A payment gateway is a third-party service that not only processes all financial operations between customer and merchant, it also ensures data safety.
  • As soon as the payment was processed by the payment gateway, the airline’s CRS can generate a booking confirmation number and issue an electronic version of a ticket.
  • Based on a flight’s itinerary, airport baggage management systems like SITA’s BagManager or ARINC SmartBag generate code and issue a baggage tag with it each time luggage is checked-in through an airport agent or a self-service drop.
  • Since there are no ticket agents anymore and you don’t need to call them to reserve a paper ticket, today’s flight booking pipeline is considered to be simpler than before. But still, a single booking requires a number of different operations, all bound to one another.
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    This article goes into detail of the processes involved in flight booking and how GDS's play a role in this process. GDS's allow for airlines to disburse their flight information to various search engines which allows the consumer to have it at their hands in a matter of minutes. Booking is now made easy and GDS's have decreased the work load of hotels and airlines alike.
zihanwang

What is event management software and do you really need it? - Lead Forensics - 2 views

  • The benefits of using event management software It can make your life easier The main benefit of using such solutions is that they can help you maximize registrations, while minimizing the resources that may otherwise have been needed. Once you’ve set up an event on your chosen software, then you should just be able to press go and let it get on with things – leaving you to concentrate on promoting the event. If you’re running multiple events, or a regularly occurring event, then this can be particularly useful. Saves time needed for manual processing Good solutions will help you automate most processes. They will offer features like registration tracking, payment processing and also tools that can aid audience engagement. You’ll be able to grab a quick snapshot of what’s happening, who’s registered, who’s paid, who went on to attend and more. Plus, you’ll have an easy way to track how much money an event is bringing into the business. It will save time for your communication sequences too. With just a few clicks you should be able to send out tailored emails, including “thank you for attending” messages to those that made it and “sorry we missed you” to those who didn’t. Aids professionalism and the overall experience A further benefit is that it can make the management of the process feel that much more professional. The whole experience should run more smoothly. Nothing should be missed, which you can easily risk with a manual system. The payment of any monies can also be managed more easily and you’ll have the ability to manage multiple events easily. Can help increase engagement Engagement is at the heart of all marketing. It needs to start long before an event takes place and be supported and encouraged during and after. Good event management software will provide tools to aid participant communication at all stages. It will also give you the ability to see and analyze the global picture of your overall engagement levels. Supports targeted activity Marketing is at its strongest and most effective when it is highly targeted and tailored to an individual. (The key principal of account based marketing). You can use specialist solutions to tailor your event and all associated marketing activity. For example, by creating unique guest lists and email lists, and sending out targeted emails to those different attendees using certain parameters. A holistic approach Overall, event management software can act as a hub, holding together all elements of the event’s process. It can help keep everything connected, from the agenda, to speakers, any sponsors and the attendees.
    • zeyupu
       
      Benefits of event registration system.
  • Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event – especially a highly tailored in-person one – lies in the opportunity it provides to get face-to-face with a target audience.
  • For businesses across all industries and sectors, they offer a way to showcase your knowledge, position yourself as an expert and generate a source of positive content. Importantly, they can help you move leads along the sales path and closer to making a purchase.
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  • The overall aim of any B2B marketing event must always be to give a good impression of the business and what it may be like to work with you.
  • It can make your life easier
  • Saves time needed for manual processing
  • Aids professionalism and the overall experience
  • Can help increase engagement
  • Support channels
  • You can use specialist solutions to tailor your event and all associated marketing activity.
  • A holistic approach
  • Lack of design options
  • he easiest way to check this out is to see if you can have a free trial or comprehensive demo.
  • Price
  • Supports targeted activity
  • Using new software will often mean a steep learning curve, so see what is offered to help you through that process and beyond.
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    Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event - especially a highly tailored in-person one - lies in the opportunity it provides to get face-to-face with a target audience.
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    This article goes over the benefits of using event management, which includes making your life easier, saves the time needed for manual processing, aids professionalism and the overall experience, and can help increase engagement. Furthermore, it also supports targeted activity and a holistic approach. Some cons would be a lack of design options, the price, and support channels. The top solutions would be implementing Splash, Eventbrite, Bizzabo, EventPro, Cvent, Etouches, and XING Events
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    This article introduce several pros and cons of event management software. On the one hands, the event management can make the process easier for business and consumers and it can help increase engagement. But, on the other hands, The price can also vary greatly, with the most sophisticated and popular systems generally coming at the highest cost and some vendors offer a free version of their software with limited features. To recoup costs, these vendors may run advertisements on event sign-up pages or charge registrants a booking fee. That may influence users experience.
jessielee214

How to manage risks in tourism? | CBI - Centre for the Promotion of Imports from develo... - 0 views

  • 1. What is risk management?
  • Risk management is a planned process through which organisations manage active crises.
  • A crisis is defined as a time of difficulty or danger and is usually a time when difficult or challenging decisions must be made.
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  • 2. Before a crisis: Have a Risk Management Process in place
  • A Risk Management Process aims to reduce the uncertainties of actions taken during a crisis. It is important to have this is place in advance, so that your organisation is well prepared for unexpected events that may happen in future.
  • Establish the context
  • Identify the risks
  • Know who your stakeholders are
  • Analyse and evaluate risks
  • Analysing risks involves determining the likelihood of a crisis occurring and their possible consequences, from insignificant up to catastrophic. Understanding which possible crisis would have the most negative impact will enable you to decide on the priority course of action.
  • Treat risks
  • Communicate and Consult
  • Being visible and keeping in touch with your stakeholders is one of the most important factors of risk management, and it must be done on a continuous basis in all stages, before, during and after a crisis.
  • No two crises are the same, and some destinations will be more susceptible to particular crises than others. You should carry out a risk analysis, drawing up a list of crises that might happen based on those that have occurred in your region/country in the past and may happen again.
  • ou should revisit your website regularly and publish the most recent information about the impact a crisis is having on your destination/region.
  • Use your website and social media to keep in touch
  • Draw up a list of your stakeholders to get a clear overview, so you can ensure they are included in all correspondence you issue.
  • It is really important to date your website communications, so that users can be sure they are receiving the most up-to-date information.
  • Monitor and review
  • Crises are often fast-moving; situations tend to be highly changeable and can be volatile. This means that current processes, plans or procedures that you have in place to deal with a crisis should be regularly reviewed and updated. Your plan should be flexible and dynamic, so that you can adapt easily to the changing situation when a crisis happens.
  • Training and testing
  • Once you have formulated your Risk Management Plan, you must train your staff and test the plan.
  • 3. During the crisis: Follow these four steps
  • Once a company is in the middle of a crisis, the first thing to do is to understand the situation as best you can and understand the impact it can have on your organisation. This is a continual process as one of the characteristics of a crisis is that it’s always changing, and the effects on your business will also constantly shift.
  • 1. Mitigation
  • Mitigation refers to the initial actions that the company that is directly in the face of the crisis or emergency needs to carry out. These are the first steps that need to be taken to protect the ones in the immediate line of fire – teams, customers, suppliers, industry partners and finances.
  • 2. Preparedness
  • he mitigation stage of the crisis management could be a very short process or a long, drawn-out process, depending on the immediate effect of the crisis on your business. At the same time, the process to start preparing the business for this particular crisis can be key to the next stages of Response and Recovery.
  • 3. Response
  • The majority of crisis management lies in the response to the crisis. All the preparation you have already done to protect the company and its assets will help you in the response stage.
  • 4. Recovery
  • It is difficult to know when the Response phase becomes the Recovery phase. However, it is clear that, while you are on the road to Recovery, you should to continue to follow the steps you established in the Emergency Response Plan. As in the previous steps, you should be continuously refining and updating the plan, based on the current situation. Flexibility during the Recovery phase continues to be important. Your organisation may look different following all the changes you may have made as a result of the crisis, and your markets may also have changed.
  •  
    This article uses diagrams and gives the step to let us know the processing of managing the risk. Also, it teaches a four-step process- Mitigation, Preparedness, Response, and Recovery to address a crisis successfully.
Jessica Schwec

FIFA and the environment - FIFA.com - 1 views

    • Jessica Schwec
       
      FIFA has been working progressively on green initiatives. The organization has increasingly focused on environmental management at the World Cup with the upmost attention being paid to the 2018/2022 Word Cups beginning with the bid process.
  • Inspired by Green Goal 2006 and by previous experiences with major international events in South Africa, the South African LOC developed a Green Goal programme for the 2010 FIFA World Cup™.
  • FIFA has encouraged and engaged with Local Organising Committees (LOC) in regard to environmental protection since 2005 when the German LOC launched the Green Goal environmental programme for the 2006 FIFA World Cup™.
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  • Issues such as global warming, environmental conservation and sustainable management are a concern for FIFA, not only in regards to FIFA World Cups™, but also in relation to FIFA as an organisation.
  • The LOC for the FIFA Women’s World Cup Germany 2011™ launched the Green Goal 2011 programme in early 2010, building on the experiences from 2006 to expand the environmental project.
  • In assuring its commitment to the environment in the future, FIFA decided to include environmental protection in future bidding agreements, starting with the bidding process for the FIFA World Cups™ in 2018 and 2022. FIFA requested comprehensive information on the activities planned to avoid, reduce and offset the negative environmental impacts of hosting the FIFA World Cup™.
  •  
    FIFA has paid noticeable attention to the environmental impact of the World Cup since the 2006 World Cup and green management has increased with every World Cup since with the biggest plans already staged for years 2018 and 2022. The Green Goal environmental program has been in effect since 2005 when FIFA partnered with Local Organizing Committees (LOCs) in order to champion green initiatives. This program has been adapted for every World Cup since. The program combines the resources of host cities, governmental departments, local environmentalists and international partners. Now, FIFA is implementing green initiatives into the bidding process for 2018 and 2022 by requesting information pertaining to the reduction and control of negative environmental impacts from bidders prior to making a decision on where to host the World Cup. In my opinion, FIFA has adequately worked towards environmental sustainability over the past ten years and has powerful plans to continue and improve green initiatives going forward. Previously, the indoctrination of the Green Goal program in 2005 laid the foundation for green goals and growth. Each subsequent World Cup has relied on a Green Goal program to set and measure environmental initiatives. Also, FIFA has already begun working on the Green Goal for 2018 and 2022 by requiring potential host destinations to incorporate environmental sustainability into the management structure of the mega-event. Management is required to set measurable objectives in six key areas: water, waste, energy, transportation, procurement and climate change. In addition, potential host destinations are required to plan and explain how they will incorporate stakeholders and the community via an Environmental Advisory Board. All of these aspects must be outlined in the bid submitted for consideration by FIFA and will be weighed heavily during the host location decision process.
  •  
    FIFA's decision to use involved green standards as part of the bidding process for World Cups 2018 and 2022 is ingenious. The rigorous standards and expectations eliminate cities that are unwilling or unable to do the research and prep work required for the environmental concerns associated with such a large and prestigious event. However, these same circumstances caused increased competition between the remaining cities and come with some sort of financial cost. The increased competition between potential host cities and the associated higher costs pertaining to the implementation of green strategies may be seen as negatives to involved commercial/government entities and community conservatives. The following comparison explains how this may be so. Companies often design buildings with minimal closets despite having a large need for storage space. The philosophy behind this is "closets don't make money." On the contrary, entertainments space (i.e. Casinos), larger sales floors (i.e. Car Dealerships) and management offices are all spaces in which money is generate and therefore income is maximized by maximizing the "money-generating space" and minimizing spaces (i.e. closets) that do not do so. Similarly, green initiatives guarantee extra expenses and do not generate a significantly increased income. Some entities may view green initiatives as "closets." In conclusion, FIFA is a powerful force in the green initiative campaign. The organization has worked tirelessly the last 15 years to implement and improve environmental initiatives related to the World Cup. Despite the outside chance that a significant portion of the population will view green initiatives as costly non-necessities, I believe that FIFA's Green Goal program will be a success. It provides an expanding platform for each subsequent Word Cup by requiring environmental initiatives to be implemented at the management level and begin at the earliest point possible: bidding.
kaylaabad

Better Hotel RFP Process: 6 Effective Improvements | Social Tables - 0 views

  • In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
  • In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
    • kaylaabad
       
      In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
  • The RFP is intended to clearly outline everything that the buyer is looking for
    • kaylaabad
       
      Defined requirements
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  • One way to differentiate from the competition is with superior accessibility and follow-up.
    • kaylaabad
       
      One way to differentiate from the competition is with superior accessibility and follow-up.
  • You can get ready for the RFP process and event planner research with great curb appeal, including making sure that frequently asked questions appear right on the events page of your website.
    • kaylaabad
       
      Hotels can make a good first impression through implementing an RFP page on their site - You can get ready for the RFP process and event planner research with great curb appeal, including making sure that frequently asked questions appear right on the events page of your website.
  • make sure to personalize your responses and tailor them to the planner and event.
    • kaylaabad
       
      Personalization matters when the hotel receives an RFP
  • It can feel like a waste of time and resources responding to and negotiating an RFP that will never be successful.
    • kaylaabad
       
      Do not negotiate with vendors that you are not interested in - It can feel like a waste of time and resources responding to and negotiating an RFP that will never be successful.
  • When you drive a high level of customer satisfaction through the sales cycle, you have a better chance of winning the business
    • kaylaabad
       
      When you drive a high level of customer satisfaction through the sales cycle, you have a better chance of winning the business
  • A Request for Proposal (RFP) is a document sent from a business to a potential vendor to request a proposed cost for certain goods and services.
    • kaylaabad
       
      RFP - A Request for Proposal (RFP) is a document sent from a business to a potential vendor to request a proposed cost for certain goods and services.
  • RFPs are most commonly submitted to hotels by event planners who are interested in utilizing a property’s space.
    • kaylaabad
       
      RFPs are most commonly submitted to hotels by event planners who are interested in utilizing a property's space.
  • A Request for Information (RFI) is simply a request for information about products and services, and frequently precedes an RFP.
    • kaylaabad
       
      RFI - A Request for Information (RFI) is simply a request for information about products and services, and frequently precedes an RFP.
  • Request for Quotation (RFQ) asks for a price quote from a vendor, less information than the typical RFP.
    • kaylaabad
       
      RFQ - Request for Quotation (RFQ) asks for a price quote from a vendor, less information than the typical RFP.
  • By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads.
    • kaylaabad
       
      To improve RFP process - By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads.
  •  
    This article shows a different end of an RFP process - the one where the hotel is the vendor. Typically, a hotel that offers meeting spaces can integrate an RFP request into their sites allowing easy access to event planners interested in the hotel. When an event planner submits for an RFP, the hotel has a responsibility to answer in a timely, personalized manner in order to attract the planner. If a hotel has meeting space they would like to sell for business, they should definitely consider a software that allows them to answer RFP's in real time. As the article stated, "By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads."
aquaholic1371

Best High-Tech Hotels | Digital Trends - 2 views

  • By Les Shu — April 24, 2015 7:00 PM 1 94 Subscribe Share Don't Fall Behind Stay current with a recap of today's Tech News from Digital Trends
  • Where technology is concerned, most hotels are behind the times. Sure, they offer amenities like Wi-Fi, flat-screen TVs, USB ports, and perhaps some extras like iPhone docks, but most hotel rooms don’t impress.
  • Besides the Yobot, Yotel features automated check-ins and check-outs (similar to airport kiosks), adjustable smart beds from Serta, and a “Technowall” with a flat-screen TV and streaming audio.
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  • the Yobot, a robotic luggage handler that stores guests’ bags (Yotel rooms, called cabins, are small, so Yobot is useful for putting away giant suitcases). The robotic arm automatically lifts a bag to one of its available storage compartments. Yobot can even send your luggage off to the airport after you check out (via a delivery service).
  • Hotels have gone mobile, giving you the ability to check-in and request services via a smartphone app. The James hotels in Chicago and New York have gone a step further by outfitting their properties with iBeacon sensors. With the app, James Pocket Assistant, installed, guests automatically receive notifications once they step onto the property, which could be anything from hotel information to special discounts. The app functions as a virtual concierge, too, allowing you to communicate with staff or find nearby attractions.
  • If there’s one country that isn’t afraid of robot domination, it’s Japan. Huis Ten Bosch, a European-styled theme park, is planning a hotel that’s not only high-tech, but staffed by robots. The Henn-na Hotel (translation: Strange Hotel) will feature human-like robot receptionists that converse in natural language; robots even handle bellhop and custodial duties. There will be human employees, but the company’s president told CNN that he hopes robots will eventually operate 90 percent of the property.
  •  
    Hotels continue to implement the latest technology to enhance the guest experience. Many hotels are now experimenting with robot butlers, adjustable beds, ipads that allow guest to control all room controls. Many hotels are also using proximity marketing while on the property. Keyless entry using a smartphone, is becoming more and more common as well. There is even a hotel in Japan that wants to handle 90% of its staffing with robots.
  •  
    I feel like every business wants to implement the latest technology, why not? People love to see new features and compare it to the latest trends. This can be either beneficial or drive people away from your business. It really depends on what type of customers you are trying to attract.
marble_bird

Recognizing-events_4.0.pdf - 1 views

shared by marble_bird on 22 Jul 20 - No Cached
  • The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and to place various relevant technologies on a scale of digital maturity.
  • These surveys and the thorough literature review that preceded them allowed us to map the digital technologies used in events to levels of a digital maturity model.
  • This study has responded to calls from the academic literature to provide a greater understanding of the digital maturity of events and how events engage with digital technology.
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  • We found that engagement with technology at events and delegate knowledge satisfactorily coexists for and across a number of different experiential levels. However, relative to I4.0, event research and the events industry appear to be digitally immature.
  • Events are in the midst of rapid social and technological change. With a growing variety of technological means, the industry is fast-paced and increasingly delivered to a discerning consumer market while finding ways to connect with consumers through technology
  • Digital technology is the thread of the fabric of organisations (Li et al., 2018). It is an increasingly important part of how they engage with their customers.
  • Moreover, engagement with events as fans, spectators, delegates or organisers can be augmented with digital technology by improving access and sociability capabilities, refining the personalisation of events, and thereby creating enhanced experiences.
  • As we advance into what many in business and academia consider to be a fourth industrial revolution, the capacity to control and exchange data electronically has extended our ability to create, edit, maintain, transmit and retrieve information.
  • I4.0 can be described as the digitisation and automation of the manufacturing environment. It also creates digital value chains to enable the communication between products, their environment and business partners. Digital applications have impacted the tourism sector too giving rise to ‘Tourism 4.0’
  • The events industry is an ideal environment to benefit from the implementation of a widespread digitised approach with numerous organisations empowering managers and improving the overall event experience with the integration of extensive ICT practices and systems.
  • With the more widespread adoption of digitalization in event delivery and as the supply chains of all events become intertwined with technology, we can learn how the digital maturity of events in the 21st century is shaping event management and event control.
  • The team set out to answer the following research questions: RQ1. Can digital maturity in events be defined? If so, RQ2. How should the levels of digital maturity of events be classified with regard to the digital maturity of the events industry and the development of event management theory?
  • Successful events are no longer measured by simply achieving a respectable attendance, a great deal more engagement is manifest through digital technologies
  • Successful events require organisers to create something that is considered by those who attend as a valuable and memorable experience (Pizam, 2010; Tung, 2011). Creating memorable event experiences can be described as being dependent on a number of factors including creating regular attendee engagement, providing appropriate activities, relevant subject matter, topical and contemporary focus and targeted to a sizable receptive audience.
  • technological factors being one of the most important areas of demand for companies along with the implementation of I4.0. SMEs (Small to medium enterprises) are [lagging] behind in developing strategies to implement new solutions.
  • The development of digital maturity in events can be compared to smart tourism, which Gretzel et al. (2015) expressed as a logical progression from traditional activities. Smart tourism is characterised by an ability to transform large amounts of data into enhanced tourist experiences and increased destination competitiveness thanks to the interconnection of the different stakeholders through latest ICT advancements
  • As the components of I4.0 become more prevalent in the events industry, much value can be obtained from understanding how businesses are adopting new levels of digital engagement in order to engage their audiences
  • it is prudent to suggest that the survival, and future success of events can depend upon digital maturity and transformation
  • owever, dealing with digital maturity requires careful attention as Neuhofer (2016) urges caution advising that applied technology solutions have proven to have the ability to create or destruct the value of the experience.
  • I4.0 therefore acknowledges the impact of connected computers with the key constituents being cyber-physical systems, the Internet of Things, cloud computing and cognitive computing
  • highlighted that the use of communication networks globally has risen dramatically and become ubiquitous due to the rise of smartphone ownership. This has been fuelled by social media, apps and faster broadband speeds to create a networked society
  • By combining the Internet of Things data and big data (extremely large data sets that may be analysed computationally to reveal patterns, trends and associations, especially relating to human behaviour and interactions), event managers are able to create a competitive advantage.
  • As event companies develop new and innovative ways to connect, the events themselves are absorbing aspects of I4.0 at every stage of the process; pushing the boundaries of event experiences far beyond the physical world
  • They are used to promote events before, during and after delivery and are used to gather data and inform decision-making. Generating responses from an event can be achieved using a number of methods and through both qualitative and quantitative data.
  • With the advent of big data and analytics, new sources of valuable data are available to guide decision-making processes in a more informed manner. Businesses were once looking at historical data, but advances in database technology and system processes have led to near real-time data collection and analytics
  • Failure to adopt aspects of digital technology does not necessarily suggest a poor experience or the end for those businesses less digitally mature; not every event business relies on this kind of data support to survive. Instead, this research provides an opportunity to better understand where event businesses do engage and more importantly, how communication between non-digital and fully integrated individuals/businesses can be improved.
  • Digital maturity and transformation today differs from previous periods as it not only provides the change in the main business processes but also reveals the concepts of smart and connected products through service-driven business models
  • Our analysis begins with an attempt to uncover the potential challenges, on-going developments and various strategies that will provide the events industry and academics with a forward-facing approach to the growth of technology within events. By including industry professionals and academics, the research contributes to bridging the gap between practise and academia.
  • Because the research and empirical data collection includes industry perspectives, we believe this research will provide value to event managers, marketers and practitioners around the world who wish to understand more about the digital maturity of events.
  • After conducting the social media analysis (1), it became evident that the discussions appeared to be around topics that utilise digital technology rather than the technology itself. Furthermore, and probably a reflection on the value of the group, a lot of the data included questions about understanding the topics rather than providing usable information to our research.
  • We did not have detailed information about the precise characteristics of the individuals who contributed to the dataset of posts. However, to an extent, their roles listed in LinkedIn were informative. These included events consultants, social media managers, marketing professionals, EventTech managers, CEOs at tech companies and events students.
  • Although this response rate of 52 academics may be considered low, this did allow for the creation of the initial insights into the E4.0 concept and crucially it provides a starting point to better understand the levels of the developing digital maturity model.
  • The most referenced themes were social media, marketing, apps, GDPR and mobile. The top 14 themes are shown in Figure 1 below.
  • The results of the thematic analysis reveal the most pertinent events and technology topics in this group in the time period specified. The most common topics were social media and marketing. Marketing appeared alongside other topics as a verb, a noun and an adjective. This certainly influenced its prominence.
  • This statement reinforces the knowledge and general use of social media during events. Mobile and event apps were recognised as presenting opportunities to enhance events and were considered to be a permanent part of events.
  • Carefully managed and fully integrated data and digital systems including social media, apps and CRM create digital value chains to enable the communication between events, their environment, and business partners.
  • Event organisers invest heavily on social media engagement and expect a great deal in return through social media retweets, tagging and sharing of images. However, it is just as important to understand if delegates consider technology at events that important.
  • Our expert respondents were asked if they considered the events industry to be at the cutting edge of technology. Responses were largely supportive of the suggestion that it is. 64% agree, 22% neither agree nor disagree and 14% disagree.
  • Online registration/digital booking was very familiar with 65% ‘extremely familiar’ with the technology.
  • The survey also collected a selection of qualitative data as respondents were asked to if there were any specific examples of connected/digital technology considered to be essential to the delivery of an event that had not been discussed in the survey. Significantly, 23% answered no to this question.
  • With regard to the digital maturity of the events industry affecting the development of event management theory, the literature review indicates that academics are making contributions to theory and a broad understanding of digital technology exists.
  • industry appears not to be digitally mature. Also, our findings suggest that relative to I4.0 not all events are digitally mature. Therefore, the ‘digital immaturity’ of the events industry may be having some effect on event management theory
  • It became evident from the survey that many respondents suggested they were not familiar with technology that they would all have experienced.
  • The results from the survey suggest that widespread academic understanding of technology at events is extensive. Some digital technology is considered routine, while other comprehensively used technology appears to be unfamiliar to the end user.
  • The growing digital maturity levels form the foundation for E4.0 and will contribute to what Gerbert (2015) described as greater efficiencies and changing traditional relationships among suppliers, producers, and customers.
  • Therefore, satisfaction from the event comes down to providing delegates with the right communication levels they need to complete their individual objectives. This can range from the most basic social engagement to the gathering or observation of big data. Events are evidently a melting pot of experiences and goals and not all of them demand the highest levels of technology to complete.
  • Artificial intelligence has the ability to provide events with endless systems that sense, learn and decide throughout the delivery process though many gaps exist.
  • The data also indicates that there is good knowledge across all types of digital technology. This is reassuring for the development of education as the events industry embraces digitalisation
  • However, as more value is placed on the use of digital technology and events mature through greater access to technology, we see the emergence of an E4.0 era.
  • Thus, this model anticipates that events will grow in their digital maturity to level E3 and E4. Thus, digital technologies may become sufficiently embedded so that data related to one element of an event will be used to inform other elements of an event in real time
  • Online registration and wearable technologies such as delegate smart badges are superficial digital experiences and only considered as a process rather than as a fully perceived digital experience.
  • Our findings indicate that digital communications have enabled a shift in the content of events, marketing and the use of social media as a communication tool before, during and after the event.
  • On the limitations of our research, one might argue that engagement with technology, or indeed lack of it, does not provide evidence of the immaturity of digital technology in events. However, the digital maturity model that we propose is principally informed by the literature on digital technology and events.
  • This research has provided a revealing perspective on the use of digital technology in events. It has built on theory that has been previously developed in this and similar subjects of research, such as business and tourism. From this, the research can claim a number of contributions. It (i) provides an empirical investigation into how event businesses and individuals engage with digitally technology at events, and (ii) it provides a definition of E4.0 and other preceding levels that contribute to digital maturity.
  • Our research has shown that event delegates are aware of the ability to communicate in a reciprocal process with technology rather than through a linear/top down process. This in itself is evidence of E4.0. Furthermore, this research highlights how industry is continually striving to optimise the delegate/event relationship through apps and other technology. The industry’s on-going mission to create deeply flexible communication opportunities is eliminating the possibility of gaps in the communication process in order to optimise delegate engagement at events.
  • A broader discussion on potential issues such as IT & data security, skill-sets, expensive production costs and outages; these are significant problems within internet and cloud-based technology. Furthermore, the emerging topic of E4.0 itself requires both conceptual and empirical development.
  • This research has shown that there remains a great deal to discover about the use of technology at events and many opportunities exist for further research from academics and practitioners working together to provide mutual benefits for both industry and education.
  •  
    This article covers a study performed to determine the digital maturity of events. The research conducted reveals that the majority of industry professionals are aware of technology in events. The study ultimately finds that events have a low digital maturity, but high potential for advancement. The article also addresses the limitations of the study performs and agrees that additional research should be performed to determine the relevance of technology in the events industry while acknowledging that digital engagement is not necessary or conducive to every type of event.
  •  
    This article has discovered the fact that the event industry was digitally immature. It also introduced a new concept which is called E4.0 into the academic literature. The article is meaningful since it has filled a gap in the literature relating to events and digital maturity and responded to some of the calls for research. The authors were also planning to make further research on E4.0, events, and digital maturity. They have mentioned that the studies on E4.0 itself were also requiring deeper research.
rderonville

Cuseum Takes Museums Into the 21st Century - The Heights - 0 views

  • As a visitor approaches a piece of art, content about the piece in front of them pops up on his or her phone, bringing the work to life. This location component also allows users to share their favorite pieces on social media, or even comment on an interactive discussion board with other users.
  • Ciecko’s newest product is the digital membership card he has made available for museums in order to make the membership process easier and more convenient.
  • The tool helps museums fill memberships in a more efficient manner, as the entire process is completed digitally, popping up on users’ phones as they walk through the door.
  •  
    Brendan Ciecko is the founder of the Cuseum software. This software was created because Ciecko identified a problem with the technology that museums have or lack thereof. "I was working with a number of museums and was constantly hearing of the frustrations when it came to providing a certain level of experience to visitors on site" (Ciecko). The technology or procedures used in the museum were generally outdated. Now with this new software, guests can download the app on their phone and are able to navigate through different tools and options that the particular museum has for them. The guests will be able to select tours through exhibits that are available at the museum once they walk in. The article also mentions the new product that Ciecko has invented, digital membership, which makes the membership process for the museum more convenient. This makes the process of any application type service in the museum digital. It not only makes all of these processes faster but it also saves paper. In my opinion, I think this a great app. I currently work at a museum and I believe that creating an app that enhances customer experience right when they walk in is worth investing in. It provides guests with highlighted tours and exhibits that are available. Though people at the museum can simply tell the guests where to go and give information about the exhibit, they can easily find it on the app to locate what they are mostly interested in. The app also works as a great marketing tool for museums. It allows visitors to share their favorite items or exhibits on their social media sites and allows them to participate on interactive discussion boards. I think this will help promote specific exhibits, especially if there are tags on the post like #AviationExhbitit or #GizmoCity. Those "tags" are exhibits that I have in my current workplace. With adding a guest's location to the app, it prompts the guests to sign up for a membership. The guest will no longer have to go
rebecca Bonet

Lost Tree Club Turns to ClubPay as Payroll, HR Partner | News | Hospitality Magazine (HT) - 2 views

  • It is designed to help the make the club's human resource and employee administrative work fast, efficient and, most importantly, accurate.
  • The Lost Tree Club of North Palm Beach, FL will begin using ClubPay's payroll and HR management solutions.  In addition to biometric time clocks, real time labor management and payroll processing, Lost Tree Club will benefit from ClubPay's new "HR and Benefit Essentials" online portal .  It is designed to help the make the club's human resource and employee administrative work fast, efficient and, most importantly, accurate
  • In addition to biometric time clocks, real time labor management and payroll processing, Lost Tree Club will benefit from ClubPay's new "HR and Benefit Essentials" online portal
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  •  ClubPay will assume responsibility for processing payroll, printing checks, accurately managing deductions, ensuring compliance with payroll policies and filing payroll taxes
  • ClubPay will assume responsibility for processing payroll, printing checks, accurately managing deductions, ensuring compliance with payroll policies and filing payroll taxes
  • Lost Tree will have unlimited access to over 180 standard payroll and HR reports and the ability to easily create any custom reported needed for proactive decision making. 
  •  
    The Lost Tree Club of North Palm Beach, FL chose ClubPay for payroll and HR management solutions. ClubPay will help processing payroll, printing checks, accurately managing deduction, ensuring compliance with payroll policies and filling payroll taxes so that HR staff can focus on more centric activities. 
  •  
    This article talks about The Lost Tree Club that is located in North Palm Beach will be using ClubPay's payroll and HR management solution. Lost Tree Club will benefit from The ClubPay's new" HR and Benefit Essentials" online portal it designed to help the club's human resource and employee administrative work fast, efficient and, mostly importantly, accurate. It will help with processing payroll, printing check, accurately managing deductions, ensuring compliance with payroll policies and filling payroll taxes.
Kassandra Baumgardner

HowStuffWorks "How are point-of-sale systems going mobile?" - 0 views

  • Wireless connections are in the process of altering the way we shop. And the trend continues to grow.
  • Retailers and service companies can make employees more productive and lower labor costs
  • Also, accuracy is increased by eliminating written orders. Customers may receive speedier service and error-free, detailed receipts on the spot.
  •  
    This article does a great job of showing the history of the point of sales system and looking at the future of the POS System. Point of sales, or retail transactions, have been around since humans were created. Cash transactions took place between consumers and merchants, and the cash was kept in a box. The cash register, a mechanical cash box, was the first real POS System that kept track of revenues. It wasn't until businesses started using barcodes that the POS really started to change. Merchants could process sales more quickly and accurately. Restaurants were among the first to use mobile POS systems. Staff could process credit cards at the table, and place orders without ever having to write an order down. Apple, for example, eliminates the cash register altogether and handles all transactions from hand-held devices. These new systems of POS reduce labor costs and increase productivity. The elimination of written orders increases the accuracy of servers and gives customers a better quality of service. The future of the POS System is bright. Restaurants have created iPhone apps that allow customers to place their orders before they even reach the restaurant, while others let servers carry around a small computer that allows them to process transactions from wherever they are. Even more advancements are beginning to take place. Encrypted card readers and contact less payment methods will increase the security of mobile POS systems. Eventually a person's cell phone will be able to be passed over a terminal and act as a credit card. These advancements are ultimately to create more time for the guest and the business as well as make shopping more automatic. In today's society where people are controlled by the need to shop, a more automatic type of transaction is the best invention.
Qike Chu

Advantages of Using an iPad POS System for Your Small Business - 1 views

  • Coolness is one reason to use an iPad as a point of sale (POS) system.
  • using an iPad as a POS system provides a lot more than social cachet to small businesses.
  • Cost savings; A tool for better customer service; The ability to streamline the sales process by providing catalogue and inventory data to customers as well as payment services; It's a good defensive sales strategy; The ease of employee training; The environmentally friendly aspect of e-receipts.
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    After Lloyd Swords used Ipad POS for cash register for his coffee shop, lots of owners of small business started to think about using Ipad for their own business. Besides the coolness features of Ipad, or even Ipod Touch, there are still six advantages of using an Ipad POS. As I highlighted in this article, restaurant can save costs for more than $10,000 by Ipad POS. What's more, Ipad POS makes sales process streamlining, which means customers don't have to stand up and walk to a cash register and it makes them more comfortable because the payment process just happens under their eyes. Last but not the least, since the global warming and carbon dioxide emission, it will be meaningful to use Ipad POS because it makes the sales paperless and environmentally friendly. I have experiences of using this Ipad POS because I am right now working in a japanese restaurant which is using this system from placing order to checking out. And I think it will help sales because customers love this system. Every time I help them check out, they just give me their credit card and I just stand in front of their eyes and process the payment and email the receipt to them, which always makes them feel fantastic. Therefore, I think Ipad POS can be a trend in the future hospitality industry.
LU DENG

Benchmark Powers Expansion with Centralized Accounting Platform - 0 views

  • 3 October 2012 Benchmark Powers Expansion with Centralized Accounting Platform Management by the Numbers: Benchmark Integrates New Properties into Company Management Processes Quickly with ‘Private-Cloud’ Back Office System
  • Successful management comes from by-the-numbers decisions
  • Basing day-to-day management decisions on the numbers is another big part of successful management in today's economy. At one time, we had to wait until month end or later to see property financials. We do not have that luxury today, so we built a centralized 'private cloud' technology hub and data gathering platform. Now our managers make decisions based on month-to-date performance every morning.
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  • Benchmark uses the Internet-enabled Profitvue enterprise back office system from Aptech Computer Systems to centralize property accounting
  • Pinkham said. "For example, we use the Profitvue back office accounting system at all our properties, which include luxury resorts, hotels, and conference centers. The system is Internet-enabled, so the only back-office hardware our hotels need is a PC. The same is true for our front office systems. This is a great savings for our owners."
  • This means when we take over a new property we can quickly integrate it into Benchmark's processes. We simply bring in financial team members from our other properties. They are familiar with the system and chart and G/L. It is a simple process for them to logon to Profitvue and create a new entity. We can have the new property up and running quickly without the usual hardware and software installation, and staff training. This saves time and money, and we can turn the property around much faster.
  • Our private cloud strategy benefits our financial stakeholders, management teams, and guests," Pinkham said. "Aptech is an important part of our strategy and operations at all our properties. They understand hotel accounting and Benchmark's business process and are always ready to support our innovations."
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    Having a clear understand of what makes a great hotel, resort, or conference centre and how to run it profitably is an essential part for a successful management company. Benchmark Hospitality International win the market through its day-to-day management decisions on the numbers. They built a  centralized 'private cloud' technology hub and data gathering platform based on which the managers can make decisions every morning while not wait until month end or later to see property financials. The private cloud helps to reduce its ownership costs and to protect data. Benchmark also uses the Internet-enabled Profitvue enterprise back office system from Aptech Computer System to centralized property accounting.  This is technology plays an important part of hotel operations. The Profivue back office accounting system is internet-enabled, so a PC is the only back-office hardware. The same for the front office systems. It is a great saving for its owners. Since Profivue is flexible enough for Benchmark to have a standard chart of accounts and general ledger for all its properties, Benchmark can quickly integrate a new property into Benchmark's processes. It just bring financial team members from other properties, who are familiar with the system and chart and G/L. So a new property can be ran very quickly without the usual hardware and software installation and staff training. Another advantage of this system is that Benchmark's financial stockholders, management teams, and guests benefit a lot from it, so they always support these innovations, which can later stimulate the company's success. Applying new technology in operation management can help company win a larger market share and develop fast.
Hanlu Hu

Hospitality industry can benefit from upgraded telecom tech | Subsidium Technologies - 0 views

  • Businesses in the travel industry are often required to connect, collaborate and communicate with other entities all over the globe. Companies within that sector that specialize in hospitality services need to have particularly efficient telecommunication processes if they want to vie for an elite position among their competitors. Outdated telephony and collaborative platforms can be unreliable, and for businesses that provide a service that depends on optimum customer satisfaction, poor accessibility can make the company appear to be unprofessional.
  • Maestro PMS is a cloud-based hosted storage and backup system that businesses can integrate to replace their old physical, in-house servers
  • Businesses that are looking to improve their own telecommunication systems should first contact a professional technology consulting agency before beginning their implementation planning process. With their evaluation and unbiased advice, decision makers can rest assured that they are investing in the best possible solution for their company.
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    In this article talk about hospitality industry has to upgrade to make more benefit for making more profit than now. There is more telecommunication technical solution that is able to hospitality telecommunication problem entities. Notrhwind, the inventor of the PMS software system in hospitality industry since 1987. Northwind offers PMS (Property Management System) in hotel software. Maestro PMS is a storage and backup system based on the cloud computing system and replace from their old data to in hotel server. Tim Belcher assitant general manger of Legacy Hotel and Conferences, one of the telecommunication companies, said that the problem of the telecommunication system could replace duties of their IT staff since maintain and resolve problems with storage provider. Business that are looking to improve their own telecommunication system, the company should contact a professional technology consulting agency before set up the implementation planning process.
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    More and more companies in hospitality industry are focusing on telecommunication, for telecommunication system could help them better manage the company and enhance customer service. Before choosing the right system, companies have to consult a professional company and conduct lots of development and research work. Then they can find a right one for the company. A right telecommunication solution, like PMS in the article, could help reduce cost and time, as well as providing great customer service.
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    This article is indicating that hospitality industry can benefit from upgraded telecommunication technology and hospitality serviced need to have particularly efficient telecommunication process if they want achieve success among their competitors.  A new system is introduced in this article: Maestro PMS. It is a cloud-based hosted storage and backup system that business can integrate their old physical, in-house servers. And the system backups and upgrades in secure network operation hosting facility, which could let operators focus their attention on guest service and revenue generating activities. This article also suggest that if company looking to improve their own telecom systems, it is better to contact a professional technology consulting agency before beginning implementation planning process.
Leann Taylor

MGM Resorts, Las Vegas Sands, Caesars Entertainment to Present with BlackLine at... -- ... - 0 views

  • Until recently, accounting/finance departments have had to rely on spreadsheet-driven processes that often contain hidden errors, resulting in costly mistakes.
  • The BlackLine presentation will focus on how automating traditionally manual accounting processes, such as account reconciliations, can virtually eliminate spreadsheets – and the errors/headaches that come with them – and ultimately help large hotels, resorts and casinos (which are often operating on a global basis) "achieve balance sheet integrity."
  • Attendees will leave the session with knowledge of how they can: Implement technology to automate the entire financial close process, increasing control and visibility across the board Ensure timely, accurate and documented communications between all departments (accounting, finance, compliance, auditing, etc.) Realize exceptional ROI in a very short timeframe Improve the accuracy and timeliness of compliance reporting Define responsibility and process ownership Manage compliance while servicing multiple locations
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  • Accuracy, visibility and timeliness of the account reconciliation and financial close processes, as well as the need for real-time access to information with clear, streamlined communications between all parties involved, is more important than ever before.
  • The following panelists will share their insight on how organizations operating in a shared services environment can communicate better, improve efficiencies, increase productivity and reduce bottom line costs by implementing an automated account reconciliation and financial close system
  • BlackLine Systems was the first to develop and offer a commercially available Balance Sheet Account Reconciliation solution.
  • provides quick-to-implement, scalable and easy-to-use applications that automate the entire financial close process
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    This week's article elaborates on BlackLines Systems, a financial software provider is presenting to MGM Resorts, Las Vegas Sands and Caesars Entertainment the first conference called, Shared Services for Hospitality. The conference is focused on providing information about the advances in their new efficient software to evaluate performance, make better decisions making and external reporting for the hospitality industry. The BlackLine Systems wants to demonstrate the hospitality companies how errors can be minimized with the elimination of today's manual accounting spreadsheets towards better accounting software, which will automate the accounting/financial processes and increase accuracy associated with real time information. This type of technology is essential within the hospitality industry for every type of business to incorporate within their structures for greater efficiency and performance.
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    BlackLine has helped businesses like MGM Resorts, Las Vegas Sands and more to move from the archaic way of manual accounting on spreadsheets. With a new automated system, users have a better way to reconcile accounts and evaluate performance. 
Jennifer Koren

Investment in Hotel Technology Pays Off with Increased Group Revenue - Charmed by Hospi... - 5 views

  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers?
  • Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue’s departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, “Insert IACC blog post title URL” we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel’s lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT services in the white paper “What Do Planners and Trainers Really Want in Their Meeting Service?” All IACC-certified conference centers are required to have an on-site IT team to ensure technology functions properly. Now, the need for a knowledgeable IT team that really understands technology and can cater to individuals and group business is spreading to other hotel markets.   These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests. Want to learn about other ways hotels are using technology to build relationships? Check out Enhancing Your Social Networking Site with a Social Concierge! to maximize social media and connect with guests, attendees and planners!
  • More efficient billing
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  • Service requests like housekeeping and in-room dining are instantly sent through the system,
  • ensure technology functions properly.
  • Virtual concierge service on guest room TVs
  • On-staff IT team
  • Virtual business centers
  • To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
  • Virtual concierge service on guest room TVs
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B.
  • On-staff IT team
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • Virtual concierge service on guest room TVs
  • More efficient billing
  • As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • On-staff IT team
  • Virtual business centers
  • To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties.
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    Hotels developing High IT technology have taken a great deal of advantages from it which makes prosperous business and better customer service with high efficiency and goal-achieving process. In this article, it proclaims some prevailing high-techs used in hotels. Such as the In-room HD TV in Hyatt properties. It provide almost all the online computerized services accommodating customers with document-printing service, in-room dining service, restaurant reservation service, and even the email-checking, weather checking service. The on-staff IT team would oversee the IT application over the whole property, including upgrading, maintaining, and functioning. the impressive technology tools would be inevitable trend developing hotel industry.
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    "Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn't just a hotel app. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue's departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, "Insert IACC blog post title URL" we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel's lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT serv
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    ARTICLE SUMMARY Hospitality industry is not only using technology to improve customers' experience but also to improve the bottom line as well as increase group use of the property. Hotels operators and owners are increasingly using conference centers and other meeting venues to attract business groups, seminars and conferences with new technology, and it isn't just a hotel app. Many of the branded hotels such as Hyatt Hotels with in-room HD TVs by Roomlinx Inc. are using the technology to allow guests to make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Hotels are investing in technology to provide these services and to compete effectively.
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    Due to the market segment of the Groups, hospitality industry has focused on the IT investment on Groups. And there are some technologies for leisure and business travelers like virtual concierge service on guest room TVs, more efficient billing, virtual business centers, and on-staff IT team.  All these implements can benefit hotels and customers with a convenient, reliable, and profitable outcome. Besides that, it is super cool. 
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    Nowadays, technology becomes one of the most important issue in hospitality industry. More and more hotels are going to pay more attention to their technologies such as APP application. Besides those technologies benefiting leisure travelers, investment in hotel technology also pays off with increased group revenue. Conference and convention become important parts in hotels, which means lots of meetings or events are choose to be held in hotels and lots of hotels decided to target their markets as convention directly. As in this article, it is talking about creating cool technology to increase the revenue based on group business. It stated Hyatt Hotel as an example to put virtual concierge service on guest room TVs, which is object to attract new markets as well as group business. What's more, an on - site IT team are going to be required in order to ensure hotels' technology functions properly. Having this kind of IT team, any questions can be responded fast. Therefore, investment fo those kinds of technology not only can bring more new markets or customers but also lead to quick return on hotels' investments, especially in F&B. 
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    I don't understand where this document will print if you don't have a printer with you? Will it print at the front desk somwhere? What if it's confidential information and how secure is this system? If you put more technology and have it be so accesible even when your having a meal you would have to hope that dinners continue to order otherwise you'll never be able to turn the table. Also, some dinners must not be as savy as others and won't like this idea of being able to do everything from the TV in your Hotel room. I know I wont even use the feature at the end of the day I dont feel like playing with tech. Others may want to escape tech because they have been around all through the work day, it may feel like you never stop working.
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    This article talks about the benefit of investing hotel technology. As it mentioned, technology is another way of gaining group business and marketing the hotel and meeting center. Here are four of these new popular tools for travelers. They are Virtual conceirge service on guest room TVs; More efficient billing; Virtual business centers; and On-staff IT team. For the Virtual conceirge service on TV, guests can do many things and request services through this system immediately. It can improve not only the departmental efficiency, but customer satisfaction as well. By using the virtual business center, cutomers can enjoy a dining experience. These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. To increase group business, hoteliers are comfortable with this investment and they know that there's a return on investment with generated buzz/venue marketing and satisfied guests
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    This is an interesting and useful article that reminds me of the importance of new technology investment in hotels' conference centers and other meeting venues. Technology has become an efficient method in winning group business and marketing a hotel. There are several new hot tools for leisure and business travelers. For instance the virtual concierge service on guest room TVs, efficient billing, and virtual business centers. If a guest is able to make service requests, check email, use the Business Center, print documents and receive customized messages from meeting planners through an in-room HD TV by Roomlinx, the whole departmental efficiency can be improved and the guests' satisfaction can be enhanced to a higher level. This is useful to attract business travelers who care about these areas of service and it also leads to a quick return on investment too. When the discussion of hotel Wi-Fi services has been outdated, the topic of investment in technology amenities that provide the same comforts of home or the office is becoming another focus in hotel industry.
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    This article introduces some new technology applied in the hotel. Nowadays, the hotel will adopt some new technology to attract more and more guest. Like the article said, "technology is just another way hotels are winning group business and marketing a hotel or conference center". The article introduce the Hyatt Hotels adopt the virtual concierge service on guest room TVs that offer a good service for guest and try to appeal to new markets and drive group business. The article also involves the revenue management system that the hotels are investment can help the hotel deal with data effective and increase revenue for properties. The new technology that the hotel applied will not only improve the guest experience but also can increase the revenue of the hotel.
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    Further analyses of our data suggest that as industries become more competitive, the effect of IT on profitability increases. IT investments also had a greater effect on profitability in the service sector than in the manufacturing sector. A possible explanation for this finding is that services allow greater IT-enabled customization and professionalization. One key takeaway from our research: All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
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    Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. There are some of these new hot tools for leisure and business travelers. 1. Virtual concierge service on guest room TVs 2. More efficient billing: Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. 3. Virtual business centers: Socialization through technology and food and beverage outlets is increasing revenue for hotel.
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    This article examines the new technology that hotels are investing in. In room concierge, billing ease, on- staff IT team, and virtual business center all make the hotel guests experience more comfortable and easy. Whether traveling for business or pleasure, the new technology is worth investing in for these hotels.
lderi004

For an Excellent Attendee Experience, Event pros Need to Embrace Event Technologies | M... - 1 views

  • Gone are the days when event planners conducted venue research offline, manually updated registration numbers in spreadsheets, and relied on post-event surveys to measure success.
  • Not only does it empower event planners to be more effective and efficient, it’s also redefining the attendee experience.
  • To achieve this goal, event marketers rely on communicating relevant content to prospects and registered attendees to pique or maintain their interest.
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  • A mobile device, more specifically an event app, can act as an information hub for all things related to the event, including agenda updates, session breakouts, news, and promotions. It can also be used to encourage attendee engagement through proprietary content, peer networking requests, social sharing, and more.
  • registration and onsite check-in go hand in hand. If planners don’t use an effective registration tool with robust data management software, it stands to reason they probably won’t have a smooth check-in process either .
  • Using event management software that has email marketing integrated with prospect and attendee lists, as well as an event app, will give an event marketer an advantage.
  • Start small by selecting one or two metrics, such as technology and its relationship with attendee satisfaction, to track throughout the event’s lifecycle.
  • Evaluate and diagnose the areas where technology can drive improved attendee satisfaction and engagement.
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    I found this article very interesting, as it touched upon certain pros for events to embrace event technologies, such as event registration software. As mentioned in the article, nowadays, nothing is done manually. Therefore, updating registration spreadsheets, or surveys manually just slows down any process. Additionally, if planners do not plan for a good registration tool, or process, they will definitely not have a smooth check-in process. With technology softwares, like event registration, allows for event planners to have a more efficient experience, as well as, for the attendees. Moreover, these softwares even allow for word of mouth, through social network sharing; giving a greater advantage for attendee show up. Overall, with technology softwares events can run much smoother, and also, allow for tracking of attendee satisfaction, in order to find any improvements for future events. Depending on the event, an event software can surely be a win-win for both the planners and the attendees. 
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