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croja081

How the hospitality industry will profit from the IoT | Network World - 0 views

  • But IoT is more significant than just adding connectivity to existing products or services. In fact, it is about changing the way products and services deliver value. In the process, products are becoming services, and services are becoming more intelligent.
  • One big opportunity: using the phone’s speaker for paging.
  • Many hotels already use IoT to control in-room thermostats.
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  • Intelligent sensors, though, can help detect occupancy.
  • The hospitality industry is not immune to this evolution, and, in fact, it is well positioned to benefit from IoT. That’s because the industry is poised to improve the customer experience while simultaneously reducing costs.
  • One more proposed change to in-room phones: one-way video.
  • Some hotels, such as Hilton, are experimenting with connected, Bluetooth door locks so that a guest can use their smartphone as a key.
  • Too much automation can be detrimental. For example, high-end restaurants are unlikely to move to automated server-bots anytime soon. However, people do value and appreciate efficiency. When hospitality more closely embraces IoT, hotels can improve the guest experience and lower costs, and when done right, they can avoid interfering negatively in a guest’s stay.
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    The Internet of Things (IoT) is and will continue to be a huge part of the hospitality/tourism industry. Hotels are barely scratching the surface of what this network can accomplish at full capacity as we still have some places that still manually put in data onto their software. With IoT, we are taking control of many aspects of the day to day operations of a hotel. From using key cards on your phone via Bluetooth, sensors checking out if there is anyone in the room, and other neat futures; hotels are optimizing so they can focus more on customer service and other pressing matters. My opinion though on the matter, which is one that is reflected at the end of the article, is we can't have too much reliance on IoT. If the system fails is obviously the worst part, but could happen to jobs on the property. Would staff get retrained or let go? Do we get to a point where the hotel can run on its own? Obviously, these are questions that might be way in the future, but with the rapid growth of this network, it might be time to think about it.
demax85

Boosting the efficiency of your POS system - Information Age - 2 views

  • Point-of-sale systems are critical to managing stock, tracking orders, recording customer details, logging hours and numerous other activities that enhance customer service and boost employee performance.
  • Due to the increasing demand to serve customers quickly, POS systems need to be fast and durable.
  • As retailers continue to focus on prioritising customer service, their IT systems need to do more than just process transactions.
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  • One survey found that 80% of consumers are not willing to wait longer than five minutes in a queue.
  • SSDs enable systems to boot up faster, load data almost instantly and increase overall productivity.
  • However, the price of SSDs has reduced significantly and they are now widely accessible.
  • By installing SSDs into your POS systems, you will notice an increase in productivity and efficiency. POS systems are subject to a range of environments where their durability is tested.
  • They are often prone to shock, bumps and vibrations which could break the hard drive. However, as SSDs have no moving parts there is nothing delicate to break.
  • Data stored on retail systems is an asset and a liability. Self-encrypting SSDs use an encryption engine built into the hardware that encrypts every file.
  • Not only will individual POS systems work better, but the organisation will be more efficient. When everyone is working faster, retailers can serve customers more effectively, beat the competition and make more sales.
  • Point-of-sale (POS) systems are now a vital component of ‘bricks-and-mortar’ retail
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    This article is talking about having POS with solid state drives. They do not have moving parts so they are not as delicate as the HHD hardware. Retailers not only want to be efficient in how they run their business by having a reliable POS system but they also want to boost customer service by having a system that works faster. As technology moves at a faster pace, customers are also looking for quicker service. The SSD hardware is self-encrypting, protecting customer data, it boots up faster, energy efficient using less power from the POS and are now widely accessible.
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    This is a great article that looks at the positives of the SSD hardware. I think that the main positives to our industry would be, as you noted, the encryption of consumer data, and the speed of the transactions. Customers are very aware that their information can be hacked if the POS doesn't provide an extra layer of protection and this hardware looks to give customers a sense of security. As for speed of the transaction, the data is absolutely accurate regarding whether a person will wait for something to process, or move on to another option. One example is the unattended POS system we spoke of earlier speeding up transactions at restaurants and hotels, whereas having this option in your POS wil just increase efficiency and speed. Thanks for the article!
naram003

Hotel E-Commerce: Navigating the Complex Hospitality Digital Marketing Landscape - 0 views

  • Websites are dynamic vehicles. In addition to being an attractive and interactive dashboard, a site should be continuously updated and optimized for searchability to be truly functional.
  • Sam Laird shared that more than 65% of people who book a hotel room within 24 hours of checking in do so from a mobile device (Mashable.com).
  • According to Expedia, more than 15% of travelers who book a flight 24 hours or less in advance also do so via mobile device. Hotels with ratings between two and three stars are most commonly reserved via mobile devices, indicating that they are likely the best (or most available) last-minute lodging option
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  • companies with the applications that are easy to access and instinctive to use are most likely to attract these customers.
  • Both Facebook and Twitter advertising allow for targeting users based on demographic and psychographic data.
  • Social media marketing can be a cost-effective and efficient method to interact with existing and prospective customers
  • Properly using hashtags helps a brand start a conversation with consumers and identifies who is already talking about them
  • Most notably, the platform allows for posts to be pre-scheduled, creating continuity of messaging on various social sites.
  • LMA Communications founder Larry Mogelonsky contends that marketing will eventually be “limited to infographics, photos and videos.
  • Consumers rely heavily on the reviews from others in their online communities.
  • Replying to positive reviews and addressing complaints or critical comments transmits a tone of trust to a UGC community
  • According to industry expert and Rouse Media president Glenn Haussman, the impact of a customer rating three stars versus four stars on Yelp or TripAdvisor can be a significant impact to a restaurant’s bottom line.
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    As technology advances so does the way consumers buy products and services. In order to keep consumers happy the hospitality industry has adapted itself to be more mobile and convenient. Mobility and convenience are two very important factors when making a website or app for E-Commerce. Many hotels and restaurants have created apps for cell phones and tablets so that guest can have convenience and mobility when booking a reservation or ordering a meal. E-Commerce profitability is maximized by using digital marketing. Two major sources for digital marketing are search engines and social media ads. Through digital marketing companies can constantly advertise to consumers anywhere at anytime in a cost efficient manor. Search engine marketing allows companies to increase the number of visitors to their website by putting them at the top of search engine results.
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    To summarize this article, it mainly discussed how the layout of digital marketing within the hospitality industry is constantly changing and highly important. This is something that is a challenging task for most hospitality businesses, especially hotels. It was said that there are many factors/questions to consider when approaching digital marketing such as " How much does it cost to acquire a new guest and how do we encourage this new guest to book directly through a brand's website?" Websites are plays a vital role in digital marketing are one of the main starting points. Hotels and other hospitality businesses should be frequently updating websites with useful information that compliments more visuals such as images and videos. In addition to that, it was even mentioned how making sure that the website is easy to navigate and readily accessible to customers is essential. After carefully reading more into article, SEM (Search Engine Marketing) was mentioned. This is more like an assessment in a way and a method to show where a hotel or business stands as a brand. For example, if your were to simply google the word hotel, brands such as Marriott and Hilton would most likely be at the top of the list. That is actually good and will benefit those brands greatly in the aspect that there reputation, which possibly stems from online review sites and social media platforms, is well known. These online review sites are capable of monitoring and responding to customer inquiries/comments. The article also touched basis on how the demand of social media presence is vital and should not be overlooked. Social media proves to be cost effective and efficient. Simply using hashtags with either the brand name or keywords can attract prospective customers which in return will generate more revenue. Overall, the article was clear that as far as the hospitality industry goes, digital marketing is something that has evolved in so many ways and can generate good revenue if the plan
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    Digital marketers in the hotel industry are adapting to the changing climate for OTA's guest expectations, advertising, and competition. Hotel Websites must be clean, low text, and image based with opportunities for guest to comment or ask questions. How to guests find you online? How can we create strategic links from the website to a brand's social channels for increased retention? Business owners will need to learn search engine marketing (SEM) to ensure that sites appear high on listed results of search engines. Paid advertising and Geo-targeting advertisement will be essential in offering the right products to the right markets. Markets must set measurement goals to monitor performance at different stages of ad campaigns and decided if ads should be adjusted. Lastly, the social media craze is still going strong, and being aware of current trend such as Instagram and hashtaging will be crucial in for current success.
kakaboshi

Council Post: New Pay Trends: How Today's Workforce Is Reshaping Payroll - 0 views

  • It’s been over 40 years since direct deposit was introduced, arguably the last major development in the payroll world. It’s amazing to think that, with the speed of technological innovation these days, you have to go so far back to find the most recent payroll innovation that had such a significant impact on both employees and employers.
  • technology has infiltrated the payroll landscape in recent years, innovating time reporting and flexibility in pay. Payroll is also being forced to adapt to a workforce comprised heavily of two types of employees: those who require immediate income, and millennials and Generation Z workers.
  • Paycards According to a 2017 FDIC national survey, 25.2% of U.S. households are “unbanked” or “underbanked.” Those who are “unbanked” do not have any traditional banking relationship (i.e., a checking or savings account), while those who are “underbanked” have a financial institution account but also obtain services from providers outside the banking system.
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  • 78% of Americans who are living paycheck to paycheck and who are financially unprepared for an unexpected expense. They are often hourly employees in service-based industries, such as health care, hospitality, quick service restaurants, retail or nursing.
  • Direct deposit of earnings for unbanked and underbanked populations isn’t a viable option, which has made the rise in the use of paycards (debit cards to which an employee’s wages are transferred) an increasingly popular alternative.
  • Research by Aite Group shows the use of paycards is expected to increase through 2022. For employers, these cards, backed by Visa or MasterCard, can provide benefits such as reduced payroll processing costs and the ability to move to fully electronic payment mechanisms.
  • Artificial Intelligence For Time Management
  • Workers increasingly expect employers to be okay with them working on a personal device, rather than a work-issued system. This adds a level of complexity for companies trying to verify payroll hours. Fraud and forgetfulness can lead to inaccurate records and added overhead.
  • To combat this, many companies are implementing artificial intelligence (AI) for predictive timekeeping, rapid detection of irregularities, and even “smart” time verification based on video feeds and facial recognition. 
  • Payroll Platforms
  • Fragmented systems and data have always plagued the fintech industry, but payroll platforms are helping address these problems. They are making seamless integration a reality and combining features in a single platform. Having a fully integrated system provides a single set of data and a flow that reduces complexity, facilitates changes and ensures consistency across all system components. 
  • Daily Pay
  • A daily pay benefit lets workers track and access their earned wages prior to their next payday.
  • Provides the flexibility to transfer earned wages to paycards (or other payment platforms). • Incentivizes employees to perform accurate and efficient time reporting, as employees can see their available balance increase at the end of each shift. • Integrates with other payroll platforms, providing “plug-and-play” functionality.
  • Challenges Ahead
  • All of these new technologies will face skepticism about whether they can deliver on their promises. In some cases, these technologies will have to win over decision makers who are reluctant to change their ways.
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    This is an interesting article that describes some of the new technology being implemented to improve how employees are getting paid based on the current workforce's spending habits. These include the ability to be paid by debit cards, ability to be paid daily and have the flexibility to move the money around, AI intelligence to keep track of the employees' work hours on their own devices, and integration of many payroll functions into one platform. With so much technological advancement, it seems that payroll management is one that is still behind with many companies still working with the old clock in and out method which is time consuming.
afigu115

Data Security in Hospitality: Risks and Best Practices | By Limon Wainstein - Hospitali... - 0 views

  • Information security is a pivotal aspect of many industries, not least the hospitality industry due to the nature of the data collected by companies operating within hospitality.
  • hospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices
  • ybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data.
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  • Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures in which theres a franchisor, an individual owner or group of owners, and a management company that acts as the operator.
  • A vital part of protecting data is training staff to securely gather and store personal information.
  • The high level of turnover and high degree of staff movement between different locations makes it a real challenge to maintain teams of well-trained staff
  • Industry and political regulators are becoming stricter in governing how organizations process and store personal data.
  • This type of data risk is more subtle and it involves employees selling data to third parties without the knowledge of the organization that employs them.
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    Information security is absolutely crucial within the Hospitality industry. There is so much important guest and customer information that is submitted via technology. This includes, credit card details, addresses, and phone numbers, with so much of this information being sensitive companies need to install security systems. The hospitality industry depends strongly on credit card as a form of payment which is why the POS needs to be secure. It is also extremely important that staff members are trained to gather and store guests personal information. The industry overall has become stricter in the ways that information gets gathered and processed in order to avoid cyber attacks. The last thing that companies must keep an eye on are insider threats, a lot of the time it's the employees from the company that are giving away valuable and confidential information to third parties. This is why I believe that technology has had a great impact on this industry but there needs to be strong security systems in order to avoid cyber attacks.
ggara004

Why the GDS system is still as important as ever for hotels - HotelREZ Blog - 1 views

  • There are four distribution channels that make up the GDS, namely Amadeus, Galileo, Sabre and Worldspan. Despite generating billions of dollars in sales year on year, we’ve heard many hoteliers refer to the GDS booking engine as “dying”, “outdated” and “disappearing.
  • In fact, over 600,000 travel agents use the GDS to book flights, hotel rooms, car rentals and destination activities every single da
  • GDS production continues to grow year on year by as much as 5% to 10% worldwide
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  • The GDS, as a viable revenue channel continues to experience strong annual growth and is not going away any time soon.
  • The GDS allows all expenses to be tracked, making it easy and user-friendly for companies to make hotel reservations for their employees
  • Corporate guests are ideal customers because they tend to use other hotel services, such as the restaurant or spa, increasing incremental spending per room.
  • he majority of business and leisure travel from the United States is booked via the GDS, and bookings from countries such as Russia, Japan, India and China is on the increase
  • This is particularly the case if you’re looking to increase corporate business, as the GDS is a huge corporate bookings sourc
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    This article explains the benefits of Global distributions channels in the hotel industry, The benefits listed are strong continuous annual growth, more corporate bookings, worldwide exposure. and significant revenue stream for any hotel. The most significant point was the topic of an increase in corporate bookings. Large companies use GDS to track their employees travel expenses. This is efficient because companies are able to use this system to manage costs and expenses of travel. Although some hoteliers may say this "dying", it appears GDS is still generating business and revenue for many companies.
l_symonette

Ebusiness And Its Impact On Hospitality Industry Information Technology Essay - 0 views

  • It encompasses e-commerce, which relates to buying and selling, but also includes servicing customers (i.e. business to consumer) and collaborating with business partners (business to business).
  • This new virtual marketplace allows small companies competing with business giants by just having a better web presentation of their products/services
  • online customers can enjoy a wider choice of products or services, more competitive prices, and being able to buy their favourite items/services from the sellers located thousands miles away
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  • E-business is having a huge impact on the hospitality industry, an impact that looks set to continue. An increasing number of people are booking and viewing restaurants and hotel rooms online, and they are working with the smartest time-saving electronic systems.
  • Smaller travelling agencies, among others, are more interested in the application of Internet to gain certain competitive edges over their larger counterparts.
  • In the past, travel agents were used for not only travel plans but they also sold transports, tours and accommodation for suppliers. Travel agents were the most common source for booking hotel rooms and any other travel components.
  • The internet emerged and the World Wide Web was invented, linking the world into one global network. The emergence of the internet had a great impact on all businesses including the hospitality industry.
  • increased choice speed greater independence more information eg services, appearance, location, virtual room tours ability to compare prices increase in direct booking, less use of intermediaries
  • It has been reported that the online booking in the hospitality industry (including hotel/motel, airlines, travel packages, etc.) is increasing at a very rapid speed recently. An online hotel room booking has been increased by six times just during last four years (from 1999 to 2002) from $1.1 billion in 1999 to $6.3 billion in 2002. As a result, its percentage as of total annual bookings is increased over 400% - from about 2% in 1999 to 9% in 2002
  • technological barriers for business and customers e.g. slow connections, inadequate hardware, slow download times, staff resistance to change, lack of staff training, requirements for web maintenance inflexibility of business structure lack of business planning e.g. cash flow forecasting, marketing strategy poor website design security for payments (perceived and real)
  • Organisational issues e.g. business planning, staff development, recruiting new staff; customer education and awareness campaign; support issues e.g. government support, support for web design, dedicated technical support
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    The internet has allowed the Hospitality Industry to significantly grow, by bring their products , which is now easily accessible for customers.
dlcrawford

The Impact of Technology on Hotel Sales and Marketing | By Court Williams & Rachel H Le... - 0 views

  • Sales and marketing is also exceptionally challenging because of the potential dilution of established brands, the complexity of building overall brand loyalty, and the risk of management forfeiting their focus on less "cool" brands in the stable in favor of the latest shiny thing.
  • In their efforts to achieve visibility, hotels compete to incorporate inviting, "Instagrammable" backdrops into their design. Research from Travolution shows 40% of millennial travelers chose a destination based on how Instagrammable it was, bypassing the cost and availability of alcohol (24%) and the opportunities to explore local cuisine (9.4%).
  • Good reviews strengthen the brand's reputation, regular postings (either by marketers or guests) generate SEO content, and instant chat mechanisms support the decision-making and booking processes.
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  • If the industry can't keep up with the opportunities presented by technology, it risks (like Survivor) being outplayed and outlasted.
  • the ability to gather first-party data from those systems, map it against second and third-party business intelligence, and generate results that can bring every property exponentially closer to fulfilling the needs of its target audience
  • Content management systems provide them with the ability to hyper-personalize their marketing communications
  • many vacancies now carry new qualification requirements for candidates to be knowledgeable in social media and content marketing.
  • Near-field communication(NFC) technology works with smart devices to provide customized, location-based suggestions for activities and excursions
  • Voice-activated assistants do more than turn on lights, TV and air-conditioning. They wear a marketing hat, too, by enabling the easy use of peripheral services such as in-room dining, restaurant reservations, and bookings for spa sessions
  • The ability to track guests and their preferences translates into predictive analytics, which make it possible to be proactive rather than reactive
  • video ads are significantly more popular than their text counterparts, with 80% of all web traffic expected to be directed to video content by the end of 2019.
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    This is an awesome article describing the growth of technology in marketing strategies. It lists some of the many ways that eMarketing is evolving, and how these changes are affecting the hospitality industry.
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    Wow that was a good article! Thank you for sharing!
mayr0604

Data Mining: What is Data Mining? - 3 views

  • For example, one Midwest grocery chain used the data mining capacity of Oracle software to analyze local buying patterns. They discovered that when men bought diapers on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have it available for the upcoming weekend. The grocery chain could use this newly discovered information in various ways to increase revenue. For example, they could move the beer display closer to the diaper display. And, they could make sure beer and diapers were sold at full price on Thursdays.
  • Data warehousing is defined as a process of centralized data management and retrieval. Data warehousing, like data mining, is a relatively new term although the concept itself has been around for years.
  • ata mining is primarily used today by companies with a strong consumer focus - retail, financial, communication, and marketing organizations. It enables these companies to determine relationships among "internal" factors such as price, product positioning, or staff skills, and "external" factors such as economic indicators, competition, and customer demographics. And, it enables them to determine the impact on sales, customer satisfaction, and corporate profits. Finally, it enables them to "drill down" into summary information to view detail transactional data.
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  • WalMart is pioneering massive data mining to transform its supplier relationships. WalMart captures point-of-sale transactions from over 2,900 stores in 6 countries and continuously transmits this data to its massive 7.5 terabyte Teradata data warehouse. WalMart allows more than 3,500 suppliers, to access data on their products and perform data analyses. These suppliers use this data to identify customer buying patterns at the store display level. They use this information to manage local store inventory and identify new merchandising opportunities. In 1995, WalMart computers processed over 1 million complex data queries. The National Basketball Association (NBA) is exploring a data mining application that can be used in conjunction with image recordings of basketball games. The Advanced Scout software analyzes the movements of players to help coaches orchestrate plays and strategies. For example, an analysis of the play-by-play sheet of the game played between the New York Knicks and the Cleveland Cavaliers on January 6, 1995 reveals that when Mark Price played the Guard position, John Williams attempted four jump shots and made each one! Advanced Scout not only finds this pattern, but explains that it is interesting because it differs considerably from the average shooting percentage of 49.30% for the Cavaliers during that game.
  • How does data mining work? While large-scale information technology has been evolving separate transaction and analytical systems, data mining provides the link between the two. Data mining software analyzes relationships and patterns in stored transaction data based on open-ended user queries. Several types of analytical software are available: statistical, machine learning, and neural networks. Generally, any of four types of relationships are sought: Classes: Stored data is used to locate data in predetermined groups. For example, a restaurant chain could mine customer purchase data to determine when customers visit and what they typically order. This information could be used to increase traffic by having daily specials. Clusters: Data items are grouped according to logical relationships or consumer preferences. For example, data can be mined to identify market segments or consumer affinities. Associations: Data can be mined to identify associations. The beer-diaper example is an example of associative mining. Sequential patterns: Data is mined to anticipate behavior patterns and trends. For example, an outdoor equipment retailer could predict the likelihood of a backpack being purchased based on a consumer's purchase of sleeping bags and hiking shoes.
  • Size of the database: the more data being processed and maintained, the more powerful the system required. Query complexity: the more complex the queries and the greater the number of queries being processed, the more powerful the system required.
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    This article highlights the topic of Data Mining and the way in which companies use it to become informed and discover new ways to become more effective. Data Mining can be used to increase revenue, cut costs and identify growing trends. This article will feature key examples from major companies such as Oracle, Wal-Mart and the NBA, all of which use Data Mining to enhance their business performance. 
salmanalabiooani

H°eats Pads-For-Delivery - Self-heating, water activated, flameless food pan ... - 0 views

  • H°eats pads-for-delivery allows restaurants and caterers the ability to stay operational as they shift from on-premise dining to a take-out/delivery model or if the need for mobile, flexible and agile food services is required. H°eats pads-for-delivery is a water-activated, flame-free, self-heating pad that is placed between two food pans, disposable foil or stainless steel. It provides safe, reliable, flame free heat for up to two hours and offers a new way for foodservice operators to continue operations when take-out or delivery is the main focus or the demands on the operator extends beyond the limitations of the existing infrastructure. H°eats pads-for-delivery's low cost and 30 second activation, are the perfect choice for a restaurant's take-out/delivery contingency plan. H°eats pads-for-delivery also allows foodservice operators the ability to scale up their feeding operations immediately, to meet the demands of increasing demand for services during emergency situations. H°eats pads-for-delivery integrates seamlessly with existing equipment and supplies and does not require accessories or special equipment to purchase
  • Features and benefits of H°eats pads-for-delivery include: Activates and operational in less than 30 seconds Low cost per activation Safe, non-toxic, reliable flame-free heat Requires up to 90% less water than traditional food warming methods No special equipment to operate, integrates with existing equipment and supplies First orders can be shipped within 24 hours *subject to availability
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    " " H°eats pads-for-delivery by Lava Gel Technologies is a water-activated, flame-free, self-heating pad that is placed between two food pans, disposable foil or stainless steel. This product provides safe, reliable, flame free heat for up to two hours and integrates seamlessly with existing equipment and supplies and does not require accessories or special equipment to buy.
ggara004

17 Must-Know Event Management Automation Tips | Cvent Blog - 0 views

  • meeting and events industry is big business, providing upwards of six million jobs, almost every one of them requiring some type of logistics management skills.
  • The U.S.
  • Maximizing your operational efficiencies during events — whether they're large, small, or in-between — can mean the difference between success and failure.
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  • Take capacity management, for example. If a room is unoccupied, or event space empty, a hotel or conference center loses money. Or food and beverage planning. In addition to having the right staffing for food preparation, service, and cleanup, you need accurate guest data to avoid costly over-ordering. 
  • Read on to explore automation’s impact on marketing, sales, and operations so that you can narrow down the best options for your hotels.
  • Marketing your event space is key to helping event planners, businesses and organizations discover your facility and services, especially when you consider 67 percent of the buyer’s journey is now conducted digitally.
  • Social media automation software is used to automate or semi-automate the process of sharing posts and content on social media channels to promote events.
  • For example, you could have one Facebook page for your hotel, and one for your event spaces
  • There are many benefits to email marketing, from saving money on printing and mailing to increasing attendee engagement and generating buzz.
  • Event planners begin researching venues online before contacting your sales team, and 3D floor plans help them visualize how their conference would fit your location
  • RFP management tools automatically prioritize and send responses to event planners and group business leads. This will help you reduce a major pain point for planners: the length of time it takes to receive hotel responses on RFPs
  • The meetings and events sector is competitive — drawing and landing group sales requires hotel CRM software that automatically scores leads and supports lighting-fast responses to RFPs
  • Think like an event planner when it comes to your meeting facility ingress and egress; give them access to electrical outlets and secure Wi-Fi networks to hook-up wireless printers that produce name tags as attendees sign-in
  • On-site meetings at events are important for attendees for many reasons, including cost.
  • Hotels such as Caesars have been testing mobile ordering technology for food to better cater to guests. Have event attendees share F&B preferences during check-in and automate push notifications to remind them of onsite cafes and restaurants before breaks. 
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    The event management space is more becoming more competitive. Now hotels and event planners are seeing these as an additional source of revenue. This article focuses on tips how events and conferences can use strategies to automate certain practices to capture a wider target audience all while spending less time and money.
cwilliamsiona

Data Security in Hospitality - Why Is It So Important? - 0 views

  • The hospitality industry has one of the highest numbers of security breaches.
  • As a result, the hospitality sector seems to be an ideal target for cybercriminals looking to carry out credit card fraud and identity theft crimes.
  • Such complex ownership structures could result in breaches as in the case of the Wyndham Worldwide breaches which occurred back in 2008 and 2010
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  • These criminals infect point-of-sale systems with malware that scrapes card information. 20 out of the top 21 high-profile breaches that have occurred since 2010 have been a result of this strategy.
  • One of the more recent data breaches in 2019 - the Earl Enterprises data breach involved the theft of over 2 million credit card numbers. It is believed that the breach was the result of malware installed on POS systems at the popular restaurants run by the company.
  • Having well-trained staff is invaluable for ensuring the secure collection and storage of sensitive data. However, the hospitality industry has a very high turnover rate due to the fact that it largely involves seasonal work.
  • Just one untrained individual can give cybercriminals easy loopholes to gain access to sensitive customer data.
  • It involves employees selling customer data to third parties unknown to the management of their organization
  • High profile breaches such as the recent Marriott International data breach which resulted in the leakage of the personal data of over 500 million guests continue to drive up awareness levels.
  • Failure to provide adequate data protection can have catastrophic consequences for hospitality companies
  • Organizations in the hospitality sector can protect the data of their customers by implementing a number of best practices for mitigating the risks associated with data collection.
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    According to this article, the hospitality industry has one of the highest numbers of security breaches. Due to the nature of the business, credit card fraud and identity theft crimes seem to be an ideal target for cybercriminals. Humor error, high turnover rate, and insider threats are just a few primary factors for security breaches within the hospitality sector. The consequences of data breaches can have a long lasting impact on the company, including, customer trust, tarnished brand reputation and legal and financial problems. As we all know, hotel owners and operators do not want anything to impact their revenue. Encryption of credit card information, operating a continuous training program in cybersecurity, adhering to relevant regulations, using firewalls, and a detailed response plan in the event that a data breach should occur are a few practices the hotel sector can implement to mitigate a cyber attacks.
edagt001

Fish fraud: What's on the menu often isn't what's on your plate - CNN - 0 views

shared by edagt001 on 17 Mar 20 - No Cached
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    This article is about how fish market were mislabeling fish to restaurants and grocery chains.
hectorpachon

Security and tech trends in the hospitality industry for 2019 - 0 views

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    This article addresses the importance of cyber security throughout the hospitality industry. The hospitality industry in recent years has made huge advancements with technology and this is only the beginning. With the amount of hackers there are, hotels and restaurants will be a large target to gain customer information and steal their credit cards and other information. The importance of security in the industry grows with the advancements as well.
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    The article mentions the trends and the necessities for the hospitality industry not only to be technological appealing to the guests but also to give them peace of mind that all of their information and transactions are safe on the web.It is important that companies create a balance between getting all of them. More importantly than the necessity of being trendy and fashion about what is out there to benefit our hospitality industry, is very important to recognize that every new day, there is a new treat and we have to protect our reputation and the information our guests are trusting us. Hector Pachon
alexsolano36

Oracle Hospitality's New Boss Sees Gaps in Its Hotel Tech Portfolio - Skift - 0 views

  • Oracle’s signature product is its hotel property management system, or PMS. This is a central database that keeps a master record on guest data.
  • 16 percent share of available hotel rooms globa
  • A wave of smaller rivals have been wooing hoteliers to cloud-based services billed via a subscription. Some say Oracle Hospitality has been slow to adopt that model because it cannibalizes its profitable sales of hardware and upfront license fees.
  • ...18 more annotations...
  • Oracle Hospitality needs a better offering to address distribution issues
  • how a hotel company gets its inventory onto the right point-of-purchase at an optimal price with technology that doesn’t need heavy amounts of integration and that has real-time synchronization of data.”
  • taking real-time rates and inventory and putting more information behind them
  • o make their brand stand out, rather than sell rooms by lowest price.
  • But there’s an opportunity to embed more CRM capability inside our applications.
  • cloud, reference-ability, and growth
  • Less than 15 percent of Oracle Hospitality’s customers, such as hotels and restaurants, have some sort of cloud product from Oracle
  • adding features and functions.
  • Complaints about service and customer support abound
  • teroperability with other hotel tech systems
  • end-to-end ownership of a customer’s experience,
  • Protel is the largest rival and appears to be faster at adopting the cloud and new ways of exchanging data with hotel tech vendors.
  • agile, innovative, and competitive.”
  • Similarly, some hospitality technology brands have acquired or developed property management system technology
  • A.I. [artificial intelligence], which we means we can give hoteliers chatbot technology and data analytics and the best-available security.”
  • For example, it has approached revenue management software companies to do pilot tests. Oracle streamlined the technical integration work for faster onboarding, Alt said.
  • Oracle Hospitality has needed to look to the wider market for growth.
  • SynXis, a booking engine that hotels can add to their website or app. Tens of thousands of small groups and independents use it.
  •  
    This article talks about how Oracle has hired a new CEO who is trying to grow their hotel property management system (PMS). It currently has a 16% share of available hotel rooms globally. However, the article talks about how Oracle is facing competitors who are adopting cloud-based services with subscription models. Oracle is hesitant to do so because company executives believe that it will affect their hardware sales and upfront license fees. Oracle's customers also complain about the lack of integrating ability of their programs with other existing programs. The CEO says it is a priority that they improve on this but denies that there is a prevalent existing problem. The article talks about one of their competitors, Protel, which is actively using the cloud in its programs. Protel has become very popular because its open to integrating the cloud in their systems, along with other start-ups that have been successful as well. The CEO seems determined to defend the company and not admit it's defects. He won't even say he's turning the company around. He simply says that he is continuing to implement the same priorities that Oracle had before. This seems a little ignorant. But it was cool to examine how PMS systems with cloud integration have become increasingly popular in the hospitality industry.
brianamfernandez10

Using Digital Menus to Upsell F&B and Level-Up Guest Experience - 0 views

  • offerings more locali
  • offerings more locali
  • Another approach that hotels are taking to boost their F&B sales and lower operating costs is incorporating digital menus to simplify the process of ordering food—whether in-room or at the hotel’s restaurants.
  • ...4 more annotations...
  • says that even the most well-informed staff can benefit from a technological edge to stand out from the competition today,
  • Digital menus impact guest experience while also helping hotels better manage their ordering systems and F&B inventory.
  • “Just as guests can check-in and unlock their room with their mobile device, they could pre-order a chilled bottle of wine to be waiting in the room by the time they’re pulling up to the hotel.”
  • digital menus are also frequently easier on a hotel owner’s pockets.
  •  
    This article gives more information on the impact E-menus have on the hospitality industry. It shows a different positive perspective on this system, and explains how Food & Bev sales can increase while operating costs decrease; thus enhancing profits. The example being used is a digital wine platform, and proves that by incorporating the e-menu it motivated workers to learn more about the wine and products they were selling.
sbaut010

chrome-extension://pnhplgjpclknigjpccbcnmicgcieojbh/reader.html - 0 views

  • Divestiture (the birth of the need for PBXs) was as far before the year 2000 as we are now past it and still hoteliers install dial tone as the main staple to their communication plan. Hotel telephony needs to become a communication platform addressing multiple service and marketing touch points on various devices – hotel provided and guest owned.
  • Divestiture (the birth of the need for PBXs) was as far before the year 2000 as we are now past it and still hoteliers install dial tone as the main staple to their communication plan. Hotel telephony needs to become a communication platform addressing multiple service and marketing touch points on various devices – hotel provided and guest owned.
    • sbaut010
       
      I had not thought of PBX as outdated until I read this. PBX systems and operators have been so iconic within the hospitality industry, for the last few decades, that it is kind of hard to think about the industry as a whole without them... That being said, I think we can all agree that hotels are ready to ditch this antiquated telecommunications tool, and customer service would be better for it. As great as it is to listen to smooth jazz while you wait for a representative or leave your voicemail after the tone, it would be even better to use any other platform as means of contact with the company. Automated responses and announcements could be sent immediately to the guest and employees throughout an internet based system; no more pesky phone lines.
  • Spoiler alert: As an industry we’ve waited so long to get out of PBXs that a single hotel communication platform, is really no longer feasible.
    • sbaut010
       
      Ain't that the truth.
  • ...4 more annotations...
  • It will communicate with the guest at the moment of their need just like a friend would.
    • sbaut010
       
      Too cool!
  • Can you imagine your sales staff calling guests in their rooms to inform them of a discounted room rate on their next visit, or to tell them that the special in the restaurant tonight is lasagna? Hoteliers use the guestroom phone less than guests do. If, arguably, 98 percent of all SMS messages received are read, and 90 percent of them are read within the first three minutes of receipt, why are we still spending money on an antiquated, dial tone-generating device in the guestroom?
    • sbaut010
       
      So true
  • We need to move straight on to having hotel companies plug into enterprisewide, preferably global, telecom platforms which have hotel feature sets included. Today’s headlines all center on personalization, guest life cycles and guest experience. None of the stories include hotel phone systems. Why not? Because a premise-based phone system is about as capable as a first grader in college, and hosted systems today aren’t much more mature.
    • sbaut010
       
      Unfortunately hosted telecom systems are not quite there yet when it comes to the technology, but we are not so far away from systems like these from working either. AI has made significant leaps in the past few years and I believe that in the next five years or so this could be an industry norm.
    • sbaut010
       
      This article talks about the struggles of old PBX systems with a hint of comical relief. It also emphasizes how old PBX systems are not going to be present in the future of the industy. Phone lines are limiting our power to interact with guests through other media.
mfont039

The 29 Best Event Management Tools for Event Planners - 1 views

  • increases attendance by 20%, productivity by 27%, and profit margin by 20-30% on average.
  • Capterra,
  • Event management tools are a topic we love talking about. Mainly because experiential marketing stats show that the use of event management software
  • ...28 more annotations...
  • top event planning tools based on reviews from real users
  • Case studies and peer reviews are your best friend during this process.
  • Look for prices that are clearly stated or easy to obtain.
  • The tool is easy to use.
  • here are some online event management systems with reliable rave reviews, free or defined pricing structures, and user-friendly features to kick start your event planning process.
  • Cvent
  • Cvent’s event management platform automates and simplifies the entire planning process. Start with sourcing your venue and end with custom dashboards and reports after your event.
  • Social Tables
  • Social Tables brings you the best of venue sourcing, event diagramming, guest management, and check-in. The free event planning tools let you create to-scale diagrams in minutes. You can map out all the smallest details and share them with venues, clients, and collaborators. In addition, Social Tables helps you manage guests — from VIPs to special meal requests — and visually seat them in diagrams.Social Tables also creates award-winning platforms for hotels and venues, including CRM Software, Event Sales, and Event Services platforms.
  • Tripleseat
  • Tripleseat is the best event planning software for unique event venues. It’s a web app for sales and event management built mainly for restaurants, hotels, and venues.
  • You’re able to capture event leads, convert leads to bookings, create contracts and BEOs, and more. For event pros who are crazy about data, Tripleseat also gives you many reporting options to measure ROI.
  • Regpack
  • Use Regpack to customize registration forms and create unlimited attendee types. You can check in guests with a mobile device or let them check themselves in. You can even embed the software on your website’s sign-up page.
  • Event Mobi
  • Well-known enterprises like Intel, Motorola, IBM, and Johnson Johnson use Event Mobi. This event management tool lets you engage with guests before, during, and after the event.
  • Member Solutions
  • Member Solutions was originally created to process membership registrations, so it’s popular among fitness studios. Since it was founded in 1991, it has expanded to include various tools for planning events.
  • Caterease
  • Caterease simplified the catering portion of event planning. With Caterease, you can create visual menus for guests.
  • Fonteva
  • Fonteva lets you manage an unlimited number of events with a single annual fee. This service is especially popular in the hospitality industry. Westin Hotel, in fact, is one of its regular users.
  • . Hubb
  • If you’re a corporate conference manager, it might feel like you’re always chasing down programming info for your event.
  • Momice
  • Momice is an all-in-one event software that handles everything from registration to website building to event statistics.
  • DoubleDutch
  • DoubleDutch is all about community building. Their four-pronged strategy consists of designing delightful attendee experiences, future-proofing events themselves, facilitating high-volume event planning, and leveraging a network of partners.
  •  
    As a full time event planner I have learned that softwares are the best tool to have when working on this industry. The reason why I wanted to share this article is because I learned about so many software that I didnñt knew before and feel that they work great or at least look amazingly well equipt.
  •  
    This article provides a list of the best event software systems that are used by companies such as Hilton, Marriott, Westin, Johnson & Johnson for event planning. In the case of hotels, some of these event planning tools such as Cvent & Tripleseat can also be used to receive leads that can be turned into bookings should the client accept the rate at which the RFP has been submitted by the venue.
julianaparada

6 Ways Proximity Marketing Will Impact the Shopping Experience | Loyax - 0 views

  • proximity mobile marketing allows companies to literally place their offers in the customers’ hands. By providing offers in real time, businesses have a higher chance to achieve customer engagement, display an innovative approach and build a strong relationship with customers, right through their mobile devices.
  • Geofencing
  • Loyalty Marketing
  • ...2 more annotations...
  • Customer Reporting and Analytics
    • julianaparada
       
      This is one of the most important features since it allows businesses to target what customers really want/need. These analytics, help companies understand what people are looking for.
  • most important benefits
  •  
    This article provides ways Proximity Marketing impacts the shopping experience. This type of marketing helps businesses who have specific locations like hotels, restaurants, retails stores, malls, etc. This type of marketing helps companies connect in real time to customers by providing offers in real time and helping them achieve customer engagement. It also goes into detail about geofacing, loyalty marketing, customer reporting and analytics.
anonymous

Benefits and Effectiveness of POS Systems for Hotels - POS Highway - 2 views

  • With the advancement of POS technology and a corresponding boom in the travel and hospitality industry, POS systems serve to streamline operations: transactions, inventory, length of stay, food and extra charges –analyzed and levied per room
  • In today’s world, quality hotels usually have an integrated smartphone compatibility in their website, thus allowing POS to adequately access and track data on reservations and ETA’s of their clients.  This helps to eliminate some of the hassles of check-in, which would involve paperwork and other unnecessary actions of reservations made through a website which was at least once-removed from the database and tracking.
  • Major benefits of an effective POS system within the hotel are:  Operational efficiency, a reduction of revenue losses, huge improvements in customer service, which translates to customer acquisition, loyalty and retention, accuracy in accounting, tracking and inventory, and in general, help in decision-making for hotel managers.
  •  
    POS is short form for Point Of Sales system, and this is a system not only helps retail and other business but it also that helps with the hospitality industry. The article talks about how new POS technology and integration has allowed the use of the system in the hospitality industry to help guests as well as the managers running the hospital. POS systems have helped hotel industry with customer service, ease of checking in and out of the hotel, and as well as hotel loyalty programs. By integrating everything to further help the managers and guest. In my opinion, the use of this system has created more liability to the managers and staff to be accountable to get things done efficiently. Customers and managers can see how long it will take to fulfill requests by guest such as, room service of food from the restaurants, and activities like to how long it take for rooms to get cleaned. Helping to eliminate time wasting tasks that can affect your overall customer satisfaction. The article also talks about how effective POS technology can help a hotel run more smoothly, than ever before.
  •  
    This article highlights the importance of POS systems for the hospitality industry. It discusses its place in todays world of technology. Over it explains how it benefits the business along with the customer and their experience.
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