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Carl Miller

Meeting the Expectations of Last-Minute Mobile Bookers. - Wednesday, 25th January 2012 ... - 0 views

  • “Travellers are increasingly demanding the ability to access and do anything, anywhere from any device. Their push of travel purchases towards the moment of necessity, coupled with their growing spontaneity, has created a new segment of mobile consumers
  • HotelTonight’s research shows that these last-minute mobile bookers, if not for Impulse Rates and the convenience of mobile apps, would have stayed with a friend or at home instead of a hotel.
  • Travellers no longer plan the details of their trip in advance, and instead rely on instant advice,
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  • We obsess over user feedback via user emails and phone calls, app store reviews and social media.
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    This article describes how a new company, HotelTonight, is attacking the market of spontaneous travelers. The company made an app for iPhone an Android users that sends "Impulse Rates" to users who have the app. Impulse Rates are heavily discounted rates on hotel rooms offered by hotels through HotelTonight for rooms that have been unsold that day. If users like the offer, they can book the room through the app in eight seconds with only three clicks.  There is also a little interview with HotelTonight CEO, Sam Shank in which he answers questions about how the company runs.  I think this is a great idea for company. It helps everyone involved - hotels increase revenue by selling rooms that otherwise would have been empty, consumers get great deals on rooms, and HotelTonight profits off of a nominal fee for processing the transactions. This is similar to the Ding! app from Southwest airlines but designed solely for mobile devices. 
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    Here is a link to the company's website. I don't have the app but it looks like it would be pretty easy to use. http://www.hoteltonight.com/
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    A great idea. Truly a win-win for all. I'm glad that they are finding the impulse rates are not affecting the amount of regular booking guests. I would like to try this myself and live life to the fullest.
Yanqiu Li

New Trends in Retail Point-of-Sale Systems - 0 views

  • new point-of-sale (POS) systems
  • are helping businesses to cut costs in everything from advertising to labor.
  • sumers are being directly marketed to using ever-evolving algorithms, which are boosting impulse buys. One employee can easily manage a dozen new, retail POS systems. These and other new trends in POS technology can modernize any business.
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  • New developments are taking retail POS systems to a whole new
  • level, however, helping to reduce labor costs and increase impulse purchases, both in stores and on-line.
  • Self-Service Equals Labor Savings
  • Quasi-Personalized Advertising
  • Integrating Brick-and-Mortar and Online Stores
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    The article gives a brief introduction of new developments f POS system in retail industry and how retail gain new benefits from that improvement. From the news, we can see new POS system has been improved for retails by reducing labor costs and increase impulse purchases both in store and on-line. For instance, new self-servce POS system in supermarket enables cusotmers to handle self check out reducing time of waiting for cashiers to check. What' more important this new way of checking out make supermarket hire fewer employees to deal with customers' checks. Another example is new electronic ads of recepits which promote sales of other products while customers most of time will pay attention to recepits information inseading of watching traditional ads for longer time.. As more and more websites install new pos systems, customers presents more perference of this new way of shopping online. I believe that when more and more technology come out and be applied into our life, they will definitely effects the way of life we living as they can provides us with more conveneients to our life.
lumduan roth

2013 POS Trends: The Year of Customer Experience | Retail Trends | RIS News: Business/T... - 1 views

  •   Another trend we expect to hit the POS space in full force next year is the integration of more loyalty programs and customized advertising and marketing promotions to engage with customers at each stage of the purchase process; from driving impulse consideration, all the way to the final purchase. Loyalty programs have been picking up momentum for the past couple of years and are now becoming fully integrated into on-site POS systems, both mobile and traditional. With customer loyalty software programs launching in every type of retail venue imaginable, cashiers are able to sign customers up within one to two minutes, meeting the easy and quick transaction consumers' today demand while also reminding them of the added-value offered by the vendor.
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    I have a key chain full of membership cards, tiny ones. I have Wallgreen Balance rewards card, Salon Centric professional store card, PetSmart PetPerks card, Winn Dixie Grocery store card, my vehical elite member card, and my gym membership card to name a few. I think those business (retails) got me. I can't resist their benefits even though I know they try to get my money. It's nice to get a discount here and there, and it really makes shopping fun and keeps me coming back for more with coupons and stuff. I think having a customer loyalty program within POS systems is a great idea especially when enabled via mobile devices.
jiayi017

How Technology Will Reshape the Hotel Industry Post-COVID-19 Pandemic | TravelPulse - 0 views

  • hotel industry finds itself scrambling to inspire consumer confidence while also working hard to safeguard both guests and employees against COVID-19.
  • accelerated the infusion of new technologies and applications into hotel operations.
  • As we move into the ‘new normal’ and hotels reopen for business, the expectation for customer experience is higher than ever.” He foresees that moving forward, guests will expect enhanced tools like live-agent or AI-powered support channels, and personalized communications, not to mention heightened hygiene standards. “Hotels that cater to these consumers' needs will win brand loyalty as we embrace the new normal and for the long term,”
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  • Tech features that might have originally been intended for introduction as novelties or extra conveniences are suddenly becoming necessities in an era
  • tactics for keeping people apart while continuing to conduct business (i.e., “touch-free” or “contactless” solutions) are the order of the day.
  • Especially as people are increasingly opting for road-trips in the name of social distancing, hotels can benefit from installing geofences that send push notifications to visitors who might arrive within a certain radius
  • Location data can also work to activate touchless check-in upon guests’ arrival on property or prompt them for payment when they present for checkout
  • On-site capacity limits and real-time conditions can also be communicated to visitors when they’re nearing the venue to help avoid high customer densities
  • today's robotic hotel staff members can at least aid important efforts aimed at reducing person-to-person contact amid the pandemic.
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    The article "How technology Will Reshape the Hotel Industry Post COVID 19 Pandemic" talks about how this industry is taking necessary measures in order to promote safety and security within their companies while implementing new technologies. It states that this pandemic has impulsed the implementation of new technologies into hotel operations. Contactless solutions, hotel check ins, mobile room keys, etc.. are just some of the examples hotels are taking in order to minimize contact and enhance customer experiences
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    This article mainly describes how the hotel industry can use technology to help it recover after COVID-19, and how to enhance the confidence of employees and customers. With the development of the epidemic, the hotel industry and even the entire hospitality industry are widely promoting contactless technologies. Therefore, various mobile and self-service AI technologies are integrated with hotel operations. In the future, with the development of this normalization, reasonable monitoring technology, non-contact communication technology, location detection technology, super sterilization, and robotics technology will all become important aspects of the future development of the hotel industry.
anonymous

Proximity Marketing: How Your Business Benefits From In-Venue Targeting - 0 views

  • Proximity marketing allows venues to communicate with visitors at the right place and time, with highly relevant, personalized content on their mobile devices. It allows venue owners and businesses to use location as a basis for marketing activities
  • Use cases for retail, hospitality, transportation hubs, smart cities, shopping centers, restaurant
  • Proximity marketing enables marketers to capitalize on the local nature of an onsite visit, where in-the-moment timing can increase engagement with the messages delivered, and trigger impulse buying. For example, consider a buy-one-get-one-free offer on body soap while a visitor is in the personal hygiene aisle
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  • th an effective data-driven marketing suite, marketers can send messages via a WiFi captive portal, SMS, mobile in-app push notifications, email, digital signage, and more.
  • Mobile Apps
  • Email
  • WiFi Captive Portal
  • First, consider connectivity. As previously mentioned, proximity marketing requires one or more technologies to trigger proximity messages (e.g., WiFi, beacons, GPS, etc
  • n conclusion, the value of timing and context in proximity marketing campaigns cannot be understated. The ability to reach your visitors with highly-relevant content, at a time when they’re most likely to act allows you to cut through the noise
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    This site explains the benefits of using Proximity Marketing but this is the side of a company that is selling this marketing tool. It goes into detail of how it works and gives examples. I like how this site goes over the benefits and does touch base on how connectivity is important. It goes over how sms, email, mobile aps and wifi captive portals are beneficial.
aguar024

10 Event Email Marketing Examples That Convert ASAP - 0 views

  • Leverage your speakers in your email.
  • In larger events, you won’t really need to justify their presence if they’re representing reputable businesses, but for smaller headcounts, you need to really leverage your speaker’s personality and background to justify a reason for an email recipient to go to this event.
  • This is one of the best ways to not only target your networks but also networks of people in your industry.
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  • Early Bird offer?Bonuses.
  • You could always give away bonuses that make sense to your audience. Promise some great freebies and swag bag offers
  • to early bird attendees and make them feel valued
  • Follow up this email with a count down to push more registrations, something like “1 week left to save!” would do just fine.
  • You just need a title of the event, a short description, date, location, a schedule that’s easily read, some images, and that’s about it.
  • The other great thing about the poster-type emails is that the image used, or a screenshot of the email’s content is social media friendly and can be easily used in social media posts.
  • Video content is one of the most engaging tools to leverage,
  • add a link for contacts to watch the video on another host
  • bolder and go for straight-up embedded video content.
  • You can generate and embed a count down timer easily if you can find some tools on Google, of course, free tools are tough to align with your branding, so if that’s important to you, you can always pay for a decent tool to generate an embeddable count down timer for you.
  • think holistically about the value of all your events combine, package it up, and push it out.
  • Consistent Color Schem
  • Geo-targeted emails get a 26% increase in open rates.
  • hank your attendees for attending, and really push the value of the post-event data to them.
alo328

Electronic Waste Is Becoming a Global Environmental Problem | Time - 1 views

  • s a tech-hungry nation flush with cash gets ready to upgrade to the next generation of lightning-fast 5G devices, there is a surprising environmental cost to be reckoned with: a fresh mountain of obsolete gadgets. About 6 million lb
  • Workers with hammers hack at the bulkiest devices, while others remove dangerous components like lithium-ion batteries
  • That cycle of consumption has made electronics waste the world’s fastest-growing s
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  • “In our society, we always have to have the new, best product,” said Aaron Blum, the co-founder and chief operating officer of ERI, on a tour of the facility
  • Even when e-waste rules exist, it’s left up to consumers to handle their old devices prop
  • But less than a quarter of all U.S. electronic waste is recycled, according to a United Nations estimate. The rest is incinerated or ends up in landfills
  • Environmental concerns aside, compacting flammable lithium-ion batteries with paper recycling can be dangerous; recycling centers have reported an uptick in fires
  • 5G promises faster speeds and other benefits. But experts say it will also result in a dramatic increase in e-waste, as millions of smartphones, modems and other gadgets incompatible with 5G networks are made obsolete
  • ly. But recycling them can be a
  • We don’t necessarily have the measures to make sure people aren’t throwing it away,” Walters said.
  • Even so, some companies are increasing their recycling efforts on their own, whether for the economic benefit or the public relations boost (mining fresh materials has financial, environmental and human costs of its own). For instance, Apple in 2018 introduced Daisy, a smartphone-recycling robot that can take apart 200 iPhones every hour, and says it diverted 48,000 metric tons of electronic waste from landfills that year
  • Our products today don’t last as long as they used to, and it’s a strategy by manufacturers to force us in
  • o shorter and shorter upgrade cycles,” said Kyle Wiens, the founder of iFixit
  • Some environmental groups say multibillion-dollar companies like Apple and Samsung should pick up the cost of recycling the devices they sell. Lawmakers in parts of Europe and Canada and in some U.S. states have passed so-called Extended Producer Responsibility (EPR) laws, which require manufacturers to establish and fund systems to recycle or collect obsolete products
  • One solution is to make electronics last as long as they once did. At ERI’s facility, Shegerian showed TIME dozens of televisions from the 1970s and 1980s that stopped working only recently
  • About 6 million lb. of discarded electronics are already processed monthly at recycling giant ERI’s Fresno plant.
  • Americans spent $71 billion on telephone and communication equipment in 2017, nearly five times what they spent in 2010 even when adjusted for inflation, according to the Bureau of Economic Analysis. (Apple alone sold 60 million iPhones domestically last year, according to Counterpoint Research.)
  • That stream is expected to turn into a torrent as the world upgrades to 5G, the next big step in wireless technology.
  • Part of the problem is regulatory. Only 19 states have laws banning electronics from the regular trash. In states without such rules, like Nevada, electronics often end up in garbage and recycling bins, said Jeremy Walters, a community-relations manager for waste collector Republic Services
  • Our products today don’t last as long as they used to, and it’s a strategy by manufacturers to force us into shorter and shorter upgrade cycles,”
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    Advancement in technology every day has led to the dumping of electronic gadgets no longer wanted to the environment. Heaps of unwanted electronic waste, hazardous containing substances like lithium-ion batteries, are dumped into the ground with all their toxicology. As the world upgrades to 5G, it will end in a rapid surge in e-waste. According to John Shegerian thinks people are yet to see the magnitude of the transition to 5G, it is tremendous than changing from analog to digital (Samuels & Calif, 2019). However, it comes with many advantages; its outcome is a drastic rise in electronic waste. The ERI recycles less than a quarter of the United States' e-waste according to the estimate made by the United Nations, and the other dumped in landfills. This waste contains harmful metals such as beryllium and mercury, that have adverse environmental dangers. Among the 50 states in the United States, only 19 States have imposed a law to bun electronics from regular trash (Samuels & Calif, 2019); the rest of the states, like Nevada they are incorporated in recycling and trash bins, according to Jeremy Walters's manager for waste collection. The consumers are left to handle their e-waste even though there are e-waste rules. Multibillion companies should the responsibility and cater for the cost of recycling for the products they are manufacturing. Companies like Apple and Samsung, nonetheless the United States is repelling modifications to the prevailing laws, according to Scott Cassel Product Stewardship Institute found. However, some companies are improving through increasing their recycling efforts. For instance, Daisy, a recycling robot introduced by Apple, can collect more than 200 iPhones for recycling every hour. But this is not enough since e-waste generated annually globally is more than we can imagine, which almost 50 tons (Samuels & Calif, 2019). In a nutshell, technology can bring many benefits to society. Still, it can also harm both the environment and the p
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    the article explores the dangers of elctronic waste and give suggestions on how to better monitor this issue and resolve.
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    This article explains how the rapid advancement of technology has impulsed an increase in the use of technology, however has resulted in a rise in ewaste percentage. This happens because companies have opted for creating products that do not last for long periods of time, since they want to sell future products.
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