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ryanbonifas

15 Ways Brick-And-Mortar Stores Can Leverage Tech To Boost The Shopping Experience - 0 views

www.forbes.com/...-boost-the-shopping-experience

technology hospitality Hotel software

shared by ryanbonifas on 23 Sep 22 - No Cached
  • Brick-and-mortar businesses were already facing stiff competition from e-commerce when the Covid-19 pandemic struck, and in the months since, e-commerce’s share of the retail market has only grown.
  • if brick-and-mortar retailers adopt a page or two from the e-commerce playbook.
  • By blending what’s unique about the in-store experience with technology that adds the convenience shoppers love about e-commerce, brick-and-mortar retailers can offer consumers the best of both worlds.
  • ...3 more annotations...
  • 1. Leverage Proximity Marketing
  • proximity marketing offers enormous potential through personal touches and person-centered service.
  • Physical stores should leverage their existing cameras to digitize their physical spaces. Using computer vision and artificial intelligence, physical stores can truly compete with e-commerce by optimizing store layouts, reducing queue lengths and, ultimately, increasing conversions
  • ryanbonifas on 23 Sep 22
     
    As brick-and-mortar stores struggle throughout the country, many are looking at technology to bridge the gap between e-commerce. Many are looking at leveraging proximity marketing with personal touches or AI to provide guests with an online shopping experience in the store.
duyt tran

Event Planning - Conferences - 5 Corporate Event Trends to Watch in 2013 - Successful M... - 1 views

www.successfulmeetings.com/...-Event-Trends-to-Watch-in-2013

event planning

shared by duyt tran on 26 Mar 13 - No Cached
  • technology
  • Automation will help event planners reduce expenses: As event budgets are subjected to greater scrutiny, strategic meeting management (SMM) technology can help event planners identify new methods to streamline event-related functions and reduce costs.
  • Event organizers will engage audiences with smartphones: Smartphones are increasingly used to conduct business and stay in touch. Gartner predicts that mobile devices will surpass PCs as the tool of choice to access the web in 2013. Forward-thinking event planners will provide attendees with all-in-one apps they can use to track activities, connect with business contacts and share their experiences via social networks. These apps will also empower organizers to engage with users before, during and after an event.
  • ...5 more annotations...
  • Meeting planners will leverage technology to gather in-depth attendee information: Finding out what makes attendees tick is a crucial part of a successful event management strategy. Now event organizers can use technology to gather and compile information in real time, which enables them to adjust their meeting strategies on the fly and demonstrate ROI.
  • Using technology tools to gauge attendee needs, get real-time data on event effectiveness and streamline planner workloads makes sense, as does a one-stop solution that leverages the ever-present smartphone.
  • the events industry is poised to make a comeback in 2013.
  • Smart events will take center stage
  • choose smart event technology to help them operate more efficiently, better manage attendee engagement, and grow their businesses.
  • olaya5 on 26 Mar 13
     
    This article is about technology trends in the event industry. It talks about what event planners are doing to implement more technology in their events; it gives examples such as audience using smartphones to interact during the meeting, events, conference, etc. Now event planners use technology to collect information in real time, which helps them to adjust their event at the moment, this is a very smart strategy.
  • ...2 more comments...
  • anonymous on 28 Mar 13
     
    Because event planning is a stressful and demanding career, automation of application helps efficiently in its own way. It also states how technology helps planners to save abundantly because of how practical it is to use an application where all your information are stored in. Many applications are rising to help with the planning. They help with organizing with all the details and all data are stored and save. Smart phones are a major part, in that it is a major tool that helps the planner pull up their activities and they can also use it as business contacts and work with all the vendors. These applications are the best ways to help cut cost and a good solution to improve new strategies in the event planning workplace.
  • Hana Musilova on 31 Mar 13
     
    Every year technology plays a more significant role in the hospitality industry, including the event planning sector counting for direct spending of $263 billion in the U.S. market alone. According to the article, there are 5 trends that companies will focus on in order to demonstrate return on investment. Smart event will be taking center stage in 2013 therefore operators need to choose smart technology that will allow them to operate more efficiently and grow their business. Automation and streamline will help reduce costs and will allow for more transparency. The next trend is for planner to achieve greater efficiency through solution consolidation that will free up planning s time allowing them to focus on their creativity. Meeting planners will also leverage technology to gather in depth information about their attendees to find out what their preferences are so they can adjust their strategies. Lastly, event organizers will engage audience with smartphones. This trend I think is very crucial and will make events appealing to attendees who will be able to use app for the conference prior during and after the event allowing them to be connected to all the information and recourses at all times.
  • Charlesque Moses on 18 Jul 13
     
    This article contains information about the expected event trends this year that will possibly increase ROI. The list of expected trends all surrounded the technological advancements that are enhancing event planning. The advancements include the increased use of smartphones to conduct business. This technological increase will also reduce company costs. It is also expected to improve company value. I agree with technology improving company value. Technology is advancing majorly throughout the world. It is also making it easier for companies and consumers to interact. Smartphones, alone, are very popular in today's economy and are a great example of technological advancement. Being that people already use their smartphones to check emails, save event dates and contact other people (whether over the phone or by video), conducting business will be somewhat simple to adapt to. Increasing company technology to reduce costs is a good move. However, the companies should keep in mind that losing one cost will only open the door for another one. When dealing with technology, there are always risks (usually malfunction risks). So, companies should keep in mind that there is a possibility that expenses will incur for the technological maintenance that will be needed to keep the technology operating.
  • duyt tran on 18 Feb 14
     
    The Great Recession has been come to end point; therefore, expected corporate and event spend will begin to rise from 9 to 20 percents in next two years. The author has scooped out 5 major trends that will rapidly increase Return on Investment (ROI) for 2013 and future. 1. Smart Events will take center stage: in 2011, 205 million people attended 1.8 million events cost more than $263 billion in direct spending in the U.S alone. But only 25 percent of organizations see its effective, in 2013 organizations will choose smart event technology to help them operate more effectively 2. Automation will help event planners reduce expenses: Strategic meeting management ( SMM) technology can help event planners adapt to new methods to identify event-related functions and reduce costs. 3. Planners will achieve greater efficiency through solution consolidation: In the future, organizers will lay out their workloads by choosing consolidated solution, saving time and freeing up event planners to focus on making event better and well organized. 4. Event  organizers will engage audiences with smartphones: New all-in one apps will help organizer to provide all the information needed for attendee about the event. 5. Meeting planners will leverage technology to gather in-dept attendee information: focusing on the need of attendee is a crucial part of event planner, to be able to get requirement of attendee in real time will help organizer to adjust their plan, strategies on the fly and increase ROI. Increasing the need for events in 2013 and future requires event planner to be able to get familiarize with new event trend and technology to minimize the cost and maximize the ROI for an organization.
blevi022

Six steps to plan successful Virtual and Hybrid Events: a new White Paper by AIM Group ... - 0 views

www.traveldailynews.com/...per-by-aim-group-international

shared by blevi022 on 27 Jul 20 - No Cached
  • AIM Group International, a company specialised in congresses, events and communication with 60 years’ experience, today publishes a new White Paper entitled: Virtual and Hybrid Events: a guide to success, signed by the senior expert Annalisa Ponchia, Director of Innovation and Customer Experience AIM Group International
  • The global pandemic has forced the event industry to embrace and explore the realm of virtual meetings like never before. AIM Group has already organised more than 90 digital events (congresses, CME courses and corporate meetings) in the early months of 2020 and a further 180 virtual events will happen by the end of the year.
  • That is why AIM Group decided to leverage the experience gained from our international client experiences to prepare guidelines on how to plan and organise virtual events that satisfy the mix of different stakeholders - attendees, speakers and sponsors, leveraging the new opportunities offered by the virtual formats and channels. 
  • ...9 more annotations...
  • The organization of a virtual and hybrid event requires a DCO, not a typo (!), this is a Digital Conference Organizer, a team with specific knowledge and competences and the ability to offer strategic guidance on planning events with full or partial digital components” outlines Annalisa Ponchia.
  • Content First. Linking the content with the right communication format and style should come first, adapting the tone of voice, session formats and tools.
  • The Digital Event Team: strategic mind-set and tech skills. From the Digital Event Strategist to the Content & Resource Manager or the Digital Tools expert, there are several specialist skillsets and profiles that are needed for this kind of event.
  • Digital platform and the best user experience: how to choose the most suitable solution? Whether it is a fully virtual event, a hybrid or multi-hub  digital event, you must assess your needs first and then choose
  • Digital Sponsorship opportunities and Virtual Exhibitions. It is important to consider and find new ways
  • The importance of Communication
  • Sustainable actions and CSR initiatives for virtual events.
  • Organising a digital event can open a wide range of new opportunities because you are not limited by the usual physical barriers, you can very easily expand the audience and with the correct event duration and timetable you can even prolong the event lifespan” adds Annalisa Ponchia. “There is one extra tip that I would suggest and that is leveraging data and feedback to make sure that the event is fully measurable. If you set clear KPIs at the outset and leverage all the channels from analytics to social media and the event app then you will be in a great position to measure the event impact”. 
  • Planning a virtual or hybrid event is much more complex than you would imagine. Mastering virtual is the first step, but it is also crucial to leverage online event strategies to create memorable and engaging hybrid experiences. Our teams are consulting clients to embrace the innovation and are fully committed to explore the new possibilities and find new, creative solutions
  • blevi022 on 27 Jul 20
     
    This article discusses 6 steps for planning successful and virtual events. It references a White Paper on this topic
ldevaul

The Benefits of Hiring an Influencer for Hospitality Marketing | By Colin Hannan - Hosp... - 0 views

www.hospitalitynet.org/...4100855.html

social media hospitality pandemic COVID-19 influencers marketing hotel technology business tech travel

shared by ldevaul on 28 Sep 21 - No Cached
  • Influencers have been a part of modern hotel marketing strategies for several years now, and it could be argued that influencers have played a key role in traditional hotel marketing for many decades
  • Think of how The Ritz in Paris became synonymous with icons like Coco Chanel and Ernest Hemingway - who they've named their old world cocktail bar after.
  • Inspire an Established Audience
  • ...14 more annotations...
  • The right influencer should match both your brand values and the values of your audience, bringing an already-established crowd of relevant consumers to your digital door.
  • The audience's goal is to use that influencer's experiences to guide and inform them as they choose their next getaway destination - positioning your property as the place to be.
  • Educate Your Audience
  • Hotel guests can't get enough of reviews - the more in-depth, the better. An influencer can provide the most detailed content about your brand and the guest experience you offer through high-impact channels utilising video, blogs and photography.
  • The best influencers are seen by their audience to be unbiased and objective, which puts them in a position of authority and trustworthiness when it comes to purchasing decisions.
  • People follow influencers and engage with them because they believe they have a wider range of experience to better understand the brand, products and services they are talking about, similar to a professional hotel reviewer.
  • influencer marketing actively builds trust in your brand.
  • it's an ongoing challenge for hotels and hospitality marketing departments to keep coming up with something fresh and exciting - something their audience wants to see.
  • Good professional influencers really shine when it comes to this side of hotel marketing strategies. Not only do they have a deep understanding of what their audience (and therefore your audience) is looking for and what resonates with them, they are also creative specialists in finding fresh and entertaining ways to deliver this content.
  • leveraging their creative expertise is not only rewarding in terms of results, but helps to avoid critical missteps that can happen in a marketing strategy. You'll get more engagement, avoid the kind of faux pas that can cost you, and drive followers and leads to your website and social pages.
  • COVID-19 has made social media more powerful than ever before
  • Instagram, a primary platform for many influencers, saw some of the biggest increase in terms of use, with 2020 projections showing 14% growth - an additional 3 minutes of time per user on the platform per day.
  • One of the best ways of leveraging these changes in user behaviour work for your hotel marketing strategy is to get an established influencer who understands you brand and already has a relationship with your target audience to work on your campaigns.
  • Influencer Marketing is the Edge Your Hotel Marketing Strategy Needs
  • ldevaul on 28 Sep 21
     
    This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.
ldevaul

Wyndham Hotels & Resorts Selects AWS as Its Preferred Cloud Provider to Enhance Guest E... - 0 views

hospitalitytech.com/ider-enhance-guest-experiences

technology hospitality hotel Software business cloud aws wyndham

shared by ldevaul on 06 Sep 21 - No Cached
  • Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced a global collaboration with Wyndham Hotels & Resorts, Inc., a hotel franchising company, to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands — including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
  • Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced a global collaboration with Wyndham Hotels & Resorts, Inc., a hotel franchising company, to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands — including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
    • ldevaul
      ldevaul on 06 Sep 21
       
      This is HUGE!
  • putting it on track to achieve its goal of running 90% of its infrastructure in the cloud.
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  • xpanding its presence in the cloud will enable Wyndham to focus on growing its core hotel franchise business—seamlessly integrating new properties into its network—while leveraging AWS’s proven global infrastructure to help meet demand where it arises post-pandemic during the peak summer travel season. 
  • For example, Wyndham will use AWS machine learning to help optimize over 90,000 daily rate changes across its approximately 9,000 hotels to help maximize occupancy rates that vary according to factors such as location, weather, and time of year.
  • In addition, Wyndham will use AWS to develop new digital services for guests to automate check-in and leverage AWS partners to deliver customized offers during hotel stays, such as recommendations on local attractions, restaurants, and entertainment. 
  • Looking ahead, Wyndham will use AWS to remain agile and adapt to rapidly changing guest and market needs with plans to use AWS machine learning to drive demand with greater personalization and more timely and relevant guest offers.
  • “By moving the majority of our workloads to the cloud, Wyndham was able to rapidly respond to the changing business conditions brought on by COVID-19, and now we’re positioned to scale our operations as different parts of the world begin to reopen.
  • “The hotel industry has faced a series of rapid changes recently, yet by running on AWS Wyndham gains the insights and agility it needs to support its franchisees, transform its customer engagement, service, and business models, and remain an industry leader,”
  • ldevaul on 06 Sep 21
     
    This article announces the global collaboration between Amazon Web Services (AWS) and Wyndham Hotels & Resorts Inc. This collaboration is going to allow the Wyndham to upgrade their infrastructure tech and deliver an entirely new way to experience customer service. What I found to be very interesting, besides Wyndham being 90% cloud based, was that AWS is going to help the hotelier develop a new way for guest to automate check-in and leverage AWS partner to deliver customized offers. It will be able to recommend local attractions, restaurants, and entertainment.
Hyeyoung Jang

Technology to the Aid of Middle East Hospitality Sector | Hospitality Technology - 0 views

hospitalitytechnology.wordpress.com/...middle-east-hospitality-sector

http:__hospitalitytechnology.wordpress.com_2012_01_12_technology-to-the-aid-of-middle-east-hospitality-sector_

shared by Hyeyoung Jang on 16 Jun 12 - No Cached
  • Today’s technology is equipped with user friendly interfaces that hasten operations; tools like point-of-sale (POS) systems have easy billing with multiple window options. PMS’s provide a single screen check-in for guests, speed up front desk operations and can be configured to efficiently manage energy usage in rooms. Along with easy interfaces, centralized technology enables hoteliers to efficiently manage operations across departments and chains. An integrated PMS captures guests’ information that is gathered at check-in and makes it access at multiple touch points. Features such as these enable hoteliers to pull up guest information and leverage it to offer personalized service, such as choice of rooms and meal options. At time of check-out, software solutions in combination with cutting edge technology like RFID also assist to keep track of pilfered linens and other items.
  • Hyeyoung Jang on 16 Jun 12
     
    This article talk about the PMS system in Middle east recent years. It is an important time of year for the hospitality industry in the Middle East. The region's industry has witnessed a strong recovery of 78.6% occupancy rates over last year and the holiday season continues to hold tremendous promise of high tourist traffic and increased occupancy. With the highlight of the year- Dubai Shopping Festival 2012 fast approaching, hoteliers need to brace themselves for round-the-clock services as they run at nearly 100% occupancy. Here will be integral for them to relook at existing business procedures to ensure efficient use of resources and enhanced guest experience. Technology is a key driver of business growth for the hospitality sector across segments. While hotels leverage technology, hoteliers need to remember that mere adoption of innovation does not suffice. Effective implementation of required hardware and software proves beneficial only if the hotel ERP is adequately aligned with the hotel's business needs. In 2010, tourist arrivals to theMiddle East increased by 14%, registering a total of 56.6 million tourists. The positive outlook of the year ahead will place an impetus on the adoption and implementation of CRM tools as well. Luxury hotel chains in theMiddle Eastalready offer rewards and loyalty programs for customers, however, with the advent of social media, CRM tools have been revised to track discussions and reviews on hotel properties. One of the key challenges for large hotel chains is to stay connected with their managers on-the-go. Hand held devices like PDAs enable hoteliers to stay connected with ongoing activities at their property and an integrated PMS system sends out automated updates to improve communications.
Tamara Lang

Five Hotel Companies Streamline Management Processes with Aptech's Business Intelligenc... - 0 views

www.hotel-online.com/...Feb12_AptechFive.html

hotel companies management accounting processes ease performance automated

shared by Tamara Lang on 21 Sep 12 - No Cached
  • Profitvue and Webvue stand out as our top choice to centralize accounting and financial reporting,” said Narry Krushiker, president of Krushiker Hospitality Group. “They interface with our multiple property PM Systems and the solutions are easy to use. It is important that managers at our seven hotels have accurate P&Ls and other reports each day. Profitvue will accomplish this.
  • Aptech systems handle back office operations with scalable, 24/7 dependability
  • Execuvue is a web-based enterprise business intelligence application for large and small hotel companies. Execuvue coordinates data from various systems, including Smith Travel Research, into accessible information with familiar browser simplicity.  Extended Stay Hotels, Innkeepers Hospitality, Ashford Hospitality Trust, Peabody Hotel Group, and many other successful companies rely on Execuvue
  • ...2 more annotations...
  • The system incorporates accounts payable, general ledger, statistics, and financials. Profitvue gives users open database compliance (ODBC) within a scalable, client/server, open systems architecture. Profitvue is available as an ASP service or on a licensed basis.
  • Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people.
  • Tamara Lang on 21 Sep 12
     
    This article is five hotel groups streamlining their management accounting process by using Aptech's intelligence and financial products. The systems were selected because of their ability to interface with several property management systems, level of accuracy, and reporting capabilities. The systems are internet based and be used for single or multi-property companies. I find this article to be interesting because at the end, it speaks about Aptech Computer Systems, Inc. as a leader in the hospitality industry. It approach to creating state of the art products is attributed to "leveraging change by valuing human relationships and applying technology to solve business problems for people". I think that is a great premise for a company to build on.
berkley7

5 eco-friendly trends radically transforming foodservice | Fast Casual - 1 views

www.fastcasual.com/...cally-transforming-foodservice

shared by berkley7 on 08 Jun 18 - No Cached
  • Deploying technology that conserves and saves
  • Subway is leveraging the latest technology to cut down on paper waste, conserve power during restaurant down times and improve overall efficiency so that operations are sustainable and environmentally sound.
  • Onboard and offboard employees
  • ...5 more annotations...
  • Automation can optimize an IT department's use of cloud and virtual resources, allocating additional computing resources when needed as well as powering down resources during idle times.
  • Provision dynamic virtual/cloud systems
  • Streamline reporting
  • IT organizations can streamline and consolidate reporting by using parameters instead of hard-coding, resulting in reports being run once rather than hundreds of times.
  • High efficiency HVAC (Heating, ventilation and cooling) equipmentEnergy Star rated equipmentHigh efficiency lighting programLow flow faucets and low flow or dual flush toiletsMotion sensor lighting controls in restroomsDay light sensors in guest areaLED interior and exterior signageNon-smoking environmentOutside air monitoring of CO2Indoor air quality management during constructionReuse of at least 30 percent of store furnitureForest Steward Council-certified wood moldingsLow VOC (volatile organic compounds) materials, paints, adhesivesElectrical sub metering and thermal comfort monitoringCertified green cleaning programRecycling and construction waste management programLEED/Eco Restaurant educational materialFurniture products not manufactured with or containing ozone depleting substances
  • berkley7 on 08 Jun 18
     
    The following article reviews a few eco-friendly trends that are helping transform the foodservice industry. As green technology becomes mainstream it is important for companies in the hospitality industry to understand the potential impacts they could have on the environment by adopting some of these trends. Streamline reporting is one way that green technology shows to be beneficial. By streamlining and consolidating reporting vs. hard-coding, etc. offers users greater visibility over workload performance. Another popular green technology is virtual cloud systems. These cloud systems can help eliminate resource waste and reduce operational costs. The article mentions how Subway and BurgerFi are taking major steps in leveraging the latest technology to minimize their carbon footprint. A few things they focus on is cutting down their paper waste, conserve power, and improve overall efficiencies so the restaurants are environmentally "sound".
dskomorowsky

How Advanced Tech is Helping Hotels Humanize the Guest Experience - Skift - 0 views

skift.com/...-humanize-the-guest-experience

shared by dskomorowsky on 04 Sep 19 - No Cached
  • One of the ways in which hotel brands can provide seamless experiences across multiple touchpoints is by ensuring that employees are empowered with the right guest management solutions that leverage a combination of technologies such as artificial intelligence (AI), deep analytics, and customer relationship management software integrations.
  • Being able to communicate with customers using their preferred channel is also becoming increasingly important. Two-thirds of consumers in Salesforce’s survey said that they prefer to communicate through email, text, or chat.
  • For example, if a particular guest has visited the spa during every hotel stay, built-in AI capabilities will recommend a complimentary spa service for this guest. A relevant offer like this will have a much better impact on the guest experience than something that the hotel guest will not use,”
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  • “Hotels need to leverage data to offer excellent customer service. Therefore, using technology platforms that facilitate faster decision-making, transform raw data into actionable insights, and provide a better understanding of a traveler’s needs and wants are essential to success.”
  • These dynamic profiles are constantly being enhanced as hotels learn more about their customers’ needs, which enable them to not only offer personalized recommendations, but also contextualize service recovery efforts
  • In today’s digital-first era, experiences with a human touch differentiate good experiences from great experiences,” said Jacqueline Nunley,
  • As hospitality brands grow and expand, they are faced with the challenge of making sure that scaling up doesn’t compromise the personal customer experience and the human touch being offered.
  • dskomorowsky on 04 Sep 19
     
    This article speaks to importance of consumers to have seamless experiences with Hotels through their entire journey. It speaks to the need for data driven management that integrates multiple sources to afford the tools to the front line to contextualize recovery, offer solutions and to communicate with guests by their preferred channel of communication. It cites the example of Marriott and Salesforce partnership and how the implementation is approaching the guest experience through multiple touch points through the deployment of guest management solutions that leverage AI, CRM and analytics to make interactions meaningful, relevant and human.
anonymous

Hospitality Upgrade | Property Groups Leverage Maestro PMS's Sophistication at Award Wi... - 0 views

www.hospitalityupgrade.com/...-Full-Service-Independents.asp

upgrade maestro pms award property winning groups luxury leverage technology tech travel hospitality solution mobile hotel green software business

shared by anonymous on 15 Feb 20 - No Cached
  • The same property management software (PMS) and the same central reservations and other systems let operators have one central reservations office, standardized data formats, and a consistent staff training program. Maestro works well for multi-property management companies that have independents in their portfolio.
  • Its branded portfolio is primarily select-service brands from Marriott International, Hilton and InterContinental Hotels Group. Its independent portfolio includes full-service hotels and luxury properties with the distinction of earning the Preferred Hotels designation and Condé Nast awards. 
  • We first implemented Maestro at Olympia’s independents
  • ...9 more annotations...
  • Our decision was based on our requirement for a cloud platform that would easily interface with our integration partners,”
  • Today we have five properties on Maestro.
  • Maestro is the most flexible and responsive provider our team has worked with
  • Maestro hosts its five cloud systems and supports all our interfaces remotely.”
  • Maestro is a solid PMS platform used by many independent hotel groups
  • Independent properties rely on Maestro to communicate with a wide variety of tech partner systems that include the Silverware F&B POS, Elavon Fusebox credit card payment processing, call accounting, electronic key systems, voice mail and PBX systems, the ALICE app operations platform, Revinate CRM, IDEAS RMS, and Maestro’s ResWave direct booking engine. Maestro simplifies interface deployment thanks to its Genomi open API that supports deeper capabilities for complementary 3rd party system additions.  
  • Reliable 24/7 real-time system support is also a must for independent operators that do not have a ‘brand tech safety net.
  • ’  Maestro’s award-winning Diamond Plus Support is North American-based and always ready to help
  • The Maestro Property Management System delivers flexible and scalable deployment options with an identical full-featured web browser or windows solution available in the cloud or on premise
  • anonymous on 15 Feb 20
     
    Maestro is the future of PMS in hotels! This cloud based system allows hotels with multiple properties to be fully integrated with one another. Hotel chains like Marriott International, Hilton, and InterContinental hotel groups are among of Maestro's customers. Hotels rave about Maestro flexibility, 24/7 support, and excellent customer service.
kaylaabad

Better Hotel RFP Process: 6 Effective Improvements | Social Tables - 0 views

www.socialtables.com/...hotel-rpf-process

shared by kaylaabad on 09 Feb 20 - No Cached
  • In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
  • In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
  • The RFP is intended to clearly outline everything that the buyer is looking for
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Defined requirements
  • ...10 more annotations...
  • It can feel like a waste of time and resources responding to and negotiating an RFP that will never be successful.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Do not negotiate with vendors that you are not interested in - It can feel like a waste of time and resources responding to and negotiating an RFP that will never be successful.
  • You can get ready for the RFP process and event planner research with great curb appeal, including making sure that frequently asked questions appear right on the events page of your website.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Hotels can make a good first impression through implementing an RFP page on their site - You can get ready for the RFP process and event planner research with great curb appeal, including making sure that frequently asked questions appear right on the events page of your website.
  • make sure to personalize your responses and tailor them to the planner and event.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Personalization matters when the hotel receives an RFP
  • One way to differentiate from the competition is with superior accessibility and follow-up.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      One way to differentiate from the competition is with superior accessibility and follow-up.
  • When you drive a high level of customer satisfaction through the sales cycle, you have a better chance of winning the business
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      When you drive a high level of customer satisfaction through the sales cycle, you have a better chance of winning the business
  • A Request for Proposal (RFP) is a document sent from a business to a potential vendor to request a proposed cost for certain goods and services.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      RFP - A Request for Proposal (RFP) is a document sent from a business to a potential vendor to request a proposed cost for certain goods and services.
  • RFPs are most commonly submitted to hotels by event planners who are interested in utilizing a property’s space.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      RFPs are most commonly submitted to hotels by event planners who are interested in utilizing a property's space.
  • A Request for Information (RFI) is simply a request for information about products and services, and frequently precedes an RFP.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      RFI - A Request for Information (RFI) is simply a request for information about products and services, and frequently precedes an RFP.
  • Request for Quotation (RFQ) asks for a price quote from a vendor, less information than the typical RFP.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      RFQ - Request for Quotation (RFQ) asks for a price quote from a vendor, less information than the typical RFP.
  • By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      To improve RFP process - By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads.
  • kaylaabad on 09 Feb 20
     
    This article shows a different end of an RFP process - the one where the hotel is the vendor. Typically, a hotel that offers meeting spaces can integrate an RFP request into their sites allowing easy access to event planners interested in the hotel. When an event planner submits for an RFP, the hotel has a responsibility to answer in a timely, personalized manner in order to attract the planner. If a hotel has meeting space they would like to sell for business, they should definitely consider a software that allows them to answer RFP's in real time. As the article stated, "By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads."
jhazz003

Expedia Announces Suite of Software and Technology Products for Hotel Partners - 0 views

www.hospitalitynet.org/...4084092.html

technology hospitality hotel software business travel tech

shared by jhazz003 on 27 Aug 17 - No Cached
  • Omni Hotels & Resorts is the latest partner to take advantage of Expedia's package solution. "Omni Hotels & Resorts is excited to further leverage our marketing partnership with Expedia to bring our guests the option to book their total vacation experiences directly with us," said Peter Strebel, chief marketing officer and senior vice president of sales for Omni Hotels & Resorts.
  • Partner Loyalty Enrollment: Initially tested with Red Lion Hotels Corporation last fall, the technology has advanced to now allow hotel partners to enlist and sign up users from Expedia sites for their brand loyalty programs. This program has grown to include three other chains.
  • MICE Booking Technology: The MICE solution is the first tool that truly automates the booking process for meeting organizers and hotels in real time, making RFPs (requests for proposals) a thing of the past. Hotels can increase MICE sales efficiency by integrating the MICE online booking engine on their website, allowing customers to configure and directly book their meeting, including group lodging, online. This technology further enables hoteliers to yield prices for meetings and groups, based on multiple dynamic criteria to increase revenue. The MICE solution is currently live with Best Western Central Europe and the NH Hotel Group in Germany with promising results. A global rollout will begin soon.
  • ...3 more annotations...
  • Rev+:
  • As p
  • art of Expedia® PartnerCentral (EPC), the company's partner portal which helps hotels manage their properties and rates, Rev+ is a revenue management tool designed to provide actionable data and insights to empower partners to make smart decisions to optimize their revenue. Rev+, an essential tool for revenue managers, comes at no additional costs for hotel partners, and doesn't require additional sign-up.
  • jhazz003 on 27 Aug 17
     
    Expedia has announced new technology and software for hotel partners that will help hotel partners drive knowledge and efficiencies. "Expedia Powered Technology was born from rethinking how we work with our hotel partners - through listening to their needs, and leveraging our technology as a driver for industry solutions," said Cyril Ranque, president, Lodging Partner Services. It is vital for Expedia, the world's largest online travel company to listen to their hotel partners and to follow the growing technology advancements. Omni Hotels & Resorts has been the latest partner to join the Expedia's package solution.
aguar024

10 Event Email Marketing Examples That Convert ASAP - 0 views

blog.eventbank.com/ent-email-marketing-strategies

E-marketing strategies for events is one of the best connections and receptions you could have with your attendees. As mentioned on article. can be more productive that social media if used correctly. impulse attendees to share information or relatives wi

shared by aguar024 on 11 Nov 19 - No Cached
  • Leverage your speakers in your email.
  • In larger events, you won’t really need to justify their presence if they’re representing reputable businesses, but for smaller headcounts, you need to really leverage your speaker’s personality and background to justify a reason for an email recipient to go to this event.
  • This is one of the best ways to not only target your networks but also networks of people in your industry.
  • ...14 more annotations...
  • Early Bird offer?Bonuses.
  • You could always give away bonuses that make sense to your audience. Promise some great freebies and swag bag offers
  • to early bird attendees and make them feel valued
  • Follow up this email with a count down to push more registrations, something like “1 week left to save!” would do just fine.
  • You just need a title of the event, a short description, date, location, a schedule that’s easily read, some images, and that’s about it.
  • The other great thing about the poster-type emails is that the image used, or a screenshot of the email’s content is social media friendly and can be easily used in social media posts.
  • Video content is one of the most engaging tools to leverage,
  • add a link for contacts to watch the video on another host
  • bolder and go for straight-up embedded video content.
  • You can generate and embed a count down timer easily if you can find some tools on Google, of course, free tools are tough to align with your branding, so if that’s important to you, you can always pay for a decent tool to generate an embeddable count down timer for you.
  • think holistically about the value of all your events combine, package it up, and push it out.
  • Consistent Color Schem
  • Geo-targeted emails get a 26% increase in open rates.
  • hank your attendees for attending, and really push the value of the post-event data to them.
Taj Buckley

The future of hotel software is here: instant implementation, free integrations and app... - 0 views

hoteltechreport.com/...ture-of-hotel-software-is-here

software tech mobile

shared by Taj Buckley on 17 Jan 20 - No Cached
  • Today voice, keyless and robots are great buzz for hotels to leverage in PR but the applications still need time to mature in order to deliver meaningful business impact.
  •  Frictionless technology experimentation and instant implementation is the single most important innovation since the internet started bringing online bookings to hotels.
  • At first the apaleo pitch seems like a utopian promise to seasoned hoteliers:  implement your PMS in a day with no training needed and free integrations to dozens of apps. It almost sounds too good to be true but it's very real.  apaleo is already in market it’s using modern technology to bring Silicon Valley like frictionless innovation to hotels globally.
  • ...2 more annotations...
  • The market has moved from traditional on premise PMS and other systems to hosted systems (this is where unfortunately most of the PMS companies such as Opera or Protel are still today). That move was followed by the first generation of cloud PMS with hetras, Mews or Guestline. Today hoteliers want an entire open platform with easy to activate modules from the most innovative firms. The API first approach we have taken with apaleo for the hospitality industry is unique worldwide, and exactly addresses this requirement.  
  • We firmly believe that the "all in one PMS" are a thing of the past.
  • Taj Buckley on 17 Jan 20
     
    The future of the hotel industry is in voice,keyless and robots are a great buzz for hotels to leverage in PR. The concept of "all in one PMS" is a thing of the past as more companies lean towards mobile cloud PMS that is user friendly. Second Generation cloud PMS could be implemented in a day with no training needed and free integrations to dozen of apps.
sharline86

The Line Between Social Media and E-Commerce Is Beginning to Disappear - Fashionista - 0 views

fashionista.com/...ocial-commerce-online-shopping

social social media e-commerce

shared by sharline86 on 29 May 20 - No Cached
  • With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail.
  • a new shopping feature that would allow users to shop and purchase items on the platform without leaving the app.
  • "Shopping will continue to be an investment for us, and we're excited to continue to listen to feedback from our community on how they want to better shop on Instagram,"
  • ...9 more annotations...
  • One example that Napoli finds interesting is how retailers are teaming with influencers to co-create exclusive collections. (Think Something Navy's success with Nordstrom). "Those kinds of partnerships allow the influencer the ability to reach out to their following," says Napoli. "Not only is the influencer co-creating with the brand or retailer, but also really leveraging Instagram tools, which are polls and submitting feedback, to determine what to create next."
  • new apps are starting to pop up with social commerce at the core of their business.
  • Each brand or store on Countr, including Bloomingdale's, Outdoor Voices, Aritizia and hundreds more, is personalized with product recommendations based on the user's social activity.
  • "Starting Countr came from the realization that online shopping is still really inefficient and, more importantly, shopping is fundamentally a social experience,"
  • In January, Eric Senn launched Storr, another app in this space that essentially turns people into retailers. "We're really excited about the potential that Storr has to revolutionize traditional retail and capitalize on the social commerce movement in a way that empowers people to make money that would normally go to traditional retailers," says Senn.
  • "We're moving away from channel-first commerce to people-first commerce."
  • "Along the way, we lost the social experience that shopping can be, which so many people have enjoyed throughout the history of commerce."
  • "What Twitch did was it created not only a livestream experience, but a meaningful interaction through that livestream over a shared experience."
  • Creating a space that's a one-stop shop where people can have a community and share images of items they may be able to purchase back and forth with friends — there's a real ROI to that. That's the revolution here."
  • sharline86 on 29 May 20
     
    A look at what we can expect as social media begins to play a big factor in the growing future of e-commerce. By leveraging social media tools and focusing on a people-first commerce approach.
  • Karyn on 01 Jun 20
     
    Facebook marketplace, instagram links, pinterest links, poshmark, etc..
blevi022

Rwanda's Tourism Seeks Innovative Minds to Recover from Covid-19 Shock - KT PRESS - 1 views

www.ktpress.rw/...to-recover-from-covid-19-shock

shared by blevi022 on 01 Jun 20 - No Cached
  • Rwandans with tech or innovative business solutions will this June have an opportunity to pitch their business ideas that could help the country’s tourism and hospitality sector recover from the coronavirus (Covid-19) crisis.
  • Rwanda Development Board (RDB), Private Sector Federation (PSF) ICT and Tourism Chambers will this June 4, host an online conversation and workshop to identify innovations and solutions the technology sector currently has, or could build to support the recovery process.
  • The digitalisation of tourism will play a big role in leading the needed recovery for the economy just like it is helping in other sectors like trade, education and healthcare as global economies face-off the Covid-19 pandemic,”
  • ...9 more annotations...
  • focus on digitalisation of the tourism sector as the new driver of the economic recovery for tourism businesses, which have been one of hardest hit in the country as a result of closed travel for local and international visitors.
  • government has embarked on starting up a Rwf100billion Covid-19 economy recovery fund, which will largely support the tourism and hospitality, industry, and water, electricity, road infrastructure projects among other income-generating activities.
  • session will expose the sector to listen into new concepts and ideas that they (participants) have, so as to tackle different challenges emerging from Covid19 but also for the overall sector.
  • We want to be inspired with new ideas. Not only digital way to also expose more ideas, answering the potential challenges that we have, not locked to one way (digitalisation) but many more alternatives of improving the sector going forward,” Kariza told KTPress today. 
  • online workshop aims at opening up new opportunities for technology companies to better understand the need in the tourism sector and in doing so develop solutions fit for driving the sector’s growth.
  • largely focus on strategies that could leverage technology to encourage domestic tourism covering but not limited to travel and hospitality sectors.
  • ICT Chamber has been working with the Chamber of Tourism to promote digitalization of the industry, by supporting companies that are serving in the industry through incubation programs at the ICT Innovation Center in Kicukiro district.
  • accelerate digitalization of the tourism sector through public private dialogue. 
  • RDB’s intent is to leverage technology and the solutions we have to stimulate domestic tourism and help the sector’s recovery. Taking lessons from what has been done with e-commerce and the online e-learning platforms. RDB will also present to us their challenges that tech companies can turn into monetize-able opportunities
  • blevi022 on 01 Jun 20
     
    Rwanda is seeking to engage the technology industry in a conversation to generate ways that e-commerce can be used to help the Tourism and Hospitality sector recover in the wake of COVID-19. This will be an online conversation on June 4 to find ways the technology already has or could create to help tourism. It notes how digitization has been important to other sectors of the economy during the pandemic including sectors such as education and Healthcare. By leveraging technology it is hoped that ways can be found to stimulate the tourism industry
anonymous

E-Business: The New Management Challenge - A Peer-Reviewed Academic Articles | GBR - 2 views

gbr.pepperdine.edu/...s-the-new-management-challenge

shared by anonymous on 26 May 20 - No Cached
  • The Internet is turning business upside down and inside out.
  • This article will examine the roots of this e-business movement and the key challenges it creates for managers who must move rapidly to adapt to the new competitive forces of the network era.
  • Fed-Ex was an early mover in implementing this concept when it initiated the service that allowed customers to track their packages on the Web.
  • ...23 more annotations...
  • E-business is an evolutionary step in the convergence of the business process redesign movement
  • “anytime, anywhere;”
    • anonymous
      anonymous on 26 May 20
       
      Tis is defiantly the mentality of people raised around technology. If I can't get what I want , when I want, then I DO NOT WANT IT.
  • lowering inventory costs and eliminating the risk of stale products on the retailers’ shelves.
  • The Web now provides a new channel of distribution that allows producers who formerly had to go through retailers to reach the end user directly.
  • new online stores have, in turn, increased demand and the number of users, putting pressure on traditional retailers to create an e-commerce presence as well.
  • Management Issues
  • Developing a corporate climate for adapting to the network era.Understanding customer expectations.Analyzing the firm’s ability to manage information technology.Recognizing the time frame in which these changes must be made
  • By linking retail data directly to the manufacturing site
  • new pragmatic issues to address
  • Providing security for the customer is crucial,
  • benefits include the option of developing a number of applications concurrently instead of being limited to in-house resources
  • the Net is giving rise to numerous “infomediaries” – some of whom play the role of “information broker” or “market maker” and others who perform information-handling tasks.
  • eWallet acts as an information-handler by providing online purchasers a way to automatically provide their information to any vendor.
  • almost all E-business success stories are characterized by new ventures whose founders recognized the vulnerability of going concerns that were not adapting to these opportunities.
  • E-commerce continues to expand consumer choice by providing the tools for them to switch suppliers instantaneously, including the ability to quickly and easily make price comparisons.
  • Web technology is characterized by rapid breakthroughs in software and hardware.
  • application solution providers (ASPs) who offer an opportunity for firms to outsource their IT management.
  • Fraud is higher in cyberspace than in traditional retail and harder to detect.
  • experience with Internet initiatives has been the urgency to develop and implement competitive Web strategies.
  • Similarly, Barnes and Noble took a “wait and see attitude” toward Amazon and now finds itself having great difficulty in increasing its market share of Web sales.
  • the cost barrier to entry in the web market is virtually zero
  • small new companies do not have a formal infrastructure through which strategic ideas get squandered.
  • The management task is to leverage these opportunities quickly to sustain or enhance competitive advantage.
  • anonymous on 26 May 20
     
    This article talks about the importance of having an online presence. It is imperative that businesses leverage their business opportunities online before they are gone. It talks about key issues managers deal with during this network era. Such as "understanding customer expectations", "analyzing a firm's ability to manage information technology" and moving quickly enough to implement the changes necessary to actually benefit the company. In 2020, if businesses do not have an online presence they might as well not exist. Especially when customers have a "right now" mentality. This article helped me understand the issues that are arising with companies not being involved in e-business.
damanigoode

Technology in Hotels: 8 Trends to Watch in 2020 - 0 views

hoteltechreport.com/...technology-in-hotels-2020

technology hotels trends

shared by damanigoode on 18 May 20 - No Cached
  • Despite all the innovation that has taken place in the sector over the last decade, there remains massive, untapped opportunity and potential in many categories within the hospitality arena.
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • ...7 more annotations...
  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business.
  • The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge – and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
  • damanigoode on 18 May 20
     
    This article from HotelTechReport.com focuses on 8 software and tech related trends in the hospitality industry. Software as a Service (SaaS), Application Programmable Interfaces (API), Online Travel Agencies (OTA), and WiFi6 are some of the featured technologies whose impact on competition, innovation, security, and revenue growth are explored. The article begins by acknowledging that despite a great deal of technological innovation in the past decade, there is a great deal of unrealized potential when it comes to more effectively leveraging technology and data to improve efficiency, increase revenue, and remain competitive in the industry.
mannypjr

5 ways COVID changed events and hospitality - 0 views

www.raconteur.net/...covid-hospitality-events

events hospitality

shared by mannypjr on 07 Oct 20 - No Cached
  • five examples of how businesses have pivoted their services to provide safe ways for people to connect, eat and be entertained
  • Taking conferences online:
  • Then the coronavirus hit and super-spreader events such as business conferences were suddenly off the cards.
  • ...15 more annotations...
  • Using conferencing platform Hopin, SaaStock can see how long attendees are tuning in for, which talks they’re watching and how many people they’re networking with via the platform’s chat roulette-style function.
  • Forging digital connections:
  • The events and social working space had been wildly popular from the get-go, with 275 members and a waiting list of more than 4,000.
  • Ethel’s now has the opportunity to go international. Since launching four months ago, there are now more than 1,000 digital members, stretching as far as Germany and the Netherlands.
  • Taking takeaway seriously:
  • For D&D London, the challenge was to make sure this experience was on par with what customers of hip haunt Bluebird were used to.
  • In June, the team decided to make the most of this and set up a rotisserie outside the restaurant, creating a sense of theatre and letting the smell waft down the King’s Road.
  • D&D plans to continue experimenting with at-home dining.
  • Leveraging live-streaming:
  • MelodyVR, a US company that creates virtual reality music experiences, has had to rethink how it does business.
  • MelodyVR launched its newly kitted-out, COVID-secure studio and an events series, dubbed Live From LA, featuring artists such as John Legend, Cypress Hill and Nelly.
  • Self-isolation stations:
  • European hospitality brand 25hours Hotels saw occupancy crash from 95 per cent to zero.
  • could book into a room with high-speed wifi, a work station and complimentary Nespresso coffee.
  • Marti says the office offering will stay until business is back to normal levels.
  • mannypjr on 07 Oct 20
     
    This article looks at 5 ways that hospitality has changed to survive. It looks at 5 examples of how businesses have pivoted their services to provide safe ways for people to connect, eat, and be entertained by taking conferences online, forging digital connections, taking takeaway seriously, leveraging live-streaming, and self-isolation stations.
esuarezrijsdijk

How restaurants are using Facebook Messenger to boost traffic - 0 views

www.nrn.com/...cebook-messenger-boost-traffic

restaurants facebook proximity marketing

shared by esuarezrijsdijk on 04 Oct 20 - No Cached
  • The Culver City, Calif.-based social media marketing company leverages Facebook Messenger as a modern direct marketing tool.
  • Misfit doesn’t cast a wide net. It targets Facebook users who are most likely to become repeat customers for a restaurant.
  • In the case of 5 Napkin Burger, an upscale full-service restaurant in New York City, Misfit ran a Facebook ad promoting a 2-for-1 burger special. Misfit aimed its advertising at people within proximity to one of the brand’s four Manhattan restaurants.
  • ...3 more annotations...
  • The 5 Napkin Messenger campaign, which occurred in early 2019, resulted in 77 in-store redemptions. Five Napkin also gained 2,500 new Messenger and email subscribers from the campaign.
  • Once diners and restaurants are connected through Messenger, Linkletter said restaurants can continue to market to customers acquired through the initial promotion.
  • Once a diner clicks on the first promotional link, the restaurant never has to “spend a dollar on them again,” he said.
  • esuarezrijsdijk on 04 Oct 20
     
    This article describes Misfit Media's interesting variation on the proximity marketing concept by leveraging Facebook Messenger to target likely customers. The firm has obtained impressive and cost-effective results for clients with techniques that combine advertising, promo redemptions and the collection of customer e-mails, all through a widely-used external app. Repeat business has also seen dramatic benefits.
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