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Advantage & Disadvantages of E-marketing - Marketing - 0 views

shared by xwang023 on 27 Mar 13 - No Cached
  • nternet marketing
  • Therefore, it is very important that you are aware of the reward and inconveniences of internet marketing before you really strategize to optimize your revenue on the advantages and nullify the disadvantageous effects of virtual e-marketing.
  • In e-marketing, automated tools and/or software does the whole thing.
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  • Internet marketing
  • An e marketing effort supports the customer base almost round the clock.
  • In e-marketing, the cost of establishing your presence and networking with identical bloggers is nothing compared to offline business.
  • disadvantages of Internet marketing
  • Hardware safety and quality assurance, software that facilitates the unique business requirements, setting up or tagging with online payment channels, online distribution costs, maintenance of site and upgrading are all the requirements for a successful sustaining business on the net.
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    Actually, an offline business could be very resource consuming in terms of cost of advertising and promotion through postal mails and networking similar business partners through tele-calling and organizing physical interactive sessions. In e-marketing, the cost of establishing your presence and networking with identical bloggers is nothing compared to offline business. The E-business through the internet obviously has huge benefit for the business nowadays.
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    Most of the marketing efforts that cater to the organized sector are open 24 hours and 7 days a week. Moreover, the reach is global and customers feel convenient to shop/communicate anytime they want to. The clients are updated immediately about any new modifications and alternations in information through RSS feeds.
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Keycard hacker picks locks, exposes gap in hotel security - Travel Kit on NBCNews.com - 0 views

  • Last week, the self-described hacker/music aficionado demonstrated a homemade gadget that could conceivably unlock millions of hotel-room doors around the world.
  • Brocious followed up his demonstration by publishing a how-to paper that may inspire other hackers to try their hand at entering guests’ rooms without their knowledge or consent.
  • most hotel crimes are crimes of opportunity where crooks take advantage of guests’ inattention.
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    Almost everyone has recently heard of Cody Brocious and his gadget that was implemented and utilized to unlock guest room doors in Onity locking systems. This issue has been recently broadcasted all over the news and has gained the awareness of millions of people, making travelers panic when staying in hotels, and questioning their safety and security. The truth is, behind the issue at hand, travelers have been utilizing hotels and other establishments without being concerned or conscious of their safety, and with some negligence, and lack of attention, they put themselves at risk in numerous different ways. Although Brocious' invention gained the attention of the public, and although he went out of his way to be sure that other hackers out there knew how to replicate the system and how to utilize it to their advantage, enabling hackers to enter guest rooms and steal their personal belongings without their permission, or potentially cause physical harm to a traveler as well. Stated in this article, according to Forbes, the gadget that Brocious invented has proven inconsistent in its effectiveness. That is not to say that it could not eventually be improved, but with the changing in technology, and now the gained awareness, hotels are focusing more intently on ensuring guest security through their technological outlets. Technology affects many aspects of a hotel guest's security - from internet access to credit card information, along with guest room locks and personal identity. The article also suggests numerous ideas for how guests can avoid a lot of problems with their safety in mind, including using secondary security systems on their door, ensuring closure of the room door when leaving he room, as well as never keeping your room number written down with your key. The article also focuses on how utilizing your energy to ensure that your belongings are safe in your room as you would in your own home, is energy more well spent than being concerned about someone
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Hotel Wifi Hacking is on the Rise - 0 views

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    Hotel wifi connection can be an easy access for identity thieves to stole personal information. Several surveys have show that there are many potential risks to get attacks through hotel internet.  WiFi Hacking Crimes Are Easy to Commit The security of hotel witless networks is a big issue and can be easily attempted by hackers. People may illegally use the internet access by staying in the nearby area of a hotel. Fake access point can also cause consumers in the hotel to lose their personal information such as credit card, banking or other confidential information.  The article also offers some solutions to avoid hackers. 
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    Reading your article brings us back to some topics that we covered in this weeks reading. The security of hotels is important in that industry, especially when guest give out important information. Like you mentioned for example, credit cards and other confidential information that hotels need and use to process the guests into the systems. It is important that hotels protect their guests by affirming that all systems they use are well protected.
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Wente Family Estates Transforms People Management Processes with Ultimate Software's Cl... - 1 views

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    This article basically talks about a successful adoption of HRIS system for Wente Family Estates. This company is comprised of numerous business units including a vineyard and winery, a restaurant, and a world class golf course. Their HR team and managers are responsible for a wide range of people, jobs, and related to the company's workforce. So they needed a solution for better talent management, sustainability, and improved time management and selected the Ultimate Software's HRIS system. The HRIS system enables HR team to easily assess employee performance against measurable goals and job competencies, create employee development plans, identity high performing employees for key positions, and build an environment that maximizes talent and rewards their best performers. Besides, it enables their employees to go online to view relevant details about their hours worked and schedules. It also enables managers to log on to the system at any time to stay on top of hours and labor costs so that they can quickly make decisions such as modifying schedules or job responsibilities, if needed, to control costs.  This type of cloud based HRIS system will bring many benefits to companies comprised of diverse business units to manage their human capital.
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    For large corporations is indispensable to count with the right HRIS that will assist the companies to organize in a logical order all the such as employment activities and job analysis.
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New airport tech could shrink security checks to 5 seconds -- Government Computer News - 0 views

  • new contraption June 7 that could get you through an airport security line in five seconds
  • Instead, airline travelers would pass through one of three 21-foot tunnels based on the passengers’ status as known travelers, normal travelers or enhanced security travelers
  • TA and the Homeland Security Department have not commented on the cost of collecting and storing millions of travelers’ iris scans. According to IATA, the association is working with the Homeland Security Department on DHS' Checkpoint of Tomorrow program to revamp a tedious and often contentious security process at airports.
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    The International Air Transport Association introduced a new security system at the 67th Annual General Meeting and World Air Transport Summit in Singapore in 2011. This new system would divide travelers in three different categories: known travelers, normal travelers and enhanced security travelers. Each level would have different security procedures and then passengers would pass through different tunnels, one for each category of traveler. For example, if you are a known traveler you would need to pass a iris recognition system which would confirm your identity and you would pass through a tunnel with minimal scanning technology. The scanning procedures get more invasive for normal passengers and even worse for enhanced security travelers.
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Hotel Bel-Air Selects InvoTech's GIMS™ Uniform System and SAMS™ Security Syst... - 0 views

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    In today's world of heightened sensitivity to security, the hospitality industry finds itself at the front line of this conflict. The biggest concern for the management of any hotel is to provide robust security to its guests, ensuring that their entire stay will be peaceful and problem free. To achieve this goal, hotels deploy a very structured and professional security policy. It ensures safety of its guests, staff and the estate. With changing security threat scenarios, there is a need to revisit existing measures and enhance the system where necessary. The BHMS system takes the security and ease of hotel management to new levels. The system revolves around a core biometric verification system which, when deployed in any hotel provides best in class security and ease of management in all departments. When a guest arrives at the front desk to check-in as part of the check-in process the guest is required to register his biometric fingerprint data with the check-in system. This data is automatically mapped against his room number and the room lock is updated accordingly. in some countries, hotels have to keep identity records and/or biometric records of all guests who stay or have stayed with them. These records are a great help to law enforcement agencies in case of need. To access the room, a guest is required to authenticate identity by placing finger on the biometric door lock. Only on successful authentication can a guest enter the room. This reduces a lot of burden on security systems as unauthorized access of the room and instances of theft are greatly decreased. This also eliminates the need to have any kind of keys to be issued to the guests.
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Ecommerce the New Definition of Online Trade - 0 views

  • The branch of technology that incorporates the electronic media in the buying and the selling process is known as the Ecommerce
  • With the technical world advancing rapidly, and online stores gaining more momentum, environ is such that the consumers buy products regardless of their geographical barrier. This unprecedented growth of the E-commerce website has made this a feasible option making it probable for the sellers to deliver their products all over the world.
  • The various components of the E-commerce Website Virtual storefronts integrated in the website with online catalogs, which is clustered to form a "virtual mall." The demographic data collected through Web contacts. Electronic Data Interchange or the business-to-business exchange of data. Email, Fax and the use of media to promote the future endeavors and to establish the consumers. Secured business transactions. B2B trade and selling.
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  • With groundbreaking popularity in the world, the retailers today prefer to have an online platform.
  • Propaganda by the social networking platform is also popular.
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    Just as a website can be the online brand identity, the ecommerce website enables the entrepreneur to successfully display information about their products and services.
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Property Management System- The Future of Hotel Industry - Tourism and Hospitality - Zi... - 1 views

  • They work completely on the web and are based on the cloud.
  • It is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium.
  • one of the major boons of Internet on the hotel industry has been the web based property management systems. Unlike previous applications which would burn a hole on the pockets, these online hotel software are user-friendly and do not need any additional hardware or software expenses. They work completely on the web and are based on the cloud.
    • Juan Du
       
      "Property Management System" play an important role in Hospitality management. Because the Internet plays a major role in improving the sales and customer relationship. The hotel need collect data to analyze the market and make the market plan. Property management system have a lot advantages. It is easy to make a reservation, the system can control the over booking. Use this system can keeping a check on the add-on services. Also PMS has its own system to operate the whole things. PMS is able to provide some basic function: enable guests to make reservations, enable guests to check-in/register when they arrive and check-out/pay when they leave, enable staff to maintain guest facilities. And it is easy to use, especially for employees.
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  • Property Management System- The Future of Hotel Industry
  • Property Management System- The Future of Hotel Industry
  • Property Management System- The Future of Hotel Industry
  • It is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium
  • Central Reservation System: One of the greatest advantages of using an online hotel software is that you do not have any more headaches about reservations.
  •   Numerous Point of Sale: Keeping a check on the add-on services your hotel provides can easily be done with the help of the numerous points of sales.
  • Sales and Marketing Console: To help popularize your hotel and make it known to people from across the globe, many PMSs have a dedicated sales and marketing console.
  • Travel Agents and Corporate Clients:It is also important that you properly deal with travel agents and corporate clients as they play a very important role in bringing in more guests to the hotel.
  • Connected to 1000s of Travel Portals: These property management systems  help you get connected to many travel portals like Travelocity, Tripadvisor and Expedia helping you reach more people. 
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    This article particularly caught my attention because it points out the major advantages of web-based PMS, but it does not mention the risk of transfering such sensitive guest information over the unsecure and unregulated Internet. Surely there are great cost-related and operational advantages to web-based PMS and that alone often motivates hotels to upgrade in that general direction. Afterall, the reason why the hotel is operated is to generate revenues. However, is risking the identity of thousands of your guests worth the money you will save? That is what this article does not cover. As the title points out, web-based PMS is the future of the industry, but securing the identity of the biggest drivers behind all revenue for your hotel is arguably more important. Is the risk worth the reward? I believe the Internet needs to become a more secure highway of information before the industry can fully embrace this new technological advancement. My thoughts on considering an upgrade to web based PMS: Research and proceed with caution.
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    Karl- Valid point in saying is the "risk worth the reward", with all the viruses, glitches and hackers sensative information floating around in cyber world ready to be attacked and stolen. I feel its up to the cloud computing companies to set the security parameters to run their systems and for the industry to enforce them, so that we can embrace the growth of technology in hospitality.
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    This article shows a lot of advantages of using online hotel software. Better Reservation system can be found on a cloud based PMS. More factors of hotel can come out to be a famous feature when they all come online. Much easier for a hotel to deal with travel agents and corporate clients when they using a cloud-based PMS.  The cloud-base PMS can bring the hotel to more travel portals which will lead to more clients. 
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    This article focuses on the numerous advantages of a Property Management System. It summarizes the fact that it makes a business more proficient and how a company can save by not spending money on additional software or hardware expenses. The main benefits that this article gives attention to is the fact that it assists in the reservation process and point of sale process, helps market and target the correct people, positivity deals with travel agents, and connects to several travel portals. All in all, a Property Management System is a great tool and advantage in the hospitality industry because it facilitates in all operations and helps companies with daily challenges.
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    The hotel industry is crossing over to web based PMS and this article states that because it works off a cloud its less headaches and more user friendly. There are many reasons why a web based PMS can be beneficial and why the hotel industry is swithcing over. It can be used for multiple properties and reduce double booking. Another great feature is you can have numerous points of sales and it all interconnects. This is the future of our industry.
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    "Property Management System" play an important role in Hospitality management. Because the Internet plays a major role in improving the sales and customer relationship. The hotel need collect data to analyze the market and make the market plan. Property management system have a lot advantages. It is easy to make a reservation, the system can control the over booking. Use this system can keeping a check on the add-on services. Also PMS has its own system to operate the whole things. PMS is able to provide some basic function: enable guests to make reservations, enable guests to check-in/register when they arrive and check-out/pay when they leave, enable staff to maintain guest facilities. And it is easy to use, especially for employees.
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    This article indicated the importance of Internet for hotel industry and also assumed that web based property management systems will widely used in future. The author listed some advantages of web based property management system:1) Central Reservation System: One of the greatest advantages of using an online hotel software is that you do not have any more headaches about reservations.2)   Numerous Point of Sale: Keeping a check on the add-on services your hotel provides can easily be done with the help of the numerous points of sales.3) Sales and Marketing Console. With the help of this console, you can access the database of your customers get in touch with them notifying them of special offers and discounts. 4)Travel Agents and Corporate Clients:It is important that you properly deal with travel agents and corporate clients as they play a very important role in bringing in more guests to the hotel.5)   Connected to 1000s of Travel Portals: Web based PMS help you get connected to many travel portals like Travelocity, Tripadvisor and Expedia helping you reach more people. 
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    t is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium. The hotel industry too is not insulated from its effect. Almost all kinds of hotels, from inns to bed and breakfasts to resorts, everyone is trying to tap the energies of the Internet and make optimum use of the medium. The Internet plays a major role in improving the sales and customer relationship.
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Is an iPad Your Next Restaurant POS System? - 0 views

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    As the iPad achieves success in the market, there has been increasing interest in using the iPad as POS devices in the restaurant businesses. This article introduces some advantages and disadvantages of an iPad POS system. First of all, with the iPad POS system, restaurant servers could use their time more efficiently because they don't have to go to POS terminal to punch orders or print receipts, saving much time. This may result in enhancing customer satisfaction because servers can spend more time with their customers. Another advantage can be security. Since servers carry POS devices, they are able to swipe customers' credit cards in front of customers. Therefore, customers would not have to worry about their identity theft. Lastly, the iPad POS system is cheaper than the traditional one, so it may be appealing to small restaurants. On the other hand, there are some cons of using the iPad as POS devices. Most of all, the iPad devices are sometimes unreliable since they rely on wireless Internet. Needless to say, there will be huge confusion to not only servers but kitchen staff if there is no wireless connectivity. In addition, the iPad should be handled with care as it is vulnerable to being dropped or hit. Also, restaurant managers and servers should keep their eyes on the devices since they can be stolen sometimes. Overall, the iPad POS system could be an innovative tool that may change the way restaurant businesses are now. However, restaurants should carefully consider the advantages and disadvantages before installing the new POS.
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A New Meaning to "Eat and Run"? Restaurants and Mobile Payments | Davis Wright Tremaine... - 1 views

  • Many mobile payment systems tailored for restaurants and other food vendors were introduced in 2011. Restaurant-industry insiders say 2012 will be the year of widespread adoption – and possibly a shakeout. A brief overview of the main contenders and considerations follows:
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    This article basically talks about four different types of POSs for restaurants, a brief overview of the main contenders and considerations.  The one of the interesting POS systems in the article is The Rail which is introduced last month, a digital bill folder that enables restaurant customers to self-swipe credit or debit cards at the table without the cards ever leaving their possession, thereby protecting against credit card and identity theft.  The basic Rail system includes POS integration, the BaseStation, a secure wireless system, a set of Rail devices (generally 1 device per every 3 tables), and monthly maintenance. Basic Rail devices incorporate a credit card swiper with encryption, billing touch screen display, bill splitting, tip calculator, signature field, NFC payment capabilities, LED stage lights, and receipt email program. The other POSs in the article are Card Case, Tabbedout which are a mobile payment system with smart phone, Square which is mobile card reader, and Chain-Specific Apps which permit the patron to call up menus, locations and nutritional data, as well as to order and pay on-line. Nowadays, many mobile payment systems tailored for restaurants and other food vendors are being introduced. Since they are new and challenges to restaurateur, considering what the pros and cons are and what kinds of POSs best fit to their establishments will be necessary and critical to remain competitive with others.
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Guests want smart technology, but security concerns remain | Hotel Management - 0 views

  • More than 96 percent of hotel guests travel with a smartphone and nearly 46 percent of guests travel with at least two smart devices, representing a 10 percent increase in just two years
  • More than 80 percent of guests indicated a desire to wirelessly cast content from their devices onto guestroom televisions and more than 90 percent of surveyed hoteliers agreed that today's guests would prefer to be offered wireless casting abilities, rather than traditional video-on-demand services.
  • With hotels around the world universally experiencing diminishing profits from VOD, the survey points to entertainment platform functions that hoteliers can deploy alongside wireless casting in order to regain these revenues
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  • more than 60 percent of surveyed guests indicated that they would like the ability to order amenities and services via the guestroom television, if given the option. Sixty-five percent of guests would like to be able to surf the internet on the TV entertainment system
  • Another 61 percent of guests also indicated a preference to access information on available hotel services, such as restaurant hours, via the guestroom television.
  • 65 percent of guests are “highly concerned” about inputting usernames and passwords into a guestroom television app, according to HIS. 
  • As voice becomes the preferred interface for guest and staff interactions with technology in hotels, there must be safeguards in place to ensure that no data falls into the wrong hands,
  • The same is true for protecting hotels’ proprietary data from disclosure
  • Hoteliers have a duty to protect their guests personally identifiable information and we’ve built our technology atop the leading natural language processing platforms to ensure they meet this duty.
  • How are you protecting the privacy of my guests? Are recordings associated with our guests’ personally identifiable information?
  • How are you protecting the security of my hotel’s proprietary data?
  • Many travelers have unique accents or dialects that aren’t well understood by popular voice assistants. Does your solution improve the accuracy of interactions? 
  • How are you measuring return on investment? How will your solution drive efficiencies and increase revenues?
  • Can I easily change and update interactions with my guests once deployed?
  • Without the right integrations, even the best product can add complexity and cost. Hoteliers need to make sure any vendor they consider has the integrations they need to set their team up for success.”
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    The article reports that the great majority of hotel guests desire to have state of the art innovation for their convenience, such as casting and voice interface technology. The type of innovation stems largely from guests being able to use their laptops or phones on the TV, while also access hotel services such as restaurant hours and possibly food services from the same interface. They assert. however that it is important for hoteliers to know how guests may be able to keep their identity hidden from potential practices such as "integration with the platform that may use this data for remarketing", integrate a system that can understand an manage foreign accents. It also brings up concerns of how to measure return on investment, showing a increase in revenue and that it is possible to update the interactions with guests once the technology is deployed.
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Zippin Announces World's First Checkout-Free Hotel Store in Yokohama, Japan | Hospitali... - 0 views

  • Zippin’s partner, Fujitsu,a systems integrator in Japan, has worked with Koyo Group to implement the world’s first checkout-free store within a hotel at the Yokohama Techno Tower Hotel. It is also the first store in Japan open to the general public to use biometric authentication technology to verify customers’ identities. 
  • the first store in Japan open to the general public to use biometric authentication technology to verify customers’ identities.
  • Customers must register their credit card information, and then enter the store with the QR code displayed on the Green Leaves + app. Customers can also use the multi-biometric authentication technology that links their palm vein and facial recognition information with the smartphone application. After registering this in advance, a smart phone is no longer required for entry, just a simple swipe of the palm. 
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  • Shoppers are spending an average of 113 seconds in the store
  • The Green Leaves + store at Yokohama Techno Tower Hotel is helping to lead the way to a better retail experience at hotels, hospitals, and other places where people need convenient access to food and drinks
  • his first hotel convenience store will also be a model for how checkout-free technology could work in a hospital setting—where people need 24 hour access to food and drink—without having to require a constant staffing presence.
  • The new store is part of a multi-phase expansion plan by Koyo to ultimately create new convenient foodservice concepts for hospitals. 
  • Any store that provides all-hours access is an ideal location for checkout-free technology,
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    Zippin is a provider of check out free technology that partnered up with Fujitsu to work with the Koyo Group to create the first checkout free store in Japan. This store opened as a test to see if this concept will be successful. The Koyo ultimate goal is to create check out free convenience stores in the hospital. So they can run 24 hour markets without relying on staff members to operate. The way it works it that customers have to register on an app and can use multi biometric authentication technology that links their palm vein and facial recognition. After registration they do not need their phones they can just swipe their palms.
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Will Amazon's New Palm Recognition Become the Next Popular Biometric Technology? | By L... - 0 views

  • Amazon recently introduced a new biometric payment device, Amazon One, in two of its Go stores in Seattle. Shoppers can now enter and pay at cashier-free Amazon Go stores by scanning their palms.
  • Amazon One enables consumers to avoid touching the surfaces that others may have touched earlier.
  • Places with high foot traffic, such as stadiums, restaurants, retail stores, office buildings, and any gated or secured facilities, could benefit from the device.
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  • Some believe that palm recognition is a less-risky biometric technology because our palm is not as easily observable as our face or ear print.
  • Technology-wise, palm recognition does not need to solve some of the unique challenges that facial or fingerprint recognition encounter. For instance, not all devices using facial recognition can tell the differences between identical twins.
  • Amazon One will store consumers' palm data in the cloud, and they can choose to remove the data later.
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    Amazon has introduced a new biometric payment device that works by having shoppers scan their palms. This is similar to the Amazon Go app where shoppers can set up a credit card and scan the app on the way into an Amazon store. Palm scanning works well in a the current climate where people do not want to touch things others have also touched. This technology could be implemented and work well in places with high foot traffic such as stadiums. Palm scanning also has some security advantages. Palms are not as easy to observe and read as faces and not as commonly used as fingerprints. The data will be stored in the cloud and consumers have the option of removing it later, which helps some feel safer with regards to security concerns.
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MGM Resorts falls victim to data breach | PhocusWire - 1 views

  • MGM Resorts International is the latest travel brand to suffer a security attack involving customer details, in an incident that took place last summer.
  • Details of the incident were uncovered last week by ZDNet, which says the personal details of more than 10 million customers were shared on a hacking forum.
  • “unauthorized access to a cloud server.”
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  • He adds that companies should also monitor for leaks of the data.
  • a dark web monitoring specialist, says this kind of incident can be avoided by regularly checking who has access to cloud-based servers:
  • “confident that no financial, payment card or password data was involved in this matter."
  • “This incident also highlights the importance of speed when mitigating digital risk; watermarking data with unique synthetic identities can enable organizations to detect these threats immediately and be the first to find out if their data is available online, before someone else does. Setting up email listeners for these watermark identities can detect a breach before the data is shared online, if the hacker is testing for valid addresses.”
  • advises that the same security levels for data on premise need to be in place for what is stored in the cloud.
  • It’s a near-universal challenge for enterprises: the move to hybrid environments and more complex, fragmented networks makes it even harder to keep control. Without consistent policies you can pretty soon have a tangle of security gaps and compliance violation
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    MGM Resorts falls victim to data breach last summer, more than 10 million customers' information were leaked out. It was took place through "unauthorized access to a cloud server." However, specialist said this breach can be avoided by regularly checking and monitoring. Also, specialist advised that MGM also need to take same security levels for data on premise in their could.
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    It was reported that MGM Resorts fell victim to a data breach on a cloud server but not much critical guest information was leaked out. Experts said that this kind of breach can be avoided by checking who was able to access the server regularly. Also, the company needs to monitor data to find out the leakage earlier than anyone else. Monitoring the data stored on the cloud should also be as important as those stored on-site.
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    the article gives details about a data security breach that the company was a victim of and how information of 10 million customers were shared .
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Technology in the Hospitality Industry - Have We Gone Too Far? | By Court Williams &amp... - 3 views

  • The hospitality industry is changing, and is rapidly becoming super high-tech.
    • kaylaabad
       
      The hospitality industry is changing, and is rapidly becoming super high-tech.
  • On arrival at their destination, guests no longer need to wait in line for the key to their room. They can now check in and out using electronic kiosks, online and mobile check-ins. Automated payments and the use of smartphones for keyless entry, making requests, online purchases, or even placing room service orders makes self-service an attractive option.
    • kaylaabad
       
      Arrival technology - On arrival at their destination, guests no longer need to wait in line for the key to their room. They can now check in and out using electronic kiosks, online and mobile check-ins. Automated payments and the use of smartphones for keyless entry, making requests, online purchases, or even placing room service orders makes self-service an attractive option.
  • With the advent of technology, however, many activities previously performed by live humans have been replaced by automated methods, mainly in the attempt to streamline functionality and improve service
    • kaylaabad
       
      With the advent of technology, however, many activities previously performed by live humans have been replaced by automated methods, mainly in the attempt to streamline functionality and improve service
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  • With the rising popularity of online reviews, hospitality guests now have the ability to research any venue to see what others have posted.
    • kaylaabad
       
      Pro:With the rising popularity of online reviews, hospitality guests now have the ability to research any venue to see what others have posted.
  • Both review websites and social media platforms have become active gateways to global opinion, and travelers use these extensively to help them decide where to book
    • kaylaabad
       
      Pro:Both review websites and social media platforms have become active gateways to global opinion, and travelers use these extensively to help them decide where to book
  • Technology is shaping how lodgings and restaurants are found and booked
    • kaylaabad
       
      Technology is shaping how lodgings and restaurants are found and booked
  • Improving a guest's experience depends on the ability to identify the individual guest's preferences. The best way to determine these is by collecting data from first-, second- and third-party sources, combining and analyzing it effectively.
    • kaylaabad
       
      Data has enhanced guest experience: Improving a guest's experience depends on the ability to identify the individual guest's preferences. The best way to determine these is by collecting data from first-, second- and third-party sources, combining and analyzing it effectively.
  • Theoretically, it should improve the customer experience, particularly through the use of data collected by using the various technologies
    • kaylaabad
       
      Theoretically, it should improve the customer experience, particularly through the use of data collected by using the various technologies
  • We have also seen the emergence of cost-saving technologies that not only focus on guest loyalty but also reduce fixed costs and overheads.
    • kaylaabad
       
      Pro: We have also seen the emergence of cost-saving technologies that not only focus on guest loyalty but also reduce fixed costs and overheads.
  • statistics that show an undoubtedly positive response to technology,
    • kaylaabad
       
      Technology in the industry is well received
  • Biometric authentication offers the most secure method of proving identity that's currently available, and the hospitality industry has been quick to realize the need for this level of safety.
    • kaylaabad
       
      Technology has improved security: Biometric authentication offers the most secure method of proving identity that's currently available, and the hospitality industry has been quick to realize the need for this level of safety.
  • guests can now control all the functions of the room from a single device
    • kaylaabad
       
      Pro: guests can now control all the functions of the room from a single device
  • two-thirds of U.S. hotel guest respondents felt it was either "extremely important" or "very important" for hotels to continue investing in technology to enhance the guest experience.
    • kaylaabad
       
      two-thirds of U.S. hotel guest respondents felt it was either "extremely important" or "very important" for hotels to continue investing in technology to enhance the guest experience.
  • it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
  • hey understand the need for (and value of) using technology to support the guest experience, and although they are rapidly embracing many aspects of this brave new world, they still need to be able to consult with a human being if required.
    • kaylaabad
       
      They appreciate t hey understand the need for (and value of) using technology to support the guest experience, and although they are rapidly embracing many aspects of this brave new world, they still need to be able to consult with a human being if required.
  • it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
    • kaylaabad
       
      it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
  • he experience is now facilitated by technological factors,
    • cleon087
       
      The key word is facilitates, I think that technology has enhanced experience but should never replace the hospitality warm feeling aspect.
  • Baby Boomers who look set to remain the most prolific travelers for the next two to three years, and see if the numbers support the theory that technology has improved the hospitality experience.
    • cleon087
       
      I think that technology is becoming a necessity in the hospitality industry. There is a need to be up to date. Especially if you want to attract the new generation of travelers.
  • But is it really an improvement, or has the industry gone too far? Do these changes enhance the guest's experience, or have we forfeited the true meaning of the word "hospitality" in the process?
    • cleon087
       
      I think that the industry is just simply evolving with the times.
  • how much is it taking away from the guest's personal experience?
  • shows the reviews for companies in the hospitality industry are considered 48% more important and valuable than in other industries, which indicates the target audience takes online reviews exceptionally seriously
    • cleon087
       
      I think that this just leads to different opportunities. Now you can show off on your social media how great your hotel is and its advantages. The only negative is how easily someone can write a negative review that might not even be true.
  • from notifications about special deals to managing their loyalty program account.
    • cleon087
       
      Investing in a well designed app for your company is crucial now.
  • The benefits of automation will soon become crystal clear.
    • cleon087
       
      This just helps improve the service and you will still need someone at the front desk.
  • Guests can stream SHOWTIME shows for free through the app, without needing to input credentials or create a subscription. Anyone who prefers not to download the app can operate the same controls using a simplified, in-room remote device.
    • cleon087
       
      I feel like this just enhances the experience and makes it more personal.
  • These have taken off extensively, with research showing one half of millennials, 26% of Gen Xers and 12% of Baby Boomers consider themselves "travel hackers," which means they believe they know all the best ways to use technology for good deals. Chatbots on booking websites enable the user to ask questions without even getting up from the sofa.
    • cleon087
       
      People are spending more time looking for the perfect hotel and for the best price. I know I do this whenever I travel and most of the time becoming a member for something like the Marriott, will end up being the best deal.
  • e, for example, the system can automatically send the conference itinerary and a map of the meeting spaces to his or her device.
  •  
    The Hospitality industry have been greatly impacted over the years by the advancements made in technology. Customers have everything assessable by the click of a button or utilization of an app. Various software is being created to provide for quick and easy service but in turn takes away from the personal experiences.
  • ...1 more comment...
  •  
    "All of this indicates that while a hotel offering a truly connected experience is likely to be full of very happy, empowered guests, we can't quite replace the human touch completely just yet." Though technology is taking over the industry, it is important that we not lose or completely replace the humanity of the industry. While technology has enhanced the employee experience and guests do appreciate it, they also like to know that they have a human waiting for them should they have any issues. All in all, technology has improved the industry by enabling a more personalized and empowering experience and increasing the safety of the guests and employees.
  •  
    This article is about the new advances in technology and investing whether it has been taken too far. It analyzes the new advancements such as apps where reservations are made. These new technologies have been made to enhance experience but not replace the warm feeling that hospitality gives you. The article concludes that we haven't taken it too far, instead it has made guest experience better. Especially when it comes to checking in, and not having to wait a huge line when you just want to get to your room.
  •  
    As we learned this week, technology is impacting the hospitality industry. As the article states- "improving a guest's experience depends on the ability to identify the individual guest's preferences." This reminded me of the Smart Bar video we watched this week. Technology can enhance the quality of experience. However, depending on the businness/ company- most people would be unwilling to put a an investment into tech unless they see a significant uptake from the technology. Even though technology plays a major role in the industry, it has not completely took over human interaction.
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Keeping Mobile Tech in Hotels Secure with Biometrics | By Court Williams - Hospitality Net - 0 views

  • Biometrics are biological measurements or physical characteristics that can be used to identify individuals.
  • Marriott hotels in China use facial recognition technology for check-in purposes, charging the room fee and deposit automatically to guests' Alipay accounts and providing the room key after identity verification
  • Many hotel chains use large-scale, organization-wide enterprise systems for their IT operations. These require exceptional cybersecurity, controlled user access, and extensive cloud computing capabilities.
  • ...5 more annotations...
  • Hotels are also embracing the Internet of Things for the benefit of guests, to adjust room temperature settings, lighting, voice-controlled room service, operate adjustable beds and other appliances.
  • Many properties are combining augmented reality (AR) and virtual reality (VR) for entertainment, convenience, and administrative purposes. AR-powered signage, for example, can help direct guests to check-in or pick-up locations, based on their mobile fingerprint and biometrically-verified identity.
  • The closer the connection between biometric methods and the user, the greater the security. Since a user's personal mobile device is effectively a "closer" link to the individual than a hotel's facial recognition system, one of the benefits of going mobile is increased security of data, employees, guests, finances, and facilities.
  • Mobile biometrics, like any other technology, opens the door to the risks of cybercrim
  • Research from SmarterHQ shows 72% of consumers will only engage with marketing that is personalized to their interests, while 86% don't want to provide their personal information because of privacy concerns. This creates a major conundrum for the hospitality industry.
  •  
    A question we have all been asking is how can our data that we share be safe with businesses as technology continues to improve and progress into the hospitality industry. Biometrics are biological measurements or physical characteristics that are used to identify individuals like fingerprint mapping or facial recognition. Marriott hotels in China are already using facial recognition technology for checking in and charging the room fee and deposit to the guest's account. Many hotels also use biometrics for their IT operations. The closer connection between biometric methods and the user the security is greater. A person's phone is effectively safer than a hotel's facial recognition system and provides increased security of data.
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Campus begins updating security cameras (Nov. 15, 2012) - 0 views

shared by Scott Kane on 19 Nov 12 - No Cached
  • The newer cameras can count the number of objects or people, including tracking motion through an exit – going the right or wrong way.
  • he biggest impact, though, comes from the clarity of images, upgrading from fuzzy, black-and-white pictures to high-definition color.
  • “Really good pictures have helped us solve a lot of crimes -- identity theft, people stealing things inside buildings, or break-ins to the residence halls,” says Banuelos. “You can’t cover it up, because we have the video footage.”
  •  
    University of Wisconsin at Madison has partnered up with Physical Plant and the UW police department to upgrade their security system. Instead of the traditional hardwired cameras the university has switched to wireless cameras which should offer more benefits. The wireless cameras will allow all the cameras to be seen at one location instead of at the specific buildings or nearby locations. The new cameras are now color instead of black and white and have a highly upgraded motion sensor compared to the old ones. I think these cameras will help the university and help them bring the crime rate down around campus.
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LGR - Computer network development - 1 views

  •  
    In this paper a computer network is defined to be a set of autonomous, independent computer systems, interconnected so as to permit interactive resource sharing between any pair of systems. An overview of the need for a computer network, the requirements of a computer communication system, a description of the properties of the communication system chosen, and the potential uses of such a network are described in this paper.
  •  
    The goal of the computer network is for each computer to make every local resource available to any computer in the net in such a way that any program available to local users can be used remotely without degradation. That is, any program should be able to call on the resources of other computers much as it would call a subroutine. The resources which can be shared in this way include software and data, as well as hardware. Within a local community, time-sharing systems already permit the sharing of software resources. An effective network would eliminate the size and distance limitations on such communities. Currently, each computer center in the country is forced to recreate all of the software and data files it wishes to utilize. In many cases this involves complete reprogramming of software or reformatting the data files. This duplication is extremely costly and has led to considerable pressure for both very restrictive language standards and the use of identical hardware systems. With a successful network, the core problem of sharing resources would be severely reduced, thus eliminating the need for stifling language standards. The basic technology necessary to construct a resource sharing computer network has been available since the advent of time-sharing. For example, a time-sharing system makes all its resources available to a number of users at remote consoles. By splicing two systems together as remote users of each other and permitting user programs to interact with two consoles (the human user and the remote computer), the basic characteristics of a network connection arc obtained. Such an experiment was made between the TX-2 computer at Lincoln Lab and the Q-32 computer at SDC in 1966 in order to test the philosophy.' Logically, such an interconnection is quite powerful and one can tap all the resource of the other system. Practically, however, the interconnection of pairs of computers with console grade communication service is virtually useless. Firs
1More

5 Must-Have Guestroom Technologies - 1 views

  •  
    This article discusses several technologies in which all hotels should invest in, in order to stay competitive within the market. The author goes on to discuss technologies such as: interactive television, increasing bandwith, RFID sensors, mobile application technology, and energy management. I think the article brings up valid points in awknowledging that the identity of the traveler is changing and becoming more "tech-savy". In essence, to keep attracting guests hotels must invest in these technologies in order to have a competitive advantage among those who haven't yet invested in such new innovations.
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Houston Hilton hotel installs facial recognition; system can ID suitcases, employees an... - 0 views

shared by Allen Lok on 30 Mar 12 - No Cached
  • The 1,200-room Hilton Americas-Houston - Houston's biggest hotel - has installed a cutting edge digital video system that relies on facial recognition technology. The system will let managers track employees, locate missing suitcases, recognize a VIP guest - and much, much more.
  • 90% accurate in recognizing people and objects
  • 3VR Security,
  • ...6 more annotations...
  • The hotel says the system can aid customers who've reported an item has gone missing inside the hotel
  • derail potential dangers before they happen by, for instance, uploading a digital image of someone who is banned from the hotel and letting the system send an alert when the person shows up.
  • the system can find relevent surveillance footage in seconds
  • bility to recognize repeat customers," the
  • release says. Moore says that they'll tie in the system with its front-office systems to "flag our Gold Card members in
  • order to be able to blow them away with service."
  •  
    Now as the world developed, security of every area becomes more and more important especially in hospitality industry. More and more new technology is used in hotel. From this article, we know that the Hilton Americas-Houston has installed a cutting edge digital video system that relies on facial recognition technology.The hotel isn't just monitoring for potential outsider threat; it's also keeping an eye out for rogue insiders, too. The hotel is using facial recognition to monitor employee behavior, paying particular attention to any former employees who leave on less-than-pleasant terms. All employees are informed that video monitoring of them takes place. The video system monitors the areas where employees come to punch into time clocks in order to verify the person's identity. But perhaps more significantly, the facial recognition system is used to watch for any suspicious activities of employees or former employees. For security problems that happened already, the system can find relevant surveillance footage in seconds rather than hours, which can aid in solving crimes and possibly prosecuting criminals. Hotel security could also derail potential dangers before they happen by, for instance, uploading a digital image of someone who is banned from the hotel and letting the system send an alert when the person shows up. Using facial recognition, the system would issue an alert if the person walked into a hotel so security so then hotel security could then escort the people out of the hotel. In serious cases, footage can be stored and e-mailed to an insurance company or local district attorney.
  •  
    This seems similar to the casino facial recognition technology that Professor Cilli mentioned in the video lecture. Its interesting that you mentioned protecting the Hotel and their guests from disgruntled former employees backlash. With the Hotel common areas not being private space I don't see why guests would have a problem with privacy infringement.
  •  
    3VR highlights hotel security program that incorporates facial recognition to track guest, identify unwanted or banned guest and monitor employee attendance and behaviors. Also it can be used to help those pesky items that guests seem to keep losing by using color, size and other physical attributes. While this system has many benefits to a hotel, I see this being only feasible in a large property where the sheer volume of customers and guest can produce enough revenues to offset the cost of this system.
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