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Krystal Jost

Are Independent Hotel Operators Leading the Way in Driving Property Management System E... - 0 views

  • Maestro empowers hundreds of high-touch independent operators and hotel groups to grow their business and stay ahead of the competition with innovative technology backed by the industry’s most reputable Diamond Plus service.
  • Lodging Hospitality Management (LHM) uses flag-mandated PMSes for its Hilton, IHG, and Marriott properties, but it relies on NORTHWIND’s Maestro System for its independents.
  • Maestro empowers hotel groups with enterprise-wide system solutions that deliver true centralized management controls on a single database. This enables closer property coordination, cross-property booking and upsell capabilities, and consistent guest recognition at all touch points for all properties.
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    This article focuses on the benefits that Maestro (a property management system) offers to hotels and how it has been benefitting hotels that currently use their system, more specifically, smaller, independent hotels. Most chain hotels and large facilities are required to utilize a flag-mandated property management system. However, independent operators are not linked with these mandated systems, and have a choice as to which system to utilize. Maestro claims to offer Northwind, a service that allows Maestro to be utilized in a cloud-based system, enabling it to host multiple properties and save the establishment money by not requiring them to purchase servers and security, whereas a traditional PMS would have done so. The president of Northwind also states that they strive for their clients to succeed and that it is more of a partnership with those who utilize their service, and their goal is to make a hotel's operations more profitable and efficient. The article continues on to explain the uses and functions of the Maestro system, including being fully-integrates and offering operators loyalty program benefits and the functionality to compete with programs that were solely available to chains. It also tracks points earned and redemption stays as well for those loyalty programs, and claims to minimize errors and save operators money. It also allows integrations that provides social media outlets through the property management system, allowing the user to operate their business simultaneously through different systems. Maestro also boasts that the utilization of their property management system allows hotels to increase their direct bookings through the property for a lower cost than if they were to utilize a different system in which it was not flawlessly and seamlessly integrated with a global distribution system. It seems to be a property management system that enables users to complete many tasks at once, from one location, without having the hassle of
anonymous

Technology: Accountancy systems for hotels and restaurants - 3/13/2006 - Caterer and Ho... - 1 views

  • The best course of action for smaller hotels and restaurants at present is to use generic accounting software for small businesses, populated with data from other specialist software packages designed for their specific sector. Hotels may find themselves using reservation data from property management systems, for example, while restaurants will want to use data from food and beverage control software packages to feed their accounting software.
  • The best course of action for smaller hotels and restaurants at present is to use generic accounting software for small businesses, populated with data from other specialist software packages designed for their specific sector. Hotels may find themselves using reservation data from property management systems, for example, while restaurants will want to use data from food and beverage control software packages to feed their accounting software.
  • It took hours and hours. On Sunday morning it now takes me half an hour.”
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  • Restaurants need an accounting system that addresses issues like excess wastage on different product lines, and consumption of different products, rather than mere stock control. In hotels, accounting systems need to cope with everything from varying room rates, different ways of charging for phone calls, customer discounts, loyalty programmes and everything in between.
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    Accountancy system is the necessary for both restaurants and hotels. Restaurants need an accounting system that addresses issues like excess wastage on different product lines, and consumption of different products, rather than mere stock control. In hotels, accounting systems need to cope with everything from varying room rates, different ways of charging for phone calls, customer discounts, loyalty programs and everything in between. Accounting system has following features. First, accounting system can back up data quickly and easily. Second, it has comprehensive reporting capabilities, which enable you to monitor ongoing trends within your business. Third, it is easy to use. The last one is automation. You should be able to automate common tasks such as producing invoices and running regular custom reports.
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    The accounting systems are really different in restaurant and hospitality. but all of them are make work more and more easier and efficiency. In restaurant, the accounting system contain different product lines, the consumption of different products and stock control. In hotels, accounting system should contain varying room rates, defferent ways of charging for phone calls, customer discounts, loyalty programmes and so on. If the accounting system software is fit for your hotel or restaurant, it will save not only time but labor cost.
angelamenoher

Point of Sale Technology: New Developments - 0 views

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    This article provides a brief overview of the emerging trends for hotel management information systems. The trends focus on easy mobile access, unattended point of sale, radio frequency identification and near field communications. An increasing number of hotel are using the the cloud for on the go mobile connectivity to their POS systems and revenue management software SaaS. You can manage your hotel from anywhere and be up to date instantly. This trend and the next eliminates the need for desk or office time. Lilipad has created an I-product that allows guests to perform their own transactions at I-Pad kiosk which eliminates time at the front desk. The other large emerging trend is tracking devices that can be implanted in phones or even loyalty cards that link to bank and credit card accounts replacing the traditional wallet. While other articles say there is no rush to cellphones replacing wallets just yet, hotels like Aloft are using RFID's in there loyalty cards eliminating the issue of room keys. Notice in all these trends that the face to face contact with guests that we hospitality students enjoy and train for is decreasing with every new technology.
Hyeyoung Jang

IT in hospitality - Express Computer - 1 views

  • Hospitality is amongst the fastest growing sectors in India today, with domestic and foreign tourism, and increased business travelers fueling this momentum. The sector is known to hold as much promise for the country as the much touted IT, ITeS and manufacturing industries. India’s travel and tourism industry is expected to grow 8.4% this year and 8% annually between now and 2016, according to the World Travel & Tourism Council. Conventionally having stayed away from technology, the hotel industry in India is observing a sea change—in its objective and management’s role towards delivering quality customer service. ‘Service’, related to personalized care and hospitality, is finding a friend in advanced systems and gadgets that enhance the service delivered.
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    This article talk about the IT in hospitality industry. They give a example of the India. The number of the India's travel and tourism industry is grow 8.4% in 2008 and will be 8% more increase between now and 2016 according to the World Travel and Tourism Council. The hospitality industry should know the customers needs and the goal of the meeting them should be figured out in such a way that the cost of offering the service(s) does not pinch the company balance sheet i.e. variable costs should not show fluctuations northwards. Marketing gurus would always adhere to one statement for advice: cost need to be justifiable through high probability of ROI. The selection of technology in itself is a vital step. Another global feature that is extremely important is a detailed guest, group and company records. Used with a variety of customized reports, these detailed records allow precise targeting of various marketing efforts to improve occupancy rates, increase yield and enhance strategic planning. Each module should have a customizable report selection menu. The reports should have provision for sorting and filtering of data to enable viewing of the exact information might be required at a moment's notice. A good PMS enables a hospitality enterprise to increase revenue and occupancy, improve guest loyalty and reduce costs by centralizing and streamlining your operations. Forward-thinking properties have already begun building a network infrastructure that offers the flexibility and scalability to adapt to the ever-evolving guest, staff, and property management needs. Ajay Goel, Senior VP - Industry Business, Strategy, Operations, Cisco Systems India & SAARC opined, "These next-generation infrastructures are based on a converged network. They integrate with today's solutions-such as reservation, surveillance, and billing systems-and support the newest applications and technologies. The goal is to take advantage of tomorrow's opportunities while protecting e
Ganna Gorbachuk

http://pointofsale.com/20120224929/Mobile-POS-News/mobile-loyalty-programs-make-it-easy... - 1 views

http://pointofsale.com/20120224929/Mobile-POS-News/mobile-loyalty-programs-make-it-easy-for-customers-to-keep-coming-back.html i guess it didn't attach properly

mobile security innovation POS hospitality Business solution

annastone

http://www.hospitalitynet.org/news/4060662.html - 13 views

Six technology trends revolutionizing the hospitality industry include but are not limited to SaaS, Mobility, Social, Personalized Systems, Integration, and Globalization. McIndoe points out that i...

technology hospitality tourism

crizz003

Marketing Technology Forum.: EBSCOhost - 0 views

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    This article discusses different marketing companies that are reaching out to hotels and casinos to offer something new to their consumers. Duetto is a software that will optimize profit for casino hotels, by tracking the individual guests on their spending. They can utilize that data collected by recommending room pricing for individual guests, allowing to maximize profit. This article also continues to talk about other technology companies such as JOINGO. JOINGO is a company that focuses on customer loyalty in the gaming and casino industry, setting up loyalty programs that are customizable to each individual guest. They will send out offers and alerts to the target market, which the consumer can use because everything is offered in real-time. It goes on to explain other technology companies that are optimizing profit for these casino's and resorts. I believe these are all great companies that are working to maximize profit, but I do believe that a company should be created that utilizes all these features offered in one. A lot of the companies are teaming up to work with the casino allowing for everything to go in too many directions, I believe it would be wise to have one company create a software that has all features.
apembert1920

Hilton's new 'Stop Clicking Around' marketing campaign emphasize the benefits of bookin... - 0 views

  • Hilton HHonors members can now receive an exclusive discount on room rates by booking directly through its brand websites, award-winning Hilton HHonors mobile app and reservation call centers, or through preferred corporate travel partners and approved travel agents. This guaranteed discount is available at more than 4,500 hotels around the world.
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    Recently Hilton launched their biggest marketing campaign in 97 years called "stop clicking around". The goal of this campaign to offer members of their loyalty program known as Hilton Honors special discounts just for booking directly with the company's call center, direct website or preferred travel agents. Not only would this increase revenue but it is also a great way of collecting information on their customers. This is easily done by giving the customers an exclusive incentive just for joining in. Hilton Honors is a free customer loyalty program whose members earn points during each stay that can be used for different amenities like breakfast when staying at a property.
lvela051

HITEC panel: Technology investment requires direction, clear goals | Hotel Management - 0 views

  • Technology investment requires direction
    • lvela051
       
      Going into the wrong direction?
  • It doesn't pay to invest in technology without a plan.
  • the industry of failing to look before it leaps into technology upgrades, charging ahead without a precise objective.
    • lvela051
       
      Very important to note.
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  • Kapur said that as the industry works to fix its growing list of tech limitations, organizations within hospitality continue to attempt to disrupt or reset aspects of the customer journey, creating more problems.
  • what is a brand’s vision
  • Today, however, she sees and industry that is hungry to innovate while simultaneously lacking direction.
  • hotel companies began innovating around the time point-of-sale systems were introduced, but once these organizations reached critical mass, innovation decelerated.
  • Kapur argued that technology must enable a property to offer a powerful stay experience every time, eventually delivering the guest to your brand.
    • lvela051
       
      What Kapur argues that technology should do.
  • Barry Goldstein, chief commercial officer at Wyndham Hotels & Resorts, agreed with Kapur, but said hotels have limited chances to win guests over because of the heavy levels of competition found in the market.
    • lvela051
       
      More concerned of competition that brand vision.
  • The word “integration” has been the refrain of the conference, with nearly every company discussing ways to work in tandem with others to smooth out hotel operations and create an exciting guest experience.
  • Hoteliers were made for hospitality, not things like website management, and with tech manufacturers able to focus on their zone of genius, hotels are able to specialize.
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    The article talking maining about the issues that companies have in investing into technology without having a set plan. Mr. Estis-Green, among others, stated that they see an industry that is very innovative but lacking direction in its approach to investing in the correct technology. The main issue is seems to follow throughout the article is that these companies are following trends instead of figuring out if said technology would mix well with the brand vision. A first, the implementation of technology within a business was used more as a tactic but it has become more popular that is has changed the way the guest experiences service at a hotel, from POS systems to a front desk check in. It's driving the way hotels run their business. I think that the biggest issue with investing in technology is controlling the way its used within a hotel. With technology becoming bigger and being implemented within larger hotel brands, it is changing the service experience which affects the loyalty of a guests. Taking that into consideration, I think that it causes internal competition within the vision that a hotel original sets out to provide and what other hoteliers are doing to gain that loyalty. As mentioned in the article, i think that the best way to have a vision and trend coincide is to find a way to personalize it to its convenience and effectiveness.
anonymous

Three Hot Hardware Trends for the Hospitality Industry - Hospitality & Catering News - 3 views

  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
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  • As the hospitality industry has arguably always been more service focused than retail, these developments should be of great interest to the operators of restaurants, bars, pubs, hotels and so on.
  • Hardware has a key role to play in boosting service in the hospitality industry. Here are three emerging trends in hospitality EPOS hardware that do just that.
  • Some restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to place an order directly. Kiosks could play a similar role in hotel rooms, allowing guests to order room service or else offering a ‘smart concierge’ facility.
  • Making full use of wireless broadband, this is what Mobile EPOS, or M-POS, solutions like the AURES SWING and iRuggy offer.
  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
  • What if everything could be done on a single device, at the table, there and then – orders taken, input into the EPOS system, forwarded to the kitchen and processed for payment?
  • Traditionally, scanners have not been a necessary part of the hospitality EPOS arsenal because there has not been a need to scan barcodes or similar when making sales.
  • But there are many more possible uses for kiosks across the hospitality industry. In restaurants, for example, kiosks could replace the maitre d’hotel or dining room manager when they check availability and making reservations when guests arrive, allowing diners instead to choose tables and dining times themselves
    • ngerv001
       
      The influx of millennial travelers has created the need for the ability to be able to customize any and everything possible. Self service kiosks, as well as technological improvements, have reshaped the nature of the hotel experience forever. Hospitality meets them halfway via a host of self-service solutions that are up to the task. Being able to create new options for your guests does not instantly mean abandoning the old. It is important for guests to have the options they need to choose your business regardless of the methods of communication at their disposal.
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    This article highlights three hardware trends that is shaping the modern hospitality industry globally by focusing on the advances experienced in POS technology. The writer emphasizes that since the hospitality industry has been more focused on services than on retail, restaurant, bars, hotel and pub owners should pay keen interest on the technological developments. This technology is beneficial to the hospitality industry, as it will help the operators improve on customer experience. Hardware plays a critical role in improving the services offered in the hospitality industry. The three emerging trends in hospitality mentioned in the article relate to the trends in EPOS hardware in the industry. The first trend mentioned in the article is mobile EPOS (M-POS), which helps in taking orders, inputting them into the EPOS system, have the order forwarded to the kitchen and processing for the order payment by using wireless broadband. The second trend is kiosks that are self-service points in the hospitality industry. Kiosks have several uses like checking availability, making reservations when the patrons arrive in restaurants and allowing guests to order room service in hotel rooms. The last trend is the use of scanners, which is modern EPOS software for setting up a loyalty scheme for businesses. Scanners have not been a necessary part of the hospitality EPOS but their demand has grown due to the increase in popularity for loyalty schemes among businesses.
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    This article talks about the three hardware systems that are trending now in the hospitality industry. The Mobile EPOS, Kioks, and Scanners are all meant to make the job of the company run smoother and more efficiently. The EPOS makes it easier to get everything done in one place, for example placing an order, paying and receiving a receipt. Kiosks allow customers to place their own order and have the food delivered to them. Lastly, scanners are a great help when it come tp updating records.
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    Retail operators are now understanding that point of sale systems can also be used to not only assist in processing the final phase of the checkout but also throughout the entire process to increase the service aspect. The advancement in POS technology is the driving force behind this initiative. Operators of restaurants, bars, pubs, hotels, etc., are using POS technology to improve the customer service experience. The main focus of this is placed on modern specialised EPOS software and hardware systems and how they can help to integrate operations across an entire business. There are three emerging trends in hospitality EPOS hardware that are used to run the software. They are mobile Epos (M-Pos), Kiosks and Scanners. Mobile EPOS (M-POS) use single devices at the table to take orders, input into the EPOS system, forwarded to the kitchen and process the order for payment. Kiosks, on the other hand are self-service points that allow users to process orders and payments separate from collection they can also allow users to check availability and making reservations, allowing them to perform tasks like choosing tables and dining times themselves. Kiosks could play a similar role in hotel rooms, allowing guests to order room service or offering a smart concierge option. The final hardware option mentioned was the use of scanners. Scanners are used in conjunction with the loyalty schemes which are growing in popularity as a way to incentivise repeat business and for updating records.
corrie242

Hospitality Technology Gives Hotels a Competitive Advantage | INTELITY - 0 views

  • Businesses that invest in delivering on consumer expectations typically see an increase in brand loyalty, which leads to an increase in revenue.
  • Technology has become a key component in giving one hotel an edge over another, especially with the increasing popularity of a digital-first approach among travelers. By implementing the right tech, hotels can impress guests, streamline operations, and generate more revenue. It’s critical for hoteliers to stay current with technological advancements, so they can keep pace with expectations.
  • Mobile devices are the easiest and best way to reach guests- the average hotel guest checks in with at least three mobile devices.
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  • Mobile apps are the perfect solution for engaging guests before, during, and after their stay, especially when integrated with a property’s existing loyalty program
  • nsight into guest satisfaction and guest preferences, which can be used to improve the quality or types of services offered.
  • guest requests, dining metrics and which menu items are the most popular, and how often they’re using the app to communicate with hotel staff.
  • framework for making better business decisions and taking guest service to the next level.
  • Mobile Check-In
  • ability to bypass the front desk not only enhances the guest experience, but it also frees up staff, allowing them to spend more time providing personalized guest service.
  • upselling, pre-arrival communication, and to generally craft exceptional experiences.
  • mplementing mobile key technology provides guests the convenience of reducing time at the front desk and prevents guests from ever losing or forgetting their room key. Mobile key technology also saves hotels money on printing costs and increases efficiencies because staff don’t have to spend time printing keycards or replacing lost room keys.
  • In-room tablets provide guests with easy access to hotel information and the ability to place service requests, order room service, control the in-room environment, and communicate with hotel staff.
  • popular technology hotels are embracing is voice. Guests can use this technology to turn on lights, control the TV, adjust the thermostat, and more. Voice technology can also be used to submit guest requests, make reservations, and provide guests with information about the local area.
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    This article highlighted how I.T has impacted the guests' experience in a positive way by providing modern technology to gain a competitive advantage among its competitors. This article indicated how they are staying ahead of the curve with modern technology to stay competitive with other hotels
kmert005

Best POS Systems for 2020 - 1 views

  • complete back-office solution built into the software
  • works with all major credit card processors and POS equipment.
  • iPad POS system for midsize and large restaurants.
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  • it comes with back-end features like reports, built-in CRM software, a timeclock with payroll exporting, offline mode and web orders.
  • iPad POS solution for bars, restaurants, retail shops and professional service providers.
  • prefer a Windows-based POS system
  • cloud-based POS system for independent retailers as well as those with multiple locations, such as chains, franchises and buying groups
  • accounting programs, property management systems, gaming and casino systems, and liquor dispensing systems
  • an inventory database, e-commerce solutions, a built-in timeclock and 24/7 customer support.
  • s, Cake has table and guest management features such as reservation and waitlist management as well as a mobile solution, OrderPad, that helps your staff take orders and payments quickly. Cake is cloud-based and provides 24/7 support.
  • inventory, purchase orders, loyalty programs, gift cards, reports and multi-store management.
  • It has a built-in timeclock and accounting system. Its restaurant-specific features include reservations, table and delivery management tools, and a kitchen display system.
  • Features include inventory management, sales analytics, digital receipts and loyalty programs.
  • employee management, inventory, and reporting tools. It also has an app marketplace and its own API, giving you plenty of options to fully customize the software. The company offers 24/7 phone support.
  • It supports omnichannel sales and has tools for inventory management, tiered pricing, purchase ordering, analytics, and email marketing and customer loyalty programs.
  • like stadiums and theme parks.
  • quick-service and fast casual eateries
  • he company partners with software vendors, system integrators and value-added resellers in many industries, including retail, healthcare, hospitality, kiosk, gaming and manufacturing.
  • Features include appointment scheduling, employee management, inventory tracking, integrated payment processing, and gift card and loyalty programs.
  • It also has multiple customer support resources, including free 24/7 phone and email support, live chat, and community forums.
  • ERP company that offers both retail and restaurant POS software that you can use as an on-premises system or as a web-based platform that you can access from a browser on any computer, tablet, or phone.
  • Clover has its own API, so your developers can create custom integrations if needed.
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    This article presents suggestions on POS selection for companies sized from small to large. I found this article really interesting and reiterates that the selection of the POS is going to be based on company needs/culture. Their research was extensive and conducted market research repeatedly, before suggestions were made. It also touched on the different pricing options, in addition to any special features the POS may offer.
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    This article talks about the best POS systems for 2020. What I found interesting is that the majority of these systems are cloud-based and offer integrated information services for a variety of industries, not just hospitality. A lot of the systems also are ipad based and work well with third-party POS hardware. They also have automated payment options integrated, for people who like to process payments electronically (i.e. Apple Pay). I think its important to know about these POS systems and what they can accomplish for hospitality companies.
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    In this article, they talk about the best pos systems to use for 2020. They list each pos system name and then summarize the benefits and give a full review. The first system they talk about is lightspeed, which Ipad pos system has solutions for retail stores, restaurants, and online businesses. It's fully mobile, so you can check inventory from anywhere in the store, show customers product images and descriptions, and ring up orders and accept payments on the sales floor or, for restaurants, tableside. The next system is Vend that has real-time reports, inventory management features, and access to various integrations that can help you run your business, save time, and boost sales. This POS software is suitable for nearly every type of retailer. Whether you run a clothing store, a sporting goods store, or a specialty service-based business such as a car wash or computer shop, Vend has the features you need. Touch Bistro is a simple and affordable POS system that focuses on the unique needs of restaurant owners, with tables, reservations, and delivery management features. It's suitable for all types of food establishments - fine dining, casual eateries, cafes, pubs, food trucks, and more. Lastly, there is eposnow has both retail and hospitality versions of the software are available, each with a robust selection of features to help you run your business. It also has more than 80 integrations, so you can add extra capabilities and connect to the business programs you already use.
sbarr011

Using data mining and analytics to your hotel's advantage - eHotelier - 3 views

  • Hire a well-trained staff and a knowledgeable IT manager.
  • Refine the process.
  • . Demand timely output
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  • . Select the appropriate tools for analysis and prediction
  • Collect data to support the models.
  • Build segmentation and predictive models.
  • Match your IT priorities with a skilled provider
  • Over the next decade, an evolution is predicted such that more attention is paid to data mining, both the onsite experience and customers social media profiles in order to integrate them into CRM activity and better target marketing communications, offers and rewards.
  • Data mining involves a continuous cycle of inputs and outputs based on models that must be modified and refined as conditions change in the competitive environment.
  • The hospitality industry is known as a highly customer-centered business and accumulates large amounts of customer data from central reservation systems (CRS), property management system (PMS), point-of-sale (POS), and guest loyalty program databases. Therefore, data mining application can play a huge role in the hospitality industry by assisting managers formulate marketing strategies, enhance guest experiences, increase retention and loyalty and ultimately, maximize profits.
  • Deviation detection
  • Clustering
  • Classification
  • Once data-mining is properly managed, the tasks performed can be grouped into five categories
  • Without data mining, valuable marketing insights about customers’ characteristics and purchase patterns may remain largely untapped. Success or failure often depends not only on how well you are able to collect data but also on how well you are able to convert this data set into knowledge that will help you better manage your business.
  • Forecasting
  • Association
  • Association
  •  
    This article discusses the use of data mining and analytic techniques to create a competitive edge for companies in the hotel industry. Hotel companies are a customer centered business which accumulate large amounts of data on customers from various databases. Implementing a data mining system will improve profits, loyalty and retention and enhance guest experiences by helping the marketing and management teams create focused policies. The article discusses seven guidelines that create appropriate use of data mining technology. These guidelines include synching your IT infrastructure with the right data experts. Also, creating accurate segmentation and predictive models of the customers information or profile. As well as gathering the correct data for use in the system's models. Also utilizing the proper methods to collect and sort relevant data. Another important guideline is to have a speedy turnaround of the data. Also, continuous improvement is important find better ways to implement the processes. The final guideline mentioned is to find the proper IT employees to manage the data. The article proceeds to discuss five categories to utilize the information. These are classification, clustering, deviation detection, association and forecasting. The article predicts that over the next ten years there will be more attention paid to data mining to improve the guest experience and focus marketing initiatives. Data mining will be a critical tool to understand and utilize customers behaviors and patterns.
ecast038

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
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  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
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    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
rrodr658

Mobile Technology Transformation is Innovating Mobile Access Solutions | By Markus Boberg - 0 views

  • hesitation came from a belief that mobile services would prevent guests from having truly personalized experiences as well as reducing opportunities for valuable interactions between guests and staff
    • rrodr658
       
      reason why some hotels were not very open to introducing digital services
  • challenged with re-imagining the guest experience and implementing in procedures turned to mobile technology solutions, which reduced touchpoints and gave guests the ability to access property services while maintaining social distancing measures
    • rrodr658
       
      the pandemic is what gave the push for hoteliers to begin using technology and create creative experiences.
  • hoteliers have found that mobile technology has enabled guests to have more control over their hotel experience.
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  • as much as 67 percent of guests in fact now hold a preference for digital key check-in and room access over more traditional methods such as plastic keycards.
    • rrodr658
       
      statistical fact of how many people prefer to use their digital key over the traditional check in at the FD.
  • collecting and storing guest data and preferences, which can then be used by integrated loyalty services to better target guests with rewards and promotions.
  • incentivize downloads and encourage loyalty by allowing hoteliers to better target users with promotions and special offers.
  • ntegrating mobile access solutions with food ordering and contactless payment service vendors has helped hoteliers create convenient, engaging mobile app solutions that also boost their property's bottom-line
  • control in-room amenities.
  • This can include guests being able to use personal devices to effortlessly manage guestroom thermostats, lights, drapes, televisions and more.
  • Digital key service providers have evolved to easily integrate with other hotel services and provide guests with greater convenience and personalization throughout their stay.
  • This is rapidly proving to be a successful method to swift services and meet new demands, as many consumers are increasingly using digital wallet services in their everyday lives: in 2019, nearly 1.5 billion travelers downloaded mobile boarding passes that were stored in their digital wallets, and mobile wallet payments increased by 29 percent in 2020.
    • rrodr658
       
      statistical facts about how many people switched to mobile services for traveling and paymemts
  • preventing guests from being locked out of guestrooms due to low battery status on their device, mobile wallet-based digital keys also serve to further provide a more seamless and hassle-free travel experience from start to finish.
  • offers guests increased security and reduces the risk of a lost or stolen room key
  • it meets short-term challenges because it reduces risk
  • it has incredible potential and long-term benefits for the future
  • mobile access solutions will continue to adapt and provide properties with digital convenience, reduced costs, sustainability and efficiency over the next decade and beyond.
  •  
    This article was very informative about the effect of mobile tech within the hospitality indsutry. It definitely broke down how hoteliers were not very open to using this wireless technology but how the pandemic gave that push to hoteliers and now they are noticing how much travelers enjoy it. Hence, they are innovating the mobile access and enhancing their guests experiences with mobile access solutions such as food ordering, contactless payments, encouraging loyalty with mobile app download and to gain promotions, control in-room amenities, and more. This article also touched upon the increased security and reduction of lost or stolen room key, as it eliminated the need of a phsyical key. Essentially, mobile technology benefits the industry in the long-term.
apere870

Obsolescence In Tech Is Jeopardizing Brand Loyalty - 0 views

    • apere870
       
      This article by Forbes talks about how obsolesce in tech is jeopardizing brand loyalty. It mentions how consumers' loyalty now depends on how satisfied they are after purchasing the product.
artandmer

Beacon technology of the future - HOTELSMag.com - 1 views

  • Using devices that emit Bluetooth Low Energy, messages are pushed to mobile apps
  • The technology uses data and location awareness to ping guests with personalized alerts
  • guests do need to download the Marriott Rewards app
  • ...5 more annotations...
  • For hotel guests, beacons deliver pertinent and interesting information right to their handheld devices. For hotels, beacons can drive more sales in ancillary departments like spa, F&B, and the gift shop
  • All that big data gets stored and sorted and analyzed and hopefully churned out into an even smarter marketing plan.
  • proprietary app to track inventory, particularly with items loaned to guests such as rollaway bed and cribs. The technology even integrates with the hotel’s property management system.
  • using beacons for quicker employee response time (the device can be embedded in the name tag, and whoever is closest to a guest room that’s the source of a request can complete the task) is a smart and easy use of the technology to increase operational efficiency.
  • outfitting visiting vendors to the hotel with ID cards containing beacons so as to keep track of their whereabouts.
  •  
    Beacon technology is an important part of a personalized eMarketing strategy. The technology pings guests through an app to solicit a financial transaction. This increases app engagement and app retention and increases brand loyalty when done right. This article points out some uses for beacon technology beyond the obvious goal of driving sales into hotel restaurants, spas, or golf courses. Hotels have been successful using the technology in tracking hotel assets (i.e. luggage carts and room service trays), to tracking vendors on property, to determining which employee is most able to quickly deliver an item to a guest. I think beacon technology, when integrated with a PMS, could be used to increase loyalty program enrollment by identifying non-member guests and prompting them to enroll at opportune times during their stay (i.e. right after check-in or just prior to check-out).
shineal

Data privacy matters in the hotel industry - Insights - 0 views

  • Data privacy matters in the hotel industryDr Michael Toedt Posted on 3 March 2022
  • Data privacy matters – period. As companies (including hotel chains) collect more and more personal data from consumers for marketing and research purposes, consumers are becoming increasingly concerned with data privacy and data protection. They want control over their data and they want to know exactly how it will be used. With legislative changes giving consumers more rights over their personal information, hoteliers need to both know the law and understand why data privacy is so important to hotel guests.
  • Good data privacy builds trust and loyalty
  • ...9 more annotations...
  • “Commitment to data protection” drives brand loyalty for 31% of consumers, a figure that increases to 40% for “Trustworthiness”[1].This backs up the findings from a 2018 survey by Salesforce, which found that consumers are more likely to stay loyal to a company, spend more money and recommend its services if they felt they could trust the organization with their data
  • Data breaches cause serious financial and reputational losses
  • Every type of organization could suffer a data breach if adequate data protection controls and systems aren’t in place.
  • Hotels concerned about their ability to adequately protect guests’ personal data should take immediate steps to address this. A common problem is the existence of multiple guest profiles across different platforms within the hotel tech stack, such as the PMS, CRM, RMS, POS, website, etc. Where these are not fully integrated, data has to be updated manually, which carries significant risks.
  • Key legislation explained
  • There are strict rules around how data can be obtained, stored, managed, and used.
  • Achieving data privacy compliance
  • large amount of valuable data held by hotel groups makes them a prime target for hackers and cyber thieves.
  • From compliance and reputational viewpoint, these functionalities are truly invaluable to hoteliers. However, IT can only do so much. Other key considerations for hoteliers include creating robust data privacy policies, providing clear guest communications, and training staff on data privacy processes. Taking a 360-degree approach is the best way for hotels to protect themselves and their guests from data breaches and the associated risks.
  •  
    This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.
Yichen Yang

Top 2012 PMS Trends: NORTHWIND Showcases Guest Loyalty for Independents, Maestro Cloud ... - 0 views

  •  
    This article introduced the top PMS trend of 2012. They are Mobile Booking reservation software tools; hosted solution options for reduced IT investment; and guest loyalty systems. NORTHWIND Maestro is the leader who leads all these trends and innovations. They conclude that the technology is for greater staff productivity, greater communications and profitable business process. The company also develops and implements cloud system to allow the customer to manage several hotels on just one central site. The purpose of that is to centralize audits and maximize revenue. The company also provides maintaining to their PMS network for free. The other one is the Travelers and Operators Go Mobile. From this PMS technology, the mobile usage is already having a huge impact on reservation booking and property operations. The customers are always able to book the hotel from their wireless devices like iPad. The company enables operators to wirelessly connect to their Maestro centralized system. The operators can receive management reports, real-time activity and other features from Marstro. Guest loyalty levels is using by operator to recognize, reward and retain guests. The new system is based on a single-image database and gives independent operators robust functionality. The system will check the errors and considerable cost for operators. Also it is mobile and social media optimized.
Lu Zhang

DailyTech - Hilton Hotels to Use Unreal Engine 3 for Employee Training - 0 views

  • Ultimate Team Play puts hotel team members in various scenarios aimed to replicate real guest situations. Users will have to decide what the best course of action will be to fulfill a guest’s request and complete a specific job task within a limited time. Their immediate or non-immediate actions toward guests will directly affect the mood of the guest as well as the hotel’s SALT (Satisfaction and Loyalty Tracking) scores.
  •  
    This software called Ultimate Team Play is used in Hilton Garden Inn to do the employee training. The Ultimate Team Play presents a virtual scene of front desk for employee. The virtual guests will show different reaction toward to different service from the employees. The SALT( Satisfaction and Loyalty Tracking) score is a very important factor that reflect the service quality of the hotels. The employee may select different level of guest interaction and study the specific requirement of each level of guests so that learn about how to serve different guest to develop guests' SALT.
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